The Cloud and the Software Developer
Why you need to partner with a Cloud Service
Provider (CSP) and how to choose the right one(s).
An Animated Whiteboard Session With:
Brian Fry
Chief Marketing Officer
[email protected]
© 2011 RackForce Networks Inc.
What We Will Be Talking About
What Does a Cloud Service
Provider Do For Me?
“Cloud computing is the delivery
of computing as a service rather than
a product, whereby shared resources,
software, and information are provided to
computers and other devices as a utility
(like the electricity grid) over
a network (typically the Internet).”
Source: Wikipedia
© 2011 RackForce Networks Inc.
Infrastructure
Compute
Block
Storage
Network
Applications
Monitoring
Content
Collaboration
Communication Finance
Desktop
Tablets
Mobile
Phones
Laptop
Servers
Platform
Object
Storage
Runtime
Queue Database
Identity
© 2011 RackForce Networks Inc.
Key Concept - Hardware Virtualization
“Hardware virtualization or platform
virtualization refers to the creation of a
virtual machine that acts like a real
computer with an operating system.
Software executed on these virtual
machines is separated from the underlying
hardware resources.”
Key Concept – Datacenter Virtualization
“Datacenter virtualization is virtualization of all
the resources that deliver cloud computing. This
includes (or will soon include) power, cooling,
network, compute, storage and applications.
Virtualized datacenters designed with leading
standards can seamlessly share (federation)
virtual resources between strategically located
cloud ready datacenters (physical) and this a
key part of a complete cloud service.”
© 2011 RackForce Networks Inc.
RackForce vCloud (VMware vCloud Director)
RackForce Dynamic Datacenter Infrastructure
Customer 1 Customer 2
Organization
VDCs Catalogs
Organization
VDCs Catalogs
RackForce Virtualization Layer (VMware vSphere)
RackForce Virtual Machine Layer ( VMware vCenter Server)
Resource Pools Datastores Port Groups
(G o ld) ( Br on z e )
RackForce Virtual Datacenters
(Sil
v
er)
Key Concept – Cloud Federation
Vancouver
Kelowna
Winnipeg
Toronto
Chicago
Seattle
© 2011 RackForce Networks Inc.
Cloud Customer Expectations
Tim Dufour –
RackForce CEO
“The majority of our customers, yours and ours,
will move to the cloud. They expect the providers
of the cloud ecosystem to understand their roles,
work as a team and deliver excellent service.
They also expect reliability, agility and security
many times better then their old IT model and
they expect all this for a very fair price. Let’s
Key Concept - The Cloud Eco System
Cloud
Service
Provider(s)
Software
Provider(s)
Solution
Provider(s)
Our
Customer’s
Cloud Solution
© 2011 RackForce Networks Inc.
Key Concept –
Cloud over Internet vs Cloud over Private Network
Internet
Private
Connection Type
Asymmetric
Symmetric
Connection Speed
Up to 20 Mbps Down Up to 10Gbps Up & Down
Security
Layer 3 - OK
Layer 2 - Excellent
QoS
Best Effort
Service Level
Agreement
Customer Case Example
with Frank Conway
Payroll Service Bureau in the
Cloud
Blue Canvas
•
SaaS Payroll Service Bureau
•
Joint venture between Protegra and IBEX Payroll
•
Everest Platform
-
Employee management, scheduling and payroll
-
Time and Attendance under development
Why Outsource?
•
Lack of expertise
•
Time
•
Infrastructure cost is prohibitive
-
Data center build costs
-
Ongoing costs
•
Disaster Planning
-
Physical location
Our evaluation criteria
•
Location, location, location
-
Canada
•
SLA
•
Ease of scalability
-
We were starting small and needed something cost-effective but
that could grow to meet high demand
-
Developed to scale both up and out and the infrastructure needs
to allow this
•
Long-term Value
•
Ease of dealing with the provider
•
Maintenance options
Options
•
Shared Servers
-
It’s payroll and we don’t like the risk
-
SLA is hard to manage
•
Dedicated Servers hosted in a Data Center
-
Don’t want to manage the contracts and the maintenance of the
physical devices
-
SLA is hard to manage
•
Virtual Cloud based
-
Virtual servers
-
No concept of the hardware you’re running on
-
Possibly shared at the iron level but still secure
-
Operating System licenses included
RackForce met all the requirements
-
Kelowna, Toronto
-
Started with an option called DDS, moved to DDS-E as our
needs grew
•
DDS-E SLA is better – four 9s
•
Convinced our DBA to go virtual on the database server with DDS-E
•
Dedicated resources on our database server
-
Easy to deal with
•
Great technical support
•
Managing the environments is simple
•
Support site, ticket management
•
Maintenance is easy
-
Secure
•
Physically
-
Reliable
•
People
Benefits to Blue Canvas
•
We can offer an SLA to our customers that matches the
SLA of our provider
•
Cost is very low relative to everything else
-
RackForce fees are less than 2% of our overall operations costs
•
We get on-demand scalability
•
Knowledgeable staff
•
Future growth and capabilities
-
Possible use of the data center in Toronto as a DR failover site
-
Possible use of the data center in Toronto for additional capacity
•
Sleep
How Do I Choose the Right
Cloud Service Provider?
© 2011 RackForce Networks Inc.
Key Concept
Understand Cloud Service Provider Motivation
CSP Type Cloud Service
Providers Motivation Strengths for Software Provider Weaknesses for Software Provider Major Software Vendor Microsoft
IBM Ensure software line continues to be the leading choice Cash in Bank, Advanced DCs &
Technology
Limited solution based on maximizing their software sales. Major
Hardware Vendor
IBM
Dell Replace lost hardware revenue Cash in Bank, Advanced DCs &
Technology
Limited solution based on maximizing revenue from their technology.
Telco Bell, Verizon,
AT&T Replace lost voice and network revenue Cash in Bank & Excellent network.
Limited solution based on maximizing revenue from their network.
Side Line Amazon
Google Leverage massive cloud infrastructure to make even more money
Cash in Bank & Thought
Leaders
Poor partnership model and limited solution mostly based on their technology. Best of Breed RackForce
Terremark RackSpace Soft Layer Op Source
Become the dominant cloud service provider by creating the most efficient, reliable and cost effective cloud services and supporting eco-system. Unlimited technology and service choices. The most flexible and reliable.
Growth is typically financed
Key Concept –
Geographic Location Matters
.
Risk – Certain Locations
.
Green – Green Power
.
Data Privacy – What Regulations
© 2011 RackForce Networks Inc.
Key Concept –
Cloud Service Provider Must Understand Role
Cross-Platform Portal Mobility, Online and Offline Enterprise App Store
End
User
Workspace
SaaS Applications Virtual Desktops Data Storage Server Management Network Management Directory Federation AD License Tracking Access Management
Systems Management
Cloud
Service
Provider
Q: How Do I Sell the Benefits
of a Cloud Service Provider to
© 2011 RackForce Networks Inc.
A: Ask good questions that
lead to a logical conclusion.
Questions to Convince Your Executive
Team to Move to the Cloud
.
Do we believe the Cloud is going to become the new normal for IT?
.
Are we interested in subscription based recurring revenue
licensing?
.
Are we in the cloud infrastructure business? Do we have the
money to keep up?
.
Can we keep up to our competitors who are working with cloud
service providers?
.
What efficiencies will be gained if the IT team does not have
physical IT infrastructure to worry about?
© 2011 RackForce Networks Inc.
Questions to Convince Your IT
Team to Move to the Cloud
.
Do we have the expertise to build and
manage cloud infrastructure?
.
Do we have the budget to build and
maintain cloud infrastructure?
.
Can we build our own cloud ecosystem?
.
Imagine if we had access to our own
virtual data centers in the cloud. How
could we use them to deliver better
software?
Key Concept – Hybrid Cloud
“A hybrid cloud is a cloud computing environment in which
an organization provides and manages some resources
in-house and has others provided externally. Ideally, the
hybrid approach allows a business to take advantage of
the scalability and cost-effectiveness that a public
cloud computing environment offers without exposing
mission-critical applications and data to third-party
vulnerabilities. This type of hybrid cloud is also
referred to as hybrid IT..”
© 2011 RackForce Networks Inc.
Key Concept – Cloud Capabilities
.
Pretty Well Everything Can Be
Delivered in the Cloud
.
Security Can Be Far Superior
.
Costs Can Be Much Lower
© 2011 RackForce Networks Inc.
Moving Your Software to the Cloud
.
Research Cloud Service Providers
.
Choose Your Cloud Service Provider(s)
.
Set Up an Account
.
Set Up Your Sand Box
.
Test and Optimize for the Cloud
.
Build Configuration Templates
.
Figure out Your Cloud Licensing Model
.
Load Into CSP Catalog
© 2011 RackForce Networks Inc.
