TW
LW
1
2
5
7
4
6
15
11
83
19
Discovery Channel A&E Network LifeƟme Progressive GEICO Allstate USA Network NaƟonwide JCPenney CNNDiscovery CommunicaƟons, Inc. NBCUniversal Media, LLC
LifeƟme Entertainment Services, LLC Progressive Casualty Insurance Co. Berkshire Hathaway, Inc. Allstate Insurance Company NBCUniversal Media, LLC
NaƟonwide Mutual Insurance Company J.C. Penney Company, Inc.
Turner BroadcasƟng System, Inc. Monitored data for the most aired spots NaƟonally.
National
Sep. 26 - Oct. 2, 2011Sp tTen
®Parent
Account
Cable
1
2
3
4
5
6
7
8
9
10
ABC TV Network Honda CBS TV Network NBC TV Network Ford Lincoln Mercury Pillsbury
Toyota McDonald's Yoplait
The CW TV Network
Disney-ABC Television Group American Honda Motor Co., Inc. CBS BroadcasƟng, Inc
NBCUniversal Media, LLC Ford Motor Company General Mills, Inc.
Toyota Motor Sales, U.S.A., Inc. McDonald's CorporaƟon Yoplait USA, Inc.
Time Warner, Inc. - CBS Corp. Monitored data for the most aired spots NaƟonally.
National
Sep. 26 - Oct. 2, 2011Sp tTen
®Parent
TW
LW
Account
TV
1
2
3
4
5
6
7
8
9
10
1
8
3
2
4
18
7
5
13
10
Sep. 26 - Oct. 2, 2011
Highmark, Inc. Giant Eagle Inc
Berkshire Hathaway, Inc. The Home Depot, Inc.
University Of PiƩsburgh Medical Ctr Verizon CommunicaƟons, Inc. CBS BroadcasƟng, Inc
Dollar Bank, Federal Savings Bank Fox BroadcasƟng Company
State Farm Mutual Auto Insurance Co. Highmark Blue Cross Blue Shield
Giant Eagle GEICO
The Home Depot UPMC
Verizon
CBS Television Network Dollar Bank
Fox Television Network State Farm
Monitored data for the most aired spots in the PiƩsburgh market.
Sp tTen
®Parent
TW
LW
Account
Radio
1
2
3
4
5
6
7
8
9
10
1
4
3
2
50
17
5
13
8
14
Pittsburgh
Sep. 26 - Oct. 2, 2011
Neƞlix Blockbuster Half Price Books f.y.e.
Disc Replay Music Millennium DC Comics 2nd & Charles Barnes & Noble
Tree Of Knowledge Bookstore
Neƞlix, Inc. Blockbuster, LLC
Half Price Books, Rec, Magazines Inc Trans World Entertainment Corp. Disc Replay Worldwide, Inc. Millennium Enterprises, Inc. Warner Bros. Entertainment, Inc. 2nd & Charles
Barnes & Noble, Inc. Tree Of Knowledge Bookstore Monitored data for the most aired spots by the Bookstores & Music Retailers.
Sp tTen
®Parent
TW
LW
Account
Radio
1
2
3
4
5
6
7
8
9
10
1
2
3
-5
6
7
26
10
18
Sep. 26 - Oct. 2, 2011
GEICO
The Home Depot State Farm McDonald's AutoZone Burger King Lowe's Sears Walgreens Fox TV Network
Berkshire Hathaway, Inc. The Home Depot, Inc.
State Farm Mutual Auto Insurance Co. McDonald's Corp.
AutoZone, Inc. Burger King Corp. Lowe's Companies, Inc. Sears Holdings Corp. Walgreen Co.
Fox BroadcasƟng Company Monitored data for the most-played radio commercials on the top-rated staƟons in major markets.
National
Sp tTen
®Parent
TW
LW
Account
Radio
1
2
3
4
5
6
7
8
9
10
2
1
3
4
14
8
-52
9
7
Sep. 26 - Oct. 2, 2011 State Farm McDonald's Burger King GEICO Fox TV Network NBC TV Network The Home Depot The CW TV Network AutoZone
ProacƟv SoluƟon
State Farm Mutual Auto Insurance Co. McDonald's Corp.
Burger King Corp. Berkshire Hathaway, Inc. Fox BroadcasƟng Company NBCUniversal Media, LLC The Home Depot, Inc. Time Warner, Inc. - CBS Corp. AutoZone, Inc.
Guthy-Renker, LLC
Monitored data of the most-played radio commercials on CHR (Contemporary Hit Radio) Pop and Rhythmic staƟons in major markets.
Top 40
Sp tTen
®Parent
TW
LW
Account
Radio
1
2
3
4
5
6
7
8
9
10
4
5
7
10
3
6
2
11
21
15
Sep. 26 - Oct. 2, 2011
State Farm GEICO
The Home Depot McDonald's Burger King Walgreens Lowe's Fox TV Network AutoZone Amberen
State Farm Mutual Auto Insurance Co. Berkshire Hathaway, Inc.
The Home Depot, Inc. McDonald's Corp. Burger King Corp. Walgreen Co. Lowe's Companies, Inc. Fox BroadcasƟng Company AutoZone, Inc.
Lunada Biomedical Monitored data of the most-played radio commercials on Country staƟons in major markets.
Country
Sp tTen
®Parent
TW
LW
Account
Radio
1
2
3
4
5
6
7
8
9
10
1
3
2
5
7
6
-8
25
14
Sep. 26 - Oct. 2, 2011
GEICO Walgreens The Home Depot McDonald's
K&G Fashion Superstore AutoZone
Burger King Midas Ageless Male Lowe's
Berkshire Hathaway, Inc. Walgreen Co.
The Home Depot, Inc. McDonald's Corp. K&G Men's Company, Inc. AutoZone, Inc.
Burger King Corp. Midas InternaƟonal Corp. NAC Vitamins, Inc. Lowe's Companies, Inc. Monitored data of the most-played radio commercials on Urban staƟons in major markets.
Urban
Sp tTen
®Parent
TW
LW
Account
Radio
1
2
3
4
5
6
7
8
9
10
2
3
1
5
-45
10
-15
-Sep. 26 - Oct. 2, 2011
The Home Depot Univision McDonald's AutoZone State Farm EstrellaTV Network O'Reilly - CSK - Murray's Sears Cricket Burger King
The Home Depot, Inc. Univision CommunicaƟons, Inc. McDonald's Corp.
AutoZone, Inc.
State Farm Mutual Auto Insurance Co. Liberman BroadcasƟng, Inc.
O'Reilly AutomoƟve, Inc. Sears Holdings Corp. Cricket CommunicaƟons, Inc. Burger King Corp.
Monitored most-played radio commercials on Regional Mexican, Spanish Contemporary, Spanish Oldies, Spanish News/Talk, Spanish Urban, Hurban (Reggaeton), and Tropical staƟons in major markets.
Hispanic
Sp tTen
®Parent
TW
LW
Account
Radio
1
2
3
4
5
6
7
8
9
10
1
3
2
8
6
4
-5
12
10
Sep. 26 - Oct. 2, 2011
GEICO State Farm The Home Depot Walgreens Burger King Fox TVNetwork Kohl's McDonald's CBS TV Network Lowe's
Monitored data from top-rated Adult Contemporary music staƟons in major markets.
Berkshire Hathaway, Inc.
State Farm Mutual Auto Insurance Co. The Home Depot, Inc.
Walgreen Co. Burger King Corp. Fox BroadcasƟng Company Kohl's CorporaƟon McDonald's Corp. CBS BroadcasƟng, Inc Lowe's Companies, Inc.
AC
Sp tTen
®Parent
TW
LW
Account
Radio
1
2
3
4
5
6
7
8
9
10
4
2
1
6
10
7
11
9
5