National Sep Oct. 2, 2011

TW

LW

1

2

5

7

4

6

15

11

83

19

Discovery CommunicaƟons, Inc. NBCUniversal Media, LLC

LifeƟme Entertainment Services, LLC Progressive Casualty Insurance Co. Berkshire Hathaway, Inc. Allstate Insurance Company NBCUniversal Media, LLC

NaƟonwide Mutual Insurance Company J.C. Penney Company, Inc.

Turner BroadcasƟng System, Inc. Monitored data for the most aired spots NaƟonally.

National

Sp tTen

Parent

Account

Cable

1

2

3

4

5

6

7

8

9

10

ABC TV Network Honda CBS TV Network NBC TV Network Ford Lincoln Mercury Pillsbury

Toyota McDonald's Yoplait

The CW TV Network

Disney-ABC Television Group American Honda Motor Co., Inc. CBS BroadcasƟng, Inc

NBCUniversal Media, LLC Ford Motor Company General Mills, Inc.

Toyota Motor Sales, U.S.A., Inc. McDonald's CorporaƟon Yoplait USA, Inc.

Time Warner, Inc. - CBS Corp. Monitored data for the most aired spots NaƟonally.

National

Sp tTen

Parent

TW

LW

Account

TV

1

2

3

4

5

6

7

8

9

10

1

8

3

2

4

18

7

5

13

10

Sep. 26 - Oct. 2, 2011

Highmark, Inc. Giant Eagle Inc

Berkshire Hathaway, Inc. The Home Depot, Inc.

University Of PiƩsburgh Medical Ctr Verizon CommunicaƟons, Inc. CBS BroadcasƟng, Inc

Dollar Bank, Federal Savings Bank Fox BroadcasƟng Company

State Farm Mutual Auto Insurance Co. Highmark Blue Cross Blue Shield

Giant Eagle GEICO

The Home Depot UPMC

Verizon

CBS Television Network Dollar Bank

Fox Television Network State Farm

Monitored data for the most aired spots in the PiƩsburgh market.

Sp tTen

Parent

TW

LW

Account

Radio

1

2

3

4

5

6

7

8

9

10

1

4

3

2

50

17

5

13

8

14

Pittsburgh

Sep. 26 - Oct. 2, 2011

Neƞlix Blockbuster Half Price Books f.y.e.

Disc Replay Music Millennium DC Comics 2nd & Charles Barnes & Noble

Tree Of Knowledge Bookstore

Neƞlix, Inc. Blockbuster, LLC

Half Price Books, Rec, Magazines Inc Trans World Entertainment Corp. Disc Replay Worldwide, Inc. Millennium Enterprises, Inc. Warner Bros. Entertainment, Inc. 2nd & Charles

Barnes & Noble, Inc. Tree Of Knowledge Bookstore Monitored data for the most aired spots by the Bookstores & Music Retailers.

Sp tTen

Parent

TW

LW

Account

Radio

1

2

3

4

5

6

7

8

9

10

1

2

3

-5

6

7

26

10

18

Sep. 26 - Oct. 2, 2011

GEICO

The Home Depot State Farm McDonald's AutoZone Burger King Lowe's Sears Walgreens Fox TV Network

Berkshire Hathaway, Inc. The Home Depot, Inc.

State Farm Mutual Auto Insurance Co. McDonald's Corp.

AutoZone, Inc. Burger King Corp. Lowe's Companies, Inc. Sears Holdings Corp. Walgreen Co.

Fox BroadcasƟng Company Monitored data for the most-played radio commercials on the top-rated staƟons in major markets.

National

Sp tTen

Parent

TW

LW

Account

Radio

1

2

3

4

5

6

7

8

9

10

2

1

3

4

14

8

-52

9

7

Sep. 26 - Oct. 2, 2011 State Farm McDonald's Burger King GEICO Fox TV Network NBC TV Network The Home Depot The CW TV Network AutoZone

ProacƟv SoluƟon

State Farm Mutual Auto Insurance Co. McDonald's Corp.

Burger King Corp. Berkshire Hathaway, Inc. Fox BroadcasƟng Company NBCUniversal Media, LLC The Home Depot, Inc. Time Warner, Inc. - CBS Corp. AutoZone, Inc.

Guthy-Renker, LLC

Monitored data of the most-played radio commercials on CHR (Contemporary Hit Radio) Pop and Rhythmic staƟons in major markets.

Top 40

Sp tTen

Parent

TW

LW

Account

Radio

1

2

3

4

5

6

7

8

9

10

4

5

7

10

3

6

2

11

21

15

Sep. 26 - Oct. 2, 2011

State Farm GEICO

The Home Depot McDonald's Burger King Walgreens Lowe's Fox TV Network AutoZone Amberen

State Farm Mutual Auto Insurance Co. Berkshire Hathaway, Inc.

The Home Depot, Inc. McDonald's Corp. Burger King Corp. Walgreen Co. Lowe's Companies, Inc. Fox BroadcasƟng Company AutoZone, Inc.

Lunada Biomedical Monitored data of the most-played radio commercials on Country staƟons in major markets.

Country

Sp tTen

Parent

TW

LW

Account

Radio

1

2

3

4

5

6

7

8

9

10

1

3

2

5

7

6

-8

25

14

Sep. 26 - Oct. 2, 2011

GEICO Walgreens The Home Depot McDonald's

K&G Fashion Superstore AutoZone

Burger King Midas Ageless Male Lowe's

Berkshire Hathaway, Inc. Walgreen Co.

The Home Depot, Inc. McDonald's Corp. K&G Men's Company, Inc. AutoZone, Inc.

Burger King Corp. Midas InternaƟonal Corp. NAC Vitamins, Inc. Lowe's Companies, Inc. Monitored data of the most-played radio commercials on Urban staƟons in major markets.

Urban

Sp tTen

Parent

TW

LW

Account

Radio

1

2

3

4

5

6

7

8

9

10

2

3

1

5

-45

10

-15

-Sep. 26 - Oct. 2, 2011

The Home Depot Univision McDonald's AutoZone State Farm EstrellaTV Network O'Reilly - CSK - Murray's Sears Cricket Burger King

The Home Depot, Inc. Univision CommunicaƟons, Inc. McDonald's Corp.

AutoZone, Inc.

State Farm Mutual Auto Insurance Co. Liberman BroadcasƟng, Inc.

O'Reilly AutomoƟve, Inc. Sears Holdings Corp. Cricket CommunicaƟons, Inc. Burger King Corp.

Monitored most-played radio commercials on Regional Mexican, Spanish Contemporary, Spanish Oldies, Spanish News/Talk, Spanish Urban, Hurban (Reggaeton), and Tropical staƟons in major markets.

Hispanic

Sp tTen

Parent

TW

LW

Account

Radio

1

2

3

4

5

6

7

8

9

10

1

3

2

8

6

4

-5

12

10

Sep. 26 - Oct. 2, 2011

GEICO State Farm The Home Depot Walgreens Burger King Fox TVNetwork Kohl's McDonald's CBS TV Network Lowe's

Monitored data from top-rated Adult Contemporary music staƟons in major markets.

Berkshire Hathaway, Inc.

State Farm Mutual Auto Insurance Co. The Home Depot, Inc.

Walgreen Co. Burger King Corp. Fox BroadcasƟng Company Kohl's CorporaƟon McDonald's Corp. CBS BroadcasƟng, Inc Lowe's Companies, Inc.

AC

Sp tTen

Parent

TW

LW

Account

Radio

1

2

3

4

5

6

7

8

9

10

4

2

1

6

10

7

11

9

5