SOCIAL RESPONSIBILITY

AT POTAWATOMI BINGO CASINO

ANNUAL

REPORT

2010

SOCIAL RESPONSIBILITY

BUILDING

on a tradition of responsibility

Gde pê nme go men

In the Potawatomi language, Gde Pê Nme Go Men means our responsibility. For centuries, the Forest County Potawatomi have understood that they are responsible for the impact they have on the earth and its people. Their customs, traditions and actions have refl ected their commitment to only take what the earth is able to replenish, use what is needed and give back what can be shared.

As an enterprise of the Forest County Potawatomi Tribe, Potawatomi Bingo Casino builds on this foundation of responsibility and adapts it to urban living. To do this, the Casino has adopted a social responsibility statement of commitment and focuses on fi ve key areas that encompass the spirit of long-standing tribal customs.

The following pages highlight a few specifi c initiatives Potawatomi Bingo Casino undertook in 2010 to help fulfi ll its commitment to the community

and future generations. This is an ongoing process with opportunities for growth. It is a building process… rooted in a tradition of responsibility.

Potawatomi Bingo Casino Social Responsibility Statement of Commitment: Manage all operations for the long-term benefi t of the business and those we affect now and in the future. Core Business Values: Citizenship, integrity, respect, honesty and accountability

Five Key Focus Areas: • Responsible Play

• Sustainable Business Practices • Valuing Team Members • Sharing Our Cultural Heritage • Caring for the Community

Gde pê nme go men

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Social Responsibility Statement of Commitment:

Manage all operations for the long-term

benefit of the business and those we affect

LEADING THE WAY IN RESPONSIBLE GAMBLING

Addressing the issue of problem gambling is the number one social priority of Potawatomi Bingo Casino. The Forest County Potawatomi entered into the gaming business to build self-suffi ciency for its tribal government and future generations—and wants the same for others.

Advocating responsible play is an on-going and daily effort of Potawatomi Bingo Casino that includes information and educational messages in the Casino, team member training, a self-restriction program and support of organizations that provide help. The Casino is the largest private contributor to the Wisconsin Council on Problem Gambling, the state’s only free and confi dential 24-hour helpline for problem gamblers and their families.

In 2010, Potawatomi Bingo Casino started a new effort to help educate people about the risks of problem gambling and to reach youth who are increasingly developing gambling problems at younger ages. The Casino provided a special grant to the Wisconsin Council on Problem Gambling, based in Green Bay, to provide an outreach speaker in the Milwaukee community. The responsible gambling outreach speaker is dedicated to visiting schools, senior centers, churches and other organizations to share information and educate key audiences about the warning signs of problem gambling.

During National Problem Gambling Awareness Week team members of the Casino could pick up information and boxes of mints that included details about the Casino’s commitment to responsible gambling and an important reminder to “make a sure bet—know your limit.”

Addressing the issue of problem

gambling is the number one

social priority of the Casino.

R E S P O N S I B L E P L A Y

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“Potawatomi Bingo Casino is a leader in the state in its support of the Council and its educational efforts,” said Rose Gruber, Executive Director of the Wisconsin Council on Problem Gambling. “It is not about telling people not to gamble, but rather how to game responsibly and how to recognize if it crosses over to being more than a game and a potential problem.” Potawatomi Bingo Casino also increased its efforts to generate awareness by supporting National Problem Gambling Awareness Week (NPGAW) in 2010. For the fi rst time, the Casino took the NPGAW message to gamble responsibly to the wider community through advertising and outreach.

The Casino’s overall commitment to communication and awareness earned Potawatomi Bingo Casino the 2010 Corporate Social Responsibility Award from the National Council on Problem Gambling. In addition, the Casino’s NPGAW campaign was selected as a fi nalist in the American Gaming Association’s Communications Awards program.

Potawatomi Bingo Casino sponsors Wisconsin Council on Problem Gambling outreach speaker Mark Borowski in the Milwaukee area to help educate the community about the warning signs of problem gambling.

Ads were placed on local news media websites during National Problem Gambling Awareness Week to help generate awareness in the community.

Potawatomi Bingo Casino was awarded the National Council on Problem Gambling 2010 Corporate Social Responsibility Award for its efforts in advocating responsible play.

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Potawatomi Bingo Casino is a leader

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in the state in its support of the

Council and its educational efforts.

–Rose Gruber, Executive Director

ON THE FOREFRONT OF FOOD SAFETY

Ensuring sustainable business practices at Potawatomi Bingo Casino means many things. It includes everything from a fair and honest

gambling environment, to quality guest service, green cleaning and safety. These elements help maintain the integrity of the business, with food safety at the top of the list.

Potawatomi Bingo Casino serves thousands of meals each day and is considered one of the largest commercial food operations in Milwaukee. The Casino prides itself on setting high standards in safe food preparation and service.

In the fall of 2010, Potawatomi Bingo Casino received an unexpected compliment and recognition of its industry-leading standards when it was asked to serve as a training site for representatives from the Federal Drug Administration Central Region, Wisconsin Division of Food Safety and City of Milwaukee Health Department.

These regulatory offi cials chose Potawatomi Bingo Casino because, until then, they had only learned about cook-chill HACCP (Hazard Analysis Critical Control

Potawatomi Bingo Casino hosted inspectors from the Federal Drug Administration Central Region, Wisconsin Division of Food Safety (pictured left) and City of Milwaukee Health Department (pictured right) to learn more about the industry-leading standards in place in casino kitchens.

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A commitment to sustainable

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business practices includes

everything from fair play and

responsible beverage service,

to a safe and clean facility.

Point) in a classroom, but had not seen it in practice. The Casino is one of only four operations in the state of Wisconsin to be managing its kitchens with equipment and operations above the expectations of food safety standards using HAACP systems. FDA and Health Department regulators spent two days with Casino staff learning cold food production, meat preparations and equipment use. Their experiences were part of the Potawatomi Bingo Casino’s Culinary Academy, a training and development program created by the Casino for team members.

“Having the opportunity to visit such a professionally run operation and to learn hands-on from true professionals with such vast knowledge and experience was invaluable,” said Bob Carrier, Food Safety Inspector for the Wisconsin Department of Agriculture, Trade and Consumer Protection. The training the Casino provided will help these inspectors improve their job performance and interactions with others in the food business.

The Casino donates usable items it no longer needs to local organizations to keep items out of the landfi ll. In 2010, theater seating, used trucks and food coolers were contributed to local groups. The Hunger Task Force was one of the benefactors of the Casino’s generosity.

Part of the Casino’s sustainable business practices is providing a safe and secure facility. Security Department team members receive CPR training every year.

Any team member that serves alcohol must complete Serve Safe Alcohol training which ensures responsible beverage service throughout the Casino including in restaurants such as RuYi.

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The Casino prides itself on

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setting high standards in safe

food preparation and service.

TEAM MEMBER FITNESS CENTER OPENS

The changing economy impacted almost every business, including the entertainment industry. Potawatomi Bingo Casino team members experienced several changes in 2010, but the Casino remained vigilant in fi nding ways to reward and support its team members. This included an on-going commitment to diversity, providing good working conditions and training.

More energy was put into team member health and wellness in 2010. The most visible measure of this commitment was the introduction of a team member-only fi tness center inside the Casino. A 2,400-square-foot workout area was created with more than 20 state-of-the-art machines. The fi tness center is free to all team members and is open 24 hours a day.

In addition, the Casino holds an annual health fair, offered team members a free personalized health risk assessment, and started to display nutritional facts on meals served in the employee dining room.

Potawatomi Bingo Casino has a full-time wellness coordinator focused exclusively on the health of Casino team members.

Potawatomi Bingo Casino opened a 24-hour fi tness center for its team members in 2010.

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Our team members are our

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most valuable asset.

As one of the state’s largest minority-owned and operated businesses, Potawatomi Bingo Casino is proud to say that 53 percent of team members are minorities.

7%

9%

10%

27%

47%

47%

Dozens of team members showcased their skills for the Casino’s talent show. Mitch Paradeis, a team member from the Poker Department, was the winner.

Breakfast with Santa was held for Casino team members

and their children. Casino team members play basketball in the Bradley Center during a friendly competition against other team members.

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Health and wellness of team

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NEW LIGHTS LEAD TO ENERGY SAVINGS

Being a Native American-owned and operated business is one of the things that make Potawatomi Bingo Casino unique. This ownership brings with it an unspoken obligation to uphold the core beliefs and traditions of the Potawatomi people, and the opportunity to share this heritage with others in the community.

Establishing Potawatomi Bingo Casino as an environmentally sensitive business is critical because living a lifestyle in harmony with nature is one of the primary values of the Forest County Potawatomi. The Tribe has adopted an ecological mission that commits to reducing the environmental impact of all of its enterprises, which includes the Casino.

The Casino currently adheres to green cleaning practices, has installed sustainable landscaping, operates single-sort recycling and has replaced lighting inside the Casino to energy-effi cient fi xtures. Throughout 2010, Potawatomi Bingo Casino implemented several new changes that reduced its energy consumption and generation of materials that would need disposal.

Potawatomi Bingo Casino hosted several Earth Day events for its team members in April 2010, including an e-recycling collection.

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Protecting the resources

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of the earth is a key value of

the Tribe and Casino’s culture.

In September 2010, energy-saving lighting was installed in Potawatomi Bingo Casino’s 30-acre parking structure. Existing metal halide light fi xtures in the garage were replaced with 1,700 new LED lights. It is estimated that the energy saved by this new LED lighting technology could provide annual electricity to 340 average-sized homes.

The Casino is always looking to reduce landfi ll waste when possible. In 2010, the Casino installed energy-effi cient hand-dryers in all guest and team member restrooms. These effective and more hygienic dryers reduce the need for paper towels and offer people a more environmentally friendly solution.

Air hand dryers were installed in all guest and team member restrooms to reduce paper towels being placed in landfi lls.

To reduce energy consumption, in 2010 Potawatomi Bingo Casino replaced all the lighting in its parking structure to energy-saving LED lighting.

The 6th Annual Hunting Moon Pow Wow was held October 22–24, 2010 at the Casino. The public was invited to attend.

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Major strides were made at

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the Casino to reduce energy

and landfill use.

PUTTING OUR HEARTS AND HANDS TO WORK

Since Potawatomi Bingo Casino fi rst opened its doors in 1991, it has been helping others and contributing to the well being of the community. It began by being one of the fi rst to clean up the land and build a business in the Menomonee Valley, and by leading the revitalization efforts of this blighted area of the city.

It continues today by caring for its neighbors in many forms—from revenue sharing payments made to the city and county that reduces the tax-burden and supports essential services to sponsorships, contributions and volunteering.

The most visible demonstration of the Casino’s warm heart is Miracle on Canal

Street, its signature community program, which provides vital funding to

local agencies that help children. In 2010, almost $1 million was shared with 30 agencies, but the donations to these groups goes beyond fi nancial contributions.

Several families receive a complete Thanksgiving meal thanks to the personal generosity of Casino team members.

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Miracle on Canal Street, the

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Casino’s signature community

program, has donated more

than $10.5 million to local

children’s charities.

In the spring of 2010, nearly 40 Potawatomi Bingo Casino team members took up hammers and saws to participate in Habitat for Humanity house raising week to construct a home for a family in need. As a 2009 Miracle charity, Habitat for Humanity received enough funding to purchase almost all of the building supplies for the home. In December of 2010, the Casino returned to the home to participate in the offi cial house blessing and to present a gift to the family.

The giving continued with team members helping a variety of Miracle on Canal

Street charities by donating dozens of complete Thanksgiving meals, baking

cookies, helping rake leaves, cleaning a theater, working a pancake breakfast, donating personal hygiene items and providing a meal for families in a shelter.

Casino team members along with other volunteers in the

community helped build a Habitat for Humanity home. The United Community Center and 29 other local charitieseach received $33,247 as a result of the 2010 Miracle on

Canal Street program.

Nearly $1 million was raised through the Miracle

on Canal Street bingo game. The program focuses on

giving the gift of a promising future to local children.

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Caring for the community

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means jobs, revenue sharing,

partnerships and giving.

Potawatomi Bingo Casino and the Forest County Potawatomi believe in being good community partners and work toward demonstrating leadership in all aspects of their operations. The Casino is honored to have been recognized for its efforts.

• Forest County Potawatomi Tribal Chairman Harold “Gus” Frank was awarded a “CCN Magazine Midwest Urban Empowerment Award” for the Tribe’s and Potawatomi Bingo Casino’s commitment to the community. • The Employer Support of the Guard and Reserve (ESGR) presented

Potawatomi Bingo Casino with a “Patriot Award” certifi cate in recognition of its support of Casino team members assigned to active duty.

• Potawatomi Bingo Casino was given the “2010 Corporate Social Responsibility Award” from the National Council on Problem Gambling (NCPG) for its work in addressing the issue of problem gambling. • Potawatomi Bingo Casino was recognized by Wisconsin Meetings

Magazine 2010 Resource Guide as the “Best Casino with Meeting Space,”

in its annual Best of Wisconsin Meeting Awards. The Casino was selected by meeting planners and industry representatives based on its innovation, customer service and attention to detail.

• Miracle on Canal Street, the signature community program of the Casino, received the “President’s Award” from the Wisconsin Art Education Association for its contributions that support art programs for youth. • The American Legion presented Potawatomi Bingo Casino with two

citations for exemplary service. One for “Employment of the Older Worker” and the second for “Employment of Veterans.”

• Neighborhood House of Milwaukee presented Potawatomi Bingo Casino and the Forest County Potawatomi Foundation the “Ray Richardson Award” for the many contributions they make to improve the community.

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2 0 1 0 A W A R D S A N D R E C O G N I T I O N

For more information regarding Potawatomi Bingo Casino’s social responsibility efforts, please contact the Public Relations Department or visit paysbig.com/social.

This publication was printed on paper made with post consumer fi bers.

20TH AN AN A NIVERSA

RYRYR

1721 WEST CANAL STREET • MILWAUKEE, WI 53233 • 1-800-PAYSBIG • PAYSBIG.COM