F5 St. Patrick’s Day Dash
Celebrating the arrival of spring and the Irish in us all for 30 years!
Sponsorship Proposal
Detlef Schrempf Foundation 1904 Third Ave, Suite 339 Seattle, WA 98101
206-464-0826
[email protected] www.detlef.com
EVENT OVERVIEW
Leprechaun Lap
For little lads and lassies under 10 years old the Leprechaun Lap is a 1k dash around Seattle Center. Kid friendly activities and refreshments await the 200 + tiny dashers after they cross the finish line. Awards for costumes and Irish spirit are given out in the Seattle Children’s Museum.
St Patrick’s Day Dash
It began 30 years ago as a race between bars and as a training event for an Irish Olympian. Now it’s Seattle’s largest single-distance run/walk, jog or crawl where the winners cross the finish before the last person starts. The Dash covers nearly 4 miles of city streets with a 15,000 person ribbon of green.
Beer Garden
Raise a glass to the Irish in us all. The beer and wine garden rehydrates 3,000 runners over the course of 3 hours following the race. A small selection of local craft beer as well as red and white wine is offered to dashers. Live Irish-themed entertainment and dancing as well as the cup tower are some of the highlights.
Post Dash Bash
The Post Dash Bash offers an opportunity for sponsors to showcase their goods and services to 15,000 Dash finishers. Put your product in the hands of potential customers and share information about your company while Dashers enjoy the entertainment, costume contest and positive energy of the Post Dash Bash.
DEMOGRAPHICS
The St Patrick’s Day Dash draws a diverse crowd of 15,000+
runners, joggers and walkers each year.
58.8% Female 41.2% Male
50% 46%
1% 2% 1% 0%
How Many Dashes?
First 2 to 5 6 to 10 11 to 15 16 to 20 21 to 29 56% 12% 10% 7% 5% 3% 3% 3% 1%
How did you hear about the Dash?
Friend Another Dasher Other Website Team Participant Social Media Print Ad Radio Charity Beneficiary 3.4% 4.3% 6.8% 18.2%17.3% 12.5%11.7% 8.8% 6.4% 4.1% 2.0% 1.3% 3.2%
Age Demographics
BENEFICIARIES
The Detlef Schrempf Foundation is proud to
announce that proceeds of the 2014 F5 St. Patrick’s
Day Dash will go to four Northwest children’s charities.
Camp Fire USA Central Puget Sound’s mission is to build caring, confident youth
and future leaders.
Inspire Youth Project’s mission is to provide
the missing social and emotional links for at-risk children.
Seattle Children's Autism Center offers
diagnostic evaluations, comprehensive treatment services and family support.
The Healing Center provides children who
have lost a parent a safe, supportive, confiden-tial, and nurturing environment to move through their grief for as long as they need.
ADVERTISING
Save the Date—Distribution 35,000 (deadline 11/15/13)
Brochure—Distribution 25,000 (deadline 12/1/13)
Posters—Distribution 1,000 (deadline 12/1/13)
Northwest Runner Ads (3) - Distribution 7,000 (deadline 12/1/13, 1/1/14, 3/1/14)
RADIO
The St Patrick’s Day Dash partners with Clear Channel radio to increase awareness of the race through on-air radio recorded spots and live mentions. Additional radio promotions include online ads, registration giveaways and e-mail blasts. (Deadline for inclusion: 2/1/14)
RACE PARTICIPATION
Complimentary race entries VIP passes for beer garden entry
ADVERTISING
T-SHIRT:
15,000 Dash shirts (deadline 12/1/14)
500 Leprechaun Lap shirts
WEB:
Logo recognition
Link to company site
81,000+ website visitors in 2013
www.stpatsdash.com
SOCIAL MEDIA:
4,200 Facebook Fans 100 Twitter FollowersREGISTRATION PARTIES:
10 registration parties at restaurants and pubs from Everett to Tacoma draw over 2,000 dashers.
RETAIL OUTLETS:
7 retail running and athletic apparel stores accepting registration and promoting the race from Mill Creek to West Seattle draw 5,000 people.
E-NEWSLETTERS:
St Patrick’s Day Dash markets our race through elec-tronic e-blasts to a variety of groups on a monthly ba-sis from November through April.
St Patrick’s Day Dash Database: 25,000
ProMotion Events Database: 35,000
Detlef Schrempf Foundation Database: 4,000
Clear Channel Database: 25,000
ON SITE:
Exposure to 15,000 Dashers
Start / Finish Line Banner(s)
Booth space at Post Dash Bash
Verbal recognition by event emcees
TRAINING RUNS
We offer multiple training runs with 3 our retail out-lets to encourage race participation and gain greater event visibility.
RACE BIBS:
15,000 race bibs with company logos
SPONSORSHIP OPPORTUNITES
The St Patrick’s Day Dash has a variety of sponsorship packages ranging from a general event
sponsor to a specific product or service sponsor. We customize all of our sponsorships to best
meet your company’s marketing objectives and budget.
Sponsorship Range: $45,000—$500.
PRESENTING SPONSOR—$30,000
Print: logo inclusion and prominence on brochures, posters, t-shirts, bib numbers and regional print ads
Radio: 250x promotional mentions, 150x live mentions, inclusion in Clear Channel radio campaign
Online: logo and link on website, logo and promotional message inclusion in e-blasts, Facebook and Twitter mentions
Dash Day: 10x20 booth space, 2 sponsor-provided finish line banners, company name mention at Start, Finish and Post Dash Bash by emcee, logo inclusion on start line banner
Entries: 12 complimentary entries, 12 VIP beer garden entries
Giveaways: inclusion of a promotional item at all registration parties, retail outlets, packet pick up events and other event promotions
TITLE SPONSOR—$45,000
(unique opportunity)
Event Name: Company name/logo inclusion in the branded event name and event logo
Print: logo inclusion and prominence on brochures, posters, t-shirts, bib numbers and regional print ads
Radio: 500x promotional mentions, 200x live mentions, inclusion in Clear Channel radio campaign
Online: logo and link on website, logo and promotional message inclusion in e-blasts, Facebook and Twitter mentions
Dash Day: 10x20 booth space, 2 sponsor-provided finish line banners, start line dignitary introduction, company name mention at Start, Finish and Post Dash Bash by emcee, main stage sponsor, logo inclusion on start line balloons, logo inclusion on start line banner
Entries: 20 complimentary entries, 20 VIP beer garden entries
Giveaways: inclusion of a promotional item at all registration parties, retail outlets, packet pick up events and other event promotions
SOLD
GOODIE BAG SPONSOR—$15,000
(unique opportunity)
Goodie Bag: exclusive sponsor logo recognition on the 5,000 “Schwag Bags”
Print: Logo inclusion on save the date, brochures, posters, t-shirts and regional print ads
Radio: 250X promotional mentions, 25X live mentions, inclusion in the Clear Channel radio promotion
Online: logo and link on website, logo inclusion in e-blasts, Facebook mention, Twitter mention
Dash Day: 10X10 Sponsor booth space, 2 sponsor-provided finish line banners, 1 live mention at Start, Finish and Post Dash, logo inclusion on start line banner
Entries: 8 complimentary entries
Giveaways: inclusion of a promotional item at all registration parties, retail outlets, packet pick up events and other event promotions
SPONSORSHIP OPPORTUNITES
Continued
POT OF GOLD SPONSOR—$5,000
Print: logo inclusion on brochures, posters, t-shirts and regional print ads.
Radio: 75X promotional mentions, 10X live mentions , inclusion in Clear Channel radio campaign
Online: Logo and link on website, logo inclusion in e-blasts, Facebook mention, Twitter mention
Dash Day: 10x10 booth space, 2 sponsor-provided finish line banners , 1 live mention, logo inclusion on start line banner
Entries: 8 complimentary race entries
LEPRECHAUN LAP PRESENTING SPONSOR—$7,500
(unique opportunity)
Leprechaun Lap: Presenting sponsor of the Leprechaun Lap, participation in Leprechaun Lap awards on Main stage
T-shirts: prominent logo inclusion on Leprechaun Lap t-shirts
Print: logo inclusion on brochures, posters, t-shirts, Leprechaun Lap race bibs and regional print ads.
Radio: 75X promotional mentions, 10X live mentions, inclusion in Clear Channel radio campaign
Online: Logo and link on website, logo inclusion in e-blasts, Facebook mention
Dash Day: 10x10 booth space, 2 sponsor-provided finish line banners, 1 live mention, banner at Leprechaun Lap finish, Dignitary introduction at Leprechaun Lap start line, Dignitary introduction at Leprechaun Lap awards ceremony
Entries: 8 complimentary entries
EMERALD SPONSOR—$10,000
Print: Logo inclusion on save the date, brochures, posters, t-shirts and regional print ads
Radio: 150X promotional mentions, 25X live mentions, inclusion in the Clear Channel radio promotion
Online: logo and link on website, logo inclusion in e-blasts, Facebook mention, Twitter mention
Dash Day: 10X10 Sponsor booth space, 2 sponsor-provided finish line banners, 1 live mention at Start, Finish and Post Dash, logo inclusion on start line banner
Entries: 8 complimentary entries
Giveaways: inclusion of a promotional item at all registration parties, retail outlets, packet pick up events and other event promotions
HAT SPONSOR—$3,500
(unique opportunity)
Print: Logo inclusion in brochures and regional print ads
Hats: Logo inclusion in prominent location for Dash hats, 50 complimentary hats for promotion
Radio: 75X promotional mentions, 10X live mentions, inclusion in Clear Channel radio campaign
Online Logo and link on website, logo inclusion in e-blasts, Facebook mention
Dash Day: 10x10 booth space, 2 sponsor-provided finish line banners, 1 live mention
Entries: 4 complimentary entries
SPONSORSHIP OPPORTUNITES
SHAMROCK SPONSOR—$2,750
Print: Logo inclusion on posters Radio: 25X promotional mentions, 10X live mentions, inclusion in Clear Channel radio campaign
Online Logo and link on website, logo inclusion in e-blasts, Facebook mention
Dash Day: 10x10 booth space, 2 sponsor-provided finish line banners, 1 live mention
Entries: 2 complimentary entries
BOOTH SPONSOR—$500
Online: Name on website Dash Day: 10X10 booth space, 2 sponsor-provided finish line banners, 1 live mention
Entries: 2 complimentary race entries
Limited number of spaces available for a standard size branded vehicle on site in lieu of 10x10 tent (additional $100)
SPONSORSHIP AGREEMENT
SPONSOR COMMITMENT
Financial Investment: Term of agreement is XXX year(s), including 2014 St Patrick’s Day
Dash. Sponsor agrees to pay $XXXX , upon being invoiced.
Product / In-Kind:
- Sponsor will provide 15,000 product as promotional giveaways at Post Dash Bash
- Sponsor will provide XXX product as promotional giveaways for Registration Parties &
Retail Outlets
Marketing Support:
- Sponsor agrees to list St Patrick’s Day Dash on event calendars, internal/external
newsletters
- Promote event via social media outlets
Renewal: First right of refusal on the 2015 St Patrick’s Day Dash
AGREEMENT
Date: _________________
Agreed and signed by: ____________________________________
Nicole Morrison, Executive Director, Detlef Schrempf Foundation 1904 Third Ave, #339, Seattle WA 98101
206-464-0826 [email protected]
Date: _____________
Agreed and signed by: ____________________________________
Name, Sponsor Company Address
