GLOBAL Press kit

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GLOBAL

Press kit

2014.2

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press kit

I. About Les Roches InteRnAtIonAL schooL of hoteL MAnAgeMent

campus address: Les Roches International school of hotel Management ch-3975 bluche crans-Montana switzerland tel: +41 (0) 27 485 96 00 email: [email protected] website: www.lesroches.edu

campus address: Les Roches Marbella International school of hotel Management urb. Lomas de Rio Verde

ctra. de Istán, km 1 29602 - Marbella spain tel: +34 952 764 145 email: [email protected] website: www.lesroches.es

campus address: Les Roches Jin Jiang International hotel Management college shanghai normal university

feng Xian campus 100 hai wan Road shanghai 201418 P. R. china tel: +86 21 6212 1856 email: [email protected] website: www.lrjj.cn

campus address: Royal Academy of culinary Arts King Abdullah II st. building 188 Amman 11953 Jordan tel: +962 6 541 2682 email: [email protected] website: www.raca-lesroches.edu.jo

key peRsonneL

ceo, Les Roches Worldwide Ms. sonia tatar ceo / general Director,

Les Roches Marbella

Mr. carlos díez de la Lastra Academic Dean / campus Director,

Les Roches Jin Jiang

dr. sacha stöcklin campus Director,

Royal Academy of culinary Arts

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pRess contAct

contact person: Ms. Alexia Robinet – senior International Public Relations Manager address: Laureate hospitality education

Rue du Lac 118, 1815 clarens, switzerland contact details phone: +41 (0)21 989 26 63

fax: +41 (0)21 989 26 78 email: [email protected] websites: www.lesroches.edu www.lesroches.es www.lrjj.cn

Les Roches International school of hotel Management is a private institution that offers undergraduate, graduate, and postgraduate programs of up to 3 ½ years of study in the fields of hospitality, tourism, and event management.

AccReDItAtIon

Les Roches International school of hotel Management and its branch campuses are accredited at university level by the new england Association of schools and colleges, Inc. (neAsc) through its commission on Institutions of higher education (cIhe).

RAnkIng

Les Roches is ranked by industry hiring managers of luxury hotels among the top three hospitality management schools in the world for an international career (tns global survey, 2013).

RecognItIon

Les Roches enjoys worldwide recognition among international hospitality and tourism leaders. Additionally, Les Roches switzerland is recognized by the canton of Valais (switzerland) department of education and Les Roches Jin Jiang is accredited by the shanghai education evaluation Association (seeA) for sino-foreign cooperative Institutions.

LocAtIon

Les Roches switzerland is located in the french-speaking part of the swiss Alps in the small town of bluche, just a few minutes’ drive from the famous ski and golf resort of crans-Montana. the branch campus Les Roches Marbella is located in the resort town of Marbella at the heart of spain’s costa del sol, a top luxury tourism destination in spain. Les Roches Jin Jiang and RAcA lie in the exciting cities of shanghai and Amman.

Les Roches students have the unique opportunity to effortlessly transfer between campuses in switzerland, spain, china and Jordan. each campus provides the dynamic educational experience so typical to Les Roches, while immersing students into the professional and cultural environment of some of the world’s leading tourism markets.

spain

jordan

CHina

switzerland

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II. MIssIon

Les Roches International school of hotel Management prepares international students committed to a career in the service industries for success. Its model hospitality education programs balance theory with practice, independent learning with strong faculty support, and a foundation for lifelong learning with the skills for immediate employment and progress to leadership positions in the industry. through international branch campuses, the Les Roches model of education is accessible to students throughout the world.

III. AcADeMIc pRogRAMs

As Les Roches is accredited by the new england Association of schools and colleges, the following academic programs are based on the American university system. Intakes are every usually every January/february and July/August.

All programs are taught in english.

unDeRgRADuAte pRogRAMs

◥ Hotel Management Diploma (available at Les Roches switzerland, Marbella and Jin Jiang, 2 ½-3 years, including three academic semesters and either two or three internships)

◥ Bachelor of Business Administration (BBA) in International Hotel Management (available at Les Roches switzerland and Marbella, 3½ years, including five academic semesters and two internships) with specializations in:

◥ Bachelor of Business Administration (BBA) in International Hotel Management with Intensive English and Service (available at Les Roches in switzerland and Marbella, 4 years, including six academic semesters and two internships) with specializations as normal bbA program.

◥ BBA in Global Hospitality Management (3½ years, including five academic semesters and two internships). In this unique program, students travel together as a class between the three Les Roches campuses in switzerland, spain, and china and experience the qualities of these diverse destinations. ◥ Two-degree BBA in International Hotel Management with Kendall College, Chicago (4 years, including six academic semesters and two internships.)

Les Roches switzerland and Marbella have launched a two-degree hospitality program with Kendall college, allowing students to combine a bachelor’s degree in hospitality management at Les Roches with an extra nine months of study at Kendall college in chicago. upon successful completion, students receive two bachelor-level degrees from Les Roches and Kendall and may apply for a 12-month permit to work in the u.s. and gain practical training. postgRADuAte pRogRAMs

◥ _{Postgraduate diplomas (different options available at Les Roches switzerland, Marbella and Jin Jiang, 1-2 years, including academic semesters and} internships)

the postgraduate curriculum is designed for career-changers or students who need to gain the basic administrative skills for hospitality operations. MAsteR’s pRogRAM

◥ Master of business Administration (MbA) in hospitality Management (available in Les Roches switzerland, 1 year, with specializations in finance or Marketing)

the MbA aims to develop young professionals into more effective workers, giving them the skills needed to progress to senior managerial positions.

◥ new! Master of science (Ms) in hospitality Leadership (available in Les Roches switzerland, 1 year)

this new master’s degree, available from January 2015, enables professionals to accelerate their managerial or entrepreneurial career in hospitality, through building practical and strategic leadership expertise.

gLobAL oppoRtunItIes

Les Roches’ international network of campuses allows students to experience the world through an array of different transfer options between campuses, each living up to Les Roches’ high standard of excellence while immersing students into the professional and cultural environment of some of the world’s most exciting destinations!

Les Roches Bluche, Switzerland:

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Entrepreneurship

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Marketing

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Finance

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Innovation and Sustainability

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Culinary Business Management

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Event Management

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NEW! Spa & Health Management

Les Roches Marbella, Spain:

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Resort Management

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Event Management

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Strategic Human Resources Management

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Entrepreneurship and Small, Medium Enterprise (SME) Management

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IV. About ouR stuDents

Les Roches stuDent fActs (2013 DAtA)

total student population ...2,851

students on campus ...1905

students on internship ... 946

Breakdown by continent europe ...40%

Americas...6%

Asia & Pacific ...42%

Middle east & Africa ...12%

V. cuRRIcuLuM pAthWAy

tRAnsfoRMAtIVe eDucAtIon

education at Les Roches follows the transformative education model and consists of developing students’ full personal and professional potential through educational programs that feature hands-on learning, professional internships, and progressive learning principles and that address a global mindset, interpersonal skills, and employability. with emphasis on both didactic and craft-based learning, Les Roches is european in its outlook, swiss in its work ethos, American in its educational approach, and multinational in its student body. All programs emphasize developing critical thinking skills, understanding contemporary management theory, and integrating theory and practice.

Les Roches curricula are divided into three sections, each one developing specific aptitudes in order for graduates to be fully prepared to lead and manage teams in an exciting environment.

pRofessIonAL DeVeLopMent

Les Roches students start with general introduction courses, then progress to specialized competencies and technology. craft-based learning introduces students to the work environment and helps them understand the interpersonal relationships involved. the kitchens, dining rooms, and rooms at Les Roches are equipped exactly as they would be in a top hotel or restaurant. by gaining hands-on experience, students develop confidence and self-discipline, as well as analytical skills, and are prepared for a successful entry into the professional world.

Marbella

Breakdown by Continent (2014)

Breakdown per program (2014)

CH LRJJ RACA Marbella CH Global by continent LRJJ RACA unknown unknown Outlines! Marbella Breakdown by Continent (2014)

Breakdown per program (2014)

CH LRJJ GLobal

Marbella

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entRepReneuRshIp

Les Roches students are introduced to business subjects such as finance, marketing, and human resources management. the focus is on how they are applied in practice.

geneRAL eDucAtIon

general education at Les Roches includes not only specific general education courses, but also a set of common skills embedded in courses throughout the curriculum and in internships and experiences gained in the implicit curriculum in campus events and activities. Providing knowledge, skills, experiences, and understanding, the general education program offers an educational foundation that assists graduates to reach senior positions in the hospitality sector. InteRnAtIonAL cAMpuses

Les Roches students have the option to transfer between the Les Roches branch campuses and affiliated campuses in switzerland, spain, china, and Jordan.

Les Roches InteRnAtIonAL schooL of hoteL MAnAgeMent (LRb), bLuche, sWItzeRLAnD

close to the fashionable ski and leisure resort of crans-Montana, Les Roches bluche is the ideal university for students of hospitality and related disciplines who want the quality of top-ranking, university-accredited education, the swiss-model of experiential learning, and the amazing cultural, sporting and travel opportunities that switzerland offers. Language instruction is english and the campus is home to students from over 90 different nationalities.

Les Roches InteRnAtIonAL schooL of hoteL MAnAgeMent (LRM), MARbeLLA, spAIn

Les Roches Marbella is located in the the heart of the “costa del sol” area known for its high-quality luxury tourism and exclusive golf courses. Les Roches Marbella opened its doors in 1995 and is the ideal university for students of hospitality and related disciplines who want the quality of top-ranking, university-accredited education, the swiss-model of experiential learning, and the amazing cultural, sporting and travel opportunities that Marbella and spain offer. Language instruction is english and the campus is home to students from over 60 different nationalities.

Les Roches JIn JIAng InteRnAtIonAL hoteL MAnAgeMent coLLege (LRJJ), shAnghAI, chInA

this state-of-the-art campus is located in the world’s fastest growing economy, making it one of the most exciting places to study. china’s hospitality industry is growing faster than anywhere in the world, making shanghai the ideal starting point for a professional hospitality career.

RoyAL AcADeMy of cuLInARy ARts (RAcA), AMMAn, JoRDAn

the 4,022 square-meter RAcA campus offers students a privileged culinary learning experience in a serene atmosphere. the campus comprises nine craft-based learning centers, including a pastry and bakery lab, a theater-style kitchen, a production a la carte area, as well as a modern restaurant and a banqueting area.

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VI. LIfe on cAMpus

whether in the majestic swiss Alps, in a spanish resort town, in china’s megacity or in the Middle east, Les Roches campuses provide a unique academic environment. state-of-the-art facilities and residences ensure students’ comfort in and outside of the classroom, while different student-led restaurants provide an ideal setting for kitchen and service courses. sports facilities include tennis courts, gymnasiums and swimming pools and cater for a range different sports activities.

VII. InteRnshIps

Internships are part of the majority of the academic programs at Les Roches and play an important role in all undergraduate-level studies. the internship experience enables students to put into practice their theoretical knowledge and to face real work situations in today’s fast-evolving environment. Internships also increase student employability, as they will graduate with not only an education, but extensive professional experience. the career development and Industry Placement office assists students in securing internships during their studies, as well as finding positions upon graduation.

each semester, students average three internship opportunities for positions all over the world (based on 2012 data for all campuses).

each semester, representatives from more than 30-40 international hotel chains and companies come to our campuses to introduce themselves and recruit our graduating students.

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VIII. cAReeR oppoRtunItIes

Industry visits and the career development & Industry Placement (cdIP) offices on campuses provide valuable assistance for students to secure internships during their studies and jobs upon graduation.

A wide range of careers is open to Les Roches graduates, in the following fields:

HOteLs & FOOd serViCe entertAinment & Leisure eduCAtiOn

◥ _{hotel chains} ◥ _{corporate offices} ◥ Privately owned hotels

◥ Resorts

◥ _{Restaurants/bars/nightclubs}

◥ _casinos ◥ _{theme parks} ◥ Private clubs

◥ concert and music venues

◥ _{hotel management schools} ◥ _{Professional establishments} ◥ Research institutions

HeALtH & WeLLness HumAn resOurCes FOOd industry

◥ wellness and spas

◥ _{clinics and hospitals}

◥ _{specialized establishments (Retirement}

communities, thermal spas, etc.)

◥ human resources departments

◥ _{training departments}

◥ Production facilities

◥ _{distribution and trade companies} ◥ _{Processing plants}

OtHer seCtOrs & serViCes mArketinG & COmmuniCAtiOns tOurism

◥ _{finance (banks)} ◥ Insurance companies

◥ equipment suppliers

◥ _{Real estate}

◥ _{hotel development and construction}

◥ _{International business relations} ◥ sales/marketing departments

◥ diplomacy

◥ _{communications agencies} ◥ _{Public relations departments}

◥ _{tourist offices} ◥ Ministries of tourism

◥ travel agencies

◥ _{tour operators}

◥ _{tourism planning and development} ◥ Railway, maritime, and airline companies

◥ convention and congress facilities

IX. ALuMnI AssocIAtIon of Les Roches

All Les Roches graduates automatically become part of an extensive alumni network with almost 11,000 members in 129 countries around the world. through the Alumni Association, graduates can continue to develop both personal and professional relationships and exchange new ideas with fellow alumni. the Alumni Association also helps new graduates enter the professional world through its executive search and placement service, which matches job-seekers with open positions.

X. ADMIssIon RequIReMents

◥ _{Applicants must be at least 18 years old at the start of the program.}

◥ _{Applicants must have a baccalauréat, Maturité, Abitur, A-levels, Ib diploma, high school diploma, or equivalent.}

◥ _{english requirements: students who are not native english speakers or who have not spent the last three years in an english-taught school should} enclose one of the following:

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toefL: A minimum score of 500 points on the paper-based test (Pbt) or 61 on the Internet-based test (ibt)

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cambridge first certificate in english (fce): A minimum grade of c

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IeLts Academic: A minimum overall band score of 5.0, plus a minimum score of 5.0 in each sub-test (listening, reading, writing, and speaking). Please note that language requirements might differ depending on program and campus.

◥ _{when considering candidates, the admissions manager looks at the entire profile of the applicant, including academic records, work experience (if} any), extracurricular activities, test scores, and recommendations.

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XI. hIstoRy

1954 “L’ecole des Roches” is founded as an international school.

1979 the international school becomes a hotel and tourism school, with instruction in english.

1991 Les Roches is accredited by the new england Association of schools and colleges, Inc. (neAsc) in the united states.

1995 Les Roches Marbella opens in spain.

2000 Les Roches is acquired by what is now known as Laureate International universities, a worldwide provider of higher education to more than

850,000 students in 29 countries, at more than 75 institutions.

2004 Les Roches and Jin Jiang International hotels partner to open Les Roches Jin Jiang in shanghai, china.

2006 Les Roches switzerland is accredited at the university level through neAsc’s commission on Institutions of higher education (cIhe) in the

united states.

2006 Les Roches introduces a new MbA in hospitality Management, with specializations in finance or Marketing, through universidad europea

de Madrid (ueM).

2007 Les Roches changes its name to “Les Roches International school of hotel Management” to better reflect its global student body and

educational approach.

2007 Les Roches is ranked by hiring managers among the top three hospitality management schools in the world for an international career (tns

global survey, 2007).

2008 the Royal Academy of culinary Arts opens as a branch campus in Jordan.

2010 Les Roches switzerland is again ranked among the top three hospitality management schools worldwide. (tns global survey, september 2010).

2011 Les Roches Marbella, as official branch campus of Les Roches in switzerland, is accredited at the university level by neAsc.

2012 Les Roches sets a guinness world Record for the “most nationalities in a swimming pool.”

2013 Industry hiring managers again rank Les Roches among the top three hospitality management schools worldwide for an international career

(tns global survey, 2013).

2014 Les Roches becomes the first hospitality management school to offer a global bachelor’s program, where students travel with their class to

study in switzerland, china, and spain to achieve a bbA in global hospitality Management.

XII. LAuReAte InteRnAtIonAL unIVeRsItIes

Les Roches International school of hotel Management is part of Laureate International universities. Laureate is a trusted global leader in providing access to high-quality, innovative institutions of higher education. the Laureate network includes more than 75 accredited campus-based and online universities. our more than 900,000 students are part of an academic community that spans 29 countries throughout the Americas, europe, Asia, Africa, and the Middle east. Laureate universities offer hundreds of undergraduate, master’s, and doctoral degree programs in fields including architecture, art, business, culinary arts, design, education, engineering, health sciences, hospitality management, information technology, law, and medicine. william J. clinton, 42nd President of the united states, serves as the honorary chancellor of the Laureate network, offering advice on social responsibility, youth leadership, and increasing access to higher education. for more information, visit www.laureate.net.

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