COMUNICACIÓN
DIGITAL
COMMUNICATION
DICOM is the new trade fair devoted to visual communication in Madrid
organised by Ifema.
This event has been conceived as a solid and definitive platform for promoting the development of the industry in the Iberian market.
This fair of marked trade character, focusing on the realm of technological innovation, seeks to become a meeting forum for not only the traditional printing and visual communication market, but also for the new printing and personalisation techniques offered by new applications.
The event also includes a clearly differentiated section devoted to "Digital Signage", which presents a clear synergy with regard to the rest of the
segments summoned together at DICOM, thus strengthening the event's appeal for new demand groups.
This is undoubtedly one of the characteristics of the trade fair: its capacity to attract a wide range of new potential demand groups with its extensive exhibition of products and services.
Feria de Madrid
-
thanks to its experience as a fair organiser in numerous sectors of activity in recent decades-
possesses data bases of demand groups that are of considerable appeal as potential buyers and opinion-leaders for the visual communication industry (interior decoration, furnishings, stone, fashion, home textiles, construction, hotels, ..), based on the staging of trade fairs such as Fitur, Intergift, Promogift, Sici, Mueble, Momad, Sicur, Motortec, Salón del Automóvil, Piedra and Contructec, amongst others.IFEMA also possesses a data base featuring more than 2,000,000 available entries for the direct promotion of DICOM.
DICOM combines the best elements in order to create a definitive
Demand
Demand
-
Visiting Trade Buyers at DICOM
Solutions for industrial applications
Stone, glass and crystal Construction
Ceramics Footwear
Cars
Electricity companies
Solutions for visual and personalised services
Sign painting, signs, posters Printing centres / Large format printing
Copy and photocopy centres
Silkscreen printing workshops / Textile printing Engravings, plaques and trophies Manufacturers and retailers of paper and
cardboard containers Binders and handlers
Photomechanics / Pre-printing companies Containers, packaging, labelling and crates
Finishing services
Solutions for textile printing
Manufacturers of clothing and textile accessories
Manufacturers of T-shirts, caps and sports clothing (casual wear)
Textile decorators and interior designers Fashion designers
Tapestry companies Professional clothing Professional embroidery
Prints
Beadwork and glass for fashion products
Solutions for the retail trade, equipment and services sector
Shopping centres and department stores Service stations
Chains and franchises Commercial equipment Infrastructures (airports, ports and
railways)
Solutions for the image, advertising decoration
Architects
Decorators and interior designers Photographers and photography studios
Stand assembly agents
Advertising and corporate image agencies Graphic designers
Demand
-
Visiting Trade Buyers at DICOM II
Solutions for Digital Signage and electronic communication
Professional developers, image banks, post-production and distribution
Systems and software for DS Hardware for digital signage
LCD displays, LED, plasma and video walls
Interactive and tactile screens and displays, kiosks, projectors Installers and maintenance
Holograms and 3D technologies Trade distributors and service suppliers Measuring systems (audience ratings, monitoring)
Technological solutions: integrators and telecommunications systems
Audiovisuals, special effects, structures, staging and lighting (events)
Activities
DICOM, in accordance with widespread opinion within the industry, seeks to promote professionalization through the staging of conferences, workshops, roundtables and training seminars, thus facilitating the exchange of know-how amongst the different representatives of the industry and ensuring the consolidation and enrichment of the visual communication field.
With this goal in mind and with a view to providing information to these new buyers, the fair will also present the "Applications Laboratory", where visitors
can gain a first-hand insight into the possibilities that the industry offers in terms of new supports and materials.
In this area within the hall, exhibitors can contribute their ideas in search of
new market niches, thus helping to impress and convince visitors. And all in Madrid and at the best venue: Feria de Madrid.
DICOM 2015 Fact Sheet
VENUE: Feria de Madrid – Avda. del Partenón, 5 – 28042 Madrid – Spain
DATE: From 30th September to 2nd October 2015 (Wednesday to Friday)
OPENING HOURS: From 10.00 am to 7.00 pm; last day: from 10.00 am to 6.30 pm.
EDITION: First
SCOPE: Only for the trade
HALL: Hall 6 (10,800 gross sq.m)
ORGANISED BY: IFEMA – Feria de Madrid
Contact: [email protected]
Participating Sectors:
• Storage and Distribution • Finished (Products) / Cutting • Embroidery
• Clothing Decoration (Textiles)
• Graphic Design, Software, Equipment and Accessories • Design and Creation
• Displays and POS-POP
• Service Companies and Associations
• Large Format Equipment, Consumables and Ink
• Equipment and Materials for Photographic Service Companies • Equipment and Services for Publicity and Sign-Making
• Equipment and Systems for Publishing and Digital Communication • Labelling
• 3D Printing
• Printing (Printing Machinery and Accessories) • T-Shirt Printing (Equipment and Ink)
• Commercial Digital Printing (Small Format) • Large-Format Digital Printing
• Machinery and Equipment for Finishing and Handling
Participating Sectors (II):
• Materials (Paper, Cardboard, Plastic, Vinyl, Adhesive Film, Textiles and Other Supports for Printing)
• POS-POP Packaging
• Pre-Printing and Design Software
• Cleaning, Chemical and Adhesive Products • Promotional Products and Work Clothing • Exterior/Interior/Display Signs
• Sign Painting, Engraving and Milling • Silkscreen Printing
• Related Services
• Printing and Management Software • Supports and Substrates
• Sublimation and Transfer Equipment (By Heat) • Inkjet Technology (Digital Printing)
• Interior Textiles
• Ink and Consumables
• Processing and Finishing (Conversion and Handling of Paper, Cardboard, Plastic and Other Media, Binding)
Participation Rates for DICOM 2015
Space only*:
From 12 to 60 sq.m: €160/sq.m
From 61 sq.m: €145/sq.m
* Including compulsory services (electricity, cleaning and compulsory insurance).
It includes modular stand open to aisles, storeroom with door, carpet, sign with standard adhesive lettering, lighting, electrical panel with plug, minimum electricity supply and minimum compulsory insurance, type A daily cleaning and assembling rights.
Inclusion in promotional elements: €250 per company participant
Communication
For many years IFEMA has maintained a close and special relationship
with the specialised press for these different sectors, which will guarantee the greatest impact in these target groups through the implementation of advertising campaigns tailored according to demand sector.
Feria de Madrid has its own significant communication tools, such as its web page, which was visited by some 3,739,883 persons in 2013, not to mention its
ongoing advertising campaigns in the leading daily and financial press.
All of this is complemented by the presence of advertising hoardings and displays at airports and AVE stations, thus guaranteeing the greatest levels of publicity and promotion for DICOM, effectively attracting a varied range of potential visitors.
Campaign in the Specialised Press
• Alabrent
• Anuncios Publicidad y Marketing
• APdigitales
• Cartiflex Int. Cartón Ondulado • Cartiflex Int. Env Flexible
• El Publicista • Experimenta
• Ind. Grágica + Impresión Digital • Industria Gráfica Online
• IPMARK • La Prensa de la Industria Gráfica • MK Marketing + Ventas • Pressgraph • Prosing/Impremprés • ReproPres • Solomarketing • ViscomUp magazine • Visual
Institutional Campaign
Throughout the year, IFEMA implements a publicity campaign for its calendar of activities valued at more than €1,500,000 (going rate) in:
The daily and financial press
Magazines (general interest, fair directories and annuals and business publications)
Radio
Internet (daily digital financial and business news)
Outdoor advertising (stationary advertising and supports at Atocha Station and in the Underground)
Institutional Campaign
-DAILY PRESS
Fair Calendar for 2014 in black and white presenting the calendar of fairs and congresses for the year. Leading national newspapers (general-interest and financial) in Spain and Portugal.
EL PAÍS PORTUGAL
ABC JORNAL DE NOTICIAS
EL MUNDO DIARIO DE NOTICIAS
LA RAZÓN EXPANSIÓN CINCO DÍAS EL ECONOMISTA LA VANGUARDIA EL PERIÓDICO DE CATALUÑA DIARIOS REGIONALES
Monthly calendar featuring fairs, congresses and activities that is published in the leading national newspapers - general-interest dailies and financial dailies.
Institutional Campaign -
Magazines
Directories and annuals specialising in fairs and congresses:
Colour page featuring an annual calendar of fairs and congresses.
- M+A MESSEPLANNER
- M+A INTERNATIONAL TRADESHOW DIRECTORY - EXHIBITION WORLD DIRECTORY
General information, financial, leisure, professional and in-flight magazines:
Colour page featuring an annual calendar of fairs and congresses that is published throughout the year.
- ANUARIO DE LA COMUNICACIÓN - CAPITAL
- DIRECTIVOS Y EMPRESAS - DIRIGENTES
- ÉLITE DE LOS NEGOCIOS - EL ALCALDE
- Esmadrid (calendario mensual) - EJECUTIVOS
- EXECUTIVE EXCELLENCE - GUÍA DEL OCIO
- LO MEJOR DE LAS AUTONOMÍAS - MADRID FUSIÓN
Institutional Campaign - RADIO
INSTITUTIONAL CAMPAIGN ON DIFFERENT RADIO PROGRAMMES
News coverage relating to IFEMA activities through interviews, direct
connections with fairs and information regarding activities and specialised conferences.
Institutional Campaign - OUTDOOR
ATOCHA
Stationary publicity at the AVE exit at Atocha Station featuring a monthly calendar of fairs and congresses
METRO DE MADRID
Two-sided backlit support at the Underground Station of Campo de las Naciones featuring a monthly calendar of fairs and congresses
Institutional Campaign - INTERNET
Presence in digital dailies in standard format featuring institutional messages and references to Conventions and Congresses, replete with links to the IFEMA web page.
elconfidencial.com dirigentesdigital.com periodistadigital.com elsemanaldigital.com libertaddigital.com lainformacion.com madridpress.com diarioabierto.es ejecutivos.es prnoticias.com elpulso.es lavozlibre.es cronicamadrid.com extraconfidencial.com hispanidad.com kompass.es
Institutional Promotion
Throughout the year, IFEMA publishes more than 100,000 promotional elements that it distributes throughout the exhibition centre to exhibitors and visitors.
Leaflets featuring calendars of fairs and congresses
