Platform Overview!
About
Xtify
•
Allows retailers to employ
marketer-focused
tools and services
when engaging customers!
•
Exclusive focus on the
enterprise
and their mobile CRM needs!
•
Brands can message customers in the
right
mobile
channel
, at the
right
time
, in the
right
place
, with the
most
relevant
content
!
•
Acquired by IBM in October 2013!
•
Current customers include:!
•
Three of the largest retailers in the world!
•
Three of the largest hotel brands in the world!
•
Many of the largest financial services, CPG, and media companies
Native App Push Mobile Web Push
Xtify
Omni Channel
Output
9:42 AM • Notification inbox for rich
push storage and placement!
• Marketer-friendly messaging interface!
• APIs for CRM and web analytics integration!
• Robust campaign and user-level analytics
• Simple and rich push notifications for native and web apps as well as mobile devices!
• Targeting based on events, customer segments, app usage and location
Push notifications offer marketers a way to
How Can Retailers
Leverage
Push
Notifications?
• Drive-to-Store!
• In-store Messaging!
• 1:1 Messaging & Personalization!
• Flash Sales & Rewarding Mobile Adopters! • Encouraging Mobile Payments!
• Introducing New Products! • Service Alerts!
• Customer Surveys! • And More!
Omni Channel Retail
Use Case
Marketing email sent and read on
mobile device
User taps link and taken to mobile site & served web notification
User in transaction funnel
User sent a native push or SMS to
re-engage Notification is targeted
because of campaign ID and other audience data
User abandons
Who
Buys
Xtify?
Overwhelmingly, they are in the marketing organization
within the enterprise….!
•
CMO!
•
VP Ecommerce!
•
VP Mobile!
•
VP Loyalty!
•
VP CRM!
Native
App Push
Apple/iOS
Android
GCM / Kindle
APNS
Windows
Phone 7/8
(+ BlackBerry)
Send
Simple and Rich
Messages
Dynamic Messages!
Build contextually relevant and dynamic messages based on customer segment as well as triggering location or
event.
Measurable Actions!
Drive customers deeper into the app, view mobile websites, click to call, take social actions, and configure your own action.
Notification
Inbox
Increase Response Rates!
Slot rich push notifications into your app so that app users can view them on their terms.
Inbox-Only Notifications!
Deliver rich push messages without interrupting users. These messages can be
delivered even if a user has not opted into push
Messaging
Specificity
Brands should employ all three types!
of messaging campaigns
Broadcast Narrowcast 1:1 Cast
message all app users message some app users
based on rules & segments
message individual users based on user preference, behaviors and location
OK
GOOD
GRE
Xtify Simple Notification
• Sephora sends periodic
messages to users
offering valuable
mobile-specific promotions!
• On Black Friday, Sephora
offers an instant gift idea which can be given from the user’s phone
Sephora:
!
Limited-time & Mobile-specific Marketing Offers
Xtify App Notification
• Notification is sent to mobile
customers to alert them of a new version of the H&M app available for download!
• Users are directed to a rich
notification introducing a new m-commerce function to
drive app monetization
H&M Notifies Users of
New App Features
Xtify Rich Notification
Thrillist’s JackThreads Uses
Push for Flash Sales
Simple iOS notification directs to relevant page
• JackThreads sends targeted push
notifications to app users alerting them of sales that pass quickly and completely !
• Each day at noon, JackThreads
opens 3 to 4 new sales to its users!
• JackThreads combines great brand
reinforcement, digital engagement & monetization into its notification strategy
ShopNBC
Creates Awareness
of Special Sales
and Events
• App users were notified of
anniversary watch sale!
• ShopNBC used push notifications
to direct customers into the
specific Invicta product detail page
without the customer having to click inside the app!
• Notifications also reminded
customers about ShopNBC’s popular YouTube channel
In-App Check Ins
Drive Coupon Delivery for
Staples
• Customer can “check into” a location to receive
coupons unique to each store!
• Utilizes push notifications to engage mobile customer
Sales Engineering Example:
Lifecycle
and
Channel
Campaigns
Lifecycle Notification
• Benefit: Keep inactive users
coming back and engaged in a valuable new channel!
• Experience: After the Macy’s
app is downloaded, users get an exclusive mobile offer !
• Trigger: Send message one
week after user downloads the app
Web Push
Desktop
Tablet
All devices
All browsers
Mobile
All OS Versions
Visitors browse
differently
on mobile, tablet, and desktop sites.
Opportunities to drive desired actions
differ
with each channel.
Visitors abandon if content is not
targeted
or
personalized
.
Real-time
segmenting
,
targeting
, and
engagement
of your mobile site
visitors.
Web push notifications
that drive the
actions you want on your site!
(mobile, tablet, desktop).
Complementary to your existing
Marketers can quickly set
notifications and react to
anything
.
specific search terms
add to cart
leave a pagesign in
click
scroll
purchase history
time
datelocation
time-zone
age
gender
weather
multiple-actions from a campaignCRM data
3rd party cookies repeat visitorfirst time visitor
cart abandonment
Mobile web notification pushed
to appropriate visitors each hour. moved to After 45 seconds, notification “My Deals” tab that Notification and “My Deals” to deal-specific pages for drove
