TechTarget Introduces SearchAWS.com

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TechTarget Introduces

SearchAWS.com

An independent community that provides tips, case

studies neutral guidance on how to build and optimize

a strategy in and around the AWS platform.

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TechTarget has always been on the forefront of helping

IT pros make infrastructure and application decisions

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TechTarget has been on the forefront of cloud

trends and technology since 2008

Site launched in 2008

pieces of objective cloud

content created

pieces of cloud content

created each month

Page Views per month across

TechTarget’s cloud sites

Unique visitors per month

across TechTarget’s cloud sites

Activities taken around cloud

Leads delivered around cloud

Sites dedicated to

cloud computing

dedicated cloud editors and

experts

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AWS is emerging as a leading cloud platform

4 © TechTarget

“Amazon's cloud computing service, AWS, has more than five

times the combined capacity of its next 14 rivals, according

to a research report by Gartner”

“AWS generates roughly $3 billion in annual revenue,

according to analyst estimates, by offering services to businesses

at a fraction of what it would cost if those businesses owned

and ran their own computers.”

“Using AWS helps Dow Jones to be more agile in developing

revenue-generating products,” Orban says. “Thanks to AWS,

we now build more products and spend less time running a

data center. Our overall product development velocity has

increased by at least 30 percent.”

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History of helping users make cloud decisions

and answer their specific questions about AWS

AWS cloud data warehouse offers cheaper

alternative to Oracle database

AWS C3 shortage signals thirst for

cloud computing performance

AWS consumers clamor for reserved

AWS platform services emerge from Microsoft’s

PaaS failures

Balance cloud costs, performance with AWS

Auto Scaling

VMware to compete against AWS with

vCloud Hybrid Cloud Service

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Increase in activity and interest in TechTarget’s

AWS content in the last 6-9 months

Companies

who read this

article

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TechTarget’s IT Deal Alert Project Intelligence

shows us AWS is getting high consideration

A recent Gartner

report argues that

Amazon has reached

a staggering level

of dominance in the

enterprise-level

computing

services for

big companies

The Top Factors Driving Cloud Projects:

1. Cost savings

2. Faster provisioning of resources

3. Better elasticity in computing

resources

Cloud Infrastructure projects

identified in last quarter alone

AWS is being considered by at least a 2:1 margin in all identified buys above 50 instances

are considering AWS

as a cloud provider

49%

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Comparing TechTarget’s purchasing research

to AWS’s Top Use Cases

1 Cloud for Test and

Development Environments

2 Build New Applications in

the Cloud

3 Use Cloud to Make Existing

On-Premise Apps Better

4 New Cloud Applications That

Integrate Back On-Premise

5 Migration of Applications

to the Cloud

6 All-In

1 Business Applications

2 Web Application Hosting

3 Email

4 Test and Development

5 Backup/Archive

6 Business Intelligence

8

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But….

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Hybrid Cloud is the Reality – Which cloud will

enterprises move to?

Nearly half of

large enterprises

will have

hybrid cloud

deployments

by the end

of 2017

1/2

“

Amazon is making inroads

but it remains to be seen

how successful they will be

replacing

legacy

infrastructure

.

It will be

interesting to watch

how

AWS and the

established players

can partner

as well as

each try to be an exclusive

provider of cloud

services.”

“I find it really

hard to believe

that we cannot

collectively

beat a company

that sells

books”

Carl Eschenbach

President & Chief Operating Officer VMware Scott Peterson Editorial Director SearchAWS.com © TechTarget 10

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Introducing an independent community that provides

tips, case studies and neutral guidance on how to build

and optimize a strategy in and around the AWS platform

Site Mission

• SearchAWS.com will offer a unique perspective in the market: Editorially independent news, analysis and advice for business executives, users and developers. • SearchAWS.com will delve deep into AWS

and help the readers understand how AWS works and how AWS works best for

businesses.

• This will not be a site for Amazon Web Services, but for the audience, the customers and prospects of AWS.

Target Audience:

• Data Center Managers

• Application Managers/Developers • LOB Managers/ Executives/CIOs

Topics Covered Include:

• AWS Cloud Infrastructure • AWS Applications

• Cloud Development with AWS • Doing Business on AWS

Recent AWS Coverage:

• AWS C3 shortage signals

thirst for cloud computing

performance

• Optimizing your AWS cloud

storage options

• How can I programmatically

control AWS cloud and

storage resources

• AWS ventures far beyond

IaaS with latest cloud

services

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Multi-pronged editorial strategy

and approach

Practical guidance

Setting up your first AWS

_instance

How to prepare for an

_{AWS outage}

IT strategies

Which AWS storage option

_{is best for you?}

Bridging AWS to private

_cloud

Impact on

staff/infrastructure

How to balance governance

in the AWS cloud: What’s

your responsibility?

Using third party tools

and services for

application management

ROI/efficiencies

Getting the most bang out

_{of your AWS buck}

How to gain VC funding

when you’re just starting

out

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Deep content strategy will deliver unique

insight on prospects’ interests and projects

AWS Applications

Big Data and Data Analytics Database Management Business Applications File Transfer and Streaming Services

AWS Cloud Infrastructure

Cloud Strategies and Management

Storage and Backup Disaster Recovery in AWS Security on AWS Cloud Networking

Application Performance Monitoring

Cloud Development with AWS

Cloud Design and Architecture

Development Tools and Platforms

Integration and Middleware Services

QA and Testing Java Development Application Lifecycle Management

Doing Business on AWS

Managing Cloud Computing Costs, Pricing, and ROI Licensing, SLAs and Customer Support

Cloud Governance, Compliance, Privacy and Regulations

Startups on AWS Public Cloud Partners and ISVs

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Engaging users across the buying team

SearchAWS Audience Targets

14 © TechTarget

Data Center Managers

(capacity planning):

People who make decisions about moving applications to the cloud, adding computing power to existing applications, or hosting new

applications instead of building them on-prem.

LOB Managers, Executives & CIOs People who make business decisions about IT budgeting, expanding the business, mergers and acquisitions, and people who can use AWS services to accomplish technology needs outside of their corporate IT.

Application

Managers/Developers People who work with to determine what

applications will be deployed to the cloud; brokers who manage private, public and hybrid clouds; and developers who can use AWS as a development platform for test, dev, and ultimately production

ISVs & MSPs

These companies function like end users in this context but have more advanced technology needs and sophistication.

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Deep editorial expertise and intelligence delivers

unmatched guidance for AWS buyers

The experts, journalists and analyst relationships that fuel deep content

Scott Peterson Editorial Director SearchAWS.com Michelle Boisvert Executive Editor SearchAWS.com Jan Stafford Executive Editor SearchAWS.com Alex Barrett Contributor SearchAWS.com Anne Stuart

Senior Site Editor

SearchAWS.com

Beth Pariseau

Senior News Writer

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Sponsorship

Opportunities

SearchAWS.com

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Official SearchAWS.com Launch Package

Benefit from the hype and align

with SearchAWS.com during its

launch by sponsoring:

● Brand Engage Cloud Bundle:

Interject your brand messages and

content into IT and business

professionals’ researching AWS now.

● UniSitePlus on SearchAWS.com:

Leverage this streamlined,

single-page site solution that unifies your

brand, social and demand goals –

embedded within the

SearchAWS.com site

● Modern Infrastructure E-Zine May

Issue: Including highlights of the

SearchAWS.com launch

● Vendor Content Marketing

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Amazon Web Services QSO Sub-Segment

Qualified opportunities delivered

from organizations considering

Amazon Web Services from the

current cloud infrastructure

segment

* These opportunities are sub-segments of the current cloud infrastructure and cloud storage segments. Clients who have already purchased one of these segments will already be receiving these opportunities. If your client purchased cloud infrastructure you can sell them cloud storage, and vice versa.

Cloud Infrastructure

Program Details:

40 Qualified Opportunities

→ Delivered over 90 days

→ $18,000 ($450 per opportunity)

Qualified opportunities delivered

from organizations considering

Amazon Web Services from the

current cloud storage segment

Cloud Storage

Program Details:

25 Qualified Opportunities

→ Delivered over 90 days

→ $11,250 ($450 per opportunity)

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SearchAWS.com Pre-Launch Package

Benefit from the “buzz” leading

up to the SearchAWS.com site

launch by sponsoring:

● AWS Qualified Sales Opportunity:

Through TechTarget’s comprehensive qualification process, receive project details, key contact information, purchase considerations, content consumption trends and current solutions installed for those with cloud projects.

● Pre-Launch Demand Alignment:

Sponsorship of expert cloud content, promoted to IT pros active around AWS and related cloud topics:

- Infographic “A Cloud Retrospective” - One (1) E-Guide

- Two (2) Handbooks

● ROS Branding across on Cloud Sites for duration leading up to official site launch.

- Sites: SearchCloudComputing & SearchCloudApplications

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Relevant Editorial Sponsorships available now

● Essentials Guide: Making Hybrid Cloud a Reality

● Essentials Guide: Locking down your cloud: Cloud

Security Best Practices

● IT Handbook: Storage and the Cloud

● Classroom: Hybrid Clouds – Pulling it all together

● IT Handbook: How to Choose a Hybrid Cloud

Approach

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TechTarget Face-to-Face™ Events

2014 Modern Infrastructure Decisions Summit

TechTarget is taking Modern Infrastructure to the next level by bringing "Real IT"—financial institutions, insurance companies, medical

communities, and government institutions—under one roof with a face-to-face event. Our flagship, multi-track event delivers IT pros educational sessions led by top independent experts in topics ranging from

infrastructure to cloud computing. Modern Infrastructure is the one and only event where technology marketers meet an audience comprised exclusively of hundreds of pre-qualified IT pros from end-user companies with million-dollar-plus data center budgets.

Build IT. Manage IT. Protect IT.

● Don’t be a Bottleneck: Toward Better IT Service Delivery

● Infrastructure for a Millennial Workforce

● The Great Data Center Makeover

● Smart Entry to the Cloud: Five Use Cases You Should Evaluate Today

● Understanding Cloud Costs

● Cloud-based Data Protection

New York | May 15, 2014 “The topics covered at the Modern Infrastructure Decisions Summit were

timely

,

I would like to see this event continue to grow.”

- 2013 Modern Infrastructure Decisions Summit Attendee

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Modern Infrastructure Decisions Summit

2014 Sponsorship Opportunities

Platinum Sponsorship (2) $22,500

• Speaking Opportunity – 15 minutes, 9 slide maximum

Receive both attendee and approved-to-attend databases— full contact information and qualification data per terms/conditions noted in your contract

Gold Sponsorship (6) $18,500

• Speaking opportunity – 10 minutes, 7 slide maximum

Receive the attendee database— full contact information, no qualification data per terms/conditions noted in your contract

Silver Plus Sponsorship $15,000

Receive the attendee database— full contact information, no qualification data per terms/conditions noted in your contract

Modern Infrastructure Sponsorship Opportunities

“The best part about this conference was the

interaction

with presenters and the audience”

- Mi Summit Attendee

Modern Infrastructure

New York City

May 15, 2014

Attendee Qualifications

• Technical or Financial Decision Makers in terms

of data center hardware, software, or services • Minimum of $1 million

active annual IT budget • Work for a company with

250+ employees

“Excellent conversations with attendees, from their

perceptions of the market to the

challenges

that they are facing, that’s the kind of

information that helps us be a better provider.”

- Mi Summit Sponsor

Event Sponsorship (1) $32,500

• Speaking opportunity – 30 minutes, 21 slide maximum • Exclusive sponsor of cocktail reception

• Association with Grand Prize Raffle

Receive both attendee and approved-to-attend databases— full contact information and qualification data per terms/conditions noted in your contract

Silver Sponsorship $12,500

Pat—

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and put normal footer in.

Cleaned up layout a little.

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2014 Modern Infrastructure Seminar

Smart Entry to the Cloud

In this half-day seminar, attendees with active projects will learn about top cloud-based workloads including but not limited to: email and

collaboration, customer relationship management, backup and disaster recovery, web and mobile application delivery, and big data analytics. They’ll also learn how cloud costs and contracts map with in-house IT budget and procurement processes.

Topics Covered Include

79%

Are currently considering cloud infrastructure

38%

Are considering Private Cloud Infrastructure

42%

Are likely to be IT Managers and above

86%

Are likely to be from company sizes 1000+ Attendees: 50+ per city

Sessions:

• Smart Entry to the

Cloud: Five Use Cases You Should Evaluate Today

• Understanding Cloud

Costs

● The characteristics of successful

cloud-based applications

● Cloud-based data protection

● Email and collaboration

● Web and Social Media

● Big Data Analytics

● How to evaluate and compare cloud providers

● The actual costs of public cloud

Expert Speaker: Robert Green Principal Enfinitum Consulting 02/25/2014 | Boston 03/11/2014 | San Francisco 11/13/2014 | Philadelphia 2014 Dates*