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© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. This document is not an offer, commitment, representation or warranty by AT&T.

Critical Success Factors for Cloud Adoption

George Salemie

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© 2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Important CIO Initiatives

2

Source: Enterprise Strategy Group

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

Why are organizations using Cloud Solutions?

3

Cloud Solutions

• Off premise

• On demand

• Usage based price

• Software focused

• Shared, multi-tenant

• Instantly scalable and

flexible

• Web enabled

• Expense vs Capital

Macro Trends

Improve Efficiency

- Vs “Build to Peak”

- Virtualize Assets &

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

5 Critical Success Factors for Cloud Adoption

Security

Performance

Flexibility

Simplicity

Consumerization

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

Simplicity

• Ability to move workloads

from internal infrastructure to

a cloud solution provider

• Catalog/Store of Applications

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

Performance

• Network Performance

– Bandwidth Utilization

– Latency

– Packet Loss

• Cloud Compute Performance

– Processors

– Memory

– Storage (IOPS)

• Cloud Storage Performance

– Local cache

– Compression

– Deduplication

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

Flexibility – Everything as a Service

Virtualize

Private Cloud

Hybrid Clouds

Everything-as-a-Service IT

Improve asset

utilization and ROI

Defer data center

build outs

Launch initial

private cloud

Self-service access and

on-demand provisioning

Policy-driven

cloud governance

Redundant service options

with low switching costs

Broadly adopt utility cost

model with chargeback

Optimize

variable-to-fixed costs by project

Transparent linkage of

demand, capacity, and costs

Compressed SDLC and

tool chain automation

IaaS and PaaS

standardization

Fully transparent and

auditable service usage

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

• SmartPhones/Tablets

supplied by organizations

• BYOD

• Secure File Access

• Mobile Apps

• Virtual Desktop

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

AT&T Strategy

Virtually anywhere, on-demand services to increase business flexibility and IT efficiencies

• A “Leader” / Top US Carrier in IDC’s Mobile Enterprise Services

Vendor Analysis

• AT&T Telepresence Solution is a “Leader In Telepresence And

Immersive Videoconferencing” by Current Analysis

• A “Leader” in Magic Quadrant for Mgd Hosting

• AT&T again ranked # 2 in revenue share in IDC’s U.S. Hosting

Infrastructure Service Providers Revenue Report

• AT&T a ‘Champion’ in Info-Tech’s Cloud IaaS Vendor

Landscape Report

• A “Leader” in Magic Quadrant for Global Network Service

Providers

• Frost & Sullivan 2012 North American MPLS/IP VPN Services

Market Share Leadership Award

• A “Leader” in Magic Quadrant for Communications

Outsourcing and Professional Services

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

AT&T’s Network Integrated Solutions

Embedding Cloud In The Network for Better Control,

Security and Access to Information

Standard Cloud Connectivity

VPN

• Security: End-to-end security at network, application and

user levels

• End-to-end SLAs: Available with QoS & Higher availability

– 99.9% vs 99.77%

• Network performance: Optimized through least cost

routing and lower latency – 50% improvement

• Network elasticity: Matches cloud elasticity

Cloud

connection

integrated

with VPN

• Security: Utilizes less secure IPSEC solutions

• End-to-end SLAs: None

• Network performance: Internet quality, best effort

• Network elasticity: Not available

AT&T’s patented networking technology extends a customer’s MPLS VPN into the cloud via

APIs, and completely isolates its traffic from other cloud traffic

Vulnerability

&

Inefficiency

Also integrated

with cloud

partners and

Enterprise data

centers

Network = intrinsic

Network = dumb pipe

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

AT&T Cloud Solutions

AT&T’s Hosting, Cloud & Application Management Services takes the day-to-day operational

burden off the customer allowing them to focus their limited resources on driving business results.

Operating System

Virtualization &

Hardware

Middleware &

Database

Application

Data Center &

Network

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

Why AT&T? Partner to Architect, Integrate & Operate

Cloud Solutions to Transform Business

Embedded in Our Network

Integrated cloud and network capabilities

blend network resources and computing

capacity

Innovate, Open, Interoperable

Capabilities

Solutions architected to extend the value of

cloud-based infrastructure by integrating AT&T

or third-party capabilities

Enterprise-grade Customer

Experience

Management and support options to help

customers operate effectively “in the cloud”,

maximizing value

Integrated infrastructure, platform & application services…

and AT&T’s differentiated customer support

Performance ●

Reliability ● Security

Consulting

Services

Integrated

Service

Delivery

End to End

Management

Professional

Services

Adoption

Services

References

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