Mobile App Project Plan for:

(1)

Mobile App Project Plan for:

_________________________

(your venue name)

(2)

About this workbook

This workbook is designed

for you to fill out with your

vision of how you’ll use

PingX at your venue.

The guide covers different

ideas and aspects you

can consider when

introducing this new

technology to your

visitors, as well as space

for your own notes.

You might find you can

skip or simplify some

steps depending on your

project, or save them for

later while starting off

with an in house trial or

soft launch.

There is no one ‘right’ way to manage mobile app

projects, but the best advice is to simply jump in. One of the great benefits of using

PingX is that it takes very little time to start, so you can get your app together,

then learn and iterate along the way by playing with the technology and

experimenting with what works best for you.

This guide provides practical, easy to follow steps to determining what you want

from your app and how to get there. No time? Talk to us about a full turnkey

project service.

Defining a strategic fit for your mobile app

2. 

Deciding on drivers and objectives

3. 

Determining an audience

4. 

Concept and vision

5. 

Visitor experience maps

6. 

Feature development list

7. 

Project plan

Let’s turn exhibits into extroverts

INTRODUCTION

Refer to

www.pingxmobile.com

for whitepapers,

case studies and other

downloadable tools

in the ‘Resources’

(3)

Creating a mobile experience is about connecting the online and offline together for the

visitor, usually while they are at your venue. Use this page to look at your overall mix of

channels and tools for engagement and how they will mix together.

1. Defining a strategic fit for mobile

mixing technologies

For more about

for digital strategy,

turn to page 4 of the

PingX whitepaper

‘If These Walls

Could Talk’

BEFORE

A VISIT

AFTER

A VISIT

CONNECTING COLLECTIONS DURING A VISIT

REAL WORLD

(OFFLINE)

VIRTUAL WORLD

(ONLINE)

___________________________________________________________________

_____________

___________________________________________________________________

_____________

E.g. your centres, galleries, features, exhibits, guides, activities, packages, events, pamphlets, signage etc.

(4)

POP QUIZ (tick all that apply)

What technology have we already got?

☐

Website

☐

Responsive (mobile ready)

☐

Digital archives

☐

Social media

☐

Interactive exhibits

☐

Maps listings

Other:

_______________________________________________________________________________________________

Do we have any old solutions we can retire?

☐

Cellphone calling tours

☐

Text message (SMS) interactions

☐

Audio handsets

☐

Static, GPS limited or QR code legacy apps

☐

Fixed multimedia displays

☐

Outdated signage to remove or consolidate

Where can we leverage existing content from?

__________________________________________________________________________________________________________

Thinking about integrating an existing content management system? It is great to achieve a one stop shop for content entry, but on the other hand sometimes existing content isn’t ready for mobile. Consider writing or at least reviewing mobile content exclusively for the brevity and onsite experience that mobile experience needs in conjunction with your integration plans.

(5)

A venue can achieve many different outcomes from providing a mobile

experience, or even using a mobile solution for other purposes.

What drives your venue? Tick all that apply.

☐

Improve visitor experience

☐

Keep up with expectations

☐

Be more interactive

☐

Offer more information

☐

Create a wider appeal

☐

More meaningful engagements

☐

New experiences

☐

Other

______________________________

☐

Increase revenues

☐

Increase peer marketing

☐

New app or device revenues

☐

Appeal to new visitors

☐

More repeat visits

☐

Other

______________________________

☐

Introduce efficiencies

☐

Reduce signage dependency

☐

Improve staff coverage

☐

Supplement staff resources

☐

Preserve knowledge

☐

Retire legacy systems

☐

Create an active inventory

☐

Other

______________________________

☐

Lead innovative thinking

☐

Thought leadership

☐

Set industry trend benchmarks

☐

Experimentation and learning

☐

Raise profile

☐

Other

______________________________

☐

Objectives of niche projects

☐

Deliver multimedia content

☐

Education opportunities

☐

Special events

☐

Leverage underused content

☐

Other

______________________________

2. Drivers and objectives

how your venue can use

For more about

PingX to achieve your

objectives, turn to our

case studies for

examples

(6)

MY TOP PRIORITIES FOR MOBILE

1. _________________________________________________________________

2. _________________________________________________________________

3. _________________________________________________________________

4. _________________________________________________________________

5. _________________________________________________________________

(7)

Describe the target audiences of your mobile app

(highlight the spectrums)

:

Identifying your target audiences will help you curate content of most interest

and of the right style. You can also cater to multiple select audiences at once,

using layers and trails.

3. Determining an audience

Consider all your

audiences…

your app might be more

popular amongst those

who are older and less

tech savvy than typically

expected.

Age

Kids

Teens

Students

Adults

Seniors

Interest

Tech savvy

Tech newbies

Loyalty

Club members

Repeat visitors

First timers

Region

Local

Domestic

International

Language

☐

English

☐

French

☐

German

☐

Italian

☐

Spanish

(tick all that

☐

Mandarin

☐

Japanese

☐

Thai

☐

Arabic

☐

Hindi

apply)

☐

Other

_____________

Specialist interest groups

(tick all that apply):

☐

Class visits

☐

Group tours

☐

Private venue hire

☐

Researchers

☐

Events

(8)

DESCRIBE WHO YOU EXPECT YOUR AVERAGE USER TO BE

(don’t forget to compare back once you’ve launched to see if you were right!)

_______________________

Interests… Communication style…

What do they find entertaining?

Typical questions…

Typical mobile device usage patterns

(9)

PingX is a very flexible platform – the content of your mobile app doesn’t just

have to be informative. You can use the platform to entertain, inspire and create.

Tick all that apply.

What will the core concept of your mobile app be?

(choose one or two options)

☐

Informative

A pure supplement of the real world experience for additional information.

☐

Educational

A focus on resources, tools and activities for educational purposes.

Example: educator’s iPad guide.

☐

Tours

Guided pathways with presented materials.

Example: audio or video guide by set path or omnidirectional.

☐

Trails

Special interest sub pathways following set themes.

Example: behind the scenes trail.

☐

Personalised

Custom features matched to the visitor’s experience.

Example: VIP private tours.

☐

Immersive

Use of multi media to create a combined experience, live day capture.

Example: sound effects, accompanying musical tracks.

☐

Gamification

Use of the mobile platform to activate play.

Example: treasure hunts, group interactions.

4. Concept and vision

Layer content, offering

an on-the-run view to

content skimmers, with

increasing layers of

multimedia and detail

for the curious

(including links off app

(10)

MY IDEAS

(11)

Planning out the experiences your visitors will encounter as they enter your

and explore your venue, sketch your floor plans below as a basis for your

notes on mobile app placement, then use the key to drawn on your PX

Beacons and associated features.

5. Visitor experience maps

Exit

Main area

Entrance

______________________

PX Beacon

Feature

(exhibit)

WiFi access

point (if desired)

K

(12)

FIVE TOP TIPS

Too many features makes the initial project too large. Instead, start small with a few features selected from a birds eye view of your venue, then work downwards in more detail. Or, pilot the app in a particular gallery or exhibition.

TIP

Try limit the visitor’s experience to 5 or less features showing at any given time – any more and a smart phone user will need to scroll their screen to view them all. If you’re using a larger tablet device exclusively, you could increase this list to 10 – 15 features.

TIP

Link multiple features in one area to a single PX Beacon for simplicity.

TIP

Avoid lots of PX Beacons in close range of each other – instead, overview the collection, choose select features or associate multiple features to a single PX Beacon.

TIP

Want to provide the ultimate digital experience? Create a digital lounge with comfy seating, WiFi and even standard mobile device chargers, where users can go to regroup and digest content. This reduces the need to roll out WiFi throughout the whole venue.

(13)

From your floor plans, work out how many PX Beacons you’ll need, and how many features

will be associated with each. On this page, you can keep a track of your development

requirements and progress for each one. Stuck? Simplify and start with fewer features until

you get up and running, then add more later.

6. Feature development list

Beacons

___

Features

___

Multimedia ___

Translations ___

Beacon

Feature

Description

Co

p

y

Aud

io

Vid

e

o

T

ran

sl

at

e

Do

ne?

CMS

_Te

ste

d

1 Example

Notes

þ

ý

☐

TO

TALS

(14)

MY VENUE’S SPECIAL FEATURES

1. _________________________

2. _________________________

3. _________________________

4. _________________________

5. _________________________

6. _________________________

7. _________________________

TIP

MY TEMPLATE LAYOUT

Consider adding a vibration alert to the venue’s special features – those really special exhibits that people come to your venue especially to see, or surprises that never fail to delight your visitors. When used sparingly, vibration alerts make visitors comfortable in putting their devices in their pockets without fear of missing out and also help reinvigorate app use mid visit, when it may otherwise decline.

(15)

Once you’ve decided the experience and content of your app, you’ll need to tell

people about it! Here’s a few ideas as a checklist to tick off as your complete

your project.

Venue signage

Include signs to prompt app use

Marketing

Advertise your new mobile app

Communications

Inform and train staff

☐

Carpark

☐

Entrance doors, floors

☐

Ticketing, concierge

☐

First exhibit

☐

Rest spots

☐

Midway point

☐

Etiquette guides

(sound, phone use, photography)

☐

Website

☐

Email marketing

☐

Social media

☐

Online advertising

☐

Traditional advertising

☐

Event tickets, handbooks

☐

Programme invites

(e.g. teacher’s classroom pack)

☐

Executive, board

☐

Curators

☐

Marketing

☐

Education

☐

Gallery staff, volunteers, guides

☐

Members, regulars

☐

Maintenance, cleaners

Other

☐

Create content copy

☐

Create multimedia

☐

Create translations

☐

Install PX Beacons

☐

Update WiFi if desired

☐

Review and approve copy

☐

Test app experience

☐

Retire old systems, signage

☐

Press release

☐

Launch event

☐

Update venue visitor terms and

privacy policy with legal if required

☐

Buy device fleet, headphone

accessories if desired

☐

Set up digital lounge if desired

7. Project checklist

Refer to

www.pingxmobile.com

for signage, staff

communications

templates and stock

images

in the ‘Resources’

section

(16)

Mon

Tue

Wed

Thur

Fri

Sat

Sun

CALENDAR (circle month)

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Use this calendar to plan out key

project activities, workstreams

and deadlines in the build up to

your app’s launch.

(17)

MY NOTES

________________________________________________________________________________

(18)

Do more.

Manage

less.

Terms and conditions apply. PingX, PX Beacon and Conetix are trademarks of

Conetix Technology Limited. Bluetooth is a trademark of Bluetooth SIG, Inc., a Delaware corporation. Apple, the Apple logo, iPhone, iPad and iBeacon are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc. All other marks are property of their respective owners.

To find out more and try

PingX today, visit us at

www.pingxmobile.com

Mobile App Project Plan for: