About
eLife
Name
!
Capital
Founded
Employees
URL
Head Office
Phone
eLife Inc.
!
Approx. US$ 4 million
in 1999
About 60, SOHO Staff About 1,000 (as of January 2014)
http://www.elife.co.jp
Sendagaya, 1-29-9, Shibuya-ku, Tokyo, 151-0051 Japan
+81 50-5538-1847
OUR
Service
Creating value for companies through the feedback-loop
Contact Voice-Of-Customers (VOC)
for Companies
Analyze and report
consumer insight
One to One communication
via a variety of
contact points
CONSUMER CORPORATE
Dialog Marketing
Experiential Marketing
Website, newsletter,
social media, real events etc
Implement warm and close
Communication with
consumers
Consumers
Companies
3
Services
Provided
One Stop Solution
01
Strategic planning for
interactive marketing
Strategic planning for branding, CRM,
triple-media, co-creation, promotion
Foundation building for
Interactive marketing
Research and analysis
02
03
04
4
Website/mobile-site development,
system integration, database construction
Communication with customers
Operation of online communities, social media,
customer contact centers, buzz marketing,
one to one communication, mail marketing
and a variety of promotional activities
Text mining, MROC, social listening
Social
Community
Suite
Total marketing package based on knowledge with operation of hundreds of online communities
Proceed simultaneously increasing contact points and creating value for companies with consumers
attracting customers
building partnership
co-creation
Social Gift
Social Sampling
Facebook App
Newsletter
O
ffi
cial Blog
Social Plug-in
Social Feed
Voting
Questionnaire
Simple Sing Up
Reward Program
BBS
MROC
Ambassador Program
Partner Program
Product Development
Customer
Partner
Supporter
develop
volume of
cooperation
Community
Social Community Suite Client
5
Cafe de COSME DCORTE
IDEA PARK
ANGEL PLUS
AJINOMOTO Park
SMART Gourmet CLUB
PC Site
buzzLife
The leading WOM media in Japan - buzzlife.jp -
Our marketing platform with more than 750 successful projects
buzz-leaders
experience products
shar
e experiences with friends and peers
Write r
eports
In service since September, 2006
About 192,000 registered members
Marketing platform used for promotion & research
Continual communication with consumers
Report back
Step.1
Step.2
Step.3
Step.4
About 192,000
registered members
6
Global
MARKET
Our Global Market Case Study
Develop and manage Facebook application
for global users
Constant meeting with branch managers and develop strategy
to target Facebook fans in Asia and Europe countries
Development of Facebook management tool
and provided as SAAS
eLife Global Facebook Pages management and analyzing tool
Design and develop website
for global company
We are helping big major company to expand there business in
global by developing website, Database development, CMS,
create regulation for Asia, Europe and South America.
Global Social Listening and Global Research
1
2
3
4
Case Study：All Nippon Airways, Toiletry Company
7
Case Study：Toiletry Company
Case Study：Mitsubishi Estate Co., LTD., SHOEI Co,
Case Study：Toiletry Company, Cosmetics Company
We are conducting hypothesis findings and marketing trend catch
based on consumer product feedbacks and insights mainly in
countries of ASEAN on social platform and on-site report by
native sta
ff
, furthermore, we are testing a hypothesis based on
quantitative and qualitative research in the world.
Our
Client
Client Partners
Management
Seiichiro FUJIWARA
Mr. Fujiwara started his career at Morgan Stanley in sales and marketing to large corporate clients. In 1994, he established venture capital firm Link Technology to invest in high tech companies. In 1999 he founded eLife Inc. Mr. Fujiwara is a graduate of Japan’s Hitotsubashi University and received his MBA degree from New York’s Columbia University
Akihiko KOTANI
Mr. Kotani joined Nomura Securities in 1988, and participated in the international business section’s setting up of its private banking division. He then joined Citibank’s private banking practice from 1993 and in 1996 -2000 joined Credit Suisse’s Tokyo branch, providing a full range of private banking services to his clients. In 2000, he joined eLife as CFO. Mr. Kotani is a graduate of Tokyo University, majoring in Economics.
Maki SUGIYAMA
After joining Hakuhodo (Japan’s second largest Ad agency), Ms. Sugiyama was assigned to the Digital network promotional office, and was
responsible for initiatives relating to the digitalization of advertising. Her fields of research and development evolved to include interactive communication between corporates and customers. In 1999, she joined eLife as a founding member, and as CMO, she leads web marketing strategy formulation for eLife’s top name Japanese corporate clients. Ms. Sugiyama is a graduate of Showa Women’s University in Tokyo
Ken IDE
Mr. Ide started his career at Deloitte Touche Tohmatsu (ABeam Consulting Ltd.)’s IT consulting practice, servicing the finance, manufacturing and logistics sectors. He gained experience in information systems and handled IT platforms ranging from mainframes to Unix to PCs.
He joined eLife in 1999 and has since been involved with planning and implementing numerous solutions involving customer databases and accompanying systems construction. Mr., Ide is a graduate of Waseda University and majored in Business
Junko ISHII
Ms. Ishii has held positions at Toshiba’s Life Research Center conducting market research, and also became involved with Toshiba’s General research center, where she also became a member of product technology division’s planning and productization of computers for the Home. She joined eLife in 2002, and has been responsible for creating marketing plans along with its implementation; she has also developed and executed numerous projects related to qualitative research based on consumer feedbacks, social listening, and MROC. Ms. Ishii is a graduate of International Christian’s University, Tokyo and majored in Communication
Satoshi KITAJIMA
Experienced in architecture and interior design/planning for retail stores, on-site displays, and public buildings, Mr. Kitajima switched his career focus to the Internet in 1994. As a web designer, he adopted interactive communication methods for a number of brand websites for better user experience. In 2005 he became the CEO of Informs Inc., an eLife-owned web design company. In 2011, Informs Inc. was merged into eLife, where he joined the Board as the CCO, leading the company's web design division.
Goran MALM
Mr. Malm was the Chairman of GE Medical Systems (Asia) from 1992 – 1997; and from 1997 – 1999 he was the Chairman of GE Asia Pacific. From 1999 to 2000, he was the President of Dell Asia Pacific and since 2000, he has held various board directorships such as with Samsung Electronics. Mr. Malm became a Director of eLife in 2004.
David WU
Mr. Wu has 20 years of business development and marketing experience at multinational companies such as Hutchison Telecom and GE Capital. He also experience working in Silicon Valley, having worked at Intel’s Internet business Solutions group where he took part in offering internet solutions to a number of US clients. He has been a Director of eLife since 1999 and has participated in its domestic and international business development activities . Mr. Wu is a graduate of Harvard University, majored in Economics and is fluent in Chinese as well as Japanese
Daisuke TAKENOUCHI
Mr. Takenouchi was involved with numerous consulting projects at Accenture Japan Ltd, where he helped Japanese big major company with planning and developing corporate strategy. He then also studied brands origin and emergent phenomena of social order as a complex system expert in Tokyo Institute of Technology graduate school, majoring in social technology. In 2010, he joined eLife as a senior consultant.
