Marketing s Big Leap Forward Overcome The Urgent Challenge To Improve Customer Experience And Marketing Performance

Base: US marketers (multiple responses accepted) Source: A commissioned study conducted by Forrester Consulting on behalf of Dell, June 2011. “Which of the following ways do

Base: Global marketing decision-makers at each stage of transition to multichannel marketing practices Source: A commissioned study conducted by Forrester Consulting on behalf

Base: 112 marketing professionals focusing marketing efforts on the US that use automated campaigns Source: A commissioned study conducted by Forrester Consulting on behalf

Base: 120 US IT decision-makers at 500+ employee companies that have implemented cloud services Source: A commissioned study conducted by Forrester Consulting on behalf of

Base: 200 IT decision-makers responsible for mobility strategy or initiatives Source: A commissioned study conducted by Forrester Consulting on behalf of Microsoft, October

Base: 150 digital marketing and eCommerce decision-makers at organizations with more than 500 employees Source: A commissioned study conducted by Forrester Consulting on behalf

Base: B2B marketing analytics decision-makers and influencers; Predictive Marketers (n = 74), Retrospective Marketers (n = 76) Source: A commissioned study conducted by

Base: 67 US sales channel decision-makers at brand manufacturing organizations with a direct-to-consumer online channel Source: A commissioned study conducted by Forrester Consulting