Enterprise Mobility: A Market Perspective!!

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Enterprise Mobility: A Market Perspective!!

Paul Black

Director Telecommunications and Media

IDC Middle East, Africa & Turkey

Email:

[email protected]

(2)

3 rd

Platform

Millions

of Users

Thousands

of Apps

Hundreds of Millions

of Users

Tens of Thousands

of Apps

Billions

of Users

Millions

of Apps

Trillions

of “Things”

(3)

Enterprise Mobility is…

the

ability

to

information

Capture

Manage

Mobiliz

e

(4)

But, Mobility Challenges the Traditional IT Philosophy…

B

us

ine

ss

f

oc

us

T

ec

hn

ology

Fo

cu

s

User Freedom

Total Control

Technology Focus Vs. Business Focus

IT Control Vs. User Freedom

CAPEX Vs. OPEX

Enabling Mobility Vs. Security

Company Vs. Employee-Owned

Devices

1

2

3

4

5

(5)

5

But Enterprise Mobility has evolved …

…with a multitude of terms…

Word

Factory

BYOIT

COPE

IT

BYOA

BYOD

(6)

6

A formal structured approach can help manage

…and derive greater benefits from some of the trends…

Mobile Content

Management

Enterprise

Mobility

Management /

MEM

Telecom Expense

Management

Mobile Device

Management

Mobile

Application

Management

Mobile Enterprise

Security

 Mobile Threat Management

 Mobile Information Protection & Control (encryption & DLP/containerization)  Mobile Gateway Access & Protection (VPN)

 Mobile Security & Vulnerability Management (remote wipe etc )  Mobile Identity & Access Management (identity & access management)

 Manage, secure and distribute applications

 Policy control

 Application lifecycle management, security management

 Core EMM solution

 Secure access to files/content/data  Allows mobile across various data

stores

 Ensure user-level access control  Device provisioning  Configuration management  Software distribution  Remote wipe/lock  Policy management  Authentication and certificate management  Billing analysis  Contract negotiation  Device procurement  Inventory management (audit function)

 Mobile policy management  Rate plan optimization  Reporting and analytics

 Combination of MDM, MAM in a standalone or combined manner

 Also encompasses Mobile Content Management

Managed Mobility

 Combination of Mobile Device Management and Telecom Expense Management

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7

Enterprise Mobility Management - Tying it all

together

Mobile Device

Management

Mobile Content

Management

Mobile

Application

Management

Enterprise Mobility Management

a.k.a. Mobile Enterprise Management

What it means for the CIO

• Improved security

• Better cost control

• Better containerization

• Easier management (SSO)

• Better compliance

• Data loss prevention

• Enable role-based access

• Differentiate between applications

• Better user experience

• Centralized management

Telecom

Expense

Management

Mobile

Enterprise

Security

Managed Mobility

IOT

Future of EMM

M2M

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Organizations are Moving Towards Pervasive Mobility

– Creating Differentiation and Becoming More Agile

Customer

Services

Production

Mobile Apps for Manufacturing

Supply Chain

Inventory Management Warehouse Stock Monitoring

Logistics &

Distribution

Route Planning Real-time Invoicing with GIS Stamping

Sales

Sales Planning Field Service (Request Tracking, Fulfillment)

Top Management

mCommerce Self Serving / Profile Management Apps

Mobile Business Intelligence

Sales Optimization Waste Management Collaboration on the Move Waste Management with Process Optimization Apps for Plant

Maintenance

Performance Monitoring Though Mobility

Procurement

HR

Finance

Admin

Marketing

Mobile Business Apps for Approvals Mobile Accounting Apps Mobile HRM Extensions Mobile Collaboration & Social Media Mobile ERP Access Mobile Emails

Top Management

▪

24x7 Access to performance reports/ documents

▪

Faster approvals while traveling

▪

Better time resources utilization

▪

Real time action on critical developments

Performance Monitoring

▪

Cost rationalization

▪

Better resource utilization

▪

Greater collaboration

▪

Real time intervention

▪

Process optimization

▪

Smart delivery

▪

Employee performance evaluation

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Mobility Systems are Complex…

Require Careful Assessment & Vendor Evaluation…

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Mobility Requires Careful Assessment (1/2)

- Mobility Ecosystem is Complex

The complexities in the enterprise mobility ecosystem are overwhelming as enterprise mobility systems

require integration scenarios with multiple interfaces, technologies and stakeholders

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Mobility Requires Careful Assessment (2/2)

- The BYOD Example

1

1 User Identification

3

2

5

4

3

2 Applications to be Mobilized

3 Device Compatibility and Management

4 Security

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CIOs at Strategic a Cross-roads …

Rationalize vs. Transform, but how??

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Embarking the Mobility Journey (1/2)

- Three Phase Approach to Enterprise Mobility Adoption

Mobilize the

Person

Mobilize the

Process

Mobilize the

Channel

• Email

• BYOD

• Security

• Secure VPN

• Unified Communications

& Collaboration

• Campus WiFi

• Supply Chain

• Manufacturing

• Healthcare

• Banking

• Retail

• Education

• Field Services

• Sales

• Business Intelligence

• ERP

• CRM

• Contact Center

• Customer Interaction

Source: IDC, 2013

1

2

3

(14)

Embarking the Mobility Journey (2/2)

- Mobility Requires Increased Stakeholder Involvement

Mobilize the

Person

Mobilize the

Process

Mobilize the

Channel

• IT

• Suppliers

• Distributors

• Channel Participants

• Platform Provider

• Hosting Provider

• End Users

• Lines of Business

• Strategy

• Finance

• Human Resources

• Legal/Risk

• CIO/CFO/CSO

Source: IDC, 2013

1

2

3

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Influence of Line of Business Essential in Formulating a

Successful Mobility Policy is a Must..

In order to drive high level of business impact from implementation of mobility solutions, the level of

involvement from LOB has to be quite significant.

Level of involvement from LOB

Busin

ess

Im

pact

Virtualization Solutions

MDM Solutions

BYOD

Mobile Enterprise Applications

Mobile Consumer Applications

Business Process Reengineering

Change Management

(16)

Thank

You

Paul Black

Director Telecommunications and Media

IDC Middle East, Africa, & Turkey

Email: [email protected]

Mobile: +971 4 446 3106