Make your CRM succeed. Make the right choice. Implement a secure solution. Inspire your customers.

Make your CRM succeed

Focus on the customer

Grow your business with customer centricity

Everyone is talking about customer centricity, but it‘s more than just a buzzword: the customer-centric approach is a company strategy that penetrates the entire company. Ena-bling a future-oriented corporate culture making your cus-tomers the focus of all touchpoints, services and product development decisions. You customers will become loyal fans loving what you do.

CRM and xRM when coupled with customer-centric thinking help you open up new opportunities and make you profi-cient:

 The objective: your customers’ individual success  Offer convincing services that impress customers  Secure your customer data and privacy by deploying

software that is “Made and Hosted in Germany”  Get loyal customers and recommendations

 Benefit from motivated and well-informed employees  Anticipate future customer needs

 Gain transparency and make informed decisions  Successfully acquire customers by

networking efficiently

 Close more deals in less time and grow your business  Gain competitive advantage and invest in

long-term relationships

More success stories: www.cas-crm.com/references

We have succeeded in reaching our goal:

to improve our understanding of our

customers and increase customer focus.

Owen Tully, IS Business Development Manager, OKI Europe Limited

Customer since 2008 Customer since 2006 Customer since 2008 Customer since 2006 Customer since 2008 Customer since 2008 Customer since 2010 Customer since 2011 Customer since 2009 Customer since 2011 Customer since 2006 Customer since 2007 Customer since 2012 Customer since 2007 Customer since 2009 Customer since 2010 Customer since 2010

Kunde seit 2012 Kunde seit 2008 Kunde seit 2007 Kunde seit 2009 Kunde seit 1999 Kunde seit 2013 Kunde seit 2003

Kunde seit 1997 Kunde seit 2010 Kunde seit 2012 Kunde seit 2012 Kunde seit 1986 Kunde seit 2008

Kunde seit 2009

Kunde seit 2009

Kunde seit 2005 Kunde seit 2000 Isabellenhütte

from idea to solution – www.i2s-consulting.com

© i2s GmbH, Zürich

CAS genesisWorld – more than

10,300 success stories

CAS Software is Germany’s clear winner with regard to customer service on the xRM/CRM market. i2s studies confirm once more that CAS is out in front when it comes to customer satisfaction values. Market-leading compa-nies like Daimler, Airbus, Fraunhofer and OKI, as well as medium-sized enterprises, but also regional start-up busi-nesses trust in CAS Software AG and its products.

Streamlining our individual

workflows saves us so much time.

We have more time to focus on

better services; this leads to

enthusiastic customers and

more success in the long term.

Thomas Straßer, SVG Bayern eG Customer since 2012 Customer since 2008 Customer since 2005 Customer since 2007 Customer since 2009 Customer since 1999 Customer since 2013 Customer since 2003 Customer since 1997 Customer since 2010 Customer since 2012 Customer since 2012 Customer since 1986 Customer since 2008 Customer since 2009 Customer since 2009 Customer since 2005 Customer since 2000

450

+

20

%

10

45

%

30

37

200

92

%

relationships are a deciding success factor in our connect-ed world. The multi-award winning solutions from the

Expert knowledge – worldwide near you,

anywhere you are

Together with more than 200 certified sales partners, CAS Software offers you innovative solutions and one-of-a-kind expertise for customers in over 37 countries. Benefit from our expertise and make secure investments.

leading German expert in customer relationship manage-ment for small and medium-sized enterprises help you grow your business.

International: Customers in more

than 37 countries Sales and implementation

partners: 200 1,000 + CRM experts Service Quality Future

CERTIFIED PARTNER PROGRAM

STAR PROGRAM 2014

CAS genesisWorld

CAS Software AG

Forming relationships – inspiring people

Workforce: More than 450 employees in the

CAS group*

Investment in innovation: 20 percent

of turnover Turnover CAS group

2013*: approx. €43 million

*CAS Software AG and third-party holdings

Language versions: CAS genesisWorld is available in 10 languages CAS product users:

250,000 people Equity ratio: > 45 percent 10,300 companies worldwide use CAS products

Successful for more than 30 years

43

m

250,000

10,300

1,000

+

*92% of the customers would buy a solution

of CAS again

*Source: CRM study 2014 by the FIR (Institute for Industrial Management), Schwetz Consulting and Trovarit AG

Datum Datum Weeks Weeks Participants: management board, project leaders, key users

Datum Datum Datum Datum Datum Datum

= Steering Committee

Using our tried and tested implementation methods we guarantee that your xRM/CRM implementation will run smoothly. Developed and tested in many customer projects, the three-phase method supports you with a structured ap-proach and ensures a secure and efficient implementation.

All employees are included right from the beginning – from the selection process, the implementation through to the following ongoing development. Our certified partners and our team will be happy to assist you on your way.

The implementation of the new CRM solution turned

out to be an outstanding success right from the start.

Uwe Mommert, CEO Landau Media AG

Secure and tested

implementation method

Kick off Training of key users Training phase requirementsAnalysis of Implementation and trial phase Going live

First contact Presentation _{and analysis} Reference _visit Decision Training of _users Optimization Expansion _developmentFurther

1.

Selection

 Personal meeting

 Defining goals and future steps  Recording first requests  Presenting the product  Creating a quote

 Visiting reference customers

2.

Implementation

Joint project launch _{Training of project team}

and trial phase

_{Detailed analysis of requirements}

Weeks Weeks Weeks

Datum Datum Datum Datum Datum Datum Datum

Your benefits:

 Efficient and proven implementation method  Tailored CRM solution with maximum use of

standard functions, and implementation of solely essential customizations

 Short implementation period, approx. 30% quicker than the market average  Fast return on investment (ROI)

 CRM is already deployed at an early stage  Cost transparency and budget compliance

 Early inclusion of employees and stakeholders  Employees develop ownership

 Employees are highly motivated to implement and live the CRM philosophy

 Building up corporate CRM knowledge  Trial phase deepens and extends knowledge

from training

 Customizations are only adopted after the trial phase with the standard solution  Security through Steering Committees

Your objectives and advantages

Kick off Training of key users Training phase requirementsAnalysis of Implementation and trial phase Going live

First contact Presentation _{and analysis} Reference _visit Decision Training of _users Optimization Expansion _developmentFurther

3.

Further development

 Fine tuning and optimizing

CIP – continuous further improvement

of the CRM solution

Training for more employees Integration of new areas Design, implementation and test

Training of all users by the

project team/key user

Going live

CAS genesisWorld is the solution for customer relationship management for innovative and future-oriented compa-nies. Enjoying flexible, scalable and extensive functions – the market-leading xRM/CRM solution wows customers. CAS genesisWorld grows as your business grows. And in addition to our integrated xRM/CRM functions such as of-fer and lead management, the „fan-Indikator“ or smart as-sistant services, we offer a range of add-on modules and integrations to meet your every need.

Benefit from CAS genesisWorld:

 360° customer dossier and dashboard  Mobile CRM for Windows, iOS, Android  App-based company software including

groupware and project management  Interactive and multidimensional

reporting functions

 Customer classification by emotional bonding factors

 Geomarketing including heatmaps

 Assisting functions for data quality and protection  Targeted marketing

 Campaign and event management  Update-safe standard solution

Your requirements

Made in Germany: CAS genesisWorld

Find out more www.cas-crm.com Service Quality Future CAS Software AG CAS-Weg 1 - 5 76131 Karlsruhe Germany Telefon +49 721 9638-188 E-Mail: [email protected] www.cas-crm.com

Your contact person

CAS CRM