Excellence in Global Foodservice Information. Data Technology Insight Services

Excellence in Global

Foodservice Information

Data

Technology

Insight

Services

Avoid the spray and pray marketing approach.

Use accurate data to target your best prospects and

increase productivity of your internal resources.

Visualize and understand your market penetration

by evaluating current customers as well as prospects.

Analyze and compare the Foodservice Market

Why your organization needs CHD Expert to grow your business:

WHO: With over 15 years of experience, CHD Expert is a global data management and solution provider in the foodservice industry.

CHD Expertprovides foodservice companies with actionable data and end-to-end data solutions; allowing them to better understand the market, make smarter business decisions, and execute their sales and marketing strategies more effectively.

CHD FIND™ (Foodservice Industry National Database) is at the core of each unique product solution.

WHAT:

_{CHD Expert offers the following product solutions:}

CHD FIND™ – The Foodservice Industry National Database is compiled from over 80 sources and is updated monthly, with new openings and closings.

Easy2FIND - A proprietary online tool that gives access to CHD FIND™ allowing businesses to search and pull data through a customizable platform, accessible via desktop, tablet or mobile device.

FINDsweeper – A data cleansing, matching and appending solution to help businesses compile all their internal data into one datamart that is clean, formatted and fully segmented with appended information from CHD FIND™ to make your data intelligent and actionable.

Market Research – Better understand your customers, prospects and the global foodservice market.

FACET (Foodservice Annual Count and Expenditure Tracking) – Obtain the foodservice census of all market segments per country.

GLAD (Generation of Leads, Appointments and Direct sales) – Connect with qualified leads.

WHY: CHD Expert is the only global database company that focuses solely on the foodservice industry. CHD FINDTM _{has information on more than 5 million global foodservice operators across Europe,} Middle East, Asia Pacific, North America and South America. Including information on over 1.3 million operators in the USA.

Our Solutions Work

Here’s what some of the industry’s

leaders have to say about us

We are very pleased to work with CHD Expert. Its online database has enhanced our ability to engage our membership, as well as nonmembers, in addition to providing better insight into our market.

Jot Condie, President & CEO

The California Restaurant Association

David Stoneburner, Director of Sales, Food Service

Ruiz Food Products

CHD is helping us identify sales leads across the country that align with our go-to-market strategy. Our Foodservice Sales Team is now armed with additional operator data that we didn’t have access to before partnering with CHD.

David Rekuc, Marketing Director

Ripen eCommerce

I work with many direct mail databases and CHD’s customer service and data quality is best in class.

Rob Ahrensdork, Director of Marketing

Shamrock Food

CHD has the most comprehensive data in foodservice. Using the CHD Easy2FIND tool gives us immediate data details for any prospective operator in the foodservice industry. They have helped us discover new areas that have been a mystery to us for many years.

Solutions

The only global database and

data management solutions that focus

solely on the foodservice industry

CHD

FIND

TM

Make Intelligent Marketing

& Sales Decisions with

Actionable Data

Foodservice Industry

National Database

CHD Expert’s core products allow foodservice providers to access and evaluate data, target the best prospects, and make smarter business decisions.

CHD Expert is a data provider focused 100% on the

Foodservice industry. We meticulously collect, research and manage millions of records in order to provide you with the most accurate information available on the foodservice market. Every foodservice operator is carefully monitored by our CHD Expert team and refreshed monthly with updated information, new openings, closings, and duplicate records. CHD FIND™ represents data on over 5 million global contacts, in the following foodservice industry markets:

“ The information they provide is very useful for me and my team, and they are very

accessible when it comes to training and Q&A.

I highly recommend them! “

Erik Henry,

Director of Foodservice

Bush Brothers & Company

Commercial

The data segments that fall within this category are:

Restaurants: Both Full Service Restaurants and Limited Service

Restaurants. From white tablecloth to quick casual, and any restau-rant type in between.

Hotels and Lodging: Hotels, motels, bed & breakfast, and

resorts.

Bars: Bars, taverns, pubs, nightlife venues, and other drinking

places. Establishments whose primary revenue stream is derived from the sale of alcoholic beverages.

Catering: Establishments known to provide a service of food and

beverage delivery, setup and serving to events or businesses.

Recreation and Leisure Establishments: Amusement

parks, stadiums, casinos, golf courses, bowling alleys, museums and other similar destinations that offer food to guest who patron their establishment.

Non Commercial

Retail

Operations that provide food to support a larger institutional organization. The data segments that fall within this category are:

Education: Pre-school, K-12, school districts, colleges & universities.

Healthcare: Hospitals, rehabilitation centers, nursing homes and other

healthcare related establishments.

Business & Industry: Corporate offices, factories and other facilities

with a cafeteria that offer food to their employees.

Other Non-Commercial Facilities: Prisons, military bases,

places of worship, and other social-based leisure establishments.

Stores that sell retail food products, which may also have prepared food offerings. The data segments that fall within this category are:

Grocery Stores: Supermarkets and grocery stores that sell retail food

and may have a deli serving prepared food.

Convenience Stores/Gas Stations: Small corner stores, take-out

and other stores that may or may not offer gas that offer food products with limited selection and few cash registers.

Other Food Retailers: Meat markets, confectioners, fish & seafood

markets, fruit & vegetable markets, liquor stores, and bakeries.

CHD

FIND

TM

Easy2FIND

An online platform that powers and

navigates the CHD FIND

TM

_database.

Easy2FIND is a subscription-based tool that allows businesses to target, search and pull data from the CHD FINDTM _database, accessible via desktop, tablet or mobile device.

Simply select your target, analyze the results, and begin operator outreach, all from within the platform. Available search criteria include:

“Everything from CHD Expert’s customer service to the customized data tool has been great. I am 100% on board with CHD Expert. “

Jerry DuBose,

Director of Sales Training

Geography

Market Segments

Commercial

Full Service Restaurants Limited Service Restaurants Lodging

Sport, Leisure and Cultural

Event Catering, Take-Out Party Service Bars, Adult Beverages

Country, Region, State, DMA/MSA, County, City, Postal Code, Address Radius, or Specific Address. Customized to include your own territories.

Non-Commercial

Business and Industry Education

Healthcare

Social-based Leisure Military and Prisons

Retail

Grocery Stores

C-stores, Liquor Stores Specialty Food Markets

Market Attributes

Volume Sizing Metrics

Easy2FIND

Commercial:

#employees, #units, average check, services offered, menu options, alcohol, years in business, menu type, dayparts, complimentary breakfast, banquet facility

Commercial:

Restaurants: annual sales Lodging: #rooms

Non Commercial:

operation type, GPO affiliation, #schools in a district, public or private, #students on free and reduced lunches

Non Commercial:

Hospitals: #beds, #meals, #employees Education: #students, #meals, #employees B&I: #meals, #employees

Food and Beverage Market Potential - Understand the purchasing potential for

foodservice operators or research the overall market potential of a geographical area.

Campaign Manager – Create and assign sales visit or phone campaigns, direct mail

campaigns or email marketing campaigns.

Create and deploy targeted emails campaigns from within the dashboard. Provide sales warm leads of opens and clicks.

Chain Locator - View footprint and counts of chain restaurant locations for one or more

chains in any geography. For chain operators, understand your competitor’s footprint and their intrusion in your business.

Reports - Cross tab reports on any cut of data including geography, segment or market

attribute.

Data Export - Export selected data into Excel or utilize an API to push leads directly into

your existing CRM.

Consumer Census Data - View the consumer census data in any given market.

Mapping - View your targeted query of locations on a map, with multiple legend options.

CRM Capabilities - Schedule appointments, track activities and add notes all within the

detailed operator page.

SalesForce API - Easy2FIND syncs directly with SalesForce and other CRM software.

Sync contacts with the click of a button.

Additional functionality of

FINDsweeper

A database cleansing, matching

and appending solution

Helping businesses create a company asset out of their internal data. FINDsweeper will compile, cleanse, format, segment and bring intelligence to an organization’s internal sources of data. The results will allow for better and more intelligent business decisions with actionable data. “The integration of the

CHD Data to our CRM system significantly

increased our data integrity and consistency. “

Aliza Levinsky CRM Manager

Capabilities of FINDsweeper:

Data Cleansing:

Postal normalized addresses for 240 countries, find and purge duplicates and create consistent formats and layouts of data.

Data Match and Append:

Gain insight on your customers and prospects by appending data from CHD FIND™ to your database to segment your data and make your information more robust, informative and actionable.

Market penetration:

Understand what percent of the market you are doing business with and find additional prospects.

Data Hosting:

Host your entire database on Easy2FIND and have ac-cess the entire foodservice operator market.

∙

Quantitative and qualitative surveys

∙

Understanding customers and prospects product satisfaction

∙

Measuring behaviors, expectations, attitudes and requirements

∙

Market testing for product launches and future product acceptance

∙

Sales force performance and opinions

∙

Defining product costs and future pricing policies

Market Research

Better understand your customers, prospects

and the global foodservice market.

∙

The reports are available for more than 70 countries: Western Europe, Eastern Europe, Middle East, North America, Latin America, Asia Pacific

∙

FACET provides the following components from 2009 to 2013: number of outlets (independents or multi-units), number of meals, value (retail sales equivalent in million $), the multi-unit outlets penetration (in % and $), the average number of meals per day and the average bill in $

FACET

(Foodservice Annual Count and Expenditure Tracking)

Obtain the foodservice census of all market

segments per country.

∙

Our specialized call centers are located in Europe, North America and Asia, which allows us to offer international coverage in 35 different languages. We provide services such as: prospect qualification, appointment settings, phone inquiries surveys and lead generation.

GLAD

(Generation of Leads, Appointments and Direct sales)

Solutions

by Industry

Here are ways that CHD Expert’s

products and services help

foodservice providers:

Food Distributors:

Food Manufacturers:

Equipment Suppliers:

Q: How do you find new customers and increase market share?

A: Target locations that aren’t currently buying and focus sales

resources on larger operators while utilizing direct and digital marketing for smaller operators.

Q: How do you create demand for your product in the industry?

A: Conduct operator outreach with direct sales and/or

market-ing to increase demand from the end user to pull your product through the distribution channel.

Q: How do you target operators that need new equipment?

A: Target locations before they open the doors with Pre-open

data as well as operators that have been in business for a very long time that may be ready to replace their current equipment.

Restaurant Associations:

Service Companies:

Marketing Agencies:

Foodservice Consultants:

Q: How do you increase your memberships for your association?

A: Find those restaurants that aren’t a current member and

pro-mote the association through direct marketing.

Q: How do you find new prospects to call on to increase your

client list?

A: Target businesses most likely to use your service with market

attributes such as delivery, takeout, reservations, dayparts, tv on premise, outdoor seating, accepts credit cards, etc.,

Q: How do you advertise your client’s products and services?

A: Create targeted marketing programs to businesses that are

profiled to utilize a specific product or service utilizing segment and operator attributes, such as menu types or menu offerings.

Q: How do you bring value to your client and give the best

con-sultative approach?

A: Make accurate and informative recommendations with access

to the complete foodservice census and survey the market place to obtain very specific information focused on your client’s prod-ucts and services.

Mobile Applications

Companies:

Point Of Sale

Equipment Supplier:

Restaurant Chains:

Q: Do you need restaurant data to power your platform?

A: Purchase data and host on your mobile app and get monthly

updates of openings and closings.

Q: How do you get in contact with restaurants and bars who

need your systems?

A: Use Pre-Open data and target locations before they open

the doors or identify operators that have been in

business for a very long time that may be ready to replace their current system.

Q: How do you evaluate the competitive landscape when

opening your next location?

A: Use CHD Expert’s online tool to visualize where a

competitor is located in any given market in relation to your business locations.

CHD Expert

The Americas

130 S. Jefferson Street Suite 250 Chicago, IL 60661 1-888- 243-0154 [email protected]

CHD Expert EMEA

15 Rue Claude Tillier, 75012 Paris

France

+33 1 73 73 42 00 [email protected]

Contact us for a demonstration

of our products and services.

In US partnership with Technomic, Inc.