Solar Solutions Survey

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Solar Solutions Survey

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Solar Solutions Survey

Overview

Lumeta, LLC. conducted the following survey to query homeowners in select states regarding their views on key features and benefits that solar offers for the residential market. One of the fundamental objectives of the survey was to gauge the bias homeowners may have

regarding the aesthetics of solar on their home, to determine if a more aesthetically pleasing module might increase the addressable marketplace.

Objectivity

The survey questions and results are presented in their entirety. No questions or answers have been excluded, added or modified in any way. When sent, the survey was unbranded and there was no mention of the company. All photos were identical except for the modules used for the purpose of comparison.

Methodology

Respondents are all homeowners, residing in one of the states listed on slide 3. In addition, they do not currently have solar panels installed on their home and have not contracted to add solar panels in the 3 months from the date they took the survey.

Respondents have shown a willingness to complete the survey and were incentivized by being added to a drawing to win a $100 Amazon gift card.

Introduction

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Date Created: Thursday, September 11, 2014 Complete Responses: 523 Total Responses: 523 States Queried: California Arizona Hawaii New Jersey Colorado Massachusetts New York Missouri Texas Florida Connecticut Vermont New Mexico

Additional Demographics Included in Slides 26 – 36:

Age, Gender, Household Income, Education, Location (Census Region)

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Q1: Are you currently a homeowner or will you be a homeowner sometime in the next 4 months?

Answered: 523 Skipped: 0

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Q1: Are you currently a homeowner or will you be a homeowner sometime in the next 4 months?

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Q2: Do you currently have solar panels on your home or have you contracted to have solar panels installed within the next 3 months?

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Q2: Do you currently have solar panels on your home or have you contracted to have solar panels installed within the next 3 months?

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Q3: Have you considered adding solar panels to your home?

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Q3: Have you considered adding solar panels to your home?

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Q4: In considering solar for your home, please rank the following in the order of importance they would factor in influencing your decision. One (1) having the greatest influence.

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Q4: In considering solar for your home, please rank the following in the order of importance they would factor in influencing your decision. One (1) having the greatest influence.

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Q5: How important would the look of the solar panels on your rooftop be in making a decision to purchase them

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Q5: How important would the look of the solar panels on your rooftop be in making a decision to purchase them?

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Q6: Would the appearance (look) of the solar panels on your rooftop be a deciding factor in your purchase decision if all other factors had been addressed?

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Q6: Would the appearance (look) of the solar panels on your rooftop be a deciding factor in your purchase decision if all other factors had been

addressed?

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Q7: Have you made a decision not to install solar panels in the past because of the way they would look on your home?

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Q7: Have you made a decision not to install solar panels in the past because of the way they would look on your home?

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Q8: Please review the two images showing solar installations. Please indicate which of these homes you feel looks better.

A → B→

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Q8: Please review the two images showing solar installations. Please indicate which of these homes you feel looks better.

A → B→

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Q9: Why did you choose House A? (please choose all that apply)

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Q9: Why did you choose House A? (please choose all that apply)

Answered: 87 Skipped: 436 (note: “skipped” were respondents that chose House B)

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Q10: Why did you choose House B? (please choose all that apply)

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Q10: Why did you choose House B? (please choose all that apply)

Answered: 436 Skipped: 87 (note: “skipped” were respondents that chose House A)

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Q11: If the look of the solar panels was your final deciding factor, what is the likelihood that you would have solar installed on your home if the panels were the same as the image you indicated you prefer?

Both House A & B

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Q11: If the look of the solar panels was your final deciding factor, what is the likelihood that you would have solar installed on your home if the panels were the same as the image you indicated you prefer?

Both House A&B

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Q12: Gender

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Q12: Gender

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Q13: Age

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Q13: Age

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Q14: Household Income

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Q14: Household Income

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Q15: Education

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Q15: Education

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Q16: Location (Census Region)

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Q16: Location (Census Region)