GH/B&B sample sizes 2014

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GH/B&B sample sizes 2014

No. of establishments

Making returns Closed Analysis sample

January 114 46 68 February 115 35 80 March 108 20 88 April 106 6 100 May 102 2 100 June 100 1 99 July 101 2 99 August 102 2 100 September 102 2 100 October 100 9 91 November 95 29 66 December 91 39 52 Annual average 103 16 87

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Scottish Occupancy Survey 2014 ‐ GHBB data.docx Page 2 of 21

GH/B&B bed and room occupancy rates by month, 2014 (%)

Bed occupancy Room occupancy January 14 20 February 19 25 March 20 25 April 32 39 May 46 54 June 55 64 July 60 69 August 66 76 September 54 65 October 32 41 November 20 27 December 16 26 Annual Average 38 46

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GH/B&B occupancy trends (2014 annual averages, %)

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Bed occupancy 33 35 37 39 39 38 39 37 39 37 36 36 39 38 Room

occupancy 41 44 45 46 47 46 47 46 48 46 44 44 45 46

GH/B&B occupancy by National Park status (2014 annual average,

%)

2014

Bed occupancy Room occupancy

Not National Park 37 45 In National Park 47 53

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GH/B&B Bed occupancy trends (2014 monthly averages, %)

Bed Occupancy 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 January 15 14 14 16 15 14 15 17 14 12 13 12 14 February 17 18 20 20 21 20 20 21 22 18 20 19 19 March 23 20 23 28 21 23 27 23 20 18 20 24 20 April 27 33 37 30 35 36 28 35 32 35 34 31 32 May 42 46 47 49 45 49 47 50 46 45 44 48 46 June 52 52 55 54 55 55 50 54 53 55 52 54 55 July 58 59 62 64 61 61 58 61 59 57 54 62 60 August 66 70 70 70 68 70 65 68 65 64 62 69 66 September 47 51 52 53 53 55 49 49 49 52 49 53 54 October 31 34 34 34 35 34 36 32 33 31 33 36 32 November 20 20 21 22 21 23 23 21 20 16 19 21 20 December 15 17 18 19 18 19 17 16 14 16 16 13 16

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GH/B&B Weekday/Weekend bed occupancy, 2014 (monthly

averages, %)

Weekday Weekend January 15 13 February 15 23 March 16 24 April 29 38 May 43 50 June 52 58 July 59 62 August 65 68 September 52 57 October 30 36 November 18 23 December 19 15 Annual Average 36 42

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GH/B&B Weekday/Weekend room occupancy, 2014 (monthly

averages, %)

Weekday Weekend January 23 17 February 23 28 March 23 29 April 36 44 May 52 57 June 62 67 July 68 69 August 75 76 September 64 68 October 40 43 November 27 28 December 29 19 Annual Average 45 49

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GH/B&B Weekday/Weekend occupancy trends (2014 annual

averages, %)

Bed Occupancy Room Occupancy

Weekday Weekend Weekday Weekend

2001 32 34 41 41 2002 34 38 43 44 2003 35 40 44 45 2004 37 42 45 48 2005 37 43 46 49 2006 37 41 46 47 2007 38 42 47 48 2008 36 40 46 46 2009 38 42 48 50 2010 36 41 46 48 2011 35 40 44 46 2012 36 40 45 46 2013 38 42 46 47 2014 36 42 45 49

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GH/B&B occupancy by size, 2014 (annual averages, %)

2011 2012 2013 2014 2011 2012 2013 2014

1 to 3 rooms 30 32 34 32 42 39 40 40 4 to 10 rooms 42 40 43 44 50 48 48 51

GH/B&B occupancy by tariff, 2014 (annual averages, %)

Bed

occupancy occupancy Room

£20 to £29.99 27 33 £30 to £39.99 35 44 £40 to £49.99 44 52 £50 to £59.99 53 58 £60 and over 46 51

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GH/B&B Bed occupancy trends by tariff (2014 annual averages, %)

Annual Average Bed Occupancy

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 £20-£29.99 40 38 31 36 32 28 29 27 25 30 27 £30-£39.99 51 50 39 47 43 31 40 36 36 35 35 £40-£49.99 43 48 47 47 40 45 49 49 44 43 44 £50-£59.99 44 43 42 48 53 £60+ 40 48 45 46 49 46

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GH/B&B occupancy by location, 2014 (annual averages, %)

City - Large Town 39 48 Seaside - Coastal 40 52 Countryside - Village 38 45 Small Town 36 44

GH/B&B occupancy by grading, 2014 (annual averages, %)

Unclassified 23 24 2 star 23 29 3 stars 34 46 4 stars 46 52 5 stars 48 54 Graded 40 49

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GH/B&B bed occupancy by location (2014 annual averages, %)

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

City/large town 45 47 46 48 47 47 49 45 42 40 38 37 39 39

Small town 31 35 37 40 40 37 36 35 39 36 35 35 34 36

Seaside 33 32 37 38 37 40 41 40 41 41 43 38 46 40

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GH/B&B bed occupancy by grading (2014 annual averages, %)

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Not graded 27 26 24 26 28 25 23 26 26 25 24 26 23 2 star 31 35 35 32 32 33 27 31 30 21 26 31 23 3 star 36 37 39 40 37 38 31 36 34 34 32 33 34 4 star 42 44 46 46 45 47 36 50 48 47 46 47 46 5 star 45 42 44 48 All graded 36 39 40 41 39 41 39 41 38 38 38 40 40 *Shaded cells – sample size too small for analysis

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GH/B&B Business confidence levels – next 12 months (2014, %)

Very/ quite confident Not very/ not at all confident

January 73 27 February 59 41 March 75 25 April 73 27 May 66 34 June 73 27 July 74 26 August 72 28 September 72 28 October 69 31 November 78 22 December 73 27 Annual average 71 29

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GH/B&B occupancy by former ATB in Scotland, 2014 (%)

Aberdeen & Grampian 41 49

Perthshire 33 39

ALLFV 47 56

Edinburgh & Lothians 38 44 Dumfries & Galloway 27 35

Highlands 41 49

Glasgow & Clyde Valley 31 47 Angus & Dundee 28 39

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GH/B&B bed occupancy trends by former ATB in Scotland (2014, %)

Annual Average Bed Occupancy (%)

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Aberdeen &

Grampian 33 32 31 33 36 36 33 36 32 36 40 42 41 Angus & Dundee 34 35 38 36 33 34 31 29 28 32 30 28 Perthshire 33 35 37 35 32 34 30 34 33 34 29 33 33 Fife 35 38 43 40 46 45 36 38 38

ALLFV (AILLSTB) 37 42 43 47 44 45 41 44 40 43 43 45 47 Edinburgh &

Lothians 47 44 45 44 45 45 39 39 39 37 35 38 38 Glasgow & Clyde

Valley 39 33 52 50 47 48 45 33 31 Ayrshire & Arran 33 31 39 36 32 32 30 30 26

Scottish Borders 28 34 36 38 37 37 37 30 25 26 32 Dumfries & Galloway 29 41 32 33 31 32 30 32 30 28 27 28 27 Highlands (HOST) 35 37 37 38 37 38 41 45 44 38 37 42 41 Orkney 27 33 33 32 37 38 Western Isles 20 22 21 21 21 26 25 30 26 30 Shetland 28 29

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GH/B&B occupancy within the Scottish Enterprise areas (2014, %)

Edinburgh & Lothians 38 44 Dumfries & Galloway 27 35

Tayside 32 39

SE Overall 35 43

GH/B&B occupancy within the Highlands & Islands areas (2014, %)

MBS 48 52

Caithness & Sutherland 28 39 Skye & Lochalsh 44 50

Lochaber 52 61

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GH/B&B bed occupancy trends within the Scottish Enterprise areas

(2014, %)

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Forth Valley/ Central 37 44 42 51 46 46 40 Dumbarton 39 43 49 46 42 43 41 44 43 Renfrew 37 Glasgow 45 Lanarkshire 34 Edinburgh & Lothians 47 44 45 44 45 45 39 39 39 37 35 38 38 Scottish Borders 28 33 36 38 37 37 37 30 25 26 32 Dumfries & Galloway 29 31 32 33 31 32 30 32 30 28 27 28 37 Ayrshire 32 34 38 36 33 34 Fife 35 38 43 40 46 45 36 38 38 Tayside 33 35 37 35 33 34 31 33 32 34 30 32 32 Grampian 34 33 30 31 33 32 28 29 24 29

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GH/B&B bed occupancy trends within the Highlands & Islands

Enterprise areas (2014, %)

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 MBS 29 32 36 36 39 41 43 45 45 41 42 46 49 Caithness & Sutherland 23 24 25 25 25 27 26 32 30 23 33 29 28 Shetland 28 29 Orkney 27 33 33 32 37 38 Western Isles 20 22 21 21 21 26 25 30 26 30 Ross & Cromarty 29 34 35

Skye & Lochalsh 36 36 38 44 36 41 44 Inverness & Nairn 42 45 43 41 41 43 48 49 46 42 43 43 Lochaber 44 43 45 44 40 38 41 48 48 49 43 51 52 Argyll & Isles 35 38 42 41 41 43 39 49 41 36 42

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GH/B&B average length of stay by former ATB (2014, nights)

Average length of stay

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Aberdeen & Grampian 1.9 1.9 1.8 1.8 1.8 1.9 1.9 1.8 1.8 1.9 1.9 1.8 1.7 Angus & Dundee 2.2 2.1 2.1 2.0 2.0 2.3 2.1 2.2 2.2 2.2 2.2 2.2 Perthshire 1.6 1.6 1.7 1.6 1.6 1.7 1.7 1.7 1.6 1.7 1.6 1.8 1.8 Fife 1.9 1.8 1.8 2.0 1.9 2.0 1.9 2.0 2.2 2.0 ALLFV 1.8 1.8 1.8 1.8 1.8 1.9 1.8 1.8 1.8 1.7 1.7 1.7 Edinburgh & Lothian 2.1 2.1 2.2 2.1 2.1 2.3 2.1 2.0 2.1 2.2 2.2 2.2 2.2

Glasgow & Clyde 2.0 2.0

Scottish Borders 1.9 1.8 1.8 1.8 1.8 1.8 1.9 1.8 1.7 1.5 1.6

Dumfries & Galloway 1.9 1.8 1.8 1.8 1.8 1.8 1.8 1.7 1.7 1.7 1.7 1.7 1.7 Highlands 1.7 1.7 1.6 1.7 1.6 1.6 1.7 1.6 1.6 1.7 1.7 1.7 1.7 Western Isles 2.0 1.9 1.8 1.7 1.7 1.8 2.0 1.9 2.0 1.9

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Guest House & Bed and Breakfast ATB weekend/weekday bed

occupancy (2014 annual averages, %)

Bed Occupancy

Weekday Weekend

Perthshire 31 37

Edinburgh & Lothian 32 46

Angus & Dundee 31 24

Dumfries & Galloway 25 31 Glasgow & Clyde 31 31

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Guest House & Bed and Breakfast ATB weekend/weekday room

occupancy (2014 annual averages, %)

Room Occupancy

Weekday Weekend

Perthshire 38 43

Edinburgh & Lothian 39 51

Angus & Dundee 46 30

Dumfries & Galloway 34 38 Glasgow & Clyde 51 42