EVERY DOOR DIRECT MAIL Training Presentation

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EVERY DOOR DIRECT MAIL

Training Presentation

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EVERY DOOR DIRECT MAIL

EDDM Retail – Getting Started

Key points that should be considered:

 Build your brand (use pictures, colors, limit words)  Consider your marketing budget

 Use our postal EDDM program to determine your

target market area & to determine your postage cost  Consider how discount offerings/coupons can be

incorporated onto your mail piece

 Test different customer offerings to see which one works to obtain new business

 Create urgency for customer to act (expire date)  Consider the timing of your mailing

 Example: Offer flood insurance PRIOR to hurricane season

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EVERY DOOR DIRECT MAIL

Why you should use EDDM

Benefits and Features

 _{Benefit (must be important to customer)}  Ability to reach your customers in a specific and/or local

geographical area

 Value of mail vs. radio, email, TV or newspaper advertising  Feature

 No mailing list required with simplified addressing  No permit required with simple indicia

 Access to every address

 Deposit mail at your local retail post office counter  Tool to assist in identifying target area

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EVERY DOOR DIRECT MAIL

Two Options of Every Door Direct Mail:

1. Every Door Direct Mail – Retail™ - mail is entered

at the local Post Office™ that serves the neighborhoods you want to reach.

2. Every Door Direct Mail – BMEU - mail is submitted

at a Business Mail Entry Unit (BMEU) where the mailing permit is held.

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EVERY DOOR DIRECT MAIL

EDDM Retail Requirements

 ONLY 14.5 cents per piece

 No permit needed

 _{No names or addresses required}

 5,000 maximum pieces per office per day

 _{Have to mail to at least ONE mail route}

 Maximum weight is up to 3.3 ounces per piece

 Approved Retail Indicia

PRSRT STD ECRWSS U.S.POSTAGE PAID EDDM Retail

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EVERY DOOR DIRECT MAIL

EDDM Retail Requirements

 Simplified Addressing for your mail piece

 _{(one example of what you will print directly}

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Minimum: >10.5” long OR >6.125” high Or >.25” thick

EVERY DOOR DIRECT MAIL



EDDM Retail must meet one of the

minimum or maximum measurements



Must be at least .007” thick

(3 pieces of copy paper or 70 lb. paper stock)

 Length is always the longest dimension

(use the EDDM calculator)

EDDM Mail piece Dimensions

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EVERY DOOR DIRECT MAIL

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EVERY DOOR DIRECT MAIL

EDDM Retail – Getting Started

 _{Create a free business account on}

the Business Customer Gateway

 Create user ID & password

 You will obtain your unique Customer Registration ID (CRID) after account is

created online

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EVERY DOOR DIRECT MAIL

EDDM Retail – Getting Started

Step 1 (cont.)

 _{Note CRID # (you will need it for mailings)}

 You WILL NOT have to wait for confirmation to start mailing

CRID is located on the “Profile” page. This is

automatically assigned once you register for a Business Account. You will need your CRID # to complete your

mailing statement. Please write it down.

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EVERY DOOR DIRECT MAIL

EDDM Retail – Getting Started

Step 2 – Defining geographical target

 Accessing the Mapping Tool

 You can access the EDDM mapping tool after you have

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EVERY DOOR DIRECT MAIL

EDDM Retail – Getting Started

Step 2 – Defining geographical target

 Determine target zip code

 Utilize the EDDM Mapping Tool

• Access to the number of deliveries per route • Ability to determine specific routes in specific

neighborhoods or locations (PO Boxes are 6 days)

• Ability to choose a select radius around a specific address • Option to select Business and Residential OR Residential

only. (option to select business only is NOT available yet)

• Option to select city routes, rural/highway contract routes

and/or PO Boxes

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EVERY DOOR DIRECT MAIL

Every Door Direct Mail Tool

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EVERY DOOR DIRECT MAIL

Every Door Direct Mail Tool

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EVERY DOOR DIRECT MAIL

 _{Mailings have to be}

in 100 piece

bundles (<6 inches high)

 Keep your facing Slip with the Carrier Route

Information on top

 _{(example-500 piece}

mailing will bundles 1 of 5, 2 of 5, etc.)

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EVERY DOOR DIRECT MAIL

EDDM Retail Documentation



You will present the following EDDM

documentation at the time of deposit:

 Completed PS Form 3587 postage statement with

Carrier Route documentation on back

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EVERY DOOR DIRECT MAIL



Remember, it is ONLY 14.5 cents per

piece of mail



Payment is due in full at the time of

depositing EDDM mail at your local post

office



Payment methods include:

 Cash, Check, Debit/Credit Card

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EVERY DOOR DIRECT MAIL

 You can drop your EDDM mailing off at your local post office of mailing (refer to your

postage forms from the EDDM website)

 _{If your mailing is for a zip code out of town,}

you can drive to that post office OR put your mailing in a box with payment and ship it to the Postmaster of that delivering zip code

 Post Offices cannot accept EDDM mail for delivery units outside of their responsible 5 digit ZIP Code

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TIPS TO REMEMBER FOR EDDM

 Bring in a sample before you print

 _{Days to drop off your mailing (Thurs-Sat)}  Drop off early if you need to

 _{Call us for specific areas/routes}  Excess EDDM pieces (seasonal)

 _{EDDM website is updated every 30 days}  EDDM mail is not forwarded (3rd_class)