SAP PartnerEdge program for Application
Development
Today’s empowered consumers force enterprises to
transform
Demand customized
products
Shop globally
24x7
Give feedback
instantly via social
networks
Expect fast response
Fast reaction to
consumer demand
Immediate insights
based on Big Data
Increased business
agility
Better consumer
experience
Consumer behavior
Transformation need
Enterprise
customers
Empowered
Enterprises need to embrace key technologies to cope
with new consumer needs
Consumer-like
applications
Explosion
of data
Mobile
Big Data
Cloud
Rise of social
networking
Predictive Analytics
SAP has refocused to provide leading technology to
enable enterprises to stay ahead
for faster information –
anytime, any device
for better-informed
decisions
for more agile and
efficient businesses
Today’s SAP
Technology focus
Massive investments
Front-runner in the market
No. 1 in
in-memory
technology
Market-leading in
analytics
Leading in
cloud
solutions
Visionary in
mobile
technology
Winning solution providers will take advantage of this
huge opportunity
Deliver smaller projects faster
Provide rapid time-to-value
Accelerate
Leverage advanced technologies
Productize custom best practices
Offer ready-to-consume apps
Support try-and-buy, on demand
Sell and buy in new ways
“Cloud first“ strategy will double to 70%
over the next four years among CIOs
1At least one-third of companies will
adopt in-memory computing in 2013
258% of new investments in 2013 will
involve direct participation by line of
business
1Innovate
Adapt
SAP and its large ecosystem will offer many attractive
applications on SAP platforms – everybody benefits
Attractiveness
of platform
(partner win
)
Adoption of
platform
(SAP win)
Availability
of solutions
(customer win)
“Partnering is not a choice for SAP. The choice has been made.”
Requirements to turn challenges into opportunities
with SAP
Comprehensive enablement services
Self-service and remote enablement and
coaching
Differentiation in the marketplace
Marketing and sales via the SAP Store, so
partners can become self-sufficient solution
providers
Ability to expand markets and scope
New partner program to enable innovative
development
SAP PartnerEdge for Application Development –
The all-encompassing volume program for software partners
Annual fees: €2.5k/3.5k
incl. first pack
€0.5–1.5k
per add’l innovation pack
Innovation pack for…
SAP partner status Remote partner management Global agreement
Development licenses
Application integration
SAP HANA and databases
SAP HANA
Cloud Platform Mobile
Enterprise support Cloud resources Enablement Application reviews
IN
N
O
V
A
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SAP PartnerEdge for Application Dev. | Exploration member
FREE 1 year only
Developers (community)
FREE
Base enablement Community support
Exploration packs
D
IS
C
O
V
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T
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SAP Store
E-commerce best practices SAP Virtual Agency Partner directory
Embedded licensing
(planned)
SAP PartnerEdge for Application Development | Partner
15% rev share
Partner Application-Specific
Runtime Licensing
% of partner app value (by techn.)Six reasons to join
SAP PartnerEdge for Application Development
One global contract - all-inclusive, easy sign-up,
partner owns intellectual property (IP), custom development included
1
Effective enablement across all technologies
2
All information and interaction in one place – the Application
Development Partner Center
3
All partner apps available to customers in the SAP Store
4
Self-sufficient selling via Partner Application-Specific
Runtime Licensing
5
Platform application development cooperation agreement
Full-scope, easy-to-sign global contract
One global contract
Development licenses*
Ownership of IP*
Custom development - rights
Enterprise support
Cloud service and resources
Application review
Trademark licenses and branding
Test, demo, and evaluation rights
Listing/selling on SAP Store
Partner Application-Specific Runtime Licensing
incl. back-to-back support
Commercial terms*
General and legal terms*
Duration: 2 years (exploration: 1 yr)
1
I accept
Comfortable
e-signing
Global contracting and
operations hub in
Partner services portfolio
Consistent and high-quality across technologies
C
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N
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V
A
T
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M
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P a rt n e r S e rv ic e A d v is o r Application reviewsRapid-deployment solution enablement Partner coaching sessions
SAP Enterprise Support Partner directory
Co-marketing SAP Store listing
Technical enablement sessions
Open online courses (openSAP)
Hosted developer sandbox Online enablement
Included services
A p p li c a ti o n D e v e lo p m e n t P a rt n e r C e n te rSAP Education Services Development consulting Hosted development environment
Migration services (planned)
Solution certification PASR*-Support
SAP Store content services SAP-hosted customer trial
Premium services
Application Development Partner Center
One gateway to SAP
Full lifecycle coverage
Hot topics and news
Onboarding tools
Quality-assured enablement assets
Access to self-service and remote services
Process wizards
Community access
www.SAPAppsDevelopmentPartnerCenter.com
www.sapadpc.com/
SAP Store
Expand your market reach
Full self-service via "My Account"
functionality
Ability to sell as agent
PayPal option for collection
Available in 23 countries
Listing of all partner apps
Federated search across SAP and
partner apps
Success sharing
(15% share on transactions closed)
The
SAP Store
2,200+
Solutions on e-channels/
SAP Store from SAP and partners
4,500
Online transactions YTD
515,000
Online visits YTD
32,000
App downloads
(SAP and partner apps)
4
Partner Application-Specific Runtime Licensing
Be a full solution provider to your customers
Technology
runtime license
Partner
application
Appl.-Specific Runtime License
%
SAP Mobile Platform
10
SAP HANA
15
SAP Sybase ASE***, enterprise edition
(core + security and directory services
option)
8
SAP Sybase IQ, enterprise edition
8
SAP Sybase SQL Anywhere,
standard edition
5
* Basis: price published on SAP Store or mutually agreed settlement price ** Back-to-back support for all partner apps sold with support
% per year
of runtime
Maintenance
and support
**License
Service
5
% uplift on
app value
*Act now!
Turn business trends and
innovative technologies into
new sales opportunities
Ready to take off?
Visit the Application
Development Partner Center
and sign up now!
SAP PartnerEdge program for Application
Development
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