The Integrated Agency. Credentials. We Love What We Do 1

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Australia | Singapore | Hong Kong | India

McCorkell & Associates We Love What We Do 1

Credentials

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As a fully integrated agency we

have one goal. Make every marketing

interaction an opportunity to improve

our clients bottom line.

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We Love What We Do McCorkell & Associates Australia | Singapore | Hong Kong | India

We provide over 26 services across

11 different countries in over 7 different

languages, making us a one-stop shop

that’s big enough to deliver and yet

small enough to care. We provide large

agency resources with a personal,

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Since 1991, we have been the leading specialist

marketing and advertising agency throughout

the Asia-Paciﬁc region.

We offer Marketing, Creative, Branding,

Advertising, Event, Digital, Contact Centre

and Data/CRM Services, fully integrated,

under one roof.

Our clients choose us because working with

a single team is easier than juggling multiple

agencies. We are highly adept at working with

medium and large brands. Our expertise now

comes with the best solution that seamlessly

delivers on your marketing needs.

We are based in Sydney, Australia with regional

offices in Singapore, China and India and

our team comprises 320 staff across all our

service disciplines.

We’ve helped develop start ups into successful

businesses, introduced multinationals into new

markets, opened up entirely new categories for

some of the world’s leading brands.

We’ve run thousands of events, delivered millions

of pieces of direct mail, secured countless sales

appointments and dreamed up some of the most

outrageous ideas with our clients over the years.

Most importantly, we’ve loved every minute of

what we do.

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Here at M&a we provide over 26 services in

house, across a range of ﬁelds in marketing

and advertising. These include:

Strategy

Data

Creative

Digital

Direct Marketing

Communications

Contact Centre

Events

With these department capabilities we are able to provide you with everything from a strategic

focused campaign, to large-scale integrated campaigns across the region.

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Service Offering

STRA

TEGY

CREA

TIVE

DIRECT

EVENTS

DIGITAL

DATA

CONTENT

COMMUNICA

TIONS

CRM

CONTACT CENTRE

PRODUCTION

CLIENT

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Client Testimonial

“I owe much of my professional success to the

counsel and support I have received from Scott

and the M&a team over the years”.

M&a has been my “agency-of-record” at Siebel Systems, Oracle, Salesforce.com and Google

Enterprise. Of all the agencies that I have worked with in Asia Paciﬁc and the US over the decade,

Scott McCorkell and the M&a team standout in terms of creativity, energy, quality of execution

and most importantly their commitment to doing everything necessary to exceed expectations.

I have absolutely no hesitation recommending M&a to any company looking to quickly grow

awareness and revenue through high-quality marketing programs. In fact, now that I am

based in the US I wish they were also here!

Jeremy Cooper

Head of Global Product Marketing

Google Enterprise

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Strategy has never been a more important

investment than right now. New channels,

analytics and new capabilities demand that

you get on the front foot and stay there.

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Consumers are spoilt for choice when it comes to

engaging with the messages brands take to market today.

With the explosion of digital channels and a plethora of

techniques available to track behaviour, the consumer

has been empowered to deﬁne the way they interact

with your brand. Enter strategy.

A well-considered strategy enables you to take a

targeted approach to communicating with your

audience. A solid understanding of your brand

through the eyes of your consumers means you

can deliver messages that are both engaging an

relevant to them as individuals. We believe an

integrated approach is the key to a successful

campaign and creating that meaningful

connection.

With over 22 years of helping some of the world’s

most desirable brands communicate, M&a has

the qualiﬁcations help you start a conversation

and keep it relevant as technology and human

behaviour continues to evolve.

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If knowledge is power then investing in Data is

as good as money in the bank. Any organisation

serious about growth in today’s digital world

needs a rock solid data strategy at hand. If you

are armed with quality data be prepared to

smash serious goals.

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Great data supercharges your marketing spend.

It provides the insights to talk directly to the

market and address consumer concerns before

they spiral out of control. But if you are ready to

invest in data it must be done right.

That’s where we come into the mix. We look at

numbers differently and we look at the results

those numbers create to provide you with

insights and direction.

From delivering basic data hygiene, data

warehousing, CRM implementation and

integration, Marketing Automation Services

and BI and reporting; the CRM division at

M&a, offer everything to ﬁll your data needs

enabling you to understand the behavioural

insights of your audience through strategic

and tactical nurturing.

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Contact Centre

Telemarketing is without doubt one of the most

effective ways to engage clients, prospects and

new business opportunities.

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Whether contacting Consumer or Corporate,

SME to Enterprise, our agents understand that

building the right relationships is key to making

connections for our clients.

We know your Sales Teams are busy spending

time developing their customers, and don’t

always have the time to uncover new

opportunities. M&a can design your Lead

Generation campaign, engaging Prospects

with detailed questioning to deliver your Sales

Qualiﬁed Leads (SQL).

In our opinion, face to face appointments are

the best way to get your product infront of your

target audience. We can extend your Lead

Qualiﬁcation campaign to Appointment Setting,

securing the best time for you to meet your

Prospect, and turn it into a successful meeting.

We offer ﬂexibility in our team, with experienced

agents from a variety of industries – Information

Technology, Retail, Education (Primary to

Tertiary), Professional Services, Insurance &

Finance, and many more.

With these department capabilities we provide

you with everything from a strategic focused

campaign, to large-scale integrated campaigns

across Asia-Paciﬁc.

The M&a Contact Centre houses specialist teams of

agents, driven to deliver a range of targeted and bespoke

services throughout Asia-Paciﬁc.

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We facilitate events of all shapes and sizes,

from one off boutique stands, to branded

exhibitions and multi-state road shows. We

have the ability to run global events across

multiple countries throughout the region.

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Our event department at M&a is without doubt

the best in our industry, hosting an amazing

portfolio of clients across the region. We provide

an end-to-end fully integrated service, tailored

to maximise output and transform an event into

an experience.

We have been delivering large-scale events for

national and international businesses for all of

our 22 years. Our events are successful not just

because we are event specialists (which we are),

but because we employ an integrated marketing

approach to everything we do.

We believe that our core strength is our approach

to events, employing cross agency collaboration

on every event, with the knowledge and

capability to deliver every element pre, during

and post your event.

From corporate to chic, we build from a single idea

developed from a close working collaboration. We then

provide a full suite of management capabilities, including

services to drive qualiﬁed attendees, on-site event

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In our agency, no emotion is stronger than our

passion for creativity. The foundation and driver

behind everything we do.

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The most important question we ask is ‘why’.

We challenge everything.

We believe in surprise. Surprise creates memorability. We have explored

and ignited brands with simple, effective, creative B2B and B2C campaigns

across the APAC region for the past 23 years.

With our broad range of experience across traditional and digital spectrums,

our approach is simply to persuade, promote, differentiateand retain.

And there is something else we distinctively believe in; if you are going to

be better than your competitor, you’ve got to love what your produce.

This is our belief.

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VMware

vForum 2013 – Defy Convention

Event / CRM / Data / Collateral

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VMware

vForum 2013 – Defy Convention

Event / CRM / Data / Collateral

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VMware

vForum 2013 – Defy Convention

Event / CRM / Data / Collateral

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AIG Direct

Wellwoman Insurance

Integrated Campaign: TVC

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AIG Direct

Wellwoman Insurance

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Navman Wireless

ATL Print Campaign

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AIG

AIG D-Pax Insurance

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SGCH

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SGCH

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SGCH

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Lexus

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Dental Care Network

Media / Digital / Social /

Content / Brand Development

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Dental Care Network

Media / Digital / Social /

Content / Brand Development

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Telstra Global

Ticket to the World

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Telstra Global

Ticket to the World

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Telstra Global

DM / Brochure Design

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Telstra Global

DM / Brochure Design

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LinkedIn

Brand Connect

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Vodafone Global Enterprise

2012 Asia Paciﬁc

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Motorola Solutions

Experience is Everything

Web / Design / CRM / DM

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Motorola Solutions

Experience is Everything

Web / Design / CRM / DM

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2011 Google Roadshow

Google Enterprise

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Coca Cola

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Giants

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Audit Bureau of Circulations

Brand Identity / Print Campaign /

Web Design

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Westcon Group

The Deal Room App

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Lexus

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Virtual.Offis

ISV Speakeasy

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Pelikan Artline

High-value DM

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EMC

EMC Forum 2012

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