MAPIC PRESS RELATIONS GUIDE. Getting your messages to the press at MAPIC

MAPIC PRESS

RELATIONS GUIDE

Getting your

messages to the

press at MAPIC

Content

Boost your visibility in the media

A. Official MAPIC communication

B. MAPIC programme of conferences & events

C. Meet the media at MAPIC

Online Database – How to use it

A. Contact the media

B. Upload your press release

C. Showcase your project

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Practical informations

A. Press contacts

B. About Reed MIDEM

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MAPIC isn’t only a place where professionals buy, sell and do business, it is also an

international platform which offers the unique opportunity to strengthen your visibility among the leading companies and professionals from the retail real estate

sector and the many international media attending.

Over a hundred international journalists from the national and trade press attend MAPIC every year. Also, all the news concerning MAPIC is communicated to more than 1,200

journalists from 50 countries.

Our press service is available to help you optimise your outreach to the media attending the show and the ones that cover the event from their offices.

This guide has been designed to help you make the most of MAPIC and maximise on your

communication plans.

WHY COMMUNICATE AT MAPIC?

AMONG THE MEDIA THAT ATENDED PREVIOUS MAPIC EDITIONS

AFP, Business Immo, LSA, Sites Commerciaux, Immobilien Zeitung, Textil Wirtschaft, AZ Franchising, Il Sole 24 Ore, Property EU, Centros Comerciales, Estates Gazette, Property Week, La Libre Belgique, Le Soir, RTBF, Fashion Mag, Across, Immobilien Magazin, Estate Media, Le Journal du Textile, Le Figaro, Property Magazine, Daily Real Estate, Economia Immobiliare, Fashion Magazine, Reurope, Vastgoedmarkt, Eurobuild, Metros², Tout l’Immobilier, Retail Week, Women’s Wear Daily…

Boost your visibility

in the media

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OFFICIAL MAPIC COMMUNICATION

Showcase your company and/or projects in the MAPIC publications

To submit news for our magazines, please contact editor-in-chief, Mark Faithfull, and send your press release and 300 dpi images.

The deadline for the MAPIC Preview is

Monday 21 September 2015

Mark Faithfull

Editor-in-chief

MAPIC Preview & Daily News

mark.faithfull@btinternet.com

To find out about advertising opportunities in our publications or

websites, check out our website

http://bit.ly/1h4OaS4 or contact Daniela Jakovljevic.

!

Daniela Jakovljevic

MAPIC Sales Coordinator

daniela.jakovljevic@reedmidem.com

+33 (0)1 79 71 95 15

MAPIC publishes several magazines distributed to all the participants: the Preview, sent one month before the show, and the daily News, published and distributed each day during the show.

For the daily News, you can send your information before the event or come and meet the team on site during the show. The newsroom is located at the Palais -1.

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OFFICIAL MAPIC COMMUNICATION

Press office & social media

The press office sends information on MAPIC to over 1,200 journalists from 50 countries. Every year, it also produces a directory of retail real estate projects which are on display in Cannes. This document is disclosed early October.

MAPIC is present on various social networks and has a substantial fan base. Check the MAPIC blog: http://bit.ly/1Oz7sde

Feel free to send your information to our press office and our social media manager :

Constance Garcia y Santos

Attachée de presse

constance.garciaysantos@reedmidem.com

+33 (0)1 79 71 95 65

Johannah Cantwell

Social media manager

johannah.cantwell@reedmidem.com

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The MAPIC programme of events includes the official MAPIC conferences and the events organised by clients. This programme is available on our website one week before MAPIC and is distributed to all participants on site.

Check out the MAPIC 2015 conference programme: http://bit.ly/1LAwniu

To include your event in the overall MAPIC programme of events, complete the online form available on our website.

The deadline to send the information is Friday 9 October 2015.

All information sent via the form cannot be changed and will be published as such in the final version of the programme.

OFFICIAL PROGRAMME OF CONFERENCES & EVENTS

Showcase your event in the official MAPIC programme

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MEET THE MEDIA AT MAPIC

SEND INFO TO THE PRESS

MAPIC is an opportunity to meet international journalists specialised in retail and retail property. The information and events related to MAPIC are very numerous, that is why we advise you to target your communication and to adapt your actions according to the message you want to convey.

Also, as MAPIC is an international event, remember to communicate in English.

SET UP INTERVIEWS

ORGANISE AN EVENT

What is the nature of your message? Are you launching a new real estate project? Are you promoting

a development which will be exhibited in Cannes? Are you announcing corporate news or releasing a CEO’s statement?

Use the MAPIC Online Database to reach out to the media: download the press list, contact the journalists, upload your press documents, etc.

If you have a major announcement and are planning on organising a special event during the show, remember to broaden your audience by inviting the press and other MAPIC delegates.

Don’t forget to include your event in the official MAPIC programme (previous page).

Journalists are very busy during the event, that is why it is better to target journalists who might be interested in your topic and territory.

Don’t forget you can setup one-to-one interviews on your stand if you are an exhibitor or in the Press Club (Palais-1) if you are a visitor.

 Identify the best format to convey your message: one-to-one interviews, press cocktail, photo-call, press conference…

 Define the best timing to schedule your event depending on the MAPIC agenda and competing events such as MAPIC conferences

 Target the most relevant journalists attending MAPIC for your communication

 Use the available MAPIC tools* made to promote your event: • How to post your communications on the MAPIC website • How to inform journalists of your event during MAPIC • How to contact journalists coming to MAPIC

MEET THE MEDIA AT MAPIC

THE MAPIC PRESS OFFICE CAN HELP YOU TO:

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* Discover how to use the MAPIC tools in the next slide. Did you know?

You can promote your event at MAPIC by

displaying a poster in the Press Club

Online Database

How to use it?

PLAN YOUR AGENDA

By adding conferences as favourites and to your calendar, you can plan your

personal agenda which is automatically synchronised

with the mobile app.*

UPLOAD YOUR PRESS

RELEASE

Let participants and journalists learn more about your company and projects by

uploading your press kits/press releases. Add photos and videos to be

attractive. Whilst browsing the attendees, you can click on the message icon to contact participants directly or send a

request meeting through the proper icon*.

*To access the profile pages, all the networking features and your account you need to log in to the Database . Discover how to log in in the next slide.

SHOWCASE YOUR

PROJECTS

Upload your companies current projects and promote its activities. This will attract

potential clients and facilitate communication with

the journalists.

NETWORK

Preparation is crucial for a successful event, make the most out of your show by connecting to the Database.

SET-UP MEETINGS &

SEND MESSAGES

SEE WHO’S GOING

Find the list and the profile details of participants, companies and journalists that are attending the show*

and download the list of attendees

WHAT IS THE ONLINE DATABASE?

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The online database collects information on all the MAPIC participants (exhibitors and visitors) who are coming to the event. The online database will allow you to:

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THE ONLINE DATABASE – HOW TO USE IT?

Contact the media

• Download the list of registered journalists directly from the homepage of your personal account, on the right side of your screen.

1. LOG IN TO THE ONLINE DATABASE

• First time to MAPIC? Once the database is open, you receive an email guiding you through the user process. • You can access the ‘Log in to database’ from the

homepage of the website, where you will see a link to activate your account.

• If you have already activated your account, you can access the login page by clicking on ‘Log in to

database’ on the homepage of the websites.

• If you have forgotten your password, click on the proper link ‘Activate your account or reset your password’

2. DOWNLOAD THE PRESS LIST

Did you know ?

Share your login & password with your PR agency so they can access the Online Database

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THE ONLINE DATABASE – HOW TO USE IT?

Contact the media

• Select the media you are interested in contacting and look for the journalist’s coordinates in the Database. For anti-spam reasons, the participant’s emails are not available in the Excel file.

• Contact the media to showcase your projects and/or invite them to a special event.

Did you know ?

Most of the journalists register late to MAPIC, from the end of September until the day before the event.

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THE ONLINE DATABASE – HOW TO USE IT?

Upload a press release

1. LOG IN TO THE ONLINE DATABASE

• First time to MAPIC? Once the database is open, you receive an email guiding you through activation.

• You can access the ‘Log in to database’ from the homepage of the website, where you will see a link to activate your account. • If you have already activated your account, you can access the

login page by clicking on ‘Log in to database’ on the homepage of the websites.

• If you have forgotten your password, click on the proper link ‘Activate your account or reset your password’

2. EDIT YOUR COMPANY PROFILE

Once you have logged in you will arrive on your account page. This is where you should take advantage to fill out your profile to the maximum.

By clicking on the ‘edit’ button in the PROMOTE YOURSELF AND YOUR COMPANY section, you can describe yourself or your company and NEW THIS YEAR, add your press documents.

3. ADD PRESS RELEASES OR PRESS KITS

Here is the Company Portal page that you reach when you click on the ‘Edit button’.

To upload press releases or press kits, click on the Press Releases

tab and ‘Add New’. Don’t forget to add downloadable images.

You have the opportunity to upload up to 10 press documents on your Company’s Portal (press kits and/or releases).

Save and it’s online!

THE ONLINE DATABASE – HOW TO USE IT?

Upload a press release

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THE ONLINE DATABASE – HOW TO USE IT?

Access all the press releases

Press Release Profile Page

ACCESS ALL THE PRESS

RELEASES

You can freely access all the Press Releases in the Online Database without being logged-in. Just click on the tab My Mapic then My Database and Press Releases.

Sort opportunities:

• Sort by default : ‘Publication Date’ • Other Sort by: ‘Last Modified’ or

by ‘Title’ • Search Bar

• Alphabetical Search Bar • Filters on the left

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THE ONLINE DATABASE – HOW TO USE IT?

Showcase your projects

1. LOG IN TO THE ONLINE DATABASE

Once you have logged in you will arrive on your account page. This is where you should take advantage to fill out your profile to the maximum.

Click on your company’s ‘edit’ button in the PROMOTE YOURSELF AND YOUR COMPANY section to add a project description.

Did you know?

The more your project description is detailed, the more it will catch the eye.

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THE ONLINE DATABASE – HOW TO USE IT?

Showcase your project

2. ADD A PROJECT DESCRIPTION

Here is the Company Portal page that you reach when you click on the ‘Edit button’.

To upload project description, click on the Projects tab and

‘Add New. Don’t forget to illustrate your description with

pictures.

You can add up to 50 projects. For each project you can upload 3 images, 1 document and 1 video.

Save and it’s online!

Did you know?

The global list of projects uploaded onto the Online

Database is on free access at this address http://bit.ly/1M0cdwV

PRESS CONTACTS

MAPIC Press Director Reed MIDEM

mylan.cao@reedmidem.com Tel. : +33 (0)1 79 71 95 44

CONSTANCE GARCIA Y SANTOS MAPIC Press Officer

Reed MIDEM

constance.garciaysantos@reedmidem.com Tel. : +33 (0)1 79 71 95 65

YOVANA FILIPOVIC

MAPIC Press Accreditations Officer Reed MIDEM

yovana.filipovic@reedmidem.com Tel. : +33 (0)1 79 71 94 74

For UK journalists SARAH BISHELL

FTI Consulting, UK Press Agency sarah.bishell@fticonsulting.com +44 (0)203 727 1050 T

+44 (0)7515 597 436 M

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The MAPIC press team is at your disposal if you have queries before the event and would also be happy to meet you during the show in Cannes.

The Press Office is located in the Palais -1 level, next to the Business Lounge.

CLEMENCE FOULT MAPIC Press Assistant Reed MIDEM

clemence.foult@reedmidem.com Tel. : +33 (0)1 79 71 94 14

MAPIC RETAIL REAL ESTATE EVENTS

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and audio-visual and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market powered by MAPIC in Shanghai and MAPIC Italy in Milan for the retail real estate sector.

Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world leading provider of information solutions for professional customers across industries. For further information about Reed MIDEM visit www.reedmidem.com

MIPIM REAL ESTATE EVENTS

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2nd edition: 21 - 23 October 2015 (London) The UK property marketplace

10th edition: 1 - 2 December 2015 (Hong Kong) The Property Leaders Summit in Asia Pacific 2nd edition: June 2016 (Shanghai)

Retail Real Estate Market powered by MAPIC in Shanghai

22nd edition: 16 – 18 November 2016 (Cannes) The international retail property market 1st edition: May 2016 (Milan)

The Italian Retail & Real Estate Business Event

2nd edition: May 2016 (Tokyo)

The Japanese Forum for Global Property Innovation 27th edition: 15 - 18 March 2016 (Cannes)