CeBIT 2016
NEW: Marketing &
Sales Solutions
14–18 March 2016
Marketing & Sales Solutions
CeBIT
─ Global Event for Digital Business
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Digitization offers companies numerous new options for interacting with the customer. Big Data and Business Intelligence, for instance, make extensive data analysis possible, resulting in more efficient product development and enhanced customer service.
Companies can gain a substantial competitive advantage by learning more about their customers’ interests and engaging in a more thorough dialog. Companies which use digital channels to do this will be more effective in winning over new customers. Accordingly the role of Sales, marketing and after-sales service is changing, with a corresponding impact on corporate digitization strategies. This is why the amount of investment earmarked for digital systems and solutions over the next 2–3 years is growing, at the following rates:
- 12.8% more in Sales* - 8.6% more in Marketing*
*Source: Accenture/Pierre Audoin Consultants (PAC)
Managing directors and decision-makers from Sales & Marketing, After-sales Service, Communications and IT all want to be
up-to-the-minute on all aspects of the digital transformation process. As a result, CeBIT has set up a special display sector on the topic,
Marketing & Sales Solutions
About the new display sector
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The new “Marketing & Sales Solutions” display sector combines information and display opportunities
for Digital Marketing, Sales and After-sales Service at a single tradeshow. Hall 4 presents the new Marketing & Sales Solutions area next to companies like SAP, Deutsche Telekom or Microsoft.
The offerings range from software from established market leaders to new solutions from startups. The thematic setting, which includes the areas of eCommerce, ERP, HR, Finance and Controlling, generates strong synergies for reaching your key target groups.
The target audience includes CMOs, CIOs, CDOs¸ CSOs (Sales), IT Professionals and decision-making specialists from the relevant departments.
Marketing & Sales topics
Marketing Automation/E-mail Marketing
Campaign Management
Web Content/Experience Management
Web Analytics
Data Analytics / BI, CI & Data Science
CRM and Marketing Operations
After-sales Service
Lead Generation
Marketing & Sales Solutions
Advantages compared with other trade fairs
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Ability to directly reach specialists from sales, marketing and after-sales service as well as IT decision-makers from enterprises, particularly small and medium-size enterprises (SME).
Solutions models for practical implementation are in the spotlight here.
CeBIT takes place in March, before many companies have finalized their annual budgets.
More than 10,000 trade visitors from Sales & Marketing with an interest in making new investments attended CeBIT in 2015 to find the appropriate solutions for their
companies.
For decision-makers, there is no other comparable event.
All of the relevant aspects of the value-added chain are showcased here: Mobile Solutions, Big Data, Social Business, the Cloud, Security, IoT… all fleshed out with technical details.
Marketing & Sales Solutions
How will CeBIT attract the right visitors?
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Successful visitor promotion is guaranteed by:
A 5-day conference program, featuring themes like: “Digital Transformation of Marketing, Sales & Service”, “Content Marketing as a Component of Digital Strategy” and “Mobile & collaborative concepts for CRM & Service”
Key speakers include Dietmar Dahmen, Prof. Dr. Peter Gentsch (Hochschule Aalen), Dr. Torsten Schwarz
(marketing-BÖRSE), Tim Walters (Digital Clarity Group)
Exhibitors with exciting best-practice examples and effective solutions represent a strong visitor magnet.
“CeBIT Digital Insights” for decision-makers from Sales & Marketing, Advertising and PR
Once a month internationally
Twice a month in Germany
One press release a month for Germany and abroad
Evening get-together for exhibitors, visitors and partners
Co-promoters:
BITKOM, BVDW digital industry association, German Dialog Marketing Association (DDV), the German Media and Marketing Association (BVMM), the German Marketing Association (DMV) and more
Media:
Mediengesellschaft Ulm, t3n, acquisa, W&V, horizont,
Marketing & Sales Solutions
Expand your showcase at the event
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Digital Marketing & Experience Arena @ CeBIT
At the stage: informative topics, interesting speakers and lively discussion
Adjacent to the stage: exhibitors, displaying their best-practice examples and effective solutions
Participation options: as an exhibitor, co-exhibitor, speaker and/or sponsor
Marketing & Sales Solutions
Digital Marketing & Experience Arena @ CeBIT
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Monday
Tuesday
Wednesday
Thursday
Friday
Topics at the
Digital Marketing & Eperience Arena
Next Generation Marketing, Sales &
Service Digital Customer Experience im Fokus (R)Evolution von CRM & Marketing Operations Gestaltung der Digital Business Transformation Bausteine des digitalen Marketing Management Mobile CRM Marketing Technology Digital Experience Lead Generation Next Generation CRM Digital Customer Service Marketing Technology E-Mail-Marketing & Marketing Automation Conversion Optimierung Social CRM
Guided Tours
11:30 a.m. 01:30 p.m.
Your participation options
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The ideal stand area and a tradeshow appearance tailored exactly to your needs
Wide range of technical services and supporting marketing services
Standard price from € 236 per sqm
e.g. 12 sqm of floor space with two open sides (corner Stand) € 4,470
Individual stand with own stand structure
Reduce your organizational overhead to a minimum and select one of our attractively priced fair packages. These already include the costs of stand construction, basic services, lead generation and catering services as well as numerous marketing services. Calculate the cost of your favorite package at
www.cebit.de/en/fairpackage
12 m² basic fair package, two open sides (corner stand) € 6,249
Turnkey stand based on “fair package” offer
Group pavilions on various Sales & Marketing themes as well as the topic of BI & Data Management
Numerous services for your trade fair showing already included in the price
Prices from € 6.900
Group pavilions
Marketing & Sales Solutions
Exhibitors 2015
Marketing & Sales Solutions
Testimonials
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Martin Hubschneider, CEO of CAS Software AG
“CeBIT’s clear focus on business applications makes it the ideal venue for IT innovations, trends and networking. As a long-term exhibitor and
manufacturer of CRM and xRM solutions, we are delighted at the joint development and deepening of specific IT topics like customer centricity or the digitization of small and medium-sized enterprises.”
Armin Rausch, Head of Marketing, Noxum GmbH
“The IT sector at CeBIT 2015 was brimming with optimism and clear ideas for the future. Noxum set its focus on Industry 4.0, showcasing its
information management solutions. We view valid and available product information in the coming period as a significant factor in any kind of communication between machines, equipment, factories and people. CeBIT did a fine job this year of recognizing trends, spotlighting this topic complex and engaging major players like Partner Country China. Our hats go off to Deutsche Messe for this edition of CeBIT!”
Your contacts
11CeBIT Marketing & Sales Solutions
Martina Clausen (Project Director)
Deutsche Messe
[email protected] Tel. +49 511 89-33148
www.cebit.de/de/marketing-sales
Digital Marketing & Experience Arena
Susanne Bach (Senior Conference u. Partner Manager)
Kongress Media GmbH [email protected] Tel. +49 89 2000-1556
www.cebitdigitalmarketing.de/
CeBIT Marketing & Sales Solutions
Florian Risse (Project Director)
Deutsche Messe
[email protected] Tel. +49 511 89-33751
