CMR 2015: Full chart pack. 6 th August 2015

(1)

CMR 2015: Full chart pack

(2)

(3)

(4)

Figure 1.2

Source: Ofcom/ operators

Note: Includes licence fee allocation for radio and TV, figures are in nominal terms. Post is addressed letter

mail.

41.3

40.4

39.9

39.4

38.1

37.4

11.1

11.8

12.4

12.5 _12.8

_13.2

1.1

1.2

1.2 _1.2

_1.2

4.1

4.2 _4.2

_4.3

57.6

57.4

57.5

57.3 _56.4

_56.1

0

20

40

60

80 2009

2010

2011

2012

2013

2014

Total

Post

Radio

TV

Telecoms

£billion

Communications industry revenue – telecoms, TV, radio, post

Annual

change

5 year

CAGR

-0.5%

0.4%

0.7%

3.6%

2.1%

3.1%

3.6%

-2.0%

(5)

4

Figure 1.3

Source: Ofcom / operators/ ONS

Notes: Adjusted for CPI; historic telecoms figures have been re-stated, so are not comparable to those

published in previous reports. Television excludes spend on subscriptions, download-to-own and pay-per-view

online TV services.

Average household spend on communications services

25.65

25.31

23.71

22.98

22.52

22.18

50.71

50.01 _49.29

_48.77

_45.98

_44.37

10.84

11.18 _11.63

_12.26

_12.90

14.74

29.58

30.41 _31.02

_30.60

_30.77

_31.10

122.07

121.68

120.80

119.68 _117.52

_117.71

4.7%

4.8%

5.1%

5.3%

_5.2%

_5.1%

0%

1%

2%

3%

4%

5%

6%

0

50

100

150 2009

2010

2011

2012

2013

2014

Post

Radio

Television

Fixed internet

Mobile voice &

data

Fixed voice

% of total spend

£ per month (2014 prices)

(6)

Platform

UK

2014

UK

2013

UK

change

England Scotland

Wales N Ireland

Fixed line

100%

0pp

100%

2G mobile

1

99.7%

0pp

99.8%

99.5%

98.9%

3G mobile

2

99.3%

99.2%

0.1pp

99.6%

97.1%

97.9%

98.6%

4G mobile

3

_89.5%

_{71.8% 17.7pp}

_92.1%

_79.7%

_62.8%

_91.1%

LLU ADSL broadband

4

_95%

_0pp

_96%

_89%

_93%

_89%

Virgin Media cable broadband

5

44%

0pp

47%

36%

21%

27%

BT Openreach/Kcom fibre broadband

6

82%

69%

13pp

82%

75%

83%

92%

NGA broadband

7

_90%

_78%

_12pp

_90%

_85%

_87%

_95%

Superfast broadband

8

_83%

_-

_n/a

_84%

_73%

_79%

_77%

Digital satellite TV

9

98%

0pp

No data

Digital terrestrial TV

10

99%

0pp

99%

98%

97%

DAB BBC Network

11

_95.4%

_94.0%

_1.4pp

_96.5%

_92.3%

_89.2%

_85.4%

DAB commercial network (Digital

One)

12

89.8%

89.5%

0.3pp

91.3%

76.4%

64.1%

76.1%

Digital communications service availability

Figure 1.4

Sources: Ofcom and operators:

1. Proportion of premises that have outdoor 2G mobile coverage from at least one operator, May 2015; 2. Proportion of premises that have outdoor 3G mobile coverage from at least one operator, May 2015; 3. Proportion of premises that have outdoor 4G mobile coverage from at least one operator, May 2015; 4. Proportion of premises connected to an LLU-enabled BT local exchange area, December 2014; 5. Proportion of premises able to receive Virgin Media cable broadband services, May 2015; 6. Proportion of premises able to receive Openreach/Kcom fibre broadband services, May 2015; 7. Proportion of premises able to receive NGA broadband services, May 2015; 8. Proportion of premises able to receive superfast broadband services, May 2015; 9. Relates only to the ability to achieve a necessary line of sight path to the satellite and does not include other factors that can affect coverage including: access in multi-dwelling units where is not feasible to install a dedicated household satellite dish and there is no internal wired distribution system for satellite, and the need for planning permission in some locations.10. Estimated proportion of homes that can receive the PSB channels via DTT (3PSB Mux coverage). DTT Frequency Planning Group (Arqiva, BBC, Ofcom); Relates to an assumption that consumers will install, if needed, a good quality terrestrial TV aerial at a height of 10m to achieve reception. 11. BBC National DAB network coverage as of end of 2014 12. Digital One coverage Note: Cable, fibre and NGA broadband availability figures have been calculated using a different methodology than in previous years

(7)

6

Proportion of individuals (%)

97% 70% 49% 35% 36% 62% 66% 28% 20% 12% 54% 3% 2% 0% 20% 40% 60% 80% 100% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Digital television DVD player Games console MP3 player DAB digital radio DVR Smartphone E-reader Smart TV 3D ready TV Tablet Smart Watch USB TV device

Figure 1.5

Household take-up of digital communications/ AV devices: 2003-2015

Source: Ofcom Technology Tracker. Data from Q1 Base: All adults aged 16+ (2015 n=3756)

(8)

Take-up of communications services

Source: Ofcom Technology Tracker. Data from Q1 Base: All adults aged 16+ (2015 n=3756).

QC1: Is there a landline phone in your home that can be used to make and receive calls? QE1: Does your household have a PC or laptop computer? / QE8(QE2): Do you or does anyone in your household have access to the internet/ World Wide Web at home (via any device, e.g. PC, laptop, mobile phone etc.)? / QE12(QE9): Which of these methods does your household use to connect to the internet at home? Use of internet on mobile is personal take-up measure, whereas the other data relate to household take-up.

Proportion of households / adults (%)

93 93 ₉₂ ₉₂ 93 94 94 95 ₉₅ 64 67 70 73 76 79 80 82 85 90 ₈₈ ₈₇ 85 85 ₈₄ ₈₄ ₈₄ ₈₄ 52 58 68 71 74 76 ₇₅ 77 80 65 65 67 72 72 73 78 20 21 32 39 49 57 61 12 15 17 13 5 8 6

0

20

40

60

80

100 2007

2008

2009

2010

2011

2012

2013

2014

2015

Mobile telephony Internet connection Fixed telephony Total broadband Fixed broadband Internet on mobile (personal) Mobile broadband dongle or datacard

Figure 1.6

(9)

Figure: 1.7

8

0.2

1.0

3.1

5.3

7.1

0.2

0.9

5.0

14.3

23.2

30.0

0

10

20

30

0

2

4

6

8

10 2009

2010

2011

2012

2013

2014

Connections

≥

30Mbit/s

As a proportion

of all

connections

Source: Ofcom / operators

Notes: Includes estimates where Ofcom does not receive data from operators; includes Ofcom adjustment to

exclude FTTC connections delivering less than 30Mbit/s

Take-up of superfast broadband services

(10)

Figure 1.8

30 40 26 20 18 19 14 9 9 16 8 9 33 31 42 31 37 32 19 18 20 30 35 38

0%

20%

40%

60%

80%

100%

All internet users Of those with a laptop Of those with a smartphone Of those with a desktop and laptop in the household, and

who personally use a smartphone and tablet

Of those with a smartphone and who personally use a tablet

Of those who personally use a tablet

Laptop Desktop Smartphone Tablet Other

Most important device for connecting to the internet

Device owners (%)

Source: Ofcom Technology Tracker, Q1 2015

Base: Devices used by those who use the internet at home or elsewhere: Tablet (1528), smartphone & tablet (1276), desktop & laptop & smartphone & tablet (389), smartphone (2277), laptop (2214), all internet users (3095 UK).

QE11(QE40): Which is the most important device you use to connect to the internet, at home or elsewhere? “Other” includes: “netbook”, “games console”, “other device”, “none” and “don’t know”.

(11)

Figure 1.9

10

Most important device for connecting to the internet: 2013-2015

Source: Ofcom Technology Tracker, Data from Q1

Base: All adults aged 16+ who use the internet at home or elsewhere (n = 3095 UK).

QE11(QE40): Which is the most important device you use to connect to the internet, at home or elsewhere? “Other” responses include: “netbook”, “games console”, “other device”, none” and “don’t know”.

Ranked by 2015 15% 46% 8% 28% 3% 23% 40% 15% 20% 2% 33% _30% 19% 14% 3%

0%

20%

40%

60%

80%

100%

Smartphone Laptop Tablet Desktop Other

2013

2014

2015

Proportion of internet users (%)

(12)

Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base

Base: All adults aged 16+ (1890 in 2014, 254 aged 16-24, 288 aged 25-34, 327 aged 35-44, 284 aged 45-54, 276 aged 55-64, 221 aged 65-74, 240 aged 75+). A2 – Which one of these things you use almost every day would you miss the most if it got taken away?

37% 17% 28% _25% 38% 48% 63% 68% 32% 59% 50% 40% 30% 11% 3% 2% 13% 11% 13% 18% 14% 17% 9% 3% 5% 1% 2% 3% 6% 9% _8% _14% 5% 1% 2% 2% 2% 8% 12% 10% 4% 4% 2% _9% 6% 4% 2% 1% 2% _7% 2%

0%

20%

40%

60%

80%

100%

_{Games console} Tablet Books/magazines/ newspapers Radio PC/laptop computer Mobile phone TV set

Most-missed media device, by age

Proportion of each age group (%)

Figure: 1.10

(13)

Figure 1.11

12

Most-missed media device: 2013-2015

43% 20% 16% 8% 42% 22% 15% 7% 37% 32% 13% 5%

0%

20%

40%

60%

80%

100%

TV Mobile phone PC/laptop Radio

2013

2014

2015

Proportion of UK adults (%)

A2 – Which one of these things you use almost every day would you miss the most if it got taken away? (Prompted responses, single coded) NB Showing responses by >1% of all adults

(14)

23% 21% 19% 23% 8% 5% 0% 10% 20% 30% None 1 or 2 items 3 or 4 items 5 to 10 items 11 to 20 items 21+ % of consumers

Claimed volume of items

sent

in the

past

month

Source: Ofcom Residential Postal Tracker, Q2 2014-Q1 2015 Base: All respondents (n = 3557 adults 16+)

QC1. Approximately how many items of post – including letters, cards and parcels – have you personally sent in the last month?/ QD1. Approximately how many items of post – including letters, cards and parcels – have you personally received in the last week?

6% 14% 17% 39% 18% 6% 0% 10% 20% 30% 40% None 1 or 2 items 3 or 4 items 5 to 10 items 11 to 20 items 21+ % of consumers

Claimed volume of items

received

in the

past

week

Figure 1.12

Estimated

average no.

items sent per

month: 6.0

Estimated

average no.

items received

per week: 8.5

(15)

14

Figure 1.13

Source: BARB 2014 / RAJAR 2014 / comScore MMX, Home & work panel 2014 / Digital Day 2014

Base: TV: Average minutes per individual aged 16+ in TV households; Radio: All radio listeners aged 15+; comscore: Total

audience, Individuals online in month on desktop/laptop age 15+; Digital Day: mobile phone / fixed phone: Total summed relevant activity minutes (weighted) / weighted base / 7, 15+

Note: TV data throughout the rest of the CMR refers to individuals aged 4+ Note: comScore data throughout the rest of the CMR refers to individuals 6+

239 183 87 65 19

0

50

100

150

200

250 TV

Radio

Mobile phone

Internet on

PC/laptop

Fixed phone

Average minutes per day

(16)

Figure 1.14

9% 12% 19% _17% 20% 22% 24% 27% 27% 28% 27% 3% 5% 7% 12% 16% 17% 16% 19% 21% 23% 25% 7% 5% 5% 4% 4% 3% _3% 2% 2% 2% 2% 3% 2% 2% 2% 4% 3% 5% 5% 6% 9% 8% 6% 7% 8% 6% 29% 29% 40% 39% 46% 50% 53% 57% 60% 63% 63% 0% 10% 20% 30% 40% 50% 60% 70%

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Other

Mobile and broadband Fixed voice, broadband, mobile and TV

Fixed voice, dial-up and TV

Fixed voice and TV Fixed voice and dial-up Fixed voice, broadband and TV

Fixed voice and broadband

Proportion of households

Source: Ofcom Technology Tracker. Data from Q1 Base: All adults aged 16+ (2015 n=3756)

QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier?

Reported take-up of bundled services

(17)

16

Overall satisfaction with communication services

Source: Ofcom Technology Tracker. Data from Quarter 1 2010-2013, Wave 1 2014-2015 Base: All adults aged 16+

Note: Shows the proportion of users with each service, includes only those who expressed an opinion.

Q: Thinking about your home phone/ mobile phone/ fixed broadband internet/ mobile broadband internet service only, please say how satisfied you are with the overall service provided by [main supplier]

57%57% 56%56%59% 57% 61%61% 58%60% 60%58% 50% 46% 43% 48% 49%45% _{39% 42%40% 33%42%38%} 34% 32% 34% 34% 30% 32% 33% 32% 37% 35% 33% 33% _40% 41% 44% 40% 39% 41% 44%46% 44% 57% 46% 48% 91% 89% 89% 90% 89% 89% 94% 93% 95% 94% 93% 91% _{90% 86% 87% 88% 88% 86%} 83%88%83%90% 88% 86% 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015

Very satisfied

Satisfied

Fixed

telephony

Mobile

telephony

broadband

Fixed

Mobile

Broadband

Proportion of users of service (%)

(18)

(19)

Figure 1.16

18

Source: BARB, individuals 4+, network, total TV. Reach criterion= 15 consecutive minutes of viewing at least once in the average week. Full weeks used.

Note: New BARB panel introduced 1 Jan 2010. As a result pre- and post-panel change data must be treated with caution (see dotted line).

Average weekly reach of total TV

Total TV reach, Individuals 4+ (15 min+)

51.5 52.1 52.3 52.8 53.2 54.0 53.9 53.9 54.1 92.2% 92.6% 92.4% 92.9% 93.1% 94.1% _94.0% 93.4% 92.4% 80% 85% 90% 95% 100% 0 20 40 60 2006 2007 2008 2009 2010 2011 2012 2013 2014

Total TV reach, millions Total TV reach, %

To tal TV reach, % To tal TV reach, millions

(20)

Figure 1.17

Source: BARB, individuals 4+, network, total TV. Average minutes of viewing/day.

New BARB panel introduced 1 Jan 2010. As a result pre- and post-panel change data must be treated with

caution (see dotted line).Average minutes of broadcast TV viewing per day declined by 11 minutes year on

year, although values appear not to equate to 11 minutes in the chart due to rounding.

Average minutes of broadcast TV viewing per person per day

Average minutes per day

216 218 225 225 242 242 241 ₂₃₂ 220 0 50 100 150 200 250 300 2006 2007 2008 2009 2010 2011 2012 2013 2014

(21)

Figure 1.18

20

Source: BARB, network, total TV. Average minutes of viewing/ day.

Note: Bold text in table indicates an above average decline.

Change in average minutes per day of broadcast TV viewing by age

group, total TV: 2013-2014

Audience Change in average minutes of

viewing/day: 2013-2014

% change in average minutes of viewing/day:

2013-2014

All individuals aged 4+ 11 minutes -4.9%

Children 4-15 17 minutes -12.4% 16-24 9 minutes -6.2% 25-34 16 minutes -8.8% 35-44 17 minutes -8.0% 45-54 11 minutes -4.4% 55-64 10 minutes -3.4% 65+ 1 minute -0.3%

(22)

Figure 1.19

Source: BARB, network, total TV. Average minutes of viewing/day.

New BARB panel introduced 1 Jan 2010. As a result pre- and post-panel change data must be treated

with caution (see dotted line).

Average minutes per day of broadcast TV viewing by age group, total TV

Average minutes per day

216 218 225 225 242 242 ₂₄₁ 232 ₂₂₀ 132 134 139 137 151 ₁₄₇ ₁₄₂ 134 118 155 ₁₅₁ ₁₅₀ ₁₅₄ 169 165 ₁₅₇ 148 ₁₃₈ 200 198 205 204 199 196 196 ₁₈₅ 169 216 217 219 217 234 232 227 216 199 243 242 253 255 269 270 269 256 245 263 271 278 279 311 316 314 309 ₂₉₈ 294 301 315 314 343 345 347 ₃₄₁ ₃₄₀ 0 50 100 150 200 250 300 350 2006 2007 2008 2009 2010 2011 2012 2013 2014 Individuals 4+ Children 4-15 16-24 25-34 35-44 45-54 55-64 65+

(23)

Figure 1.20

22

Source: BARB, individuals 4+, network, total TV. Average minutes of viewing/day.

Note: New BARB panel introduced 1 Jan 2010. As a result pre- and post-panel change data must be

treated with caution (see dotted line).

Average minutes of viewing per day, total TV: by day part

Average minutes per day

12.8 13.1 13.7 13.8 15.6 16.2 15.6 15.5 14.6 13.3 13.6 14.6 14.9 16.6 16.8 16.6 16.1 15.0 56.1 56.4 59.2 58.8 63.3 62.4 62.8 60.2 56.8 101.3 102.5 104.3 104.5 110.5 109.9 109.5 105.7 100.9 32.5 32.2 32.8 33.2 36.2 36.6 36.2 _34.4 33.2 0 50 100 150 200 250 2006 2007 2008 2009 2010 2011 2012 2013 2014 2230-0600 1800-2230 1200-1800 0930-1200 0600-0930 216 218 225 225 242 242 241 232 220

(24)

Figure 1.21

Source: BARB, individuals 4+, network, total TV.

Average minutes of viewing/day.

Note: New BARB panel introduced 1 Jan 2010. As a result pre- and post-panel change data must be

treated with caution (see dotted line).

Average minutes of viewing per day, total TV: by channel group

Average minutes per day

49.1 48.0 48.9 47.1 50.3 50.0 51.3 48.7 47.7 19.0 18.6 17.6 _16.8 16.7 16.0 14.7 _13.4 _13.4 42.4 41.9 41.4 _40.1 41.1 38.7 35.9 _35.6 _32.5 21.1 _18.7 _16.8 15.3 15.0 14.3 _13.4 11.5 _10.5 12.4 _11.2 _11.2 10.9 11.0 10.7 _10.1 9.4 _8.8 6.3 _7.6 _8.9 9.7 13.3 14.3 _14.9 13.0 _12.0 7.5 _8.6 _10.7 11.9 14.3 17.2 17.9 _17.9 16.0 5.5 7.5 9.8 _10.7 12.5 13.8 14.3 _14.1 13.4 0.3 1.8 2.4 2.9 3.3 3.6 4.3 4.5 4.3 52.4 54.0 56.8 59.8 64.6 63.5 63.9 63.9 61.9 0 50 100 150 200 250 2006 2007 2008 2009 2010 2011 2012 2013 2014

All other channels

Channel 5 portfolio channels Channel 4 portfolio channels ITV portfolio channels BBC portfolio channels Channel 5 Channel 4 ITV BBC Two BBC One 216 218 225 225 242 242 241 232 220

(25)

Figure 1.22

24

Source: BARB, individuals 4+, network, total TV. Average minutes of viewing/day.

Note: New BARB panel introduced 1 Jan 2010. As a result pre- and post-panel change data must be

treated with caution (see dotted line).

Average minutes of viewing/day, total TV: by activity

Average minutes per day

212.2 211.9 215.4 211.7 224.9 219.2 216.4 _205.6 193.3 3.7 5.8 9.1 13.2 17.2 22.2 24.2 26.2 27.2 0 50 100 150 200 250 2006 2007 2008 2009 2010 2011 2012 2013 2014 Timeshifted Traditional TV viewing (Live) 216 218 225 225 242 242 241 232 220

(26)

Figure 1.23

Source: BARB, individuals 4+, network programming based on 4+ area filter, total TV. Total hours of viewing/year.

Note: There have been very large increases in total viewing hours to the ‘other: new programme’ genre over the last few years (from 33.1 hours of viewing per person in 2012 to 62.6 hours in 2014. Programmes that may fall in other genres may therefore be coded as other: new programme and this should be considered in any genre-based analyses.

Range of viewing by genre across all channels, all individuals: 2010-2014

Total hours/individual per year

1,203 1,216 1,219 1,177 1,128 Total hours/individual 158 167 169 176 164 158 158 151 150 ₁₃₈ 118 102 136 94 ₁₁₂ 134 137 133 ₁₂₁ ₁₁₁ 106 107 102 ₁₀₂ ₉₆ 99 103 92 ₉₄ 95 90 92 81 ₈₄ 77 8 21 33 ₅₁ ₆₃ 71 73 72 67 ₅₉ 72 65 68 65 ₅₇ 66 62 57 ₅₆ 51 49 50 51 ₄₉ 43 0 200 400 600 800 1000 1200 1400 2010 2011 2012 2013 2014 Education

Party Political Broadcast Nations & Regions News Weather Religion Arts Music Comedy Current Affairs UK Soaps Drama: Other Children’s Other UK Drama Leisure Interests News Films Sport Documentaries Entertainment

(27)

Figure 1.24

26

Source: BARB, individuals 4+, network, total TV. Average minutes of viewing/day.

Average minutes of viewing by day, total TV: 2011-2014

Average minutes per person

160 180 200 220 240 260 280 300 320 340 360 1 ₃₁ ₆₁ ₉₁ 121 151 181 211 241 271 301 331 361 2011 2012 2013 2014 Royal Wedding Jubilee W/end Olympics Olympics - Closing Wimbledon Euro 2012 Day of year

(28)

Figure 1.25

Source: BARB, individuals 4+, network, total TV. Average minutes of viewing/month.

Note: i) Bold text

in table indicates an above average decline. ii) New BARB panel introduced 1 Jan 2010. As

a result pre- and post-panel change data must be treated with caution.

Average minutes of viewing by month: 2010-2014

Average minutes per day

160 180 200 220 240 260 280 300

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2010 2011 2012 2013 2014 % change: 2013-2014 Jan-Dec -4.9 (-11min) Jan -7.1% (-18min) Feb -4.0% (-10min) Mar -10.3% (-25min) April -7.0% (-16min) May -5.3% (-12min) Jun -3.5% (-7min) Jul -2.0% (-4min) Aug -1.2% (-3min) Sep -6.7% (-15min) Oct -4.4% (-10min) Nov -3.4% (-8min) Dec -3.0% (-7min)

(29)

Figure 1.26

28

Source: BARB, individuals 4+, network, total TV. Average minutes of viewing/day.

*Note: Unmatched = TV in use but content cannot be audio-matched or otherwise identified. Includes gaming, viewing to DVDs/Box sets/archives, SVOD, time-shifted viewing beyond 28 days, apps on smart TVs and navigation around EPG guides where there is no in-picture linear content. Digital radio stations are excluded (reported by RAJAR). Unmatched viewing has been reported by BARB since July 2013. At the time of writing, it is not possible to analyse unmatched content further by the type of device used. Dotted line marks difference between BARB gold standard industry data and the 8-28 day time-shifted and unmatched viewing.

Average daily minutes of TV screen time, total TV: by activity type

Average minutes per day

211 ₂₀₁ 294 ₃₁5 26 ₂₉ 0 50 100 150 200 250 300 Q4 2013 Q4 2014

Unmatched (TV in use but content cannot be audio-matched)*

Time-shifted: viewed 8-28 days after initial broadcast Time-shifted: viewed up to 7 days after initial broadcast Traditional TV Viewing (Live)

BARB Gold Standard

Total screen time

265

(30)

Developments in viewing beyond

traditional television

(31)

69% 50% 61% 67% 69% 80% 82% 16% 16% 18% 17% 20% 13% 12% 5% 7% 6% 7% 4% 3% 3% 3% 6% 6% 3% 2% 2% 5% 13% 7% 5% 4% 2% 2% 2% 8% 2% 1% 1% Adults aged 16+ 16-24 25-34 35-44 45-54 55-64 65+

TV (live – at the time it is broadcast, including red button) Recorded TV (programmes / films stored on PVR)

On-demand / catch-up TV or films (free) e.g. BBC iPlayer, 4oD, Sky on demand Download or stream TV or films (paid-for) e.g. Netflix, iTunes, Blinkbox

TV or films on DVD, Blu-ray, VHS video Short video clips on e.g. YouTube, News sites

Proportion of watching activities,

% of total viewing time, by age

30 Average time spent* hours:mins 4:37 4:39 4:32 3:52 3:53 4:14 4:18

Figure 1.27

Source: Ofcom Digital Day 7-day diary 2014

Base: All aged 6-11 (186), 11-15 (173), 16-24 (101), 25-34 (225), 35-44 (348), 45-54 (400), 55-64 (311), 65+ (259). *Average time spent is the total average daily time spent watching media, including simultaneous activity

(32)

Selected on-demand and short-form service developments

Figure 1.28

11/13: Netflix available on Virgin Media TiVo STBs 01/13: Sky Go Extra launches 02/14: Amazon rebrands LoveFilm video-on-demand service to Amazon Instant Video 10/14: BBC iPlayer shows made available for 30 days as standard 02/15: Freeview Play announced – PSB backed TV VoD standard 01/15: Netflix launches on TalkTalk TV 09/13: Sony launches 4K ultra HD video download service 03/15: All 4 launches. Offer includes livestream and on demand, trailers and dedicated short-form content. 03/15: Twitter launches Periscope for short-form live video 01/15: Tesco sells blinkbox video to TalkTalk 08/14: Amazon

buys game video streaming service Twitch for $970m 11/14: EE TV launches 05/15: Spotify to include short-form video from partners 06/15: BT announces launch of streamed Ultra High definition sports channel in August 2015 02/15:Vodafone announces plans to launch cloud-based TV service later in 2015

(33)

32

Use of VOD services in the past 12 months (%)

Source: Kantar Media - TGI. Base: GB adults aged 15+. H1 2010 n=12226, H2 2010 n=11794, H1 2011 n=12602, H2 2011 n=12915, H1 2012 n=11098, H2 2012 n=12495, H1 2013 n=11853, H2 2013 n=12570, H1 2014 n=11657, H2 2014 n=12849

Use of VoD services in the past 12 months

27% 27% 33% 43% 45% 38% 41% 51% 56% 57%

0%

10%

20%

30%

40%

50%

60%

H1 2010 H2 2010 H1 2011 H2 2011 H1 2012 H2 2012 H1 2013 H2 2013 H1 2014 H2 2014

Figure 1.29

(34)

27% 29% _25% 35% 35% _34% 29% 19% 9% 31% 22% 41% 44% _38% 59% 50% _48% 43% 31% 22% 44% 38% 56% 61% 52% 74% 66% 69% 57% 49% 32% 60% 52% 57% 61% 53% 70% 71% 68% 58% 48% 31% 61% 53%

0%

20%

40%

60%

80%

100%

Adults 15+ Male

Female

15-24

25-34

35-44

45-54

55-64

65+

ABC1

C2DE

H1 2010

H1 2013

H1 2014

H2 2014

Proportion watching VoD services in past 12 months (%)

Reach of VoD services, by age, gender and socio-economic group

Source: Kantar Media - TGI.

Base: GB adults aged 15+. H1 2010 n=12226, H1 2013 n=11853, H1 2014 n=11657, H2 2014 n= 12849.

(35)

Figure 1.31

34

31%

10%

16%

7%

3%

2%

0

5

10

15

20

25

30

35 H1 2010

H2 2010

H1 2011

H2 2011

H1 2012

H2 2012

H1 2013

H2 2013

H1 2014

H2 2014

BBC iPlayer

ITV Player

4oD

Demand 5

Sky (all)

Virgin (all)

BT Vision

TalkTalk TV

Source: Kantar Media - TGI

Base: GB adults 15+, all devices. Reach refers to use in previous 12 months H1 refers to January – June, H2 refers July – December

Reach of selected VoD services over time

Proportion watching VoD services in past 12 months (%)

(36)

2,791 1,217 239 3,174 1,102 282 3,702 1,072 327 3,831 1,025 446 4,372 1,155 523 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000

Netflix

Amazon Prime /LoveFilm

Now TV

Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015

Source: BARB Establishment Survey Q1 2014 – Q1 2015

Q – Do you or anyone in your household, subscribe to any of the following…?

Universe (000s)

Proportion of all

households 10% 12% 14% 14% 16% 4% 4% 4% 4% 4% 1% 1% 1% 1% 2%

Selected subscription-VOD service take-up, by household

Figure 1.32

(37)

Figure 1.33

36 14% 14% 20% 22% 15% 24% 23% 28% 27% 25% 35% 45% 42% 60% 18% 20% 21% 23% 24% 24% 27% 28% 28% 30% 37% 42% 47% 63% 0% 10% 20% 30% 40% 50% 60% 70%

To watch content suitable for children To watch exclusive content not available elsewhere To watch a specific programme Cheaper than pay TV subscription To watch original series made by provider To watch something different to content on main TV To watch programmes wanted to see again To watch programmes missed when initially broadcast Cheaper than renting/buying DVDs/Blu-ray discs To watch multiple episodes in a row To watch at a time that suits To access catalogue of new film releases To access back-catalogue of TV programmes To access back-catalogue of films

Netflix users

Amazon Prime Instant Video users

Source: GfK SVoD Tracker. Base: All Amazon Prime Instant Video / Netflix subscribers

(38)

4% 6% 23% 31% 37% 49% 75% 0% 20% 40% 60% 80% 100% Don't know Other Children's programmes Original programming from the subscription service e.g. 'House of Cards'

UK/British programmes/series US/American programmes/series Films

Source: GfK NOP omnibus, April 2015

Base: All who have subscription to services (402) QH, Which of these types of programmes do you or your family watch through (name/s of on-demand subscription services).

Figure 1.34

Programmes watched, among subscribers to on-demand services with a monthly

subscription

(39)

35 38 32 42 39 56 42 45 ₃₉ 44 ₃₅ 22 20 33 36 31 54 59 51 ₄₄ ₄₄ 28 41 28 17 14 15 19 12 23 16 29 19 23 15 19 14 11 ₄ 0 20 40 60 ALL M F _M F _M F _M F _M F _M F ALL M F _M F _M F _M F _M F _M F ALL M F _M F _M F _M F _M F _M F

NET 16-24 25-34 35-44 45-54 55+ NET 16-24 25-34 35-44 45-54 55+ NET 16-24 25-34 35-44 45-54 55+

Set-Top Box Desktop computer / Laptop computer Smart TV / internet connected Blu-Ray player

21 24 18 51 40 49 38 ₃₂ 20 ₁₇ ₁₁ 3 2 23 26 ₂₀ 34 34 39 36 33 24 26 ₁₅ 13 _{8 13} 15 ₁₁ 37 ₂₆ ₃₂ 23 21 ₁₂ 8 ₅ _{1 1} 0 20 40 60

ALL M F M F M F M F M F M F ALL M F M F M F M F M F M F ALL M F M F M F M F M F M F

NET 16-24 25-34 35-44 45-54 55+ NET 16-24 25-34 35-44 45-54 55+ NET 16-24 25-34 35-44 45-54 55+

Smartphone Tablet Games Console

Use of VOD services

Source: Decipher MediaBug – Wave 6 Report. Base: UK Online Population Wave 6 (n=3088), March 2015

VOD / DTO refers to the following services: BBC iPlayer, ITV Player, 4oD, Demand 5, Sky Go, Netflix, Amazon Instant Video, Blinkbox.com, Now TV, Virgin TV Anywhere, Picturebox Films, Viewster, Channel Films, iTunes, Virgin Media Online Movies, Xbox Video, Playstation Video Store, Film 4oD, MUBI, Sainsbury’s Entertainment, UKTV Play, Google Play, Curzon Home Cinema, Wuaki.tv, Sky Store and any video on demand service accessed through a set top box.

% of online population

Device used to watch catch-up and video on-demand services at least monthly

(40)

Figure 1.36

11% 28% 14% 7% _4% 21% 27% 29% 21% 12% 13% 13% 14% 15% 10% 12% 10% 14% 14% 11% 16% 6% 13% 17% 21% 28% 16% 16% 26% 42% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% All 16-24 25-39 40-54 55+

Never/would rather not say Less often

At least once a month At least once a fortnight At least once a week At least every day

Source: Ofcom Adult Media Literacy Tracker 2015

q20_13. Thinking of what you do online for your personal use, how often do you do the following? - Watch online or download short video clips such as music videos or comedy clips (such as on YouTube)

(41)

40

5

7 ₃

12

33

20

21

5 ₃

₄

1 ₀

25

29

19

51

74

64

49

14

16

22

8 ₇

0

10

20

30

40

50

60

70

80

Adults 16+ Male Female 6-11 (primary school) 11-15 (secondary school) Aged 6-15 16-24 25-34 35-44 45-54 55-64 65+

Average daily minutes amongst all respondents Average daily minutes amongst all respondents who do this activity

Source: Ofcom Digital Day 2014

Average daily minutes

Figure 1.37

Daily minutes of viewing to short online video clips on sites such as

YouTube and news and social media sites

(42)

Figure 1.38

41 Source: Ofcom Media Literacy Tracker (Fieldwork carried out by Saville Rossiter-Base Oct-Nov 2014) IN46 Please think about when you want to look for information about something online? Which, if any, of these sources have you ever used to look for information online (prompted responses, multi-coded)

All internet users 16-24 25-34 35-44 45-54 55-64 65-74 75+

Base 1609 240 277 319 265 228 150 130

Search engines 95% 97% 96% 95% 95% 92% 96% 88%

Wikipedia 54% 60% 57% 58% 48% 52% 45% 30%

YouTube 47% 57% 54% 55% 43% 34% 32% 12%

Online recommendations from friends 40% 46% 41% 49% 35% 32% 26% 26%

Websites with user reviews 39% 37% 42% 44% 36% 41% 33% 22%

Reviews by critics/ journalists in articles in the wider media

30% 35% 29% 35% 27% 30% 20% 19%

Twitter 19% 30% 27% 22% 11% 10% 6% 4%

(43)

24% 10% 15% 35% 37% 4% 6% 12% 12%10% -18% 9%7% 7% 13% 28% 12% 14% 9% 21% 16%23% 12% 9% 8% 2%3% 17%19% 20% 12% 6%15% 33% 26% 9% 8%14% 22% 14%

Going out/socialisingSocial media Games on computers/phones etcCinema DVDs International online International satellite Films Series or boxsetsShort clips BBC/ITV/C4/Five programmes Pay-per-view Subscription on demand e.g. NetfixCatch-up/on-demand Personally recorded At time of broadcast Out of homeIn home Via other screensVia TV set

Doing less Doing more

Source: GfK NOP omnibus, April 2015. Base: All adults (1878)

Question wording: QA, For each of the following activities please say if you are doing this more, the same amount or less now compared to a year go?

Screen Location Linear or other Other activities Content types International Viewing methods Content/activities PSB Net change 0 +13 -4 -19 +13 +26 +8 -3 -3 +5 -2 -29 -26 -3 +13 -8 -6 +10 +7 -7

Figure 1.39

(44)

Changes in viewing ‘at time of broadcast’

Base: All adults (n=1878), 16-24 (n=236), 25-34 (n=318), 35-44 (n=293), 45-54 (n=282), 55-64 (n=244), 65+ (n=505), 75+ (n=226), ABC1 (n=739), C2DE (n=1,139)

-19%

-22%

_-23%

-28%

-26%

-16%

-4%

-24%

-14%

+2%

-30%

-20%

-10%

0%

10%

_{Net decrease}

_{Net increase}

Figure 1.40

All adults

16+

(45)

12% 8% 11% 18% 18% 28% 11% 39% 9% 26% 53% 38% 12% 17% 38% 14% Pay-per-view Subscription on demand e.g. Netflix Catch-up/on-demand Personally recorded Out of home In home Via other screens Via TV set

Base: All adults who claim to watch less TV at the time of broadcast compared to a year ago (475)

Screen Location Linear \ other -25 -11 +27 -6 +20 +42 +18 -3 Net change

Figure 1.41

Claimed changes in viewing devices, location and means of viewing, among those

watching less TV at the time of broadcast

(46)

45 31% 13% 21% 42% 52% 9% 10% 23% 19% 17% 20% 34% 21% 11% 9% 1% 4% 24% 30% 30% Going out/socialising Social media Games on computers/phones etc Cinema DVDs International online International satellite Films Series or box sets Short clips

Other activities Content types

International

Base: All adults who say they are watching less BBC, ITV/UTV/STV, C4, Five programmes (334)

Net change -6 +21 -8 +21 0 +1 -43 -31 -11 +13

Figure 1.42

Claimed changes in viewing over the past year, among those watching PSB

(47)

(48)

Figure 1.43

39% 66% 60% 43% 19% 5% 51% 77% 73% 60% 32% 8% 61% 88% 84% 72% 39% 14% 66% 90% _87% 80% 50% 18%

0%

20%

40%

60%

80%

100%

Adults 16+

16-24

25-34

35-54

55-64

65+

2012

2013

2014

2015

Proportion of adults(%)

Source: Ofcom Technology Tracker. Data from Quarter 1 2012-2013, then Wave 1 2014-2015

Base: All adults aged 16+ (2015 n=3756)

QD4(QD24B): Do you personally use a smartphone?

(49)

Figure 1.44

41% 27% 8% _7% 5% 51% 23% 9% 5% _4% 50% 22% 6% 9% _4% 39% 26% 7% 11% 8% 33% 32% 11% 8% _6% 34% 34% 9% 5% _4%

0%

20%

40%

60%

80%

Apple iPhone Samsung Nokia Sony HTC

16+

16-24

25-34

35-44

45-54

55+

48

Brand of smartphone owned

Proportion of smartphone owners (%)

Source: Ofcom Research, ‘Connected Devices’, May 2015 Base: All smartphone users aged 16+ (n=1401)

Q7. You said you have a smartphone that you connect to the internet. Which of the following brand of phone do you use? If you use more than one please tell us the one you use most often.

(50)

37% 32% 13% 5% 17% 59% 11% 1% 28% 50% 13% 2% 25% 40% 18% 3% 38% 30% 14% 6% 57% 6% 11% 10%

0%

20%

40%

60%

80%

100%

TV set Mobile phone PC/laptop Radio

16+

16-24

25-34

35-44

45-54

55+

Source: Ofcom Media Literacy Tracker– adults Base: All adults 16+

A2. (SHOWCARD) Which one of the things you use almost every day would you miss the most if it got taken away? (SINGLE CODE) All with 5% or more of adults responding shown

Proportion of adults(%)

Most missed device, by age

Figure 1.45

(51)

Extent to which people say they are ‘hooked’ on their mobile phone, by age

19% 8% 9% 18% 27% 33% 33% 30% 32% 32% 35% 35% 48% 61% 59% 50% 37% 32% 0% 20% 40% 60% 80% 100% Adults 16+ 16-24 25-34 35-44 45-54 55+ Hooked (7-10) 4-6 Not hooked (1-3)

Proportion of smartphone owners (%)

Source: Ofcom Research, ‘Connected Devices’, May 2015 Base: All smartphone users aged 16+ (n=1401)

Q106. If you had to choose a number between 1 and 10, where 1 represented 'I'm not at all hooked on my mobile phone' and 10 represented 'I'm completely hooked on my mobile phone', which number would you choose for yourself?

(52)

Figure 1.47

11% 18% 15% 10% 11% _4% _4% 23% 31% 29% 23% _18% 16% _12% 19% 22% 19% 19% _19% 16% 13% 16% 11% 13% 16% _19% 19% 16% 16% 7% _12% 19% 20% 23% 22% 6% 2% 3% 5% 6% 11% 16% 5% _1% 3% 4% 4% 9% 13% 4% _7% 5% 5% 3% 2% 4%

0%

20%

40%

60%

80%

100%

All adults 18+ 18-24 25-34 35-44 45-54 55-64 65+ Don't know

Longer than 3 hours Within 2 to 3 hours Within an hour Within 30 minutes Within 15 minutes Within 5 minutes Immediately

Interval between waking up and looking at phone

Proportion of smartphone owners (%)

Source: Deloitte Global Mobile Consumer Survey, UK edition, May - Jun 2015

Base: Smartphone owners: 18-75 (3039), 18-24 (460), 25-34 (677), 35-44 (609), 45-54 (598), 55-64 (390), 65+ (304)

Q42 - Typically how long is the interval between you waking up and looking at your phone for the first time (not including turning off your phone's alarm clock)?

34%

Proportion checking their phone within 5 mins of waking

(53)

Figure 1.48

52 10% 14% 15% _8% _8% _5% _3% 17% 27% _20% 19% _15% 8% _9% 16% 24% 21% 14% 13% 10% _9% 15% 14% 16% 19% 14% 15% 11% 17% 8% 13% 18% 21% 22% 23% 11% 3% _7% 10% 15% 20% 20% 8% 3% 3% 6% 9% _16% 20% 5% 6% 6% 6% 5% 4% 5%

0%

20%

40%

60%

80%

100%

All adults 18+ 18-24 25-34 35-44 45-54 55-64 65+ Don't know

Longer than 3 hours Within 2 to 3 hours Within an hour Within 30 minutes Within 15 minutes Within 5 minutes Immediately

Interval between looking at phone and preparing to sleep

Proportion of smartphone owners (%)

Source: Deloitte Global Mobile Consumer Survey, UK edition, May - Jun 2015

Base: Smartphone owners: 18-75 (3039), 18-24 (460), 25-34 (677), 35-44 (609), 45-54 (598), 55-64 (390), 65+ (304)

Q44 - At the end of the day, typically how long is the interval between you looking at your phone for the last time and preparing to sleep (not including setting the phone's alarm clock)?

27%

Proportion checking their phone within 5 mins of preparing to sleep

(54)

Figure 1.49

33% 60% 46% 31% 10% 30% 21% 25% 33% 36% 19% 11% 17% 22% 22% 14% 4% 8% 11% 27%

0%

20%

40%

60%

80%

100%

Adults 16+ 16-24 25-34 35-54 55+ Other Desktop Tablet Laptop Smartphone

Most important device for connecting to the internet, by age

Proportion of internet users (%)

Source: Ofcom Technology Tracker, W1 2015

Base: All adults aged 16+ who use the internet at home or elsewhere (n = 3095 UK).

QE11(QE40): Which is the most important device you use to connect to the internet, at home or elsewhere? “Other” responses include: “Netbook”, “Games console”, “Other device”, “None” and “don’t know”.

(55)

54

Source: Digital Day 7 day diary Base: All smartphone users

72%

74%

72%

14%

13%

19%

7%

5%

4%

2%

1%

2%

0%

20%

40%

60%

80%

100%

Adults

16+

16-24

65+

Communications activities

Reading / browsing activities

Listening activities

Games

Watching activities

Proportion of time spent on activities on a smartphone in an average

day, by age

Total: 8 mins Offline: 4 mins Online: 4 mins Total: 216 mins Offline: 83 min Online: 133 min Total: 81 mins Offline: 40 mins Online: 42 mins Average daily minutes spent on a smartphone

Figure 1.50

(56)

Figure 1.51

14% 7% 25% 14% 15% 27% 25% 30% 24% 30% 26% 33% 23% 25% 28% 14% _16% 9% 15% 14% 7% _7% 5% 9% 6% 2% _2% 1% 2% 2% 6% _9% 4% _9% 3% 2% 2% 3% 2% 2% 0% 20% 40% 60% 80% 100%

Adults 16+ 16-24 55+ Male Female

Don't know Over 50 41-50 31-40 21-30 11-20 6-10 1-5

Number of smartphone apps downloaded

Proportion of smartphone owners with apps (%)

Source: Ofcom Research, ‘Connected Devices’, May 2015 Base: All with apps on their smartphone (n=1378)

Q105a. How many apps have you downloaded on your current phone? An estimate is fine.

17.2 Mean number of apps

(57)

56 62% 62% 58% 52% _50% 43% _42% 39% 34% _32% 85% 59% 60% 71% 49% 65% 41% 45% _43% 40% 28% 56% 45% 26% 42% 20% 37% 19% 11% 19%

0%

20%

40%

60%

80%

100%

Social

networking Weather Maps Games News Music Travel Banking Shopping Sport

Adults 16+

16-24

55+

Source: Ofcom Technology Tracker Q1 2015. Base: All with a smartphone (n=1766)

QD17 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE)

Proportion of smartphone owners (%)

Top ten types of apps downloaded, by age

Figure 1.52

(58)

Figure 1.53

Claimed use of activities on a smartphone

Proportion of smartphone owners (%)

Source: Ofcom research, ‘Connected Devices’, May 2015 Base: Smartphone users (n=1401)

Q36B. And which of the following, if any, do you do on the below device(s)? Smartphone 81% 77% 74% 69% 63% 56% 45% 44% 42% 42% 32% 30% 23% 22% 21% 20% 18% 18% 14% 12% 10% 0% 20% 40% 60% 80% 100% Se nding / rec eiv ing ema il Gen era l we b br owsin g Se nding / rec eiv ing te xt

messages Accessing social

ne tw orki ng Downlo ad ing app s Instan t m essa ging Ma kin g pu rcha ses o nline Onlin e ba nking

Streamed short video

clips Sen di ng ph ot os/vi de o by text Usi ng Tw itter Listen ing to s tr eam ed music Usin g 'clou d' stor age Downl oadi ng musi c Strea m ing TV / films Playing on line g ame s Vi deo inte rne t ca lls Voi ce internet call s Uplo ad ing pho tos/video Downloading short video clips Downl oadi ng TV / fi lms

(59)

Figure 1.54

58 6% 6% 6% 7% _4% 19% 22% 24% 23% 11% 74% 70% 69% 69% 84%

0%

20%

40%

60%

80%

100%

Adults 16+ 16-24 25-34 35-54 55+ Never

Yes, but not in the last month

Yes, in the last month

Making charitable donations by text message, by age

Proportion of mobile phone owners (%)

Source: Ofcom Technology Tracker, Quarter 1 2015 Base: All mobile phone users (n = 2475).

QD11 (QD44). Have you ever sent a donation to charity via a text message from your mobile phone? IF YES - Have you sent a text donation in the last month? (SINGLE CODE)

(60)

Figure 1.55

60% 59% _55% 26% 11% 9% _5% 25% 25% _25% 34% 30% _25% 16% 11% 13% _18% 38% 56% _64% 78%

0%

20%

40%

60%

80%

100%

In cinemas / theatres restaurantsIn with others Having meals with others at home Out socialising with friends Watching TV

with others along theWalking street Travelling on public transport Don't know Acceptable Neutral Unacceptable

Level of acceptability of mobile phone use in social situations

Proportion of smartphone owners(%)

Source: Ofcom Research, ‘Connected Devices’, May 2015 Base: All smartphone users = 1401

Q110. Thinking about the use of mobile connected devices in general, such as smartphones or tablet computers. For each of the following

occasions, please indicate if you have personally used a mobile connected device at this time and/or have been with others when they have used a device on this occasion

Q111. And for each occasion, could you indicate the extent to which you think using a mobile device at this time is acceptable?

22%

Amount who have used their device in this situation

(61)

Figure 1.56

60

Age profiles of smartphone users with and without 4G access

21% _19% 23% 16% 27% 21% 15% 20% 16% 28%

0%

20%

40%

60%

80%

100%

Smartphone owners with 4G access Smartphone owners without 4G access

55+

45-54

35-44

25-34

16-24

Proportion of smartphone owners (%)

Source: Ofcom Research, ‘Connected Devices’, May 2015 Base: All smartphone owners aged 16+ (n=1401)

Q101. 4G is the fourth generation of mobile phone technology and follows on from 2G and 3G. It should make it much quicker to access the internet on mobile devices. Can you access the 4G network service on any of your devices?

(62)

Figure 1.57

Frequency of online use

55% 43% 5% 0% 46% _43% 10% 1%

0%

20%

40%

60%

80%

100%

More than 10 times a day 2-10 times a day At least once a day At least once a week

4G users Smartphone owners without 4G access

Proportion of smartphone owners (%)

Source: Ofcom Research, ‘Connected Devices’, May 2015

Base: Smartphone users who use 4G (n=641); smartphone users without 4G access (n=641)

Q10. How often do you personally go online nowadays either at home or elsewhere? By this we mean the amount of times you go online to browse the internet or use online apps.

(63)

Figure 1.58

62

Type of internet access on a smartphone, by type of mobile network

Proportion of smartphone owners (%)

Base: Smartphone users who use 4G (n=641); smartphone users without 4G access (n=641)

Q11TT. And thinking specifically about when you use your **smartphone** to access the internet at home, which of these methods do you use? Please select all that apply.

Q12_rc_6. And, which of these methods do you use to connect your portable devices to the internet when outside of the home/when you are out and about? - Smartphone

91% _88%

19% _18%

4G users

Smartphone owners without 4G access

WiFi Mobile internet

47% 55%

87%

69%

Inside the home

(64)

Figure 1.59

Connected device couldn’t live without

32% 24% 16% 11% 62% 14% 8% _6% 42% 19% 12% _11%

0%

20%

40%

60%

80%

100%

Smartphone Laptop Desktop computer Tablet

All adults 16+ 4G users Smartphone owners without 4G access

Proportion of internet users (%)

Base: All online adults with (n=2290); smartphone users who use 4G (n=641); smartphone users without 4G access (n=641)

Q14a. How often would you say you use 4G to access the internet or use online services on any of your mobile device(s)? ANY USE Q5. Which is the one connected device you would say you couldn’t live without?

(65)

Figure 1.60

64

Extent to which smartphone owners say they are ‘hooked’ on their device,

4G users vs. those without 4G access

10% 28% 32% 34% 58% 38% 0% 20% 40% 60% 80% 100%

4G users Smartphone owners without 4G access

Hooked (7-10)

(4-6)

Not hooked (1-3)

Proportion of smartphone owners (%)

Base: 4G users (n=641); smartphone owners without 4G access (n=641)

Q106. If you had to choose a number between 1 and 10, where 1 represented 'I'm not at all hooked on my mobile phone' and 10 represented 'I'm completely hooked on my mobile phone', which number would you choose for yourself?

(66)

14% 9% 19% 27% 24% 30% 26% 27% 27% 14% 16% 12% 7% 9% 5% 2% 3% 2% 6% _10% 3% 2% 2% 2% 0% 20% 40% 60% 80% 100%

All those with apps 4G users with apps Those without 4G access who

have apps Don't know Over 50 41-50 31-40 21-30 11-20 6-10 1-5

Figure 1.61

Number of smartphone apps downloaded

Proportion of smartphone owners (%)

Source: Ofcom Research, ‘Connected Devices’, May 2015

Base: All with apps on their smartphone (n=1378); 4G users with apps (n=636); smartphone users without 4G access and have apps on their phone (623) Q105. Which of these type of app have you downloaded on your smartphone?

17.2 Mean number of apps downloaded

(67)

Figure 1.62

66

Communication activities carried out using a smartphone

Proportion who do each activity on a smartphone (%)

Base: Smartphone users who use 4G (n=641); smartphone users without 4G access (n=641) Q36B. And which of the following, if any, do you do on the below device(s)? - SMARTPHONE

87% 76% 71% 63% 49% 38% 28% 77% 73% 65% 50% 36% 28% 20% 0% 20% 40% 60% 80% 100% Sending / receiving email Sending / receiving text messages Accessing social networking sites Instant messaging Sending photos/video by text

Using Twitter Internet calls (NET video or

voice-only)

(68)

Figure 1.63

Audio / audio-visual activities carried out using a smartphone

Proportion who do each activity on a smartphone (%)

Base: All smartphone owners (n=1401); smartphone owners who use 4G (n=641); smartphone users without 4G access (n=641) Q36B. And which of the following, if any, do you do on the below device(s)? - SMARTPHONE

57% 47% 40% 28% 0% 20% 40% 60% 80% 100% Audio-visual activities

(NET streaming / downloading TV/film/short clips) (NET streaming / downloading music/audio)Audio activities

(69)

Figure 1.64

68

Other online activities carried out using a smartphone

Proportion who do each activity on a smartphone (%)

Ofcom research, ‘Connected Devices’, May 2015

Base: Smartphone owners who use 4G (n=641); smartphone owners without 4G access (n=641) Q36B. And which of the following, if any, do you do on the below device(s)? - smartphone

81% 70% 66% 55% 55% 51% 30% 23% 73% 58% _56% 33% 35% 37% 18% 18% 0% 20% 40% 60% 80% 100% General web browsing Downloading apps Using online maps Online banking Making purchases online Uploading photos/video content Using cloud storage Playing games online

(70)

Figure 1.65

Smartphone activities: 4G use compared with previous 3G use

Extent to which smartphone owners do the activity more since having access to 4G (%)

Source: Ofcom Research, ‘Connected Devices’, May 2015 Base: 4G users (n=641)

Q36BB. Compared to 3G, do you do more or less the following activities now that you are have access to 4G on your smartphone? 28% 24% 24% _23% 20% _19% _19% 18% _17% _16% 16% 16% 15% _14% _14% 10% 0% 10% 20% 30% 40% AV activities (NET strea m ing / do wn loa ding TV/film /s hor t cl ip s)

Internet calls (NET

video /voice) Gen era l we b br owsin g Au dio activities ( N ET strea m ing / do wn loa ding mu sic/a udio)

Accessing social networking sites

Uplo ad ing pho tos/video s Usin g 'clou d' stor age services Usi ng Tw itter Sen di ng ph ot os/vi de o by text Instan t m essa ging Ma kin g pu rcha ses o nline Playing on line g ame s Onlin e ba nking Se nding / rec eiv ing ema il Downlo ad ing app s Se nding / rec eiv ing te xt messages

(71)

Communication with friends and

family

(72)

69% 64% 60% 59% 52% 20% 21% 24% 28% 26% 7% 11% 13% 9% 19% 4% 4% 2% 4% 4% 0% 20% 40% 60% 80% 100%

Technology has changed the way I communicate

Being online is invaluable in keeping me up-to-date and informed about current

affairs and/or social issues

Being online is invaluable in keeping me close to/in touch with friends and family New communications methods have made

life easier

Being online inspires me to try new things: travel, new restaurants or recipes, new

experiences or entertainment

Agree Neutral Disagree Don't know

Figure 1.66

Q115. Finally, how much do you agree or disagree with the following statements? Base: Total= 2290 16-24 73% 70% 66% 66% 64% 55+ 64% 54% 52% 39% 53% Agreement by age

(73)

51% 20% 23% 29% 22% 48% 4% 3% 0% 20% 40% 60% 80% 100%

Being online interrupts face-to-face conversations with

friends and family

I spend too much time online compared to time with

my friends and family

Agree Neutral Disagree Don't know

Level of agreement with negative statements about online communications

72 16-24 42% 32% 55+ 54% 11% Agreement by age

Q115. Finally, how much do you agree or disagree with the following statements? Base: Total= 2290

(74)

Methods of communicating with friends and family, all adults 16+

Q50. We would now like to touch upon how you keep in touch with people. Thinking about your personal communication in general, how often do you do/ use the following to communicate with friends and family?

Base: Total = 2290 8% 17% 12% 23% 21% 21% 49% 54% 61% 67% 76% 72% 3% 7% 18% 9% 13% 13% 8% 8% 12% 14% 8% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Personal blog/blog sites Tweeting Post General websites/forums Picture messaging VOIP - video/voice Instant messaging Social media Voice calls Meeting face to face Text messaging Emails

Method used once a week or more often Method used once a month or more often

85% 34% 32% 30% 24% 11% 57% 62% 73% 81% 84% 34%

Figure 1.68

Any text based services:

Weekly use 93% Monthly use 95%

Any voice based services:

Weekly use 65% Monthly use 77%

(75)

74

Methods of communicating with friends and family: Once a week or more often (by age group)

Q50. We would now like to touch upon how you keep in touch with people. Thinking about your personal communication in general, how often do you do/use the following to communicate with friends and family?

Base:, 12-15= 515, 16-24= 321, 55+= 1019 14% 2% 10% 17% 9% 12% 8% 78% 54% 39% 28% 63% 66% 7% 13% 21% 22% 26% 26% 39% 62% 62% 71% 77% 78% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Post Personal blog/blog sites VOIP - voice General websites/forums Tweeting VOIP - video Picture messaging Emails Voice calls Social media Instant messaging Meeting face to face Text messaging

16-24

55+

Figure 1.69

(76)

Preferred methods of communicating with family and close friends

69% 10% 6% _5% 64% 6% 11% 7% 0% 20% 40% 60% 80%

Meet face to face Voice calls Text messaging Emails

Family members

Close friends

Source: Ofcom Research, ‘Connected Devices’, May 2015 Q52. And which one of these methods do you prefer to ….? Base: All respondents=2039, 12-15= 461

All responses over 5% for the

UK charted

Proportion of adults (%)

(77)

76

Preferred methods of communicating with groups of family

37% 17% 14% 8% 8% 0% 10% 20% 30% 40% 50%

Meet face to face Social media sites and apps e.g.

Facebook

Emails Instant Messaging Text messaging

Source: Ofcom Research, ‘Connected Devices’, May 2015 Q52. And which one of these methods do you prefer to ….?

Base: All respondents=2039, 12-15= 461 _{over 5% for the}All responses

UK charted

Proportion of adults (%)

(78)

Preferred method of sending birthday greetings and congratulations

38% 20% 15% 7% 7% 0% 10% 20% 30% 40% 50%

Post (Letters, cards or packages)

Meet face to face Social media sites and apps e.g. Facebook

Text messaging Emails

Source: Ofcom Research, ‘Connected Devices’, May 2015 Q52. And which one of these methods do you prefer to ….?

Base: All respondents=2039, 12-15= 461 _{over 5% for the}All responses

UK charted

Proportion of adults (%)

(79)

78

Preferred method of communicating with people not known so well

23% _22% 17% 17% 6% _5% 41% 14% 7% _6% 3% 7% 0% 10% 20% 30% 40% 50%

Emails Social media sites

and apps e.g. Facebook

Meet face to face Text messaging Instant messaging Voice calls

Friends don’t know well

Never met in person

Source: Ofcom Research, ‘Connected Devices’, May 2015 Q52. And which one of these methods do you prefer to ….? Base: All respondents=2039, 12-15= 461

Proportion of adults (%)

Figure 1.73

(80)

(81)

2007 2009 2011 2013 2014 22% 54% 27% 12% 7% 8% 3% 44% 77% 65% 40% 30% 11% 7% 59% 90% 81% 58% 48% 24% 19% 66% 92% 82% 73% 59% 33% 21% 72% 93% 90% 80% 68% 49% 28% 0% 20% 40% 60% 80% 100% Adults 16+ 16-24 25-34 35-44 45-54 55-64 65+

Source: Ofcom’s Adult Media Use and Attitudes Report 2015

Base: All adults aged 16+ who go online at home or elsewhere (1609 in 2014)

IN24. I’d now like to ask you some questions about social media (description of social media). Do you have a social media profile or account on any sites or apps

80 2007 2009 2011 2013 2014 2007 2009 2011 2013 2014 2007 2009 2011 2013 2014 2007 2009 2011 2013 2014 2007 2009 2011 2013 2014 2007 2009 2011 2013 2014

Incidence of having a social media profile, by age: 2007-2014

Proportion of online adults (%)

Figure 1.74

(82)

43% 96% 28% 20% 22% 12% 12% 16% 7% 2% 5% 6% 48% 97% 26% _24% 17% _16% 14% _12% 9% 5% _4% _4% 0% 20% 40% 60% 80% 100% Facebook

only Facebook Twitter WhatsApp YouTube Instagram LinkedIn Google+ SnapChat Pinterest Flickr MySpace

2013

2014

Source: Ofcom’s Adult Media Use and Attitudes Report 2015 Base: All adults aged 16+ with a social media profile (1093 in 2014). IN25 – Which sites or apps do you have a page or profile on? Responses of 3% or more shown

Social media sites used by those with a social media profile: 2013 and 2014

Proportion of all adults with a social media profile (%)

(83)

8% 11% 20% 33% 34% 23% 31% 39% 39% 44% 47% 41% 22% 22% 20% 15% 10% 17% 38% 27% 22% 8% 8% 19% 0% 20% 40% 60% 80% 100% 55+ 45-54 35-44 25-34 16-24 All adults 16+

More than 10 times a day 2-10 times a day Once a day Less often than daily

Source: Ofcom’s Adult Media Use and Attitudes Report 2015 Base: All with social media profile (1093 in 2014)

IN27– How often do you visit any social media sites or apps, using any device?

82

Frequency of visiting any social media sites or apps, by age

Proportion of all adults with a social media profile (%)

(84)

0% 1% 2% 0 4% 5% 15% 11% 11% 20% 3% 2% 3% 5% 11% 23% 19% 24% 24% 39% 6% 8% 9% 14% 18% 21% 20% 21% 22% 21% 19% 26% 24% 13% 28% 18% 23% 17% 18% 10% 72% 63% 62% 68% 39% 32% 24% 27% 26% 9% 0% 20% 40% 60% 80% 100% Flickr LinkedIn Pinterest MySpace YouTube Instagram WhatsApp Twitter Snapchat Facebook

More than 10 times a day 2-10 times a day At least once a day At least once a week Less often than once a week

Source: Ofcom research, ‘Connected Devices’, May 2015

Base: All adults who have ever used each site from Q60 (various) Q65. And how often do you use the following ….?

Note: Selected on the top ten sites used from the prompted list at Q60 and ranked on ‘at least once a day’

Frequency of social media or app use: all adults aged 16+ who have ever used each site

Proportion of current site users (%)

(85)

84

Source: Ofcom Research, ‘Connected Devices’, May 2015 Base: All respondents aged 12-15= 515

Q60. Which of the following websites have you ever used? Please select all that apply. Q61a. Which one do you use the most?

Site and app use among 12-15 year olds

Proportion of online users aged 12-15 (%)

Figure 1.78

1% 1% 1% 4% 5% 7% 9% 11% 11% 15% 16% 18% 18% 37% 48% 53% 55% 72% 81% 0% 20% 40% 60% 80% 100% Pheed StumbleUpon Delicious LinkedIn Reddit MySpace Viber Flickr Ask.fm Tumblr Kik Vine Pinterest Twitter WhatsApp Snapchat Instagram Facebook YouTube

Use the most(>5%):

Facebook 30%

YouTube 27%

Instagram 17%