Online Marketing Tactics:

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The intention is not to use all at once, but to expand your current tactics to using 30-50 on a regular basis. These tactics should be used to drive new members to your credit union as well as used to keep the current members engaged.

Online Marketing Tactics:

Analytics:

 Analytics / Traffic Reports

 Click Analyzers

 Key Performance Indicators

 Visitor Sessions Content Marketing:

 Ebooks

 Ezines

 Free Content Series (Articles, Videos)

 Google Hangouts

 Guest Article Posting

 Guest Blogging  Infographics  Podcasts  Teleseminars  Videos  Webinars

Customer Relationship Management:

 Autopilot Messages / Triggers

 Customer Relationship Mangement System (Ex. Salesforce.com, Zoho.com, Infusionsoft.com)

 Follow Up Strategy

Email Marketing:

 Audio / Video Emails

 Autoresponders (Ex. Aweber.com, IContact.com, ConstantContact.com)

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 Email List

 Email Opt Ins

 Email Signature

 Technology Miscellaneous:

 Reciprocal Link Exchanges

 Special Offers / Deals / Coupons

 Video Search Engine Optimization Mobile:

 Apps (Free and Paid)

 Campaign Messages

 MMS Marketing

 Mobile Capture System

 Mobile Analytics

 SMS Marketing

 QR Codes Paid Ads / Clicks / Impressions:

 Auction Site Listings (Amazon, Ebay, Craigslist)

 Banners  BBB Listing  Bing Ads  Blog Placement  Directory Submissions  Google Adwords  Mobile Ads  Product Placement

 Social Media Ads (Facebook, LinkedIn, Twitter, etc)

 Sponsored Links

 Sponsored Stories / Articles

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 AngiesList.com

 Google Alerts

 Keyword Rankings (Search Engine Optimization)

 Listening Station (Netvibes.com)

 Local Listings (Google, Yahoo, Bing)

 Your Online Reputation (word of mouse) Social Media:

 Automation Software (Ex. Hootsuite.com)

 Chat rooms  Del.ic.ious.com  Digg.com  Facebook.com  Flickr.com  Forums  Foursquare.com  Plus.Google.com  Instagram.com  LinkedIn.com  LiveStream.com  Meetup.com  Myspace.com  Ning.com  Pinterest.com  Scribd.com  Social Bookmarking  Spreecast.com  StumbledUpon.com  Tumblr.com  Twitter.com  UStream.tv  Vimeo.com  Vine.com

 Virtual Reality World Profiles (Ex. SecondLife.com)

 Yelp.com

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 Audio / Video Postcards

 Electronic Brochures

 Graphics On The Web

 Logo

 Meme

 Web Branding Web Site:

 Authority (As Seen In)

 Copy On The Site

 Blog

 Functions On All Browsers

 Help Desk /Ticketing Tool

 HTML 5

 Landing pages / Squeeze Pages

 Live Chat

 Merchant Account

 Mobile Web Site

 RSS Feed

 Shopping Cart (Ecommerce)

 Speed (Load Time)

 Trust elements (Secure, Seals of Approval)

 Video Walk Ons

 Web site

 Web site In Additional Languages

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Offline Marketing Tactics:

Appearance:

 Branding

 Identity

 Logo

 Meme

 Outfits You wear (Attire)

 Positioning

 Stationery Content Marketing:

 Articles

 Column In Newspaper / Magazine

 Free Consultations

 Free Demo's

 Free Seminars

 Free Workshops

 Newsletter

 Public Service Announcements

 Radio Show Guest

 TV Show Guest

 Writing Books Customer Service:

 How Fast You Answer The Phone

 How Fast You Follow Up

 How You Say Hello / Goodbye

 On hold marketing Message Follow Up Tactics:

 Greeting Cards

 How Fast You Follow Up

 How You Follow Up

 Lumpy Mail

 Personal Letters

 Phone Calls

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 Contests and Sweepstakes

 Direct Mail

 Door Hangers

 Infomercials

 Networking

 Per-Order & Per-Inquiry Advertising

 Postcard Decks  Postcard Marketing  Posters  PR  Product Placement  Radio Ads  Sponsorship Of Events  Subliminal Marketing  Telephone Marketing  Trade Shows  TV Paid Ads:

 Ads in Circulars / Flyers

 Advertising  Airplane Advertising  Classified Ads  Clipper / Saver  Magazines  Movie Ads  Newspaper  "Rack" Flyers  Yellow Pages Paper:  Business Card  Brochures  Manuals

 Name Tag At Events

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 Coupons / Deals / Special Offers

 Credit Card Acceptance

 Easy To Do Business With

 Financing

 Free Trial Offer

 Guarantee

 Hours of Operation / Days

 Pricing

 Return Policy Physical Location / Storefront:

 Cleanliness

 Flip Charts

 Inside Lights

 Inside Signs

 Lead / Information Capture

 Live Events

 Location

 Outside Lights

 Outside Signs

 Product Placement

 Reprints / Blow Ups

 Staff Service

 Sign "Swinger"

 Street Banners

 Window Display Miscellaneous:

 Associations / Trade Groups

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 Barter

 Business Directories / Listings

 Chamber of Commerce Membership

 Gift Certificates

 Lead Buying

 Luxury Box At Events

 Referral Programs

 Stunts

 Video Name Badge Reputation:

 Buzz Strategic:

 Core Story

 Elevator Pitch

 Marketing Plan (Six Sentence)

 Marketing Calendar (12 month)

 Tag Line

 Testimonials / Case Studies

 Toll Free Number

 Unique Selling Proposition

 Vanity Number

 Your Employees / Reps