Student veterans association
Arizona State University
2013-2014 Student Veterans Association at Arizona State
University (Tempe) Business Plan
Mission Statement
To ensure the success of Veterans in higher education and beyond
Goals, Objectives, & Strategies
Goal 1: Make ASU the most supportive environment for Veterans in the Classroom
Objective 1.A: Teacher/Faculty Outreach Strategy: Individual Interactions
Component 1 - Encourage personal interactions between faculty / staff and club members to raise awareness of Veterans in the classroom
Component 2 - Offer to meet with individual faculty / staff members to help understand how to be supportive of the Veterans in their classrooms
Component 3 - Identify connections between individual professor’s work and other programs / initiatives at ASU Strategy: Departmental Interactions
Component 1 - Meet with department heads, deans on case by case basis to determine specific needs within different
programs
Component 2 - Help coordinate interaction between
departments to ensure Veterans are guaranteed a basic level of services regardless of major or discipline
Strategy: Campus Wide Events
Component 1 - Participate in faculty / staff training programs, such as those sponsored by the PTVC1
Objective 1.B: Non-Veteran Student Outreach
Strategy: Coordinate joint community service opportunities Phase 1- Identify target student organizations such as the Hispanic Business Students Association, Silver Wings2, SERVE3,
etc
Student veterans association
Arizona State University
Phase 2- coordinate with their mentoring, youth programs, tutoring opportunities, and general community service events Strategy: Coordinate joint social events
Phase 1- Identify target student organizations to include Greek Life, Outdoors Club, MMA Club, GunDevils4, etc
Phase 2 - plan joint activities / mixers / etc, dependent upon organizations scope
Strategy: Increasing campus footprint
Component 1 - Leverage local media sources to spread message and encourage dialog
Component 2 - Identify and participate in campus activities with the aim of forging relationships with non-Veteran students.
Goal 2: Create sustainable growth model for club to thrive in the long term
Objective 2.A: Increase membership
Strategy: Develop semester / Year / 5 Year recruitment goals Phase 1 - President and Board Identify Recruitment Coordinator
Phase 2 - Recruitment Coordinator meets with President and develops Recruitment Strategy for the Semester NLT 1 month prior to start of Semester
Phase 3 - Vice-President Supervises enactment of recruitment strategy in accordance with plan
Strategy: Increase Club awareness on campus
Component 1 - Speak to incoming Veterans during Veteran Orientation
Component 2 - Establish a recurring meeting location, and time, and include that information on all fliers
Component 3 - Utilize SVA5 marketing materials, as well as
internally developed marketing materials (including posters and lawn signs) in high trafficked areas such as the PTVC around the MU, and around Hayden
2 Tandem professional student organization of non-Veteran, non-ROTC students, that works with Air Force ROTC program on community service oriented projects
3 Student organization at the Barrett Honors College, comprised of non-Veteran students with the goal of helping the student Veteran population on campus
4 Student Organization at ASU centered around shooting sports and gun rights 5 Student Veterans of America
Student veterans association
Arizona State University
Component 4 - Place leadership at key events throughout the course of the semester, as determined by the President Strategy: Create Pipeline from Community College to ASU
Component 1 - Support establishment and growth of SVA chapters at local community colleges
Component 2 - Work with both SVA chapters and
administration of local community colleges to sell our message to prospective members
Component 3 - Work with PTVC to ensure that Veterans coming from the community colleges step foot on day 1 equipped to succeed
Objective 2.B: Develop sustainable fundraising model independent of USG6
Funds
Strategy: Building Revenue Generators
Component 1 - Utilizing web / social media presence to drive internet based sales
Component 2 - Develop and market club branded products that are unique and viable in the marketplace
Component 3 - Ensure that board members have easy access to accepting funds (via square / paypal buttons) and that they are in a selling mode during club sponsored events
Strategy: Grants
Phase 1 - President and Financial Chair identify pool of grants, and subscribe to sites that disclose grant postings
Phase 2 - President designates which grants the club is to pursue, in accordance with goals identified by business plan Phase 3 - Financial Chair, with assistance as needed, drafts grant proposals
Phase 4 - President Submits grant proposals and takes appropriate follow up actions
Strategy: Fundraising
Component 1 - President outreaches with local business community and local leaders to identify potential donors Component 2 - President solicits donations from private individuals and businesses with regard to boards’ direction and fiscal needs as defined by the budget
Component 3 - Club holds fund raising functions such as golf tournaments, end of year balls, car washes, etc., as directed by board in order to fulfill fiscal requirements of budget
Student veterans association
Arizona State University
Component 4 - Leverage website to allow for donations at any time, from any place
Objective 2.C: Create Value for Club Members
Strategy: Connect Veterans to Resources at the Campus, State, and Federal Levels
Component 1 - Work with PTVC, Disability Resource Center, Counseling and Services, Tutoring Centers, and other ASU resources to establish POC’s7, and a free flowing of information
from ASU to the individual
Component 2 - Work with AZDVS8, Arizona Student Veterans
Coalition, Governor’s Veterans Advisory Council, as well as local and federally elected officials to get the most up to date information about state resources
Component 3 - Work with local Veterans Administration (VA) office, VFW9, Legion10, DAV11, Wounded Warriors, SVA
national, and other national partners to ensure that members are appraised of current developments, opportunities, and timely information
Strategy: Identify what Veterans at ASU want and need to be successful
Phase 1 - Work with PTVC to develop and conduct survey Phase 2 - Leverage available resources to distribute survey Phase 3 - President evaluates results of survey and distributes information to other ASU SVA leaders, and executive board Phase 4 - Board incorporates survey results into business plan Strategy: Create Programs and hold events that provide value to the individual and community
Component 1: Using data collected over the past 15 months, hold social events and physical fitness activities that are desired by membership. Continue to collect data during ongoing social event and physical fitness activities Component 2: Work with Office of Veterans Academic Engagement to continue model of Veterans in Higher
Education Panel, with aim of identifying issues and providing a forum to propose solutions
7 Point of Contact’s
8 Arizona Department of Veterans Services, the state agency responsible for Veterans affairs 9 Veterans of Foreign Wars
10 American Legion
Student veterans association
Arizona State University
Component 3: Work with Veterans Case workers of elected officials to hold informative sessions on how to best access Veterans benefits
Component 4: Work with other campus leaders, other SVA leaders to identify potential new programs and events to try at ASU
Objective 2.D: Ensure for Seamless transitions between leadership Strategy: Financial Transition Planning
Component 1 - Create Semester and Year Long Budgets, at least 60 days prior to start date
Component 2 - Financial Chair ensures that other board members are keeping budget up to date
Component 3 - Financial Chair ensures that bookkeeping is done in a clear and concise manner so that other members are able to fill in during times of duress
Strategy: Records Keeping
Component 1 - Clean up contact list so that all board members know who the right people are and how to contact them Component 2 - Reorganize Google Drive, ensuring that members have access to data and relevant documents and form
Strategy: Left Seat / Right Seat Approach
Phase 1 - 60 days out, President holds meeting to address leadership succession plan
Phase 2 - 60-30 days out, Transitioning leaders identify
potential replacements and start incorporating them into their work
Phase 3 - 30 days out, Transitioning leaders and their identified replacements jointly attend meetings, ensure replacements know where to find applicable information, and that they are prepared to take over
Phase 4 - 1 week out, new leaders take over, with transitioning leaders serving in an advisory role
Goal 3: Advocate for Policies that empower Veterans in the classroom and beyond
Objective 3.A: Increase Federal Veterans Benefits Strategy: Support SVA National Agenda
Phase 1 - President Converses with SVA national Rep’s to see what their legislative agenda is
Student veterans association
Arizona State University
Phase 2 - President meets with members of Arizona delegation to push for SVA agenda
Phase 3 - Continue advising Arizona congressional delegation on Veterans matters as they develop
Objective 3.B: Make Arizona the Most Veteran friendly State Strategy: Develop Arizona Legislative Agenda
Phase 1 - During recess, Identify top issues facing Veterans in AZ
Phase 2 - During recess, coordinate with members of Veterans Caucus12, and Arizona Student Veterans Coalition in developing
legislative agenda
Phase 3 - During session, support Veteran friendly legislation, and testify / write letters as needed
Strategy: Leverage state resource to improve quality of life on campuses
Component 1 - Meet with Arizona Board of Regents13 to ensure
Veterans are being heard
Component 2 - Work with AZDVS to ensure state resources are being used to benefit student Veterans and not bureaucratic institutions
Objective 3.C: Make ASU the most Veteran Supportive College Strategy: Work for increased services on campus
Component 1 - Work with Office of Veterans Academic Engagement14 to provide student voice, and push for
supportive policies
Component 2 - Work with PTVC to provide student voice, and advice on programs
Strategy: Create Veterans specific academic programs
Component 1 - Work with Office of Veterans Academic
Engagement and McCain Institute to help assist efforts towards creating leadership programs
Component 2 - Support PTVC sponsored Veterans success courses
Component 3 - Identify and push for areas of expansion Strategy: Create Veterans specific employment opportunities
Component 1 - Leverage relationship with Canon15 Printing
Services to create fellowship program
12 Bipartisan, Bicameral caucus in the AZ State Legislature comprised solely of Veterans, with the goal of advancing Veteran friendly legislation
13 Governing body for Arizona’s public universities
14 New administrative office at ASU, designed to coordinate efforts in the Veterans arena 15 Canon printing is responsible for all of the printing services at the ASU Tempe Campus
Student veterans association
Arizona State University
Component 2 - Identify and pursue other work-study and internship positions in ASU and within the local business community
