TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 62,381
AVERAGE QUALIFIED PAID CIRCULATION
Print Only, See Par. 11(a) . . . 12,193 Digital Only, See Par. 11(b) . . . 1,355 Print & Digital (Unduplicated), See Par. 11(c) . . . 4,355 Total Individual . . . 17,903 Sponsored Individually Addressed, See Par. 11(d). . . 515 Multi-Copy Same Addressee, See Par. 11(e) . . . 307 Single Copy Sales, See Par. 11(f). . . 189
Total Average Qualified Paid Circulation. . . 18,914
AVERAGE QUALIFIED NONPAID CIRCULATION
Individual . . . 43,467
Total Average Qualified Nonpaid Circulation . . . 43,467
AVERAGE NONQUALIFIED CIRCULATION
Allocated For Shows & Conventions. . . 1,650 Miscellaneous, Including Staff Copies, See Par. 11(g) . . . 1,654 Total Average Nonqualified Circulation. . . 3,304
AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS
None
1A
1B
1C
1D
Field Served:
Marketing and Media.
Marketing in all forms, including: Media sales, media planning and buying; advertis- ing; interactive and digital marketing and media; direct marketing and CRM; word-of- mouth marketing; public relations; sports marketing; POS and retail marketing; brand integration and entertainment marketing.
BUSINESS PUBLICATION
Publisher’s Statement6 months ended December 31, 2014 Subject to Audit
Key to Title and Occupation:
A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers
C. Sales Managers
D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles
E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity
F. Creative/Production
G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name
QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES & QUALIFIED NONPAID REMOVALS & ADDITIONS
2014
Issue Total
Paid Print Only
Paid Digital Only
Paid Print & Digital (Unduplicated)
Total Paid
Qualified Nonpaid
Qualified Nonpaid Removed
Qualified Nonpaid Added
July 28 63,344 12,147 1,702 5,435 19,284 44,060 249 5
Aug. 11 62,837 12,197 1,503 5,096 18,796 44,041 22 3
Sept. 1 62,506 12,563 1,492 4,676 18,731 43,775 269 3
15 62,611 12,859 1,371 4,675 18,905 43,706 69
29 62,622 13,053 1,347 4,688 19,088 43,534 173 1
Oct. 13 62,059 13,178 1,306 4,246 18,730 43,329 207 2
27 61,975 13,253 1,323 4,217 18,793 43,182 152 5
Nov. 17 61,860 13,603 1,193 3,909 18,705 43,155 27
Dec. 8 61,988 14,026 1,227 3,703 18,956 43,032 133 10
29 62,003 15,148 1,098 2,909 19,155 42,848 186 2
Total 1,487 31
BUSINESS/OCCUPATIONAL ANALYSIS
Classification by Title & Occupation
Classification by Business & Industry Total % Paid Print Only
Paid Digital
Only Paid Print &
Digital (Unduplicat-
ed) Total Paid
Qualified
Nonpaid A B C D E F G
1. Manufacturers/Product Marketers, Service Companies, Telecommunication and
Entertainment Companies... 24,209 39.0 2,199 128 482 2,809 21,400 4,725 2,605 1,824 778 13,313 256 708
2. Retail/Food Services Establishments/ Travel/
Transportation Services ... 3,000 4.8 1,078 17 170 1,265 1,735 398 421 43 190 1,389 47 514
3. Media, including online, interactive
and gaming... 3,985 6.4 1,660 97 321 2,078 1,907 774 786 321 502 874 185 542
4. Financial/Insurance/Real Estate/
Legal... 4,154 6.7 720 26 134 880 3,274 716 746 29 152 2,165 47 298
5. Government/Trade Associations
and Religious Organizations ... 511 0.8 229 7 44 280 231 80 81 10 47 149 22 123
Sub-Total Advertisers and Marketers
(Classifications 1 through 5)... 35,859 57.7 5,886 275 1,151 7,312 28,547 6,693 4,639 2,227 1,669 17,890 557 2,185
6. Advertising Agencies/Advertising
and Marketing Support ... 21,141 34.1 5,572 487 1,195 7,255 13,886 10,515 2,888 418 2,157 2,379 1,456 1,328
Sub-Total Agencies and Support
Services (6) ... 21,141 34.1 5,572 487 1,195 7,255 13,886 10,515 2,888 418 2,157 2,379 1,456 1,328
7. Universities/Colleges/Schools ... 1,595 2.6 1,074 48 313 1,435 160
8. Others Allied to the Field, including
Libraries... 307 0.5 279 21 4 303 4
Other Paid Circulation
Subscriptions... 2,948 4.8 2184 267 246 2,697 251
Single Copy Sales ... 153 0.3 153 153
Total Qualified Circulation... 62,003 100.0 15,148 1,098 2,909 19,155 42,848
2
THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE DECEMBER 29, 2014 ISSUE IN WHICH:
• QUALIFIED PAID CIRCULATION WAS 1.3% GREATER THAN THE PERIOD AVERAGE
• QUALIFIED NONPAID CIRCULATION WAS 1.4% LESS THAN THE PERIOD AVERAGE
3A
Key to Title and Occupation:
A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers
C. Sales Managers
D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles
E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity
F. Creative/Production
G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name
SUPPLEMENTAL BUSINESS/OCCUPATIONAL ANALYSIS
Classification by Title & Occupation
Classification by Business & Industry: A B C D E F G
1. Manufacturers/Product Marketers, Service Companies,
Telecommunication and Entertainment Companies ... 4,725 2,605 1,824 778 13,313 256 708 2. Retail/Food Services Establishments/ Travel/Transportation
Services ... 398 421 43 190 1,389 47 514 3. Media, including online, interactive and gaming ... 774 786 321 502 874 185 542 4. Financial/Insurance/Real Estate/Legal... 716 746 29 152 2,165 47 298 5. Government/Trade Associations and Religious Organizations... 80 81 10 47 149 22 122 Sub-Total Advertisers and Marketers (Classifications 1 through 5) ... 6,693 4,639 2,227 1,669 17,890 557 2,185 6. Advertising Agencies/Advertising and Marketing Support ... 10,515 2,888 418 2,157 2,379 1,456 1,328 Total Advertisers, Marketers Agencies and Support Services (6)... 10,515 2,888 418 2,157 2,379 1,456 1,328
3A
1AGE OF SOURCE DATA ANALYSIS
Qualified Within
Source 1 Year 2 Years 3 Years Total %
Qualified Nonpaid Circulation:
Total Direct request from recipient: 1,242 13,588 7,578 22,408 52.3
Written... 1,242 13,588 7,578 22,408 52.3 Telecommunication ...
Internet and E-mail...
Total Direct request from recipient’s company: 2,104 2,104 4.9
Written... 2,104 2,104 4.9
Telecommunication ...
Internet and E-mail...
Total Communication other than request:
Written...
Telecommunication ...
Internet and E-mail...
Association ...
Business Directories...
Lists ...
Acquired Circulation ...
Other Sources, See Par. 11(h) ... 18,336 18,336 42.8
Total Qualified Nonpaid Circulation ... 19,578 15,692 7,578 42,848 100.0 Percent ... 45.7 36.6 17.7 100.0
Paid Subscription Circulation... 19,002
Paid Acquired Circulation ...
Single Copy Sales ... 153
Total Qualified Circulation ... 62,003
MAILING ADDRESS ANALYSIS
Total %
Paid Print Only
Paid Digital Only
Paid Print & Digital
(Undupli- cated)
Total Paid
Qualified Nonpaid
Individual by name and title and/or occupation 54,809 88.6 9,994 614 2,292 12,900 41,909
Individual by name only . . . 5,656 9.2 3,648 481 596 4,725 931
Title or occupation only. . . 146 0.2 137 1 2 140 6
Company name only. . . 924 1.5 919 2 1 922 2
Multi-Copy Same Addressee . . . 315 0.5 297 18 315
Total Qualified Paid Subscription &
Nonpaid Circulation . . . 61,850 100.0 14,995 1,098 2,909 19,002 42,848 Single Copy Sales . . . 153
Total Qualified Circulation . . . 62,003
3B
3C
GEOGRAPHIC ANALYSIS
State
Paid Print Only
Paid Digital Only
Paid Print & Digital (Unduplicated)
Total Paid
Qualified Nonpaid
Total Circulation
Alabama 91 1 8 100 335 435
Arizona 112 7 28 147 584 731
Arkansas 38 1 6 45 214 259
California 2,059 141 434 2,634 6,188 8,822
Colorado 199 11 42 252 797 1,049
Connecticut 315 9 48 372 861 1,233
Delaware 14 6 20 101 121
District of Columbia 158 3 31 192 176 368
Florida 477 21 137 635 2,141 2,776
Georgia 318 17 71 406 1,215 1,621
Idaho 21 32 53 143 196
Illinois 1,165 97 200 1,462 2,647 4,109
Indiana 129 2 30 161 658 819
Iowa 72 2 15 89 387 476
Kansas 59 7 66 344 410
Kentucky 73 1 19 93 312 405
Louisiana 39 8 47 208 255
Maine 19 1 4 24 149 173
Maryland 164 6 39 209 635 844
Massachusetts 433 24 96 553 1,727 2,280
Michigan 424 8 65 497 1,329 1,826
Minnesota 248 6 50 304 1,174 1,478
Mississippi 13 2 15 111 126
Missouri 211 5 37 253 725 978
Montana 22 22 76 98
Nebraska 55 2 11 68 241 309
Nevada 45 3 8 56 212 268
New Hampshire 32 1 5 38 284 322
New Jersey 504 19 90 613 1,919 2,532
New Mexico 19 2 21 114 135
New York 3,707 207 611 4,525 4,367 8,892
North Carolina 197 9 38 244 1,135 1,379
North Dakota 11 2 2 15 82 97
Ohio 425 7 73 505 1,632 2,137
Oklahoma 43 3 7 53 252 305
Oregon 140 7 26 173 594 767
Pennsylvania 417 11 79 507 1,976 2,483
Rhode Island 28 2 6 36 191 227
South Carolina 68 2 13 83 343 426
South Dakota 15 5 20 98 118
Tennessee 170 6 35 211 571 782
Texas 562 17 100 679 2,152 2,831
Utah 65 3 18 86 371 457
Vermont 18 4 22 110 132
Virginia 272 6 68 346 882 1,228
Washington 218 7 48 273 770 1,043
West Virginia 11 2 13 82 95
Wisconsin 202 9 43 254 958 1,212
Wyoming 5 5 17 22
TOTAL 48 CONTERMINOUS
STATES 14,102 686 2,709 17,497 42,590 60,087
Alaska 6 2 8 34 42
Hawaii 11 3 2 16 96 112
TOTAL ALASKA & HAWAII 17 3 4 24 130 154
Single Copy Sales 153 153 153
4
PRICE DATA
Basic Prices: Subscriptions: U.S., 1 yr. $109.00; 2 yrs. $174.00.
Canada and Mexico, 1 yr. $239.00; 2 yrs. $382.00. Other International, 1 yr. $429.00; 2 yrs. $686.00.
Single Copy: $4.99
TERM DATA Reporting not required
SALES CHANNELS Reporting not required
PREMIUM USAGE Reporting not required
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS Sold During 6 Month Period Ended December 31, 2014
5
6 7 8
ADDITIONAL CIRCULATION INFORMATION
POST EXPIRATION COPIES INCLUDED IN PAID CIRCULATION
Reporting not required
9
RENEWAL ANALYSIS OFPAID CIRCULATION Reporting not required
10
Audit Cycle: June Ending.
(a) Print Only Individual subscriptions, averaging 12,193 copies per issue, represent copies served to individuals receiving the print version only of ADVERTISING AGE.
(b) Digital Only Individual subscriptions, averaging 1,355 copies per issue, represent copies served to individuals receiving the digital version only. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an e-mail notice is sent to recipients notifying them of the availability of each issue.
(c) Print and Digital (Unduplicated) Individual subscriptions, averaging 4,355 copies per issue, represent copies served to individuals receiving both a print and digital version of ADVERTISING AGE. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an e-mail notice is sent to recipients notifying them of the availability of each issue.
(d) Sponsored Individually Addressed subscriptions, averaging 515 copies per issue, represent copies sold in quantities of 5 to 58 to business concerns at 1 yr. $89.00. Copies were mailed to the purchaser for redistribution.
(e) Multi-Copy Same Addressee subscriptions, averaging 307 copies per issue, represent copies served in quantities of 2 to 74 to individuals and media departments at basic prices. Copies were mailed to the purchaser for redistribution.
(f) Single Copy Sales, averaging 189 copies per issue, represent copies sold through retail outlets at $4.99 to $24.99 per copy.
(g) Miscellaneous includes checking and promotion copies, averaging 1,006 copies per issue, served to advertisers and agencies.
(h) Other Sources represent copies served to subscribers obtained from recognized lists.
(i) It is the policy of the publisher to expire all subscriptions on a monthly basis, therefore, some subscribers may receive from one to four more issues than entitled to, but no offer of this kind is made to subscribers.
Definition of Recipient Qualification:
Qualified recipients are: 1.) Advertising agencies: chairmen, vice-chairmen, boards of directors, senior managers, executive managers, operations managers, managing directors, chief marketing officers, vice presidents, procurement officers, account managers, account supervisors and executives in client contact and their assistants, media directors, media supervisors and their assistants, media planners, media analysts, media buyers and their assistants, media research personnel, creative directors, art directors, creative supervisors, copy chiefs, artists, copywriters, production managers, production supervisors and their assistants, research directors, research managers and their assistants, and other titled and nontitled agency personnel.
2.) National and Regional Advertisers: chairmen and vice-chairmen, boards of directors, senior management, executive management, operations management, partners, owners, vice-presidents, secretaries, treasurers, advertising directors and managers, marketing directors and managers, product or brand managers and their assistants, directors of publicity and public relations, sales promotion managers, sales managers - national and regional, marketing research managers and their assistants and other titled and nontitled personnel for advertisers such as product manufacturers, service industries, wholesalers, distributors, jobbers, public utilities, transportation companies, banks and financial institutions, trade associations, nonprofit organizations, importers, exporters, and retail establishments such as chain stores, mail order houses, real estate brokers, hospitals, hotels, restaurants and others.
3.) Advertising Services: Marketing consultants, management consultants, graphic artists, free-lance artists, public relations, media buying services, type directors, copywriters, photographers, direct mailers, film and video production managers, researchers and research consultants, business analysts, and all others allied to the field of advertising, marketing, sales and sales promotion.
4.) Media: personnel and representatives of newspapers, consumer and business magazines, radio, television, and outdoor advertising, publishers, circulation managers, advertising directors and managers, sales managers and staff, sales promotion directors and managers and their assistants, research directors and their assistants and all other titled and nontitled personnel of media companies.
5.) Public libraries, government agents and representatives of associations with an official interest in advertising and marketing news, and librarians, students, professors and others with an academic or professional interest in advertising and marketing, and all others allied to the field.
EXPLANATORY
11
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance
Frequency: 25x year Format: Tabloid
Analyzed Issue Date 12/29/14 06-0010-0 Analyzed Issue Text (for double month issue date)
Single Copy Price 4.99
Association Subscription Price
U.S. Subscription Price 109.00
Canadian Subscription Price 239.00
International Subscription Price 429.00
