German ITC Market - specific indicators

(1)

German ITC Market, September 2011

German ITC Market - specific indicators

18,737 ITC Companies with a yearly turnover of more than 250,000 Euro

(2010)

61,278 ITC Companies with a yearly turnover up to 250,000 Euro

(2010)

Market Volume 152,0 Mrd. Euro 2012 (+2,8%)

German ITC Export Volume 28,9 Mrd. Euro (2011)

German ITC Import Volume 45,1 Mrd. Euro (2011)

Source: BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation u. neue Medien e.V. 2012 / Federal Statistical Bureau, April 2012 / EITO 2012 German ITC Market 2012 / 2013

(2)

German ITC branch in best mood –sales expectancy constantly

on high level

56

41

59

42 -4

67

63

2 ₀

3 -26

-7

12 -8

1 2005

2006

2007

2008

2009

2010

2011

2012

BITKOM Business Climate Index IFO (macro economic-) business climate

(3)

High sales expectancy over all ITC segments for 2012 and 2013

79

68

52

66

13

11

13

6

22

19

12

8

7

26

16

73

81 Total ITC Market

IT-Services

Software

IT-Hardware

Communication

technology

other ITC

segments

rising

stabil

decreasing

Source: 39th. ITC branch indicator, 2nd.quarter 2012, BITKOM, Bundesverb.

Informationswirtschaft, Telekommunikation und neue Medien e.V.,

73% of all ITC companies expects rising sales in 2012

Prognosis: 71% of all ITC companies expects rising sales in 2013

(4)

Considerable growth of the German ITC market expected for

2013

13,5

12,7

12,9

12,7

63,1

68,1

70,3

72,8

74,9

65,6

66,1

65,7

66,4

66,7

2009

2010

2011

2012

2013*

Digital CE

IT

Telecommunication

142,2 Mrd. €

147,7 Mrd. € (+3,8%)

152,0 Mrd. € (+2,8%)

148,7 Mrd. € (+0,6%)

Source BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.V. / EITO October 2012, *prognosis BITKOM

(5)

German ITC market - basically stable growth in 2012 expected

72,8

12,9

66,4

Information Technology in Mrd. € • Software • IT Services • IT Hardware Digital Consumer Electronics in Mrd. €

• TV Flat Screen • Digital Camera • MP3-Player etc

Telecommunication in Mrd. €

• Fixed and mobile telephone networks • Data services

• Communication technic (end user devicse)

+2,4%

+3,4%

(6)

IT – the driving force of the total German ITC market.

63,8

69 71,1

72,8

74,9

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

IT Services Software IT Hardware IT Market in Mrd. € 14,3 17,8 32,5 16,9 21,2

Source BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.V. 2012

35,95 in Mrd. €

(7)

German telecomunication market in best condition. Service

sector essential for stable growth

62,4

63,7

64,2

66,4

66,7

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Telecommunication Services

End user devices

Telecom. Infrastructure Telecommunication Market in Mrd. €

5,0 6,1

51,9

5,6

Source BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.V. 2012

50,7

9,9 in Mrd. €

(8)

Digital consumer electronic market – slight drop in 2013

expected

TV Flatscreens 3D-TV, Smart TV, Set Top Boxes, Blue-Ray, digital Cameras

13,1

_12,6

_12,9

_12,7

2009

2010

2011

2012

2013

CE Market in Mrd. € Source: GfK. EITO 10,2

2009

2010

2011

2012

TV Flatscreen 3D-TV Smart-TV

Set Top boxes

Blue -ray Digitsl Still Cameras

7,0 7,8 4,9 3,4 2,0 in Mill. pcs.

(9)

High quality Smartphones squeeze classic mobile phones out of

the market

10,4

15,9

22,9

2010

2011

2012

+106%

+34%

Source: BITKOM – EITO – IDATE, August 2012

+53%

+43%

93%

7%

Smartphones

Classic mobile phones

7,9 Mrd. €

0,6 Mrd €

.

(10)

Turnover of cloud computing in Germany 2011-1016: bright

prospects

Source BITKOM, group of experts, 2012

1,7

2,3

3,2

3,9

5,1

6,4

1,9

3 4,7

7,0

8,9

10,7

2011

2012

2013

2014

2015

2016

B2C

B2B

3,6

5,3

7,9

10,8

14,0

17,1

in Mrd. Euro

(11)

Demographic structure of IT decision makers – high scores in

tertiary sector and SME

78

107

143

118

90

64

78

106

Source. LAE 2012, 2,69 m., all decision makers (employees, self employed, freelance, ), Index=100, co‘s size definition: EU Commission

Manufacturing Trade, 17%

Industrial Sector, 19%

Trade, 11%

Tertiary Sector, 68%

1-9 employees, 35%

10-49 employees, 27%

50-249 employees, 16%

250 employees +, 18%

Economic

sector

Company‘s

size

(12)

The majority of professional IT deciders in Germany work for

companies with an turnover up to 10 Mill. Euro

137

103

93

61 up to 2 m. €

2-10 m. €

10-50 m. €

50 m. +

48% 18% 11% 8% 4% 17% 13% 2% 14%

Source. LAE 2012, universe 2,69 m., all decision makers (employees, self employed) in business and adminstration, Index=100,

(13)

Demograhic structure of private frequent computer users*

114

86

134

101

109

69

145 Several computers

in hh, frequent

**users* (daily, almost**

daily)

Men (58%) Women 42%) 14-29 (34%) 30-39 (17% 40-49 (25% 50 + (24%)

Socio economic status 1-3 (uppermost-upper-middle) (62%)

(14)

Typology and behaviours of private computer owners and

frequent users*

158

87

115

101

104

145

94

115

128

125

128

216

Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,41 Mill, aged 14-69, Index=100, *TG size 18,73 Mill.

Avantgarde (23%)

Performance- oriented (10%)

Service- oriented (4%) Design- oriented (7,0%) Price purchase criterion (77%) High brand awareness (38%) Suitable for multimedia (53%) Software already installed (50%)

Well-made product (48%) High Performance (80%) Chic design (20%) Easy to upgrade (47%) PC buyers typology Criteria when purchasing a computer

(15)

**Private computer owners, frequent PC users*:**

Internet use, purpose of internet use

134

143

141

129

130

145

143

184 Several computers

in hh, frequent

users*

Internet use, several times a day ( 73%)

news & politics, 83% Economic news, 70%

Financial investments, online banking 69% Travel, 81%

Fashion,Shoes, 70%

Consumer electronics, 75%

Telecomunication products, 75%

Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,98 Mill, aged 14-69, Index=100, * TG size 18,73 Mill.

(16)

G+J publications find greatest acceptance within the core target

group of private frequent computer users*

Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,41 Mill, aged 14-69, *TG size 18,73 Mill. (ownership in household of several computers and frequent computer use)

2,68

1,37

0,86

0,65

0,61

0,44

STERN

GEO

BRIGITTE

National Geographic D

GALA

CAPITAL

NEON

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A combination of STERN, GEO, BRIGITTE, and NATIONAL

GEOGRAPHIC Deutschland generates a coverage of 49,5%

within the core group of private frequent computer users*

596,337 €

STERN

6x

GEO

3x

National Geographic

2x

BRIGITTE

2x

Net Coverage

49.5% / 9,27 Mill.

Contacts in Mill.

23,21 Mill.

GRP

124 Ø OTS

2,5

Format: FP4C

Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,41 Mill, aged 14-69, *TG size 18,73 Mill. (ownership in household of several computers, frequent computer use)

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STERN and the G+J business press are essential for the access

to IT decision makers.

High share of readers are involved in ITC/IT decisions

Readership structure

(LAE) in %

(19)

G+J Business press reaches 46% of all IT decsion makers*

313,386 €

STERN

3x

CAPITAL

3x

IMPULSE

3x

Net Coverage

46,1% / 786,000

Contacts (000)

1.867 GRP

110 Ø OTS

2,4

Format: FP4C

(20)

Adspends of ITC in selected media channels 2011 / 2012:

turnover remains stable

1.753 1.884 541 ₅₁₂ 146 ₁₂₉ 261 ₂₃₅ 61 76 212 211