SYLLABUS. Academic year

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Facultatea de Business

Str. Horea nr. 7 Cluj-Napoca, RO-400174 Tel.: 0264-59.91.70 Fax: 0264-59.01.10 [email protected] www.tbs.ubbcluj.ro

SYLLABUS

Academic year 2014-2015

1. Information regarding the programme

1.1. Higher education institution Universitatea Babeş-Bolyai

1.2. Faculty Faculty of Business

1.3. Department Hospitality Services

1.4. Field of study Business Administration

1.5. Study cycle Bachelor

1.6. Study programme / Qualification Business Administration (English)

2. Information regarding the course

2.1. Name of the course E-Business

2.2. Code ILE0024

2.3. Course coordinator Lecturer Mihaela TUTUNEA, PhD 2.4. Seminar coordinator Lecturer Mihaela TUTUNEA, PhD

2.5. Year of study 3 2.6. Semester 1 2.7. Type of evaluation C 2.8. Type of course compulsory

3. Total estimated time (hours/semester of didactic activities)

3.1. Hours per week 4 Of which: 3.2. lecture 2 3.3 seminar/laboratory 2 3.4. Total hours in the curriculum 56 Of which: 3.5. lecture 28 3.6. seminar/laboratory 28

Time allotment: hours

Learning using manual, course support, bibliography, course notes 14

Additional documentation (in libraries, on electronic platforms, field documentation) 14 Preparation for seminars/labs, homework, papers, portfolios and essays 28

Tutorship 2

Evaluations 2

Other activities: 10

3.7. Total individual study hours 70

3.8. Total hours per semester 126

3.9. Number of ECTS credits 5

4. Prerequisites (if necessary)

4.1. curriculum

4.2. competencies

5. Conditions (if necessary)

5.1. for the course  Classroom equipped with multimedia projector and computer permanently connected to the Internet 5.2. for the seminar /lab activities  Lab equipped with multimedia projector and

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Facultatea de Business

6. Specific competencies acquired

Prof ess iona l com p et enci

es  gathering, processing, and analysing data regarding the interaction between a company/ an

organisation and the external environment

 providing assistance for running a company/ an organisation as a whole

 using databases specific to business management

Tra nsv er sa l com p et enci es

 identifying the roles and responsibilities in a multispecialty team and implementing various relational techniques and efficient teamwork

7. Objectives of the course (outcome of the acquired competencies)

7.1. General objective of the course  understanding of basic concepts of E-Business;

 mastering specific instruments of E-Business;

 identify the components of E-Commerce and E-Business webpages;

 identify the steps to convert a traditional business in E-Business;

 specific methods for E-Marketing;

 finding niche and competition evaluation;

 quantify impact of E-Commerce and E-Business on stakeholders;

 understand payment and transaction types in the Internet;

 understand the role of E-Business in the Global Economy;

 knowledge of legal issues with a focus on copyright in the Internet;

 knowledge of security issues in E-Commerce and E-Business;

 knowledge of methods of advertising in the Internet environment;

 build or generate a website for a real company;

 business administration in the virtual environment.

7.2. Specific objective of the course

Understand elements of websites that work:

 understand "Brain, Attitude and Motivation – BAM" concept;

 understand "Location-Location-Location" concept;

 understand "Information-Information-Information" concept;

 understand "Content-Traffic-Presell-Monetize" concept;

 understand "Building Income through Content" concept;

 understand "Keyword-Focused-Content-Pages" concept;

 understand why to publish high-value content related to the niche that you know and love;

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Facultatea de Business

8. Content

8.1. Course Teaching Method Remarks

1 E-Business – Company’s website interactive exposure, examples on concrete websites

Identify the components of E-Commerce and E-Business webpages.

2 E-Business approach interactive

exposure, examples on concrete websites

Identify the steps to convert a traditional business in E-Business.

3 Is E-Commerce / E-Business for you? interactive exposure, examples on concrete websites

Identify in which extent your business can benefit from the opportunities offered by the Internet environment.

4 Research interactive

Identify your niche and evaluate the competition of your E-Business

5 E-Marketing interactive

Identify key-words and their profitability.

6 Learning from dotcom failures interactive exposure, examples on concrete websites

Identify why your E-Business could fail. 7 Purchase a business Franchises, Joint-ventures, Scams interactive exposure, concrete examples

Identify business you can purchase. Identify a possible franchise or a possible joint-venture. Remember scams you experienced and discuss them with your colleagues.

8 Estimating sales interactive

exposure, concrete examples

Estimate your target traffic. Conceive some specific ways to promote your business in the Internet environment.

9 Testing proposition interactive

Based on bibliography, conceive some ways to test your business in the Internet environment. visitors seek.

 understand why "Get-Rich-Quick" doesn’t work?

 understand concepts by surfing concrete websites:

o personal website: http://www.liciniu.ro; o E-Commerce website: http:www.tianshi-online.ro; o E-Business website:

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Facultatea de Business

10 Financial modeling interactive

Based on bibliography, conceive some ways of financial modeling for your E-Business.

11 Case studies of real E-Businesses interactive exposure, examples on concrete websites

Have some conclusions from the successes and failures of E-Businesses.

12 Finalize the plan interactive

exposure, examples on concrete business

plans

Review your business plan and correct its essential aspects.

13 Evaluation of an E-Commerce / E-Business proposal interactive exposure, examples on concrete business plans

Based on bibliography, conceive some ways to evaluate your E-Business.

14 Securing funding interactive

Conceive some ways to identify financial resources for your E-Business.

Bibliography 1. Holcombe, C. (editor), Ghid Avansat de Comert Electronic, Editura Fundaţiei pentru Studii Europene (EFES), Cluj-Napoca, 597 pp., 2012, ISBN: 978-606-526-081-8 (traducere din limba engleză în limba română coordonată de Liciniu A. Kovács; colaboratori: Monica L. Cormoş şi Gabriel M. Pop. Titlul lucrării în original: Colin Holcombe (editor), E-Commerce Digest - An Advanced Guide To Ecommerce, Litlangs Publishing, 1110 Roberto del Rio, Depto. 401, Providencia, Santiago, Chile).

2. Kovács, L.A., Comerţ Electronic, Presa Universitară Clujeană, Cluj-Napoca, 189 pp., ISBN 973-610-087-1, 2002 .

3. Kovács, L.A., Pop, G.M., Site-ul intranet al firmei, Editura Argonaut, Cluj-Napoca, 2005, ISBN 973-7710-44-4 (publicat pe CD-ROM) . 4. Kovács, L.A., Site-ul de E-Business: http://www.tiens-tianshi.com 5. Kovács, L.A., Site-ul de comerţ electronic: http://www.tianshi-online.ro 6. Kovács, L.A., Site-ul personal: http://www.liciniu.ro

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Facultatea de Business

8.2. Seminar/laboratory Teaching Method Remarks

1 Websites that work; Case study

all examples of the seminar are based on a method patented in

Canada 2 "Brain, Attitude and Motivation – BAM"

concept;

Case study 3 "Location-Location-Location" concept; Case study 4 "Information-Information-Information" concept; Case study 5 "Content-Traffic-Presell-Monetize" concept; Case study 6 "Building Income through Content"

concept;

Case study 7 "Keyword-Focused-Content-Pages"

concept;

Case study 8 Why to publish high-value content related

to the niche that you know and love;

Case study 9 Why to have content that overdelivers what

your visitors seek.

Case study 10 Why "Get-Rich-Quick" doesn’t work? Case study 11 What really works on the Internet? Case study 12 Concrete example: www.liciniu.ro Case study 13 Concrete example: www.tianshi-online.ro Case study 14 Concrete example: www.tiens-tianshi.com Case study

Bibliography 1. Kovács, L.A., Pop, G.M., Blog, Collaboration and E-Commerce Theoretical and Applicative Research Project, in China - USA Business Review, Volume 9, Number 9, September 2010 (Serial Number 87), pp. 30-40, David

Publishing Company, 1840 Industrial Drive, Suite 160, Libertyville, IL 60048, ISSN 1537-1514, CBSN 270B0070, www.davidpublishing.com4. 2. Kovács, L.A., Luca, T.I., Élthes, Z., Comparative Analysis of Low-Cost

Airlines Websites, in Proceedings of the IABE-2009 Las Vegas - Annual Conference, Las Vegas, Nevada, USA, October 18-21, 2009, ISSN: 1932-7498 (pp.122-129)5.

3. Kovács, L.A., Élthes, Z., Electronic Commerce in Romania, in Proceedings of SDPS Transdisciplinary Conference on Integrated Systems, Design, &

Process Science, IDPT- 2008 (Taichung, Taiwan, June 1-6, 2008)1.

4. Kovács, L.A., Chifu, C.I., Rus, V.R., Computers and IT&C in hotel's activity, in Proceedings of the IABE 2008 Stockholm Summer Conference, Volume IV, Number 1, 2008, p.204-211, ISSN: 1932-7498, A Publication of the International Academy of Business and Economics (IABE.EU).

5. Kovács, L.A., Rus, V.R., Chifu, I.C., Case study on French, Greek and Romanian hotel websites: A comparative approach, International Academy of Business and Economics, International Journal of Business Research,

(IJBR.org), p.163-170, ISSN 1554-5466, Volume VI, Number 1, 2006, USA. A Publication of the Academy of International Business and Economics (AIBE.ORG).

1_{The materials (in Microsoft Word, Microsoft Excel and Adobe Acrobat) from positions 2 … 6 are freely available}

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Facultatea de Business

Str. Horea nr. 7 Cluj-Napoca, RO-400174 Tel.: 0264-59.91.70 Fax: 0264-59.01.10 [email protected] www.tbs.ubbcluj.ro 6. Kovács, L.A., Şchiopu, N.F., Case Study on Romanian Hotels' Websites, în

STUDIANegotia, nr.2, Cluj-Napoca, 2003, p.115-123, ISSN 1224 87 38.

9. Corroborating the content of the course with the expectations of the epistemic

community, professional associations and representative employers within the field of

the program

Course content is consistent with what is done in other universities in Romania and abroad (especially in the U.S.A. and Canada). To adapt the contents to the market and to the Internet environment, were held meetings with academics in Norway and France.

10. Evaluation

Type of activity 10.1 Evaluation criteria 10.2 Evaluation method 10.3 Share in the grade (%) 10.4 Course acquiring concepts of

Commerce and E-Business

multiple choice test 30

10.5 Seminar/lab activities ability to put into practice the learned concepts

project 70

10.6. Standard minim de performanţă

 Knowledge of specific concepts and their use in assessing E-Commerce and E-Business sites;  Ability to implement and manage an E-Business website.

Date Course coordinator Seminar coordinator

20.09.2014 Mihaela TUTUNEA, PhD Mihaela TUTUNEA, PhD

Date of approval Head of department