MOBILE SITE TRACKING QUICK START GUIDE FOR ADVERTISERS

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MOBILE SITE

TRACKING

QUICK START GUIDE FOR

ADVERTISERS

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zanox Ltd | Footnote | Last updated 01/2013 |Page 2

The zanox mobile advantage

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3 Create a mobile landing page

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4 Enable zanox tracking

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5 Create mobile ads

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zanox Ltd | Mobile Site Tracking | Last updated 01/2013 |Page 3

THE ZANOX MOBILE ADVANTAGE

The rapid adoption of smart phones and tablets is changing how consumers are engaging with brands and making purchases� With the ZANOX MOBILE ADVANTAGE, advertisers can now take their existing performance marketing to the mobile, leveraging zanox‘ strong net-work of publishers and driving sales and customer engagement through a device that gives them unprecedented direct access to consumers�

In this quick start guide we will show you how the zanox performance marketing solutions for the mobile web will help you tap into mobile and boost your m-commerce in just 4 steps�

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CREATE A MOBILE LANDING PAGE

To engage users on mobile devices provide a mobile friendly landing page� Mobile landing pages ensure that your customers get the stream-lined and easy user experience they ex-pect on the mobile web� Here are some best practices that you may want to consider when building your mobile site:

Fast loading times

Mobile landing pages should be lightweight and load quickly� This is a general best practice, but mobile users are especially impatient and might have slower internet con-nections�

Direct and concise language

Text is hard to read on a mobile device so use as little as possible� Be direct and concise with a strong call to action�

Large text and big buttons

Use large text and big buttons that are easy to read on a small screen and can be clicked by a thumb�

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ENABLE ZANOX TRACKING

With your m-commerce site you can use the same high quality tracking techniques that you know from your e-commerce site� Use the standard zanox PPS and PPL tracking pixels and put them on your mobile site� Your zanox technical sales engineer will provide support and test the implementation to make sure the tracking works on mobile�

We will flag your programme as mobile enabled to make it easy to find for publishers who are active in the mobile space�

zanox sale tracking pixel

<SCRIPT TYPE="text/javascript" src="http://ad.zanox.com/pps_/?471

1C081512345&mode=[[1]]&CID=[[xxx]]&CustomerID=[[XXX]]&OrderID=[[X XX]]&SubOrderID=[[xxx]]&CurrencySymbol=[[XXX]]&TotalPrice=[[XXX] ]&CommissionFix=[[xxx]]&CommissionPercent=[[xxx]]&SessionID=[[xx x]]&PartnerID=[[xxx]]&ReviewNote=[[xxx]]&MaturityDate=[[xxx]]"></ SCRIPT>

<NOSCRIPT><IMG src="http://ad.zanox.com/pps_{/?4711C081512345&mode=}

[[2]]&CID=[[xxx]]&CustomerID=[[XXX]]&OrderID=[[XXX]]&SubOrderID=[[ xxx]]&CurrencySymbol=[[XXX]]&TotalPrice=[[XXX]]&CommissionFix=[[x xx]]&CommissionPercent=[[xxx]]&SessionID=[[xxx]]&PartnerID=[[xxx]] &ReviewNote=[[xxx]]&MaturityDate=[[xxx]]" width="1" height="1"></ NOSCRIPT>

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CREATE MOBILE ADS

Create a set of engaging, unobtrusive mobile ads for display on tablets and smart phones� Smart phone ad formats:

• 120 x 20 - Small banner 6:1 • 120 x 130 - Small banner 4:1 • 168 x 28 - Medium banner 6:1 • 168 x 42 - Medium banner 4:1 • 216 x 36 - Large banner 6:1 • 216 x 54 - Large banner 4:1

• 300 x 50 - Extra large banner 6:1

• 300 x 75 - Extra large banner 4:1 Tablet ad formats:

• 300 x 250

• 468 x 60

• 728 x 90

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CHECK YOUR PERFORMANCE

Use the normal zanox user interface to see how your mobile site performs� You can choose from a variety of options to differentiate mobile leads and sales from the ones you generate through your e-commerce site�

Option A: Tracking categories (CIDs)

Create a set of tracking categories depending on the types of mobile transactions you want to track�

Go to the Advertiser Statistics and filter your results by tracking category to check the number of leads and sales you generate via your mobile site�

Please note that you are able to assign different commission rates to your tracking catego-ries to reward your publishers differently depending on whether a lead/sale happened on a desktop computer or on a mobile device�

Using tracking categories you will not be able to differentiate the views and clicks from your e-commerce and your mobile site�

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Option B: Suborder IDs

Include the parameter SuborderID in your mobile tracking pixel� The parameter allows you to pass a 10-digit string with every lead or sale that is tracked on your mobile site�

For instance, you could pass the string “mobile” with every mobile transaction, or you could pass the operating system and browser type (e�g� “iOS-Safari”)�

Use the Approve Leads & Sales tool to see which leads and sales you generated through your mobile site�

Suborder IDs are a simple means to store additional information with your tracking data� However, you will not be able to assign different commission rates to your suborder IDs� Also, please note that using suborder IDs you will not be able to differentiate the views and clicks from your e-commerce and your mobile site�

<SCRIPT TYPE="text/javascript" src="http://ad.zanox.com/pps/?47

11C081512345&mode=[[1]]&CustomerID=[[382738]]&OrderID=[[937174727

828]]&SubOrderID=[[iOS-Safari]]&CurrencySymbol=[[EUR]]&TotalPri

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Option C: Mobile programme

Set up a separate programme that will only track the leads and sales generated on your mobile site�

This option will give you access to your mobile views and clicks and allow you to define separate commissions for mobile transactions�

Additional insights

Talk to your account manager if you wish to gain additional insights into your mobile perfor-mance� zanox will send you a monthly report with information on:

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zanox Ltd | Mobile Site Tracking | Last updated 01/2013 |Page 10 Revenue by device

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