Programme Catalogue

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T O R E A C H T H E T O P S T A R T A T T H E T O P

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IMI is a University Centre with courses externally validated by Manchester Metropolitan Uni-versity in the United Kingdom. The validation confirms that the structure, depth and quality of the courses are equivalent to those taught in Manchester. The validation includes a qua-lity assurance process instituted by Manchester Metropolitan University; a further assess-ment is made periodically by the United Kingdom's Quality Assurance Agency. In addition, for many years IMI has used an external examiner system whereby well qualified subject specialists review examination papers, course work and dissertations to ensure transpa-rency and fairness in the assessment process. These procedures are supported by first class academic staff and support services to create a positive learning environment.

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We Guarantee a Rewarding Career

We promise to find job opportunities for all our gradua-tes. This makes us unique among hotel schools. In the first weeks at IMI, you will meet with our Head of Intern-ships, Careers and Alumni to start your personal deve-lopment programme. Our excellent industry contacts and on-campus recruitment mean that during your time at IMI you will attend inspirational presentations and in-terview with major hotel chains and industry leaders. On average each student will attend 30 career days during their time at IMI and will have an average of four to five job interviews following the BA and MBA programmes. Internships are paid and are tailored to your individual needs to allow you to develop and hone the skills learnt in the classroom. Our Internship office will find you paid practical training after every semester either in Switzer-land or abroad. We have a 100 per cent record in finding our students internship placements.

We Offer Exceptional Value

A qualification from IMI is a stamp of excellence on any CV and will ensure that you are top of the pile for those first important interviews. Here at IMI we have made it our mission to give the greatest value for money in terms of the education you receive. Why take four years to get your BA Degree, when you can achieve it all in two and a half with a paid internship included in the course? To do this, we have deliberately restricted num-bers to ensure small class sizes and excellent stu-dent/teacher ratios. In a Certificate or Diploma class there are on average 16 students per semester and in our MBA classes there is an average of 19 students per class. At IMI you can complete your degree nearly a whole year earlier than in other schools without com-promising on quality. This means you will have been ear-ning for twelve months before you would have graduated from almost any other University.

We Give a High Quality Education

IMI combines the very best of Swiss practical and British academic approaches to develop your full potential. Our courses are validated by Manchester Metropolitan Uni-versity in the UK and are under constant review from our Industry Advisory Board and our Academic Advi-sory Board. Our faculty is among the highest qualified

You Study in the Heart of Europe

Luzern is a beautiful, medieval, university city with a large international student population. It is in the heart of Ger-man speaking Switzerland, a region famous for its high quality education. Of all the cities in Switzerland, Luzern is considered the most beautiful. Thanks to Switzerland’s amazing rail and road network and five international air-ports you can use your time at IMI to explore all of Europe. You can be in class in the morning and lying on a beach in Nice in the afternoon or skiing at daybreak and perusing the Louvre by nightfall.

You Will be Joining the IMI Family

We are a friendly and personal school where the em-phasis is on creating happy, confident and successful students. We are also an international school and we pride ourselves on diversity. Each semester we wel-come students of around fifty different nationalities and a variety of social backgrounds. IMI positions itself une-quivocally as an academic and inclusive school in which strong personalised academic support ensures that no one is left behind. It is this staff dedication that gives our graduates the confidence and professionalism which make them so attractive to future employers.

We Do Not Pretend To Be Swiss. We Are Swiss!

IMI is one of the very few hotel management schools left in Switzerland, which still embodies all the values and features of the traditional Swiss Hotel School. We em-ploy the very latest education techniques, but our core is built around the qualities that made Switzerland fa-mous as the home of hospitality. This is why, despite many collaboration and buy-out offers, we have remai-ned deliberately Swiss owremai-ned and Swiss managed. Many of the hotel management schools, who call them-selves Swiss, or are members of school groups, are run by distant investment companies or US finance corpo-rations whose main priority, naturally, is to maximise the return for their shareholders. At IMI your education and successful career are our main motivation. Only a truly Swiss School can guarantee the high quality standards of a ‘Swiss Made’ brand.

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Education

Training in Hotel Schools

Training in Professional Vocational Institutes Professional Educators

Sports

Golf Management Sports Management

Snow and Ski Resort Management Professional Sports Marketing Sports Manufacturers

Marketing and Communication Public Relations Firms

Communications Agencies Media and Publishing Marketing Organisations Retail

Sales Departments Fashion Buyers Boutiques Wines and Spirits Travel Agencies Tourism Organisations Exhibition Centres The hospitality industry is one of the most dynamic

in-dustries in the world today and is projected to grow ex-ponentially. It is estimated that by 2020 there will be 1.6 billion tourists and that one in every eleven people will be working in the hospitality industry worldwide. The op-portunities are far ranging and not only restricted to hotel management. With your degree in Hospitality Manage-ment from IMI you are among the most employable of all university graduates. It is the combination of practical and academic training, together with personal develop-ment and intercultural competence that makes you so attractive to future employers. Five years after

gradua-Your Career Opportunities

tion 74% of our students are working in Senior Manage-ment and more than 60% have made successful ca-reers outside the traditional fields of hospitality. This is because all our courses have transferable elements, for example; strategic international marketing management, information technology, communication, personal deve-lopment, language and finance. Our contacts reach across the globe and across many sectors. Below is a list of a few of the areas where our graduates are wor-king with their IMI qualifications, usually in management roles or in some cases running their own companies.

Hospitality

National and International Hotels, Resorts Facilities Management

Event and Venue Management Fitness, Health and Spa Management Theme Park Management

Recreation Management

Entertainment and Amusement Parks Casinos

Country Clubs Restaurants Bars Nightclubs Catering

Business and Finance Management Consulting Real Estate

Finance and Banking

Information Technology and IT Services International Business Relations Agency Management

Human Resources

Theatre and Performing Arts Concert, Music and Theatre Venues Museums

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Employability is Key

At IMI, your employability is our primary objective. All our courses combine academic challenges with practical training, which is one of the reasons why our students are heavily recruited by the major hotel chains and in-dustry employers. With their honed professional skills, enterprise and strong work ethic, our students can look forward to a successful career in hospitality with exten-sive and diverse opportunities. 94% of our students have found employment two months after graduation. Career Days on Campus

Every semester, IMI welcomes some of the most pre-stigious international hotel groups and other companies to our campus in Kastanienbaum. These industry lea-ders visit IMI to lecture, recruit and guide our students through all aspects of employment in the field of hospi-tality. We have currently 36 different companies who re-gularly visit our campus looking to employ IMI graduates. Due to these excellent industry contacts, students are given the opportunity to connect on a personal level with future employers. Hilton, Hyatt, Sandals, Mövenpick, Frenchman's Creek, The Landmark London, Atlantis Dubai, Kuoni Travel, Kempinski, Six Senses Resorts and Spas, Fairmont and Rocco Forte are just some of the companies who have recruited at IMI recently. Each stu-dent has an average of 4.5 interview opportunities for first employment during their time at IMI.

Career Services Department

Our Career Services Department offers excellent re-sources to assist you in your job search; interview ad-vice, CV writing techniques, application strategy, on- campus recruitment, first-class job vacancy alerts, access to our alumni contact base and a wealth of in-dustry contacts. In our pursuit of excellence we have now opened these services to all Alumni from IMI Uni-versity Centre. Not only do we promise to find BA and MBA students job opportunities after graduation, our Ca-reers Services Department will be there for you every step of the way from graduate trainee to General Ma-nager; all free of charge. These are some of the reasons why five years after graduation 74% of our students are in Senior Management positions.

IMI Career Services – Your Partner for Life

Average number of interviews for first employment after BA and MBA 4.5 Graduates having found employment within 2 months of graduation 94% Number of industry partners directly recruiting on campus 36 Number of career days at IMI 30 Percentage of Alumni holding senior management positions 5 years after graduation 74%

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The Best Companies, the Best Experience.

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Average number of internship opportunities per student outside Switzerland 7.2 Percentage of students placed in paid internships outside Switzerland 100 % Average number of internship opportunities per student in Switzerland 5.3 Percentage of students placed in paid internships in Switzerland 100 %

the progress of your training and to help with any pro-blems you may have encountered. For overseas intern-ships IMI will maintain regular contact with you and your employer to ensure that your experience lives up to your expectations. Unlike in most other hotel schools, at IMI all these services, even if you want to do an intern-ship after every academic semester, are provided free of charge. Additionally, you do not have to pay school fees during your internship.

Industry Advisory Board

Our Industry Advisory Board (IAB) is a collection of highly experienced and well connected individuals from within the field of Hospitality. They are drawn from a wide cross-section of companies and from diverse nationali-ties. The Board’s mission is to ensure that our courses reflect the needs and demands of future employers. As Hospitality is now the world's fastest growing industry, it is more important than ever for us to keep abreast of this rapid pace of change. Our emphasis on practical training, personal development, intercultural competence and academic excellence has evolved through our workings with the IAB.

IMI Internship Services – Your Career Starts Here

Internship Services Department

Our Internship Services Department will help you to find suitable and challenging positions, both in Switzerland and abroad, through our excellent network of contacts in the industry. You are entitled to take paid practical trai-ning after every semester although only one is compul-sory. We have a 100 per cent record in placing our students in paid practical training opportunities in Swit-zerland and abroad. Each student has an average of 7.2 internship offers from outside Switzerland and 5.3 in-ternship offers from within Switzerland. Support is provi-ded through the whole process of CV review, interview, employment contract and work permit. As soon as a po-tential employer confirms interest, an interview is orga-nised. Students are given information about the work-place and briefed for the interview. If successful, a con-tract of employment will be signed between the em-ployer, the student and the school. By Swiss law, trainees in Switzerland must be paid a minimum monthly salary of CHF 2168. Salaries abroad vary according to the local market. During your internship in Switzerland an IMI staff member will visit you to ensure that you are happy with

Alumni Network

One of our main aims has been to develop our Alumni Network. In 2010 we re-launched our Alumni website to make it even easier to find old friends, look for jobs and to post your CV. This has been a huge hit. Our 6000 gra-duates form the basis of a strong network built on life-long professional and personal connections. The Alumni database has facilitated this process and is a key driver

to IMI’s impact around the globe. As our ‘Success Sto-ries’ show, our Alumni have been thriving and can be found in Senior Management and General Management positions in almost every country in the world. We hope that this Alumni resource, which provides job sharing and networking opportunities, will help our current stu-dents become the next generation of industry leaders. Based on 2011 data from incoming students and returning students.

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The IMI Undergraduate Programme combines the very best quality Swiss practical training with British acade-mic excellence. Whatever your goals, IMI offers the per-fect approach for you, from Certificate through to BA (Hons). As the industry, participants and world markets change, our dynamic curriculum is designed to adapt to meet each new challenge. From Higher Diploma level, students can customise their experience by choosing from one of our eight different pathways. You can elect to specialise in Hotel, Events, Restaurant, European Cu-linary or Tourism Management or combine two courses by selecting Hotel and Events Management, Tourism and Events Management or Hotel and Tourism Ma-nagement. For those interested in taking a more inno-vative path we now offer a specialisation in Hospitality Entrepreneurship. Our aim is to offer an academic and vocational education of the highest standard leading to a successful career in management.

Intensive Courses

The studying at IMI is intense like the social life. All our programmes are intensive: students take more subjects, earning more credits in a shorter period of time than in any other Swiss hotel school. We achieve this through our small class sizes, highly qualified faculty and com-prehensive courses. We do not believe in the one size fits all philosophy, so have designed our dynamic curri-culum around you, our students. We offer more path-ways leading to your BA Degree than any other hotel school allowing you to tailor your studies to meet your own career aspirations.

Undergraduate Programmes

At IMI you are entitled to undertake a paid practical training after every semester. Salaries vary from country to coun-try but in Switzerland you will earn a minimum of 2168 CHF per month.

Note: Each academic semester consists of two consecutive terms Semester 1

Term 1 Term 2 IMI Certificate

Paid Internship 5 – 6 month paid internship in Switzerland or abroad

(minimum gross salary in Switzerland per month: CHF 2 168)

Semester 2 Term 3 Term 4 IMI Diploma & MMU Certificate of Higher Education (two awards)

Semester 3 Term 5 Term 6 IMI Higher Diploma & MMU Diploma of Higher Education (two awards)

Semester 4 Term 7 Term 8 IMI BA (Hons) Degree & MMU BA (Hons) Degree (two degrees)

Graduate Placement In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career

1 year 1.5 years 2 years 2.5 years

Students need to do only one paid practical training in order to be awarded a BA Honours Degree, so you can complete your degree in just two and a half years.

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At IMI you are entitled to undertake a paid practical training after every semester. Salaries vary from country to coun-try but in Switzerland you will earn a minimum of 2168 CHF per month.

Note: Each academic semester consists of two consecutive terms Semester 1

Term 1 Term 2 IMI Certificate

Paid Internship 5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168)

Semester 2 Term 3 Term 4 IMI Diploma & MMU Certificate HE (two awards)

Paid Internship 5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168)

Semester 3 Term 5 Term 6 IMI Higher Diploma & MMU Diploma HE (two awards) Paid Internship 5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168)

Semester 4 Term 7 Term 8 IMI BA (Hons.) Degree & MMU BA (Hons) Degree (two degrees) Paid Internship 5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168)

Graduate Placement In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career 1 year 2 years 3 years 4 years

Students may choose to do a paid practical training in Switzerland or abroad after every academic semester. Each in-ternship will build on your previous experience. You will already start to see your career progress.

A Qualification After Every Semester

We strive to offer flexibility to our students. We know that life is unpredictable and it is not always possible to com-mit to two and a half years of consecutive study. This is why we have divided our BA course into four separate study semesters. After each semester you will graduate with an internationally recognised qualification. You start with Certificate level and then move through Diploma, Higher Diploma and Bachelor’s Degree with Honours.

You can choose to study consecutively or take a paid practical training after each semester. If you choose to take the paid training option after each semester you will start to get a taste for how your career will progress. After your first paid practical training, each subsequent placement will be in a more responsible position.

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Your Profile

You are a school leaver who wishes to start your aca-demic and industry career in hospitality and tourism with a good grounding in operational management. What is the Programme Objective?

This 22 week programme, which is validated by IMI's UK partner, Manchester Metropolitan University (MMU), is equivalent to the first year of university. The objective of the programme is to give students a sound professional education in the operational management of hospitality and tourism organisations. We aim to provide a solid foundation in the skills and disciplines through which revenue is generated in hospitality and tourism busi-nesses. This course centres around operational aspects of the industry, foreign languages and introduces students to the disciplines and skills required for a successful career.

What Courses Will You Take? Personal Development Planning I Restaurant Service

Introduction to Beverage Studies Housekeeping Management Business Language and Culture I

The Global Hospitality and Tourism Industry French or German

What Qualifications Will You Receive? Students successfully passing this course will receive:

Certificate in International Hotel and

Tourism Management, awarded by IMI and validated by Manchester Metropolitan University (MMU).

Do you want more information about this course?

Scan this QR barcode for further information on IMI Certificate or visit bit.ly/imicertificate

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Your Profile

You have successfully completed the Certificate seme-ster at IMI or already have qualifications in and/or expe-rience of the fundamental operational aspects of hospi-tality and tourism management. You are seeking to de-velop these skills to supervisory management level. What is the Programme Objective?

This 22 week programme, which is validated by IMI's UK partner, Manchester Metropolitan University (MMU), is equivalent to the second year of university. The objective of the programme is to develop students' professional understanding of how hospitality and tourism organisa-tions integrate business funcorganisa-tions. It focuses on culinary skill development, extending student’s knowledge of the tourism industry and skills related specifically to front of house responsibilities. Students are also given a firm grounding in cross-functional management skills such as accounting and financial management as well as the opportunity to further their personal development and foreign language abilities.

What Courses Will You Take? Personal Development Planning II Front Office Management Wine and Beverage Studies Culinary Production

Financial Management I

Business Language and Culture II The Tourism Industry

French / German II

What Qualifications Will You Receive?

Students successfully completing this course will receive two awards, one from IMI and one from Manchester Metropolitan University (MMU). These are:

Diploma in International Hotel and Tourism Management, awarded by IMI.

Certificate of Higher Education in Inter-national Hotel and Tourism Management, awarded by MMU.

Scan this QR barcode for further information on IMI Diploma or visit bit.ly/imidiploma

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Your Profile

You already have relevant qualifications and/or experi-ence in the field of hospitality. You are looking to enter the job market at junior management level or to rapidly achieve junior management positions.

What is the Programme Objective?

Each of these 22 week programmes, all of which are va-lidated by IMI's UK partner, Manchester Metropolitan University (MMU), are equivalent to the third year of uni-versity and allow a measure of specialisation in Restau-rant, Hotel, Tourism, Events or European Culinary Management or a combination of two fields of study. We also offer a new course in Hospitality Entrepreneurship. All the programmes share a common core of manage-ment subjects related to business developmanage-ment. The elected units allow students to focus on the core ma-nagement disciplines related to their pathway. The pro-gramme also offers opportunities for studying foreign languages and personal development planning. What Courses Will You Take?

Personal Development Planning III Enterprise Development Project Human Resource Management Services Marketing

Financial Management II French/German III or Spanish I Your Choice of Pathways and Specialist Courses: International Hotel Management Food and Beverage Facilities Management Food Costing, Purchasing and Merchandising International Tourism Management Tourism Impacts

Transport and Tourism

International Hotel and Tourism Management Tourism Impacts or Transport and Tourism Food and Beverage Facilities Management or Food Costing, Purchasing and Merchandising

Students successfully passing these courses will receive two awards, one from IMI and one from Manchester Metropolitan University (MMU). The title will reflect your chosen pathway, for example:

Higher Diploma in International Hotel and Tourism Management, awarded by IMI

Diploma of Higher Education in International Hotel and Tourism Management,

awarded by MMU

Scan this QR barcode for further information on IMI Higher Diploma or visit bit.ly/imihigherdiploma

Higher Diploma

International Hotel and Events Management Events Operations

Food and Beverage Facilities Management or Food Costing, Purchasing and Merchandising International Tourism and Events Management Events Operations

Tourism Impacts or Transport and Tourism European Culinary Management See course descriptors on page 16 and 17 Restaurant Management

Food and Beverage Facilities Management Food Costing, Purchasing and Merchandising or Events Operations

Hospitality Entrepreneurship Tourism Impacts

Food and Beverage Facilities Management or Food Costing, Purchasing and Merchandising

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What Courses Will You Take?

For the different course specialisations please see the chart below.

Students successfully passing these courses will receive two internationally recognised degrees, one from IMI and one from Manchester Metropolitan University (MMU). The degree will reflect your chosen pathway for example :

Bachelor of Arts Degree with Honours in International Hotel Management, awarded by IMI

Bachelor of Arts Degree with Honours in International Hotel Management, awarded by MMU

Scan this QR barcode for further information on IMI Bachelor of Arts or visit bit.ly/imibachelor

Bachelor of Arts with Honours

International Hotel Management International Tourism Management International Hotel and Tourism Management International Hotel and Events Management

Personal Development Planning IV Research Methods

Strategic International Marketing Management Dissertation International Tourism and Events Management European Culinary Management Restaurant

Management Hospitality Entrepreneur-ship Food and Beverage Themes and Applications International Tourism

Development Information andCommunication Systems International Tourism Development Culinary Systems Management Entrepreneurship, Creativity and Innovation Information and Communication

Systems Food and Beverage

Themes and Applications

Meetings, Incentives,

Convention and Exhibition (MICE) Management

Food and Beverage

Themes and Applications Intercultural New Venture Hospitality Management IMI University Centre offers students eight pathways to

a BA Honours Degree, all validated by Manchester Me-tropolitan University in the UK. This means that students receive two degrees: one from IMI and one from MMU. At IMI a BA with Honours can be achieved in only two and a half years, including five to six months paid prac-tical training.

Your Choice of Pathways: International Hotel Management International Tourism Management

International Hotel and Tourism Management International Hotel and Events Management International Tourism and Events Management European Culinary Management

Restaurant Management Hospitality Entrepreneurship Your Profile

You are qualified to Higher Diploma level and are aiming for a management position either within the hospitality industry or a related field. You are looking for an interna-tionally recognised qualification to allow you to achieve rapid promotion in your chosen specialisation.

The Bachelor’s Degree with its choice of eight contem-porary pathways is intended to equip students with the right skills for senior management roles in the tourism, hospitality and events industries. The curriculum focuses on the strategic business development of hospitality and tourism organisations.

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Students successfully passing this course will re-ceive two awards, one from IMI and one from Manchester Metropolitan University (MMU). These are:

Higher Diploma in European Culinary Management, awarded by IMI

Diploma of Higher Education in European Culinary Management, awarded by MMU

Scan this QR barcode for further information on IMI Culinary or visit bit.ly/imihdculinary

Students may choose to do a paid practical training / internship in Switzerland or abroad, after every academic semester. Each internship will build on your previous experience. You will already start to see your career progress.

Your Profile

You already have qualifications in culinary arts or culinary management. You may be a qualified chef who is looking to build upon your existing knowledge in a European context or you have had culinary experience and are looking for a qualification to improve your employability. What is the Programme Objective?

This Higher Diploma is a 22 week specialist programme validated by Manchester Metropolitan University and is equivalent to the third year at university. It focuses on Western Gastronomic Cookery but also takes in mar-keting and administrative elements. You will also have the chance to learn a European language, either Ger-man, French or Spanish.

What Courses Will You Take? Western Gastronomic Cookery International Patisserie

Food Costing, Purchasing and Merchandising Food and Beverage Facilities Management Services Marketing

Personal Development Planning III One European Language

Higher Diploma with Honours

in European Culinary Management

Semester 1

Term 1 Term 2

IMI Higher Diploma &

MMU Diploma of Higher Education (two awards)

1 year

Semester 2

Term 3 Term 4

IMI BA (Hons) Degree & MMU BA (Hons) Degree (two degrees)

Graduate Placement

In management training programmes worldwide or in full-time jobs worldwide Free service throughout your career

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Your Profile

You are looking to build on the knowledge already gai-ned on our Higher Diploma in European Culinary Ma-nagement course or an equivalent programme. As well as further improving your culinary skills, you are looking to learn about administering a culinary department and integrating it with other areas within the hotel or restaurant. What is the Programme Objective?

This is a 22 week course and is an extension of the IMI Higher Diploma programme. The course is validated by Manchester Metropolitan University so on graduating you will receive two degrees, one Swiss and one British. The main aim of the programme is to provide you with the technical and management skills you need for a suc-cessful career in Culinary Management. The Personal Development Programme at this level is geared towards planning your career and you will learn Strategic Inter-national Marketing Management, a vital tool in today’s competitive industry and Research Methods which will prepare you for your Dissertation on a Culinary Ma-nagement theme of your choice.

What Courses Will You Take? Culinary Systems Management

Food and Beverage Themes and Applications Personal Development Planning IV

Strategic International Marketing Management Research Methods

Dissertation

Students successfully passing this course will receive two internationally recognised degrees, one from IMI and one from Manchester Metropolitan University (MMU). These are:

Bachelor of Arts Degree with Honours in European Culinary Management, awarded by IMI

Bachelor of Arts Degree with Honours in European Culinary Management, awarded by MMU

Scan this QR barcode for further information on IMI Culinary or visit bit.ly/imibaculinary

Bachelor of Arts Degree with Honours

in European Culinary Management

Students may choose to do a paid practical training / internship in Switzerland or abroad, after every academic semester. 1 year

2 years

Paid Internship

5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168)

In management training programmes worldwide or in full-time jobs worldwide

Free service throughout your career

Semester 1 Term 1 Term 2 IMI Higher Diploma and

MMU Diploma of Higher Education (two awards)

Paid Internship

5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168)

Semester 2 Term 3 Term 4 IMI BA (Hons) Degree and

MMU BA (Hons) Degree (two degrees)

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Your Pathway to Senior Management

As with all our programmes, these courses are inten-sive and our small class sizes ensure that you receive the guidance and expert coaching you need to achieve your maximum potential. Your lectures will include a ba-lance of practice and theory. You will learn the technical, managerial, cultural and human relations skills required for the successful operation of a modern company whether that be in hospitality or an unrelated industry. Our MBAs attract outstanding visiting international facul-ties to our campus to support our, already impressive, staff lecturers. After all of our courses you are given the opportunity to undertake up to six months practical trai-ning in Switzerland or overseas.

Postgraduate Programmes

Our postgraduate programmes are designed to guide

you through a personal transformation and to put you on the path to Senior Management. You will take bet-ween five months and one year to change your life. You will return to the work place with the analytical and prac-tical skills to make a difference and the confidence to make important business decisions in an uncertain and rapidly changing world. The skills you learn at IMI are completely transferable and you will find IMI graduates in diverse fields of industry from large banking corpora-tions to safari park management. Our postgraduate pro-grammes all offer unique advantages. The Postgraduate Diploma has the function of helping executives convert their skills from an unrelated field to those required by the hospitality industry. It is also a perfect preparation for one of our MBAs. The MBA has now become a pre-requisite for those wanting to work in Senior Manage-ment and, in response to the industry demand for spe-cialists, we have introduced two new MBAs to support our original MBA in International Hospitality Management. The MBA in Swiss Hotel Management brings the tradi-tion of Swiss hospitality to the global market and the MBA in International Hotel, Health and Spa Management has been introduced to meet industry demand for this, fairly new, but rapidly growing sector.

Postgraduate Diploma in International Hotel and Events Management MBA in International Hospitality Management

In partnership with MBA in Swiss Hotel Management MBA in International Hotel, Health and Spa Management Senior Positions in General

Hotel Management Senior Positions in Resorts and Health and Spa Management Executives in International

Hospitality and Services Industry

Academia PhD or DBA

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Your Profile

You already have qualifications and/or experience in an unrelated field of study and are now looking to pursue a career in the hospitality and events industry. This qualifi-cation would also suit you if you have extensive work experience in the hospitality industry, but lack the aca-demic background necessary to take the next step in your career. The Postgraduate Diploma is designed to prepare you either to return to the work place for a ma-nagement role or to continue to an MBA.

This 22 week intensive course is designed to equip stu-dents who have limited or no experience of the hospi-tality industry with the practical and management skills necessary for middle management positions in hotel, events management and related industries. Alternatively you have extensive experience in the hospitality indu-stry but lack the academic background to progress in your chosen career. The core focus is operational and integrative management with subjects including food and beverage operations, front office management and the business development of hospitality organisations and events management.

What Qualifications Will You Receive? Students successfully passing this course will receive:

Postgraduate Diploma in International Hotel and Events Management, awarded by IMI.

Continue Towards One of our Three MBA Degrees

Further enhance the education you have received on IMI’s Postgraduate Diploma Programme and continue your studies with one of our MBA programmes. Choose the relevant course to suit your career aspirations. Do you want more information about this course?

Scan this QR barcode for further information on IMI Postgraduate Diploma or visit bit.ly/imipostgraduate

Postgraduate Diploma

Semester 1 Term 1 (11 weeks) Personal Development Planning III

Front Office Management Food & Beverage Service Practical I

Food & Beverage Service Theory I

Event Operations Business Language and Culture

Term 2 (11 weeks) Front Office Management Food & Beverage Service Practical II

Food & Beverage Service Theory II

Financial Management I Human Resources Management Services Marketing Language and Culture: French or German

Paid Internship (Optional)

5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland

per month: CHF 2 168)

5 – 6 months

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Students successfully passing this course will receive:

MBA in International Hospitality Management, awarded by IMI University Centre

MBA in International Hospitality Management, awarded by Manchester Metropolitan University, UK Your Profile

You have qualifications and/or experience in hospitality management but wish to develop your skills and under-standing of the industry in preparation for upper and se-nior management positions.

The residential course is a 22 week, intensive period of study, followed by a 22 week non-residential pro-gramme for the field consulting project or dissertation. This qualification is validated by IMI's UK partner, Man-chester Metropolitan University (MMU), so you will be awarded two degrees on graduation, one British and one Swiss. The programme's objective is to equip stu-dents with the skills necessary for eventual higher level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies.

MBA in International Hospitality Management

Students may opt for two additional paid internships which IMI will organise. Each paid internship will build on your previous experience. You are already on your way to a successful career.

1 year

Term 2 (11 weeks) Services Marketing and e-Business

Financial Management for Services

Entrepreneurship and Innovation

Semester 1 (MBA Residential) Term 1 (11 weeks)

International Strategic Management Business Research Methods

Global Hospitality Management

Semester (MBA Non Residential)

Dissertation or Field Consulting Project

Semester 1 MBA Residential Six courses

2 years

Paid Internship (Optional) 5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168)

Semester 2 MBA

Non Residential Dissertation or Field Consulting Project

Paid Internship (Optional) 5 – 6 month paid internship in Switzerland or abroad (minimum gross salary in Switzerland per month: CHF 2 168) Second Swiss Internship for EU citizens only

Graduate Placement In management training programmes worldwide or in full-time jobs worldwide

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What is the Field Consulting Project?

The Field Consulting Project is a special feature of our MBA in International Hospitality Management and is one of the reasons why the skills and knowledge you gain on this course are so transferable. It is a professional pro-ject which is coordinated by IMI tutors aligned with ap-pointed representatives from international companies. This is a rare instance where you, as a student, can work together with industry professionals and educators on a ‘live’ project. It is also a unique opportunity for companies to; utilise a research resource, develop consulting pro-jects, investigate new markets, benefit from our interna-tional network and be part of our global hospitality community. At the same time you are given a taste of what it is like to work within a real company, to meet de-adlines and to see a project through from inception to delivery.

How Does it Work?

We take on research business projects four times a year. Using a provided standard form, companies may propose projects across a range of disciplines, such as:

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International Hospitality Management

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Finance

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Human Resource Management

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International Marketing and Strategic Management: Branding, Expansion Projects, Marketing Plans

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Tourism Development, Planning and Destination Branding

At the beginning of each semester, companies inter-ested in taking part propose challenging projects mostly requiring primary research and analysis of markets, con-sumers or trends. To ensure that we select only those projects which will directly benefit you, we only accept projects after considering the size and the special back-ground characteristics of each student body. Once the projects have been selected, you will bid for 2 selections justifying your choice in a written application. This pro-cess is strongly linked with our Research Methods unit. If you are successful, you will then be allocated your chosen project. All reporting is conducted in English.

What Kind of Projects Can You Expect to Work on?

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Identifying global market opportunities for hotel de-velopment

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Strategic planning for growth

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New product (B2B or B2C) commercialisation

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IT and Hospitality (social media)

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Data mining for decision making

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Analysing current markets and defining marketing strategies

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Analysing competitors and developing competitive strategies and plans

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Designing organisational strategy, development and or change (people, process, systems, cultural, etc.)

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Evaluation of the business performance of the firm and defining functional areas for improvement to drive profitable growth

Key Facts

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Project delivery is 16 weeks

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The projects are delivered on an individual or teamwork basis

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The full workload is 600 hours per researcher

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The company will allocate you a specialist advisor If the project involves extra travel activities, or requires the purchase of content specific information, then this will be reimbursed, on agreement, by the host company. Do you want more information about this course?

Scan this QR barcode for further information on IMI MBA in International Hospitality Management or visit bit.ly/imimbainternational

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Your Profile

You are an executive who cannot afford to remain a year out of the market but wish to further develop your skills in preparation for middle and upper hospitality manage-ment positions. You have qualifications and/or experi-ence in hospitality management but wish to further develop your skills and understanding of the emerging industries of Health and Spa Management within the scope of international hospitality.

This is a 22 week highly intensive residential course. The programme aims to equip students with the professio-nal and sector specific skills necessary to enter higher management levels, mostly in the hospitality industry, by focusing on the health and spa market. Health retreats and spas are a rapidly growing sector within the tourism industry and companies are increasingly interested in di-versifying into this area. This type of tourism is sustained by two different industries; health and entertainment and this combination makes our programme unique and very attractive. It provides the option to work in a new and therefore less saturated market with great pro-spects of development. This programme comes as an answer to the increased demand for high quality exe-cutives in this area, worldwide.

What Qualifications Will You Receive? Students successfully passing this course will receive:

MBA in International Hotel, Health and Spa Management, awarded by IMI

Scan this QR barcode for further information on MBA in International Hotel Health and Spa Management or visit bit.ly/imimbahealthspa

MBA in International Hotel, Health

and Spa Management

5 – 6 months 1 year

Term 2 (11 weeks) Wellness and Spa Marketing Spa Facilities Management Corporate Strategy and Human Resource Management Semester 1

Term 1 (11 weeks) Market Analysis & Project Development Contemporary Hospitality Trends

Essentials of Business Finance

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Your Profile

You are an executive who cannot afford to remain a year out of the market but wish to further develop your skills in preparation for middle and upper hospitality manage-ment positions. You have qualifications and/or experi-ence in hospitality management but wish to focus on the Swiss hotel industry. This course looks into what makes the Swiss hotel industry such a globally respected brand and the undisputed world leader in hospitality with a view to taking Swiss hotel management to the rest of the world.

This is a 22 week highly intensive residential course. The programme aims to equip students with the professio-nal and sector specific skills necessary to enter higher management levels, mostly in the hospitality industry, by focusing on those subjects that relate to the high Swiss standards, so much in demand internationally by hotel and hospitality companies. The programme capitalises on the long standing Swiss tradition in Hotel Manage-ment education and is dedicated to delivering a Swiss perspective allowing you to distinguish yourself in the in-ternational market.

MBA in Swiss Hotel Management, awarded by IMI Do you want more information about this course?

Scan this QR barcode for further information on MBA in Swiss Hotel Management or visit

bit.ly/imimbaswiss

MBA in Swiss Hotel Management

5 – 6 months 1 year

Term 2 (11 weeks) Swiss Hotel Marketing Manangement Swiss Health and Spa Resort Management Corporate Strategy and Human Resource Management Semester 1

Term 1 (11 weeks) Market Analysis & Project Development Contemporary Hospitality Trends

Essentials of Business Finance

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English Preparatory Courses

What Qualification Will You Receive?

UEPC English Certificate, awarded by IMI Intensive English Course (IEC) Your Profile

You are looking to improve your hospitality business English skills in preparation for a course at IMI. This course provides excellent preparation for any of the major European examinations in English for Tourism, in-cluding the London Chamber of Commerce and Indu-stry English for the Tourism InduIndu-stry exams.

The programme is designed to take you from upper in-termediate level to a standard sufficient to take a course at IMI. The IEC consists of 20 hours a week and will pre-pare you for an internationally recognised qualification in English. The primary focus of this course is on the de-velopment of accuracy and proficiency in the following areas: business conversation, listening skills, presentati-ons and essay writing. It aims to equip you with the li-stening, speaking and writing skills necessary for effective understanding and performance in academic and business life as well as everyday situations. Additio-nally, you will study relevant hospitality related subjects, as well as learning strategies and study techniques. In addition to your language studies, professional excursi-ons are included in the course, which will increase your knowledge of Swiss hospitality and tourism.

What Qualification Will You Receive?

IEC English Certificate, awarded by IMI

4 weeks 10 weeks

Intensive English Course (IEC) Business English

Hospitality English

Comprehensive Grammar Programme Listening and Reading Comprehension Presentation Skills

University English Preparatory Course (UEPC) Business English

Hospitality English Structured Essay Writing

Comprehensive Grammar Programme Listening and Reading Comprehension Study Techniques

Presentation Skills

English the Lingua Franca of Hospitality All our courses are taught in English which is the lingua franca of the hospitality industry and one which will prove invaluable to you throughout your career. Langua-ges are the key to success in hospitality and to this end you will also have the opportunity to learn French, Ger-man and Spanish.

English Preparatory Courses

If you need to improve your English, prior to taking a course at IMI, we can offer you two options:

University English Preparatory Course (UEPC) Your Profile

You are looking to improve your English skills in prepa-ration for an internationally recognised English language examination which will allow you entry onto one of our hospitality management programmes at IMI.

The programme's objective is to prepare you for an in-ternationally recognised qualification in English. This 10 week intensive course would suit you if you are currently at a lower intermediate level. The course consists of 20 contact hours per week and will bring you to an upper intermediate standard in preparation for an internationally recognised qualification in English. The main focus of this course is to provide the strong language base vital for integration while developing confidence in conversation, presentation, essay writing and listening skills. In addition, you will study relevant introductory hospitality related sub-jects, as well as learning strategies and study techni-ques. As a support to your language studies, professio-nal excursions are included in the course, which will in-crease your knowledge of Swiss hospitality and tourism.

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Student Accommodation and Facilities at IMI Our campus in Kastanienbaum has stunning views of Lake Luzern and Mount Pilatus. The chestnut trees that lend their name to the town provide beautiful shaded walkways and line the drive leading to IMI. The campus has spacious and well equipped classrooms, demon-stration and production kitchens, a front desk training room, restaurants, a fitness room, self-service laundry and recreation areas. Our library provides a quiet study area and is well stocked with a constantly updated supply of books, professional magazines and DVD refe-rence material as well as on-line access to publication databases. In between lectures you can enjoy some of our on-campus recreational facilities; table tennis, a pool table, volleyball or you can just chill out in one of our stu-dent coffee lounges. You will feel like you are living in a small global village with an average of fifty different na-tionalities on campus at any one time. The experience you share with your fellow students from many different cultural backgrounds will prepare you perfectly for your career in International Hospitality Management.

Life at IMI

Our Accommodation:

On-Campus at Kastanienbaum

Whether you choose one of our shared rooms on cam-pus or our single student rooms with magnificent views, all our rooms have study facilities, refrigerators and tele-visions and most have en-suite bathrooms. Living on campus enables you to become involved in university activities, make friends and integrate with your peers. It also means that you are close to the restaurants and other facilities. Meals are served three times a day in term time but if you prefer you can use the teaching or student kitchens to make your own meals. For some, this will be the first time in Switzerland or even the first time away from home, others will be returning to student life after a long gap. We know how important it is for you to feel at home and we do everything we can to ensure you are comfortable.

Off-Campus at Hotel Central or the Villa If you choose to live off-campus we have two options. There is the Villa next to the campus or Hotel Central in the middle of vibrant Luzern. Many students enjoy the extra independence that this affords, especially our re-turning students. There are shared kitchens in Hotel Cen-tral and the Villa for when you wish to cook for yourself.

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Meet IMI and Our Faculty

Heinz Bürki President, Board of Directors, Co-Founder

Catrin Young Internships Manager, Language Lecturer

Arnaud J.M. Frapin-Beaugé Senior Lecturer, Marketing Theodore Benetatos

Postgraduate Programme Leader

Ariane Haglage Lecturer,

Food and Beverage Service

Prof. John Fenby Executive Board Member,

Dean and Director of Partner Schools

Shaun Leonard Executive Chef, Head of Food and Beverage, Senior Lecturer Culinary Arts

Laurent Joliat Executive Board Member,

Director of Marketing

Anthimos Giorgiou Senior Lecturer, Research and HRM, Head of Quality Assurance

Gavin R. R. Caldwell Executive Board Member,

Director of Operations and Human Resources

Mireille Parker English Lecturer Greta Musu

Head of Internships, Careers and Alumni IMI has one of the most highly qualified faculties of any

hotel school with all our teaching staff certified to at least Master’s level with many holding PhDs. Our staff are not only here to teach and instruct but are always on hand to offer help and advice in times of need. This large fa-mily approach to education is one of the defining cha-racteristics of life at IMI. We are not an educational factory where you will be known only as a number. We know all our students by name and are as proud as any parent of all their successes on graduation day.

Visiting Lecturers

Our world renowned faculty is supported by an eminent array of visiting professors ranging from leaders of in-dustry to academic luminaries. They work as an inte-grated team with our senior faculty members to provide a powerful educational body to challenge you throug-hout your time at IMI.

Gareth Currie Undergraduate Programme Leader Ferry Firmansyah

Registrar, Board of Directors

Andreas

Breitenmoser Bürki Vice President, Board of Directors and Executive Board Member

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Quality is taken very seriously at IMI, it being an intrinsic aspect of all our operations. It ultimately leads to excel-lence in delivering all our educational programmes. External Validation

IMI is working in partnership with Manchester Metropolitan University (MMU), which dates back over 150 years and offers over a 1,000 courses, being one of the biggest and most reputable universities in the UK. MMU has been validating IMI pro-grammes for 17 years, and this now extends to all cour-ses from the Certificate to Masters in Business Administration (MBA), making IMI the only Swiss hotel school offering the full range of validated courses. The quality of what IMI delivers through this partnership is also regulated by the UK Quality Assurance Agency for Higher Education (QAA). What this means is that students studying these courses at IMI will receive two certificates: one from IMI (Switzerland) and another one from MMU (UK) with full international recognition. Students, thus, have the oppor-tunity to study courses that comply with the fair and transparent quality mechanisms of the UK Higher Edu-cation system, while enjoying the advantage of a Swiss Hotel School with its strong emphasis on professional and industrially relevant training and standards. Moreo-ver, students at IMI benefit from a low staff to student ratio with full access to faculty and visiting professors. Academic and Industry Recognitions

IMI possesses an impressive range of academic and in-dustry accreditation, as well as prestigious Swiss and In-ternational memberships. It is important to understand what they mean for students at IMI – a guarantee of quality in all aspects: academic studies, career support and other student services, all of which are approved by Swiss and International authorities and professional as-sociations. They also increase students’ career potential. Swiss Accreditations and Memberships

The Swiss Private School Register The purpose of this Register is to cer-tify high standards of educational services and thereby demonstrate the integrity and credibility of the

registe-red private schools to the public, to authorities and to students. In addition, the Register aims to protect Swit-zerland's reputation as a centre for high quality educa-tional activity as well as to safeguard the reputation of its private educational institutions. It helps students and pa-rents to determine whether a particular educational in-stitution is reputable and worthy of their confidence.

EduQua accredits over 990 schools, institutes and academies throughout Switzerland. It is the leading quality label in Switzerland for higher education. The Swiss Conference of the Can-tonal Educating Directors recommends that the cantons check "the quality of the providers in the education sec-tor in all of Switzerland based on the same criteria and make national subsidies dependent on a proof of qua-lity (eduQua)". IMI is certified by EduQua for all its pro-grammes, thereby underpinning the delivery of academic programmes in line with Swiss quality standards.

SFPS- Swiss Federation of Private Schools. The 260 schools and colleges belonging to SFPS provide a personalised service with regard to stu-dents’ educational goals. The members of the federa-tion, including IMI, support and encourage innovafedera-tion, plus they are recognised nationally and internationally as the leading private schools in Switzerland.

QQQ- Swiss Tourism's quality label is sup-ported by all major Swiss tourism associati-ons to enhance and safeguard the quality of service in Switzerland. The top level of QQQ means that IMI has successfully implemented a comprehensive and internationally recognised Quality Management System into its strategy, structure and daily operations. There are all together only IMI and two other hotel management schools which have been accredited with this label of superior quality.

Programme Catalogue

T O R E A C H T H E T O P S T A R T A T T H E T O P

Table of Contents

gradua-Your Career Opportunities

IMI Career Services – Your Partner for Life

The Best Companies, the Best Experience.

IMI Internship Services – Your Career Starts Here

Undergraduate Programmes

Higher Diploma

Bachelor of Arts with Honours

Higher Diploma with Honours

in European Culinary Management

Bachelor of Arts Degree with Honours

in European Culinary Management

Postgraduate Programmes

Postgraduate Diploma

MBA in International Hospitality Management

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MBA in International Hotel, Health

and Spa Management

MBA in Swiss Hotel Management

English Preparatory Courses

Life at IMI

Meet IMI and Our Faculty