Customer Contact 2015, East:
11th Annual
A F RO S T & S U L L I VA N E X E C U T I V E M I N D X C H A N G E
April 12 - 15, 2015
Sawgrass Marriott Golf Resort & Spa
Ponte Vedra Beach, FL
www.frost.com/ccs
#CCFrost
Part of our 2015 International Customer Contact Executive MindXchange Series
Dynamic
Customer-Centric
Strategies
“The networking, technological updates
and
take-aways
make this a week
that can change a year for our customer’s
experience. It is wonderful to meet others
with similar challenges and share
best-practices
to create positive
change.” –Vice President, SUDDENLINK
COMMUNICATIONS | “Personally
I experienced
growth
as a leader from
understanding other methods and
manners that lead to the same end result
and that makes me a better and more
effective
leader but also a better
coach with more plays in my playbook.” –
Director, T-MOBILE USA, INC.
|
“I feel like F&S is the
best value
for
my professional growth. In the last three
years I’ve attended, I know I’ve grown
more as a
leader
and business
professional.” – Director, BLINDS.COM
| “The interaction and networking
opportunities were perfect. The event
allowed me to make some great
contacts that will now be come regular
colleagues for life. The keynotes
were
outstanding
.”
– Director,
KENNAMETAL, INC. | “The Frost and
Sullivan Executive MindXchange brought
a great deal of value. In addition to being
able to easily
network
with peers
within the Call Center industry; it also
allowed for very open dialogues in many
situations, allowing the opportunity for
one to one discussions and Q&As about
such things as best practices, software
solutions and even the ability to share
some ‘war stories.’ All in all a
well-coordinated event that allowed me
to connect on multiple levels.” – Manager,
the BANCORP, INC. | “This event
gives us the ability to meet and talk with
other
executives
that have faced or
are facing the same issues. This gives
us the unique ability to discuss
potential
solutions
with others
who have experienced the same issues.”
– CIO, WEAREFLOOD
take-aways
best-practices
growth
effective
best value
leader
outstanding
.”
network
executives
solutions
2% Other 19% Management 79%
Executive
(Vice President, Director)Join Our Customer Contact LinkedIn Community www.frost.com/linkedincc
WHO WILL PARTICIPATE
TOP SIX REASONS WHY YOU SHOULD ATTEND
11th ANNUAL
CUSTOMER CONTACT 2015, EAST
ADVISORY BOARD
Frost & Sullivan extends its appreciation to the
following Advisory Board Members for their expertise
and valuable support:
Freddie Berberena
Head, Business Operations
Bloom Health
Kevin Biernat
Director, Customer Development
Comcast
Julie Kousen
Chief Quality Officer
Pershing, LLC, a Division of BNY MELLON
Stephen Loynd
Global Program Director, Customer Contact
Frost & Sullivan
Sherri Mikell
Vice President, Member Services and Exchange Operations
Florida Blue
Becky Ploeger
Vice President, Multi-Channel Sales & Service
Kohl's
Billie Jo Timm
Vice President, Customer Service
MasterBrand Cabinets, Inc.
Diane Yarosis
National Director, Client Services
Quest Diagnostics
SNAPSHOT OF PAST PARTICIPANTS
PAST PARTICIPANT PROFILE
#CCFrost
Join the Conversation...
82%
of surveyed participants recommend sending 2 or more team members based
on the amount of networking opportunities and range of content being delivered.
MORE CONTENT THAN ONE PERSON CAN HANDLE
1.
Get Ready: Gear up for the strategy you need to put in place to effectively
meet and exceed your customers’ needs.
2.
Galvanize Your Company: Ensure you have the people, process and
technology in place to keep pace with, and stay ahead of, the acceleration of
customer expectations.
3.
Collaborate, Collaborate, Collaborate: Engage in strategic conversations!
The open, candid discussions with customer care and customer experience
thought leaders are exercises in creative thinking and great platforms for
generating great ideas.
4.
See for Yourself: Join us for a customer contact center tour and examine
customer excellence with a new perspective.
5.
Relax, Have Fun and Make New Friends: Keep your contact list building
and engines at high rev, while enjoying over a dozen unique networking events,
including our Exclusive! Participant Meet ‘n’ Greet, Vino Voyage, “Surfs Up”
Welcome Kickoff, and Curious Cocktails Networking Reception, not to
mention our Beach Party Featuring the 11th Annual Customer Contact
BEACH OLYMPICS.
6.
Take Control of Your Outsourcing Strategy: Stop by the Sourcing
Clinic where top-level outsourcing analysts, subject-matter experts and savvy
providers will work to tackle challenges ranging from evaluating existing
outsourcing strategy to enhancing existing provider relationships.
.
n Join our growing community of customer contact, customer experience,
and operations executives seeking and sharing new ideas and creative
approaches to common challenges. Network with Vice Presidents,
Directors and Senior Managers of:
• Call Centers
• Contact Centers
• Customer Analytics
• Customer Care
• Customer Contact
• Operations
• Quality Assurance
• Sales & Marketing
• Customer Experience
• Customer Satisfaction and Loyalty
• Customer Service
• Customer Strategy
• Customer Support
Join Our Customer Contact LinkedIn Community www.frost.com/linkedincc
S c h e d u l e - a t - a - g l a n c e
7:00pm Suggested Arrival Time Arrive Saturday to get a round of golf in at TPC Sawgrass
(make your tee time today by calling 1-800-457-4653) then participate in Sunday's Networking Activity to start the event off right!
9:00am Vino Voyage Check In 3:30pm Sponsor Workshop
5:00pm Sponsor Registration & Orientation Reception 6:00pm Speaker & Thought Leader Orientation 6:45pm Exclusive! Participant Meet ‘n’ Greet
This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way to find participants who have thought leadership you can benefit from and to facilitate later dialogues throughout the event.
7:30pm “Surf's Up!” Kickoff Reception
Featuring A Make-Your-Own Pasta Bar
7:45am Registration, Continental Breakfast, and Exhibition
8:30am Welcome and KEYNOTE - Reach for the Summit: Achieving Your Personal, Team,
and Leadership Goals
9:30am Navigating Customer Contact 2015, East
9:40am SUCCESS STORY - Innovating Customer Care: Unmet, Unstated and New Service Needs
10:10am Networking, Refreshment, and Exhibition Break
11:35am Session to Session Travel Time 11:40am CONCURRENT SESSIONS –
Choose one of the following concurrent sessions:
INTERACTIVE Solutions Wheel
-Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.
( OR )
The Brand Experience in 2015: The Roles of Culture & Technology
FOLLOWED BY
-SPOTLIGHT ON - Great Examples of Customer Care, Across Industries 1:00pm Food For Thought - Networking Roundtables Hosted by Industry Leaders
Practitioners and sponsors host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.
2:00pm Session to Session Travel Time
2:05pm CONCURRENT COLLABORATION ZONES - ThinkTanks
ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.
Choose one of the following zones:
3:35pm Networking, Refreshment, and Exhibition Break
4:05pm SUCCESS STORY - Using DocOps to Tap into Customer Insights Across
the Enterprise
4:45pm Member Showcase
5:00pm Session to Session Travel Time 5:05pm CONCURRENT SESSIONS
-Choose one of the following concurrent sessions:
INTERACTIVE Solutions Wheel
-Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.
( OR )
INTERACTIVE -Ask the Experts! Panel Discussion
Digital-Enabled Customer Care: Realizing and Operationalizing Innovation Opportunities
- FOLLOWED BY -
YOU SPEAK! - Have a great idea, best practice, lesson learned, or success story
of your own? All participants are welcome to submit a proposal for a 5 - 10 minute presentation, and join in the voting process as we choose and hear from “the best of the best”!
6:15pm Curious Cocktails
Featuring: The 30 Question Challenge
6:15am Early Risers Run/Walk
8:00am Continental Breakfast and Exhibition
8:45am Ice Breaker and TRANFORMATIONAL KEYNOTE - Customer Care Strategy
in the Digital Consumer Economy
9:45am Frost & Sullivan Customer Contact Executive MindXchange Advisory Board and Member Recognition
9:50am Ask the Experts! Panel Discussion
Is Anyone Listening? Proven Ways to Get the Enterprise to Embrace the VoC and Make Strategic and/or Systemic Change
10:30am Member Showcase
10:45am Networking, Refreshment, and Exhibition Break
11:15am CONCURRENT COLLABORATION ZONES - Peer Councils
Peer Council sessions are participant-driven discussions focusing on your key challenges and concerns.
Choose one of the following zones:
THE SOURCING CLINIC – WHAT, WHEN AND WHERE: Mapping Your Outsourcing Strategy and Shores
12:00pm Food For Thought - Networking Roundtables Hosted by Industry Leaders
Practitioners and sponsors host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.
1:00pm Session to Session Travel Time
1:05pm CONCURRENT COLLABORATION ZONES - Roundtables
Roundtable sessions capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand. Choose one of the following zones:
2:35pm Networking, Refreshment, and Exhibition Break 3:05pm CONCURRENT CASE HISTORIES
-Choose one of the following concurrent sessions:
Ramping Up - Meet Your Peaks Efficiently and Effectively
( OR )
New Perspectives - Developing the 21st Century Talent Pool
SATURDAY, APRIL 11, 2015 ARRIVAL DAY
SUNDAY, APRIL 12, 2015 NETWORKING DAY
MONDAY, APRIL 13, 2015
GENERAL SESSION AND EXHIBITION
Zone 1. The Convergence Factor: Aligning Care, Marketing and Sales to Improve the Customer Conversation & Experience
Zone 2. Eureka! There's An Information Goldmine in Your Contact Center!
Zone 3. The Realities of Social Customer Care
Zone 4. Predictive Metrics: Coaching for Outcomes
Zone 5. How to Drive Revenue and Exceed Sales Goals by Leveraging the Cloud
Zone 6. Advancing Your Brand with a Great Customer Journey
Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.
10:40am CONCURRENT COLLABORATION ZONES - Fireside Chats
Fireside Chats are informal conversations that draw upon the experience and expertise of the featured executive.
Choose one of the following zones:
TUESDAY, APRIL 14, 2015
GENERAL SESSION AND EXHIBITION
Zone 1. Finding Your Blue Ocean: How The Contact Center Can Drive New Revenue in New Markets
Zone 2. Big Data: Big Insight or Big Deal? Ensuring New Customer Contact and Back Office Insights Create Enterprise Value, not Noise
Zone 3. Real Time Personal Engagement with Click to Chat
Zone 4. Getting Real Value from Customer Experience Management: Making it Part of the Boardroom Conversation
Zone 5. Building an ROI Model for Customer Experience Investments
Zone 6. Customer Experience Journey Mapping: Designing Services from your Customers Perspective
Schedule-at-a-glance is preliminary and will be updated as information becomes available.
Zone 1. Customer Care and the Enterprise | Zone 2. Big Data and Enterprise Customer Strategy | Zone 3. Customer and Employee Engagement
CHOOSE BETWEEN SIX DIFFERENT COLLABORATION ZONES
Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.
Zone 1. Strategic Thinkers Only: Forum for Seasoned Customer Contact Executives with a Core Focus on Strategy
Zone 2. B2B2C: When Intermediaries Own Your Customer Relationship
Zone 3. From Customer Agent, to Customer Advocate
Zone 4. Continuous Process Improvement in Customer Services
Zone 1. Applying Customer Service Techniques to the ‘Internet of Things’
Zone 2. How to Know What You Don't Know: New Horizons for ‘Small Data’
Zone 3. Increasing Employee Engagement: A Purpose-Driven Loyalty Strategy
Zone 4. Smarter Engagement: Data-Driven Insights for More Personal, Productive, and Predictable Customer Engagement
Zone 5. CFO Perspective: Mastering the Economics of the Customer Contact Center
Join Our Customer Contact LinkedIn Community www.frost.com/linkedincc
S c h e d u l e - a t - a - g l a n c e
Zone 1. Co-opting Your Customers: Creating Real Time Communities to Accelerate Care
Zone 2. Metrics Made Personal: Dramatically Improving Your Numbers by Better Understanding Your Customers
Zone 3. Best Practices for Building a Seamless Multi-Channel Customer Experience
Zone 4. Effortless Engagement: Leveraging Automation for an Efficient Customer Interaction
WEDNESDAY, APRIL 15, 2015
GENERAL SESSION, EXHIBITION, AND SITE TOUR
“CASUAL WEDNESDAY!”
3:50pm Session to Session Travel Time
3:55pm CONCURRENT COLLABORATION ZONES - Best Practices
Best Practice sessions examine a real world use case, dissect the best practices employed, and explore how to apply them to your own initiative and company.
Choose one of the following zones:
5:00pm Concurrent Collaboration Zones Conclude
5:30pm Beach Party Featuring the 11th Annual Customer Contact BEACH OLYMPICS
6:30am Early Risers Run/Walk
8:15am Continental Breakfast and Exhibition
8:45am Kickoff and KEYNOTE - Articulating the Customer Experience Mission...
Up, Down and Across the Enterprise
9:45am EXECUTIVE INSIGHT 10:15am Making a Global Impact
10:20am Networking, Refreshment, and Exhibition Break
10:50am INSIGHT CENTERS - Weave your way through a series of brisk thought
leadership sessions designed to keep you on your toes
Pull into any three of the following four revolving pit stops: Pit Stop 1. Tiered Service: Are You Delivering Value to Your Organization, and Your Customers? Pit Stop 2. How to Facilitate Great Coaching and Mentoring
Pit Stop 3. Cohesive Customer Care Models for Industry Consolidation, Mergers & Acquisitions Pit Stop 4. Going Beyond Customer Surveys to Capture the Voice of Your Customer
THE SOURCING CLINIC – HOW: Assessing Outsourcing Vendor Capabilities; Governing the Relationship; and Deepening the Partnership
11:50am Session to Session Travel Time
11:55am INTERACTIVE - Inspiration to Implementation: Developing Your Day to Day
Business Action Plan
12:40pm Content for the 11th Annual Customer Contact 2015, East: A Frost & Sullivan Executive MindXchange Concludes 12:45pm CUSTOMER CONTACT SITE TOUR - Florida Blue - Shuttle Check In
Lunch will be provided.
3:30pm Customer Site Tour Concludes
(Shuttle will stop at Airport and return to Hotel)
Feel free to come down in your most comfortable travel wear so you can check out early, store your bags and ensure a stress-free day.
Schedule-at-a-glance is preliminary and will be updated as information becomes available.
Zone 1. Customer Care and the Enterprise | Zone 2. Big Data and Enterprise Customer Strategy | Zone 3. Customer and Employee Engagement
CHOOSE BETWEEN SIX DIFFERENT COLLABORATION ZONES
Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.
Zone 4. Driving Effective and Efficient Outcomes | Zone 5. Customer Contact Financials | Zone 6. Brand Experience Excellence | The Sourcing Clinic
If you need to know what really works, the current trends and
challenges, the new technologies and opportunities, and the
transformation in provider relationships that drive a savvy sourcing
strategy …then this is THE place to be. You will benefit from the
real world experiences of peers “in the trenches”; the deep
experience and best practices of our on-site outsourcing providers;
and the high-level insight of the global director and the principal
analyst of Frost & Sullivan’s Customer Contact practice.
This is where you will get real about developing and managing a
smart sourcing strategy; one that powers the efficiency, effectiveness
and quality of your customer and brand experience. The clinic is
designed for customer contact executives across the outsourcing
maturity spectrum -- from evaluation to expansion, from revisiting
an existing strategy to enhancing an existing provider relationship.
All sessions are collaborative and equally engage all participants in
frank discussion of what works, and what doesn’t.
The Sourcing Clinic
@
Customer Contact 2015, East
The Who, What, When,
Where and How
Clinic Operating Hours and Specialties:
Tuesday, April 14, 2014
-11:15am – 12:00pm
The Sourcing Clinic
WHAT, WHEN AND WHERE: Mapping Your
Outsourcing Strategy and Shores
Wednesday, April 15, 2014 -
10:50am – 11:50am
The Sourcing Clinic HOW:
Assessing Outsourcing Vendor
Capabilities; Governing the Relationship;
and Deepening the Partnership
“Hang Ten” with your fellow peers and colleagues
and enjoy a little C&C, conversation & cocktails!
“SURF’S UP!” KICKOFF RECEPTION
Featuring A Make-Your-Own Pasta Bar
7:30pm
Hosted by:
S U N DAY, A P R I L 1 2 , 2 0 1 5
VINO VOYAGE
9:00am
Join us as we navigate the Atlantic Ocean on the Schooner Freedom!
Network with participants, listen to some tunes and sip on wine while
enjoying the historic charms of St. Augustine. Lunch and transportation are included.
Participant Fee: $75
Location: Meet in Hotel Lobby
S u n d ay N e t wo r k i n g A c t i v i t i e s
Join Our Customer Contact LinkedIn Community www.frost.com/linkedincc
Join the Discussion: www.frost.com/linkedincc
K E Y N O T E S
11th Annual
Customer Contact 2015, East:
A F RO S T & S U L L I VA N E X E C U T I V E M I N D X C H A N G E
Patrick Nugent has proudly played a role with the Frost & Sullivan North American events team
since 1999. In addition to assisting with Master of Ceremony duties for their Executive MindXchange
corporate events in America, Patrick serves as the Director of Sponsorship and Audio Visual
Development for the Illinois Institute for Continuing Legal Education in Chicago. He is also the
Principal of Nugent Corporate Services (NCS) in Chicago which is an event specialty consulting
company. NCS concentrates its expertise on specific needs of its corporate clients as they produce
and host live education events.
Scott is a highly accomplished leadership and team development trainer, author and keynote speaker.
He is the President of Summit Team Building and has created highly successful development programs
for many of the Fortune 500 companies. Scott has only one goal; to assist teams, leaders, and
individuals in reaching their peak performance.
As the CCO & SVP for Samsung SDS America, he is responsible for leading innovation efforts with
clients for mobile transformation as well as heading the customer facing organization. Before Bob
came to SDSA he was a Partner at Ernst & Young where he founded the Customer Practice to help
clients develop the leadership required to successfully navigate change, increase sales excellence,
measure marketing efficiency, and improve the Customer experience. Bob founded the digital
marketing and social analytics practices at E&Y.
Jon Wolske is the Culture Evangelist for Zappos Insights, a part of the Zappos Family of companies
headquartered in Henderson, NV. Jon has over 5 years’ experience in the Zappos Family. As the Lead
Culture Guide, Jon helped Zappos office tours grow to an average of over 1300 visitors each month.
Jon speaks with a focus on culture and customer experiences and their importance in business today.
Scott Kress
President
Summit Team Building
Jon Wolske
Culture Evangelist
Zappos
Bob Taylor
Chief Customer Officer
Samsung SDS America
Reach for the Summit: Achieving Your Personal, Team, and Leadership Goals
Customer Care Strategy in the Digital Consumer Economy
Articulating the Customer Experience Mission…Up, Down,
and Across the Enterprise
Patrick Nugent
Executive MindXchange Chairperson
Frost & Sullivan
A g e n d a
7:00pm
Suggested Arrival Time
Arrive Saturday to get a round of golf in at TPC Sawgrass (make your tee time today by calling 1-800-457-4653) then participate in Sunday’s Networking Activity to start the event off right!
Join us as we navigate the Atlantic Ocean on the Schooner Freedom! Network with participants, listen to some tunes and sip on wine while enjoying the historic charms of St. Augustine. Lunch and transportation are included.
3:30pm
Sponsor Workshop
5:00pm
Sponsor Registration & Orientation Reception
6:00pm
Speaker & Thought Leader Orientation
An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.
6:45pm Exclusive! Participant Meet ‘n’ Greet
This end-user/practitioner networking activity is your opportunity to identify – right out of the gate – those peers who share challenges similar to your own. It’s a great way to find participants who have thought leadership you can benefit from and facilitate later dialogues throughout the event.
7:30pm “Surf ’s Up” Kickoff Reception
Featuring A Make-Your-Own Pasta Bar
“Hang Ten” with your fellow peers and colleagues and enjoy a little C&C: conversation & cocktails!
7:45am
Registration, Continental Breakfast, and Exhibition
8:30am
Welcome and KEYNOTE – Reach for the Summit:
Achieving Your Personal, Team, and Leadership Goals
Scott Kress
President
Summit Team Building
How high do you want to climb as an individual, a leader, a team or customer service organization? Examine lessons, strategies, and tactics used to build high performance on Mount Everest and translate these into tangible applications for the mountains you are climbing within your customer service organization.
Key Take-Aways:
g Guide to inspiring your customer service team to take on their next climb g Tools and strategies to build high performance in individuals, team and service g Insights on how to overcome change and challenges
9:30am
NAVIGATING CUSTOMER CONTACT 2015, EAST
9:40am
SUCCESS STORY – Innovating Customer Care:
Unmet, Unstated and New Service Needs
George Larribas
Executive Vice President
Wells Fargo
Customer care is a journey not a destination. In this session we will explore ways to harness the customer needs of your customers and give suggestions on how to create a customer care program that engages the customers and front line personnel to vocalize the changing needs. The voice of the customers and employees are key to keeping up with new servicing needs. Key Take-Aways:
g Framework on how to create a Voice of the customer program g Template on how to harness the ideas of the workforce and customers g Insight on how to maintain the connections with your customers
10:10am Networking, Refreshment, and Exhibition Break
CONCURRENT COLLABORATION ZONES – Fireside Chats
10:40am
Fireside chats are informal conversations that draw upon the experience andexpertise of the featured executive.
Choose one of the following zones:
Zone 1. The Convergence Factor: Aligning Care, Marketing
and Sales to Improve the Customer Conversation
& Experience
FIRESIDE CHAT WITH:
Sara Del Grande
Senior Manager Technical Services
Cisco
MODERATOR:
Jyllene Miller
Senior Vice President, Client Engagement Strategy, Analyst
Relations & Marketing
Concentrix Corporation
A holistic view of the customer and their overall experience with your organization will never happen without addressing the convergence of front office functions in the Digital Age. Organizations can no longer ignore some of the inherent conflicts of customer-facing departments as they all strive for customer experience excellence – primarily independently of one another. Learn how a comprehensive customer data strategy and incremental steps towards common customer objectives can help organizations capitalize on this inevitable convergence. Finally, hear how the still evolving social channel can help drive alignment and interlock.
Key Take-Aways:
g Benefits of rationalizing customer data across the enterprise for both the customer and your operational excellence
g Examples of how acquisition and retention strategies can be in harmony, not just co-exist g Action plan for starting the journey towards common customer experience objectives
through clearer defined roles, responsibilities and common metrics SATURDAY, APRIL 11, 2015
ARRIVAL DAY
SUNDAY, APRIL 12, 2015 NETWORKING DAY
9:00am
Vino Voyage Check In:
Meet in Hotel Lobby
MONDAY, APRIL 13, 2015
GENERAL SESSION & EXHIBITION
Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to
making new contacts and new friends.
Join the Discussion: www.frost.com/linkedincc
SATURDAY, APRIL 11 – MONDAY, APRIL 13, 2015
Attire
Recommendations Key:
Casual - Jeans, T-shirt, Comfortable Shoes
Beach Chic - Cargo or Bermuda Shorts, Sundress, Flip-Flops
Business Casual - Button-Down Shirt, Trousers, Dress
Athletic Gear - Workout Clothing, Sneakers
Registration Items
Hosted by:
Featured Demonstration
Hosted by:
Featured Demonstration
Hosted by:
CHOOSE BETWEEN SIX DIFFERENT COLLABORATION ZONES
Customize Your Agenda! Stay the course with one zone or bounce around
to others. All collaboration zones are Power-Point free, participant-driven
discussions featuring creative thinking and idea generation.
Zone 1. Customer Care and the Enterprise
Zone 2. Big Data and Enterprise Customer Strategy
Zone 3. Customer and Employee Engagement
Zone 4. Driving Effective and Efficient Outcomes
Zone 5. Customer Contact Financials
Zone 6. Brand Experience Excellence
The Sourcing Clinic
Hosted by:
Zone 2. Eureka! There’s an Information Goldmine in Your
Contact Center!
FIRESIDE CHAT WITH:
Ricardo Weld
Director, Performance Support
HSN
MODERATOR:
Roger Lee
Senior Director, Product Marketing
HP WFO
The volume and value of information that passes through your contact center amounts to a wealth of customer insight. But this is a Big Data issue, and not all contact centers are able to extract meaningful value from this information goldmine. In this Fireside Chat, hear from the director of a high-volume, consumer-facing contact center how streams of customer data are being managed in real time to optimize decision-making and produce material advantage for the business.
Key Take-Aways:
g Insight on how Big Data can be managed in the contact center to influence decision-making in real time
g Guide to how the contact center can effectively cross operational boundaries to provide substantial bottom-line value to the business
g Strategy on framing the Big Data discussion in your company in order to benefit from shared resources and budgets
Zone 3. The Realities of Social Customer Care
FIRESIDE CHAT WITH:
Kelly Coston
Director, Customer Care
Verio
MODERATOR:
Brian Salvatori
Vice President, Customer Experience
Spi Global
Whether you choose to participate or not, your organization’s brand exists in Social Media through comments, complaints and conversations. What was once relevant in promoting product offerings/services has quickly excelled to becoming the landscaper of building the brand, maintaining ones reputation, and satisfying each consumer experience. Consumers have embraced social media platforms as the communication medium of choice and it’s time for companies to engage in relevant and meaningful ways. What was once viewed as a “Social” channel has grown to a multi-billion dollar industry, continually expanding in depth, breadth, and demand. Organizations are now supporting consumer inquiries, seasonal promotions, consumer-experiences, and myriad issues and complaints that require immediate resolution 24x7. In this discussion, we will explore Corporate Strategy and Oversight, ROI, and Industry Best Practices with Social Experiences.
Key Take-Aways:
g Guide to the “Rules of Engagement” for Social Media
g Case history of one company’s social media journey – social pitfalls, organizational swim lanes, and internal synergies for success
g Insights on analyzing and making Social Media data actionable
Zone 4. Predictive Metrics: Coaching for Outcomes
MODERATOR:
Jennifer Waite
Manager, Product Marketing
inContact
Contact centers have seen many aspects of their world change over the past few decades, from the technology available to the work involved in training and maintaining their workforce. The team responsible for the agents is now seen more as relationship managers than just frontline supervisors. It is the job of these relationship managers to change the culture of the contact center, and they do that through coaching and mentoring their staff.
Key Take-Aways:
g Identify metrics to include in your quality monitoring form
g Guide to coaching methods that will help you achieve your desired outcome g Tips for identifying how to use technology to support reaching defined goals
Zone 5. Leveraging the Cloud to Drive Revenue and Exceed
Sales Goals
MODERATOR:
Mike Ryan
Chief Executive Officer
SpiceCSM
Timely information is an imperative in driving sales velocity. You either have it or you don't. In the new information age, if you aren't leveraging the right resources at the right time to reach your customers and prospects, you are losing opportunities and ultimately revenue and market share. 70% of buying decisions are made before anyone engages with your team directly. How do you capitalize on this opportunity? In this cloud-enabled omni-channel world, you have the ability to understand their needs throughout the buying process and align the right resources to generate sales and customer loyalty.
Key Take-Aways:
g Five key questions to drive interest in a cloud-enabled sales strategy - a litmus test to drive conversations
g Four key steps that can help transform from a reactive to pro-active customer engagement strategy
g Insight on ways to integrate and rationalize applications without breaking your existing processes and creating turmoil
g Examples of business justification tools that can demonstrate how new approaches and their potential outcomes can deliver benefits above and beyond your current infrastructure
Zone 6. Advancing Your Brand with a Great Customer Journey
MODERATOR:
Ted Hunting
Senior Director, North American Field Marketing
Genesys
Today’s consumers increasingly interact digitally with businesses and the great customer journeys of yester-year in physical businesses are now replaced by often fragmented customer journeys over many channels (web, phone, social, in store, mobile). Today’s digital consumer, however, is often even more demanding of a great customer experience. Bad journeys can be spread virally over social channels damaging a company’s brand. And fragmented journeys also impact our agents - when a frustrated customer finally reaches an agent for help, our agents often struggle to understand the journey the customer has had so far with the enterprise.
Key Take-Aways:
g Define a roadmap for great customer journeys
g Identify best practices to implement great customer journeys to address current customer service needs and drive a great brand
g Discuss what is next in-store for the customer journey as the Internet of Things and wearable technology becomes a new touchpoint and a new twist in the road in the customer journey g Examples of business justification tools that can demonstrate how new approaches and their
potential outcomes can deliver benefits above and beyond your current infrastructure
11:35am Session to Session Travel Time
A g e n d a
Join the Discussion: www.frost.com/linkedincc
MONDAY, APRIL 13, 2015
Attire
Recommendations Key:
Casual - Jeans, T-shirt, Comfortable Shoes
Beach Chic - Cargo or Bermuda Shorts, Sundress, Flip-Flops
Business Casual - Button-Down Shirt, Trousers, Dress
Athletic Gear - Workout Clothing, Sneakers
NETWORKING
RECEPTION
What wasyour favorite childhood toy?
If you could be invisible for one hour, what’s the
first thing you would do?
ocktails
s
C
ur iou
C
Monday
6:15pm
CONCURRENT SESSIONS
11:40am Choose one of the following concurrent sessions:
INTERACTIVE – Solutions Wheel
Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.
OR
The Brand Experience in 2015: The Roles of
Culture & Technology
Stephen Loynd
Global Program Director, Customer Contact
Frost & Sullivan
In 2015, providing a great brand experience demands a dual focus – on both company culture as well as the effective implementation of new technologies. Only when those two realms are joined will the omni-channel dream be realized. At the center of this new reality is the Millennial Generation: young people impacting both the nature of today’s workplace and the nuances of Customer Engagement, demanding empathy and ease in both spheres. In this session, we will be examining the omni-channel dream (from human beings to chat, mobile & social), the millennial consumer (both at work and at the mall) and the growing importance of considering Customer Effort (CE).
Key Take-Aways:
g Insights on how are companies repositioning for the future
g Guide to understanding the connections between culture, employee engagement, and top-line business impacts
g Strategies will help companies succeed in delivering a single brand experience?
– FOLLOWED BY –
SPOTLIGHT ON – Great Examples of
Customer Care, Across Industries
MODERATOR:
Michael DeSalles
Principal Analyst, Customer Contact
Frost & Sullivan
PANELISTS INCLUDE:
Asad Butt
General Manager, Customer Operations
UFone
Daniel Cruceana
Director, Operations & Analytics
Office Depot
Tom Farrell
Vice President, Operations
Web.com
Al Lindner
Site Director
International Cruises and Excursions
Ed Monas
Director, Customer Service
Medtronic Diabetes
Richard Volel
Vice President
Nationstar Mortgage
Consumer buying patterns and behaviors are changing rapidly – in ways that were unfathomable a decade ago. This ever-changing consumer landscape presents business challenges that can confound the best intentioned enterprises and service providers. There are thousands of ‘wow’ customer service stories out there, but you rarely hear about them. Now you’ll get a chance to compare and contrast some of the best customer care testimonials from a cross-section of industry practitioners.
Key Take-Aways:
g Insight into how to better personalize customer interactions g Real world examples of social media and proactive customer care
g Tap into industry best practices for promoting outstanding care across your organization g How to identify the “movers and shakers” among your agents
g Tips and ideas on transforming customer care from good to great
1:00pm Food for Thought – Networking Roundtables
Hosted by Industry Leaders
Practitioners and sponsors host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.
2:00pm Session to Session Travel Time
CONCURRENT COLLABORATION ZONES – ThinkTanks
2:05pm
ThinkTank sessions employ interactive team exercises in a “roll up your sleeves”learning environment.
Choose one of the following zones:
Zone 1. Finding Your Blue Ocean: How The Contact Center
Can Drive New Revenue in New Markets
FACILITATOR:
Valeria Sandei
Chief Executive Officer
Almawave, An AlmavivA Group Company
In a Red Ocean of globally stagnant economies and mature markets, enterprises try to gain profits on a competition-based, product/service low-pricing strategy (ultimately affecting market growth speed and shrinking margins). What valid alternative do we have to just trying to float, keeping our heads out of water, waiting for better times, which could take a while to come? Radical customer strategy rethinking! In this interactive session, we will explore finding a Blue Ocean to shape the evolution of the declining contact center industry, create and capture new markets and new market spaces. We will also address the ways in which value-based customer experience innovation can turn competition into constant production renewal & industry growth, and attract “non-customers”.
Key Take-Aways:
g Value-based innovation framework to create a new demand through a significant increase of value for both customers and companies
g Lessons learned: “first” is not necessarily “best”, but can help! g Ocean pitfalls: when does a Blue Ocean turn into a Red one?
A g e n d a
Join the Discussion: www.frost.com/linkedincc
MONDAY, APRIL 13, 2015
Attire
Recommendations Key:
Casual - Jeans, T-shirt, Comfortable Shoes
Beach Chic - Cargo or Bermuda Shorts, Sundress, Flip-Flops
Business Casual - Button-Down Shirt, Trousers, Dress
Athletic Gear - Workout Clothing, Sneakers
Hosted by:
SPS GRAND PRIZE GIVEAWAY
Always wanted to try
Sky Diving? Have a desire
to drive an exotic luxury car?
Interested in learning how
to salsa dance, surf the waves
or cook like a pro? Craving the
thrill of flying as a fighter pilot?
Fill out the survey in your
event padfolio on-site and
A $2,500 gift certificate to
Xperiencedays.com
*
Choose from a long list of out of the ordinary lifetime
experiences conveniently located in/near the area you reside.
*Must be handed in to a SPS - Strategic Products and Services Executive by Tuesday
at 5:00pm. Prize drawing will be Tuesday evening during the Beach Olympics.
Certificate never expires and may be applied towards any activity offered
on the Xperience Days website. Prize is limited to endusers only. Sponsors,
vendors, media, non-practitioners excluded. Must be present to win.
SPS
Integrate. Collaborate. Accelerate.
Zone 2. Big Data: Big Insight or Big Deal? Ensuring New
Customer Contact and Back Office Insights Create
Enterprise Value, Not Noise
CO-FACILITATORS:
Mike Garner
Chief Customer Officer
Cicero
Tom Aiello
Senior Vice President, Sales
Cicero
Everyone seems to be talking about big data but few can clearly articulate what it is and what value it brings to their organization. As a leader in customer contact or the back office, you can change this perception by leveraging new data to deliver valuable operational insight. During this hands-on session we will examine the role of contact center and back office data in enterprise big data initiatives. We will also analyze use cases and identify recommendations to leverage the vast amounts of contact center and back office data to improve the customer and employee experience.
Key Take-Aways:
g Insight on contact center and back office data and its role in enterprise data initiatives g Tools to identify best practices in utilizing this new data
g Success factors for becoming a big data champion in your organization
Zone 3. Real Time Personal Engagement with Click to Chat
FACILITATOR:
Amit Shankardass
Executive Vice President, Marketing EWAP
Teleperformance
We are constantly challenged to provide cost effective, yet very personal, customer engagement. Click to chat is a channel that can accomplish this for sales, service and support. This session will examine the business case for click to chat, and provide best practices for the technology, people and processes that need to be in place to leverage chat for proactive web and mobile care.
Key Take-Aways:
g Fact-based insights on customer preferences and adoption of click to chat g Case Study: deploying chat to decrease cost of service while meeting customer needs
(customer satisfaction and reduced customer effort)
g Best practices for the deployment, use and enhancements of click to chat for sales, service and support
Zone 4. Getting Real Value from Customer
Experience Management: Making it Part
of the Boardroom Conversation
FACILITATOR:
Kathy Sobus
Director, Contact Center Consulting
SPS
Knowing your customers is important, but establishing competitive leadership in today’s market requires more than knowledge alone. Brands, products, and services are a blur in customers’ minds; leaders differentiate themselves with the customer experience that they deliver. Customer Experience Management is a broad domain, and many organizations struggle to create a discipline powerful enough to drive focus across the entire company. To grow revenue and gain new customers, you need a practice that turns customer loyalty into advocacy – by identifying relevant and timely information, and creating a cross-functional, company-wide, closed-loop customer experience management process.
Key Take-Aways:
g Metrics to use and how to weight them
g Identify an operational baseline, and establishing a repeatable practice that adds clarity and focus to customer interactions
g Guide to translating customer knowledge into real, monetized growth- a discussion fit for the boardroom
Zone 5. Building an ROI Model for Customer
Experience Investments
FACILITATOR:
Peter Wulfraat
Vice President
West
Building consensus that investing in your customer experience will improve profits, reduce costs, and retain & grow your customer base isn’t always as easy as it sounds. Showing and measuring the direct financial implications of your proposed strategy and associated IT investments can be a challenge. In this interactive session we will explore the ins-and-outs of building a financial business case to support IT investment, how to align IT spend with business needs, how to gain organizational support, and most importantly securing funding for your strategic customer service investments!
Key Take-Aways:
g Tips on ensuring alignment with corporate objectives, gaining buy-in and support for your strategy and proposed investment
g Best Practices on how to approach business case development – quantifiable financial impacts, soft benefits
g Insight on different pricing models and structures, and how they can affect your business justification
g Guide to approaches to big $$$ investments in technology – all at once? In stages? Timelines?
Zone 6. Customer Experience Journey Mapping: Designing
Services from Your Customers Perspective
CO-FACILITATORS:
Joe Buggy
Senior Vice President, Customer Lifecycle Management Practice
Sutherland Global Services
Andrew Swartz
Research Director, Sutherland Innovation Labs
Sutherland Global Services
This workshop will provide opportunity to analyze what makes a good and bad customer experience across different industries and brands. Attendees will participate in a journey mapping exercise by sharing their own stories and experiences to create 'mood walls’ that demonstrate good and bad examples. The skills and techniques required to then help an organization strategically manage their customers brand experience will also be identified.
Key Take-Aways:
g Guide to the lessons learned from other brands, good and bad, experiences g Identify the skills needed to fully understand your customers’ experiences g Assess the techniques and methods that can help strategically manage customer and
brand experiences
3:35pm Networking, Refreshment and Exhibition Break
A g e n d a
Join the Discussion: www.frost.com/linkedincc
MONDAY, APRIL 13, 2015
Attire
Recommendations Key:
Casual - Jeans, T-shirt, Comfortable Shoes
Beach Chic - Cargo or Bermuda Shorts, Sundress, Flip-Flops
Business Casual - Button-Down Shirt, Trousers, Dress
Athletic Gear - Workout Clothing, Sneakers
Featured Demonstration
Hosted by:
Tuesday – 6:15am
Wednesday – 6:30am
EARLY RISERS
RUN/WALK
Calling all walkers, joggers and runners!
Lace up your sneakers and get your
endorphins flowing with a little
exercise. It's the perfect start to a
great day of content and networking!
REMINDER
SET YOUR ALARM!
A g e n d a
Join the Discussion: www.frost.com/linkedincc
MONDAY, APRIL 13, 2015 – TUESDAY, APRIL 14, 2015
Attire
Recommendations Key:
Casual - Jeans, T-shirt, Comfortable Shoes
Beach Chic - Cargo or Bermuda Shorts, Sundress, Flip-Flops
Business Casual - Button-Down Shirt, Trousers, Dress
Athletic Gear - Workout Clothing, Sneakers TUESDAY, APRIL 14, 2015
GENERAL SESSION & EXHIBITION
Featured Demonstration
Hosted by:
4:05pm SUCCESS STORY – Using DocOps to Tap Into
Customer Insights Across the Enterprise
James Turcotte
Senior Vice President
CA Technologies
Business agility is essential in today’s application economy. While products are deployed faster than ever before, the technical information supply chain remains in the stone age. Delivering timely, relevant content to customers depends on breaking down information silos and tapping into customer insights across the entire breadth of the enterprise. Learn how the DocOps platform enables the agility, collaboration, and continuous information delivery needed to thrive in the application economy.
Key Take-Aways:
g Guide to understanding why breaking down information silos is critical in today’s application economy
g Framework for setting up a DocOps Platform to enable integration across the enterprise, collaboration, continuous content delivery, and so much more!
g Insight on how powerful DocOps analytics can dramatically improve the customer experience
4:45pm
Member Showcase
5:00pm
Session to Session Travel Time
CONCURRENT SESSIONS
5:05pm Choose one of the following concurrent sessions:
INTERACTIVE – Solutions Wheel
Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – both intense and fulfilling.
OR
INTERACTIVE – Ask the Experts! Panel Discussion
Digital-Enabled Customer Care: Realizing and
Operationalizing Innovation Opportunities
PANELISTS INCLUDE:
Satyam Kantamneni
Group Director, User Experience
Citrix
Craig Peters
Managing Director, Operations
Barclays
Daniel Theobald
Co-Founder and Chief Technology Officer
Vecna Technologies
Jim Tierney
Associate Vice President, Digital Strategy & Planning
Lincoln Financial
– FOLLOWED BY –
YOU SPEAK!
Have a great idea, best practice, lesson learned or success story of your own? All participants are welcome to submit a proposal for a 5-10 minute presentation, and join in the voting process as we choose and hear from “the best of the best”!6:15pm Curious Cocktails
Featuring: The 30 Question Challenge
An Interactive, Thought-Provoking Networking Reception Where Everyone is a Contestant.6:15am Early Risers Run/Walk
Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It's the perfect start to a great day of content and networking!
8:00am Continental Breakfast and Exhibition
8:45am
Ice Breaker and TRANSFORMATIONAL
KEYNOTE – Customer Care Strategy in the
Digital Consumer Economy
Bob Taylor
Chief Customer Officer
Samsung SDS America
Growing consumer access to product information and pricing are a challenge to retailers who desire more in store purchases and greater loyalty both on and off line. One strategy has been to increase the triggering of purchase decisions by improving the customer experience. Bob will share the case study of a global retailer who embraced a knowledgeable consumer by deploying content based selling and arming its sales force with mobile tools resulting in an 8.4% improvement in loyalty (measured by purchases) and a decrease in returns of 46%. Bob will also discuss how Samsung SDS has utilized its innovation methods and mobility-driven technology, to drive measurably improved customer experience.
Key Take-Aways:
g Lessons learned about content based selling methods & tools g Guide to understanding how the ROI was both measured and achieved g Insight on the Samsung toolkit for mobile innovation
9:45am Frost & Sullivan Customer Contact Executive
MindXchange Advisory Board and Member Recognition
T U E S DAY, A P R I L 1 4 , 2 0 1 5 5:30pm
BEACH OLYMPICS
Hors d’oeuvres, Buffet Dinner and
Just Plain Beach Olympics Fun!
Beach Party featuring the
11th Annual Customer Contact
Attire:
Beach
Casual
9:50am
ASK THE EXPERTS! Panel Discussion
Is Anyone Listening? Proven Ways to Get the
Enterprise to Embrace the VoC and Make Strategic
and/or Systemic Change
MODERATOR:
Michael DeSalles
Principal Analyst, Customer Contact
Frost & Sullivan
PANELISTS INCLUDE:
Vickie Behan
Director Customer Service
Citi
Charles Cassar
Senior Global Consumer Care Manager eCommerce
Adidas
Steve Ellis
Senior Director, Customer Care
EyeMed
Peggy Hammergren
Director of Customer Delivery
T-Mobile
Scott Landry
Vice President, Global Customer Care
Akamai
Bob Simmonds
Senior Vice President, Global Managed Customer Relationships
Disney
The question at the core of every business is – what do customers really want and need that keeps them coming back? What are they telling us that help us provide them with better products, services, and a better experience? What are they not telling us directly, that if we listened and acted upon, would prevent them from taking their business elsewhere? VoC initiatives and programs have sprung up in enterprises of all types and sizes. The point of these initiatives is to capture and centralize information from multiple touch-points, analyze the unstructured data cost effectively and quickly, and then share the resulting information across the organization to improve business processes and the customer experience.
Key Take-Aways:
g Learn the tools and strategies being used to harness the voice of the customer (VoC) g See how VOC can build relationships and alliances across the enterprise to enact change,
and track/measure outcomes
g Tips & tricks for increasing the quantity/quality of customer feedback & marrying omni-channel insights
g Examples of using VOC to successfully collaborate across the enterprise
g Insight on how VOC can support an innovative culture & identify new opportunities for revenue growth and brand enhancement
10:30am Member Showcase
10:45am Networking, Refreshment, and Exhibition Break
CONCURRENT COLLABORATION ZONES – Peer Councils
11:15am
Peer Council sessions are participant-driven discussions focusing on your keychallenges and concerns.
Choose one of the following zones:
Zone 1. Strategic Thinkers Only: Forum for Seasoned
Customer Contact Executives with a Core Focus
on Strategy
MODERATOR:
Martin Hand
Chief Donor Officer
St. Jude Children’s Research Hospital
With all of the focus on Customer Experience, how do you make it a strategic part of the enterprise like other core disciplines and prove an ROI on various investments? How do you keep your team focused on running the business today while developing your plan for the future?
Key Take-Aways:
g Framework to integrate Customer Experience across the organization g Best practices for getting the organization rallied around improvements in
Customer Experience
g Examples that have created specific success factors in establishing a Customer Centric Culture
Zone 2. B2B2C: When Intermediaries Own Your
Customer Relationship
CO-MODERATORS:
Chris Keenan
Director, Governance and Operations
Bristol Myers Squibb
Kathleen Ritz
Associate Director, WorldWide Medical Contact Centers
Bristol Myers Squibb
Zone 3. From Customer Agent, to Customer Advocate
MODERATOR:
Cippy Seidler
Director, Contact Centers
Banner Health
Customer expectations for service are increasing yet, in many contact centers high agent turnover, budget cuts and lack of employee engagement make it increasingly difficult to meet those needs. The primary challenges that contact center leaders face is reducing attrition and building customer advocates from your current agent pool. This session focuses on strategies for developing an engagement plan that meets the needs of the agents rather than just the department’s needs. It is designed to create employee “vesting” in their role and results in a move from one that is largely transactional to one that is focused on building customer relationships.
Key Take-Aways:
g Actions for engaging the hearts and minds of your staff by focusing on their Journey (Moving beyond the dead-end job)
g Taking the A Train! Tools to move your staff from Agent to Ambassador to Advocate g Steps for creating an employee Road Map to establish employee expectations - It’s not
just about your expectations!
Zone 4. Continuous Process Improvement in
Customer Service
Patrick O’Grady
Director, Consumer Technical Support
Century Link
Where can you gain the greatest leverage to improve contact center operations? What should you have on your 2015-16 strategic plan for your contact center? How will you continue to deliver great service and results and keep the CFO happy? Finding ways to continuously improve processes is critical to long term success in any contact center.
Key Take-Aways:
g Examples of new and creative approaches to agent training g Best practices for agent knowledge base or on line handbook
g Tools to provide internal and cross departmental feedback when things go awry g Insight on moving beyond email communications with agents
A g e n d a
Join the Discussion: www.frost.com/linkedincc
TUESDAY, APRIL 14, 2015
Attire
Recommendations Key:
Casual - Jeans, T-shirt, Comfortable Shoes
Beach Chic - Cargo or Bermuda Shorts, Sundress, Flip-Flops
Business Casual - Button-Down Shirt, Trousers, Dress
Athletic Gear - Workout Clothing, Sneakers
Featured Demonstration
Hosted by:
A g e n d a
Join the Discussion: www.frost.com/linkedincc
TUESDAY, APRIL 14, 2015 – WEDNESDAY APRIL 15, 2015
THE SOURCING CLINIC – WHAT, WHEN ANDWHERE:
Mapping Your Outsourcing Strategy and Shores
CO-FACILITATORS:
Stephen Loynd
Global Program Director, Customer Contact
Frost & Sullivan
Michael DeSalles
Principal Analyst, Customer Contact
Frost & Sullivan
Whether a novice or seasoned expert at outsourcing customer care, we know you value flexibility, sustainability, economy and choice when deciding how to serve your customers. What you may not know is how risky or prudent it is today to mix onshore, offshore and nearshore agent talent. Can outsourcers meet the needs of your Omni-channel customers? Can service providers give you access to educated, ethical, service-oriented, bicultural and bilingual talent with great affinity to North American values, products and service expectation – at a reasonable price?
Key Take-Aways:
g Guide to the strategies involved in deciding what to outsource, when to do it, and where?
g Insight on why outsourcers are choosing to locate in specific nearshore geographies g Gain “on the ground” insights from experienced service providers and industry analysts g Guide to understanding why certain care activities are best served from India and
the Philippines
g Examples of real-world successful deployments and expanded engagements
12:00pm
Food for Thought – Networking Roundtables
Hosted by Industry Leaders
Practitioners and sponsors host a menu of luncheon discussions on pertinent industry issues. Dine and dish with industry experts. The list of discussion topics will be available on-site.
1:00pm
Session to Session Travel Time
CONCURRENT COLLABORATION ZONES – Roundtables
1:05pm
Roundtable sessions capture the power of all participants’ voices, insights andexperiences via group discussion and exploration of the issues at hand.
Choose one of the following zones:
Zone 1. Applying Customer Service Techniques to the
‘Internet of Things’
CO-FACILITATORS:
James Bednar
Director, Global Client Solutions
Sitel
Kimberly Davis
Director, Global Product Marketing & Americas Marketing
Sitel
Connected devices or "the Internet of Things" has changed the way in which enterprises do business providing a catalyst for new markets, new products, new services, and new areas of growth. Hospitals can monitor and regulate pacemakers from a distance and utility companies can proactively adjust temperatures and lighting in homes based on customer preferences. This phenomenon is also poised to change the customer service industry. It is revolutionizing customer care by alerting companies of issues before they become problems which better enables organizations to proactively service their customers. How does this change the customer service landscape? Does it open doors to targeted cross-selling and upselling? Will it lead to increased complexity?
Key Take-Aways:
g Guide to the ways the Internet of Things is changing the customer service landscape g Insight on ideas for ways to leverage the Internet of Things to enhance the customer
experience and identify new opportunities
g Framework of the customer service challenges (hiring, staffing, training) organizations will face
Zone 2. How to Know What You Don’t Know: New Horizons
for ‘Small Data’
FACILITATOR:
Rob McDougall
President & Chief Executive Officer
Upstream Works
Big Data in the contact center continues to be filled with the promise of the silver bullet. However, business leaders continually find that getting the information they need is expensive, filled with un-auditable data, and slow to perform. Tackling your biggest business problems poses a challenge even for the best leadership team: find out the key pieces of information you need to collect to break big data into small data, and answer your burning questions in a timely manner.
Key Take-Aways:
g Steps to make your KPI data actionable and lessons learned on what to capture to make information relevant and timely
g Insight to take advantage of the sources you have and learn where you need to augment g Framework to answer the questions you don’t know you have
Zone 3. Increasing Employee Engagement: A Purpose-Driven
Loyalty Strategy
CO-FACILITATORS:
Mike Marrow
Chief Executive Officer
Qualfon
John Yanez
Chief Operating Officer
Qualfon
Do you want to deliver employee tenure rates two times the industry average? Who doesn't? A lack of employee engagement is often to blame for the high agent attrition rates that can be found in contact centers all around the world. Join us to discover powerful loyalty strategies that will help you to connect with your employees in ways that drive an increase in both engagement and tenure.
Key Take-Aways:
g Engagement drivers that impact employees at work and beyond
g Approaches that start with the employee in mind—rather than the company g Best practices for designing programs that serve people and their purpose in life g Ways to create a shared purpose between employees and companies g Tips for triggering loyalty in centers of excellence
Zone 4. Smarter Engagement – Data-Driven Insights for
More Personal, Productive, and Predictable
Customer Engagement
FACILITATOR:
Scott Hays
Vice President, Global Solutions Marketing
Verint
Innovative companies are raising the bar on customer experiences, exceeding the expectations of their customers and making things tough for their competitors. Join this interactive session, where we’ll discuss how organizations can optimize customer engagement to drive outcomes like greater customer loyalty, more operational efficiency, and increased revenue.
Key Take-Aways:
g Best practices for using context to reduce customer effort and employee effort g Recommendations for delivering consistency across all interaction channels g Ideas for incorporating analytics into the everyday work of customer service agents
Attire
Recommendations Key:
Casual - Jeans, T-shirt, Comfortable Shoes
Beach Chic - Cargo or Bermuda Shorts, Sundress, Flip-Flops
Business Casual - Button-Down Shirt, Trousers, Dress
Athletic Gear - Workout Clothing, Sneakers