2015 Media Information

2 015 Media inforMation

With over 36,000 readers, UoGr has the larGest

circUlation devoted sPeciFicallY to coverinG

neWs and develoPments in the basins and

shales oF north america.

Unconventional Oil & Gas Report provides detailed news coverage

of North American shale and other tight-formation plays and

business developments within them. Unlike any other publication

in the market, UOGR covers news of local interest on a

play-by-play basis including: permitting trends and totals, individual wells

of special significance, production starts, technical and geologic

trends, discoveries, and other upstream news. It also covers

important midstream and pipeline projects in each of the plays.

Beyond operational news, UOGR follows key personnel moves,

local political developments, and financial stories. It publishes

locally focused features and stories based on interviews

of key executives of companies involved in unconventional

resource plays. It is an important news publication for industry

professionals, lively in presentation but serious in purpose.

Each issue is organized by shale and basin, providing the

audience a quick review of industry activity specific to each

locale. The local focused coverage of important developments

in each specific play is both professionally valuable to readers in

those plays as well as professionally interesting to readers in other

plays. This format is a publishing variation of the “think global/act

local” business paradigm. It capitalizes on two practicalities of the

continued expansion of unconventional resources development:

1) many companies and individuals operate in more than one play

and thus have multiple local areas of interest; and 2) professionals

always look to other localities for alerts to problems and clues to

solutions applicable where they work.

www.uogreport.com

2014 circulation

Executive Management (CEO, COO, CFO, President, VP, Partner, Director)

21,744

58.9%

Exploration, Drilling, Development & Production Mgmt., Engineering Mgmt.

8,634

23.4%

Purchasing, Consulting and Land Services

3,398

9.2%

Geologist or Geophysical

2,206

6.0%

Field Professionals, including Superintendent, Foreman, Toolpusher

940

2.5%

Total

36,922

100%

Southwest

14,943

Northeast

5,549

International

5,132

Mid-Continent

4,498

Southeast

3,563

West Coast

2,406

Northwest

831

Total

36,922

Oil & Gas Producing Companies

14,291

38.7%

Engineering, Drilling, Completions, Consulting

12,772

34.6%

Investor, Financial Services

5,487

14.9%

Government, Regulatory, Manufacturer, Association

4,372

11.8%

Total

36,922

100%

Job Function

circulation by region

business industry

Northwest

2.3%

West Coast

6.5%

Mid-Continent

12.2%

Northeast

_15.0%

Southeast

9.7%

Southwest

40.5%

rates, specs, and distribution

Unconventional Oil & Gas Report 1X 3X 6X 12X 18x 24X

Full Page Tab 12,800 11,525 10,250 8,975 8,335 7,690

Full Page Standard 8,725 7,850 6,975 6,250 5,880 5,355

1/2 Page Spread 9,700 8,750 7,750 6,900 6,550 5,950

1/2 Page Horizontal 5,675 5,125 4,550 4,000 3,715 3,425

1/2 Page Vertical 5,675 5,125 4,500 4,000 3,715 3,425

1/4 Page Vertical 3,975 3,575 3,150 2,800 2,600 2,400

Full Page Tab Spread 17,950 16,150 14,350 12,850 11,725 10,900

AD SIZE

FUll PAGE TAb SPREAD FUll PAGE TAb FUll PAGE STANDARD 1/2 PAGE SPREAD 1/2 PAGE HORIZONTAl 1/2 PAGE VERTICAl 1/4 PAGE VERTICAl

lIVE AREA (W × H) 514mm x 317mm20.25˝ x 12.5˝ 238mm x 305mm9.375˝ x 12˝ 6.875˝ x 9.25˝ 175mm x 235mm 20.25˝ x 6˝ 514mm x 152mm 9.25˝ x 6˝ 235mm x 152mm 4.625˝ x 12˝ 118mm x 305mm 4.625˝ x 6˝ 118mm x 152mm TRIM 20.75˝ x 13˝ 527mm x 330mm 10.375˝ x 13˝ 263mm x 330mm blEED 21˝ x 13.25˝ 533mm x 337mm 10.625˝ x 13.25˝ 270mm x 337mm 533mm x 179mm21˝ x 7˝ 270mm x 179mm10.625˝ x 7˝ SUbMITTING MATERIAl

UPlOAD SITE INSTRUCTIONS

Log on to http://digitalads.pennwell.com. Click either “Online Material” or “Print Material” and select Unconventional Oil & Gas Report from the scroll-down menu. Fill in the required information and then select upload ad. Our FTP site will accept up to 250 MB. Please stuff or zip your files before sending and wait for your confirmation.

• Files under 10MB, please email your ad to [email protected]. Include advertiser name, publication name, order number and issue date.

MAIl PHYSICAl MATERIAl TO:

PennWell Corporation, Ad Services 1421 South Sheridan Road Tulsa, OK, USA 74112 +918.831.9484

• PennWell prefers ad material to be supplied as PDF’s with PDF/X-1a format option. We also accept ads built in Adobe InDesign, PageMaker, Illustrator, Freehand, Photoshop, and QuarkXPress.

• Please supply all fonts, images, and artwork with ads supplied in these applications. All supplied material should be in CMYK color and have fonts embedded in all graphics.

• PennWell does not accept ads built in Microsoft Word, Publisher, PowerPoint, or CorelDraw.

• PennWell requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof, we cannot guarantee ad reproduction.

NOVEMbER/DECEMbER 2014

Ad Close - Nov 10 | Material due - Nov 17

Bonus Distribution: - SPE Hydraulic Fracturing, Feb 3 – 5, The Woodlands, TX JANUARY/FEbRUARY

Ad Close - Jan 16 | Material due - Jan 20

Bonus Distribution: - Winter NAPE, Feb 11 – 13, Houston, TX

- IADC/SPE Drilling Conference, Mar 17 – 19, London, UK - SPE ICoTA, Mar 24 – 25, The Woodlands, TX - Ark-La-Tex Oilfield Expo, Apr 1 – 2, Shreveport, LA MARCH/APRIl

Ad close - Mar 13 | Material due - Mar 20

Bonus Distribution: - GPA Annual Convention, Apr 12 – 15, San Antonio, TX - NAPE East, Apr 15 – 17, Pittsburgh, PA

- Offshore Technology Conference, May 4 – 7, Houston, TX - AAPG Annual Conference, May 31 – Jun 3, Denver, CO MAY/JUNE

Ad close - May 15 | Material due - May 22

Bonus Distribution: - South Texas Oilfield Expo, Jun 9 – 10, San Antonio, TX - Global Petroleum Show, Jun 9 – 11, Calgary, Canada - Midyear Meeting, Jun 24 – 26, Santa Fe, New Mexico - URTeC, Jul 2 – 15, San Antonio, TX

- TIPRO Summer Conference, Aug 6 – 8, San Antonio, TX JUlY/AUGUST

Ad close - July 17 | Material due - July 24

Bonus Distribution: - Power-Gen Natural Gas, Aug 18 – 20, Columbus, OH - NAPE South, Aug 19 – 21, Houston, TX

- Pipeline Week, Sep 15 – 17, The Woodlands, TX - SPE ATCE, Sept 28 – 30, Houston, TX

- OKC Oilfield Expo, Oct 1 – 2, 2014, Oklahoma City, OK SEPTEMbER/OCTObER

Ad close - Sep 11 | Material due - Sep 18

Bonus Distribution: - SEG, Oct 18 – 23, New Orleans, LA - LAGCOE, Oct 27 – 29, Lafayette, LA - Annual Meeting, Nov 9 – 10, New Orleans, LA NOVEMbER/DECEMbER

www.uogreport.com

digital Media portfolio

Designed to meet your specific marketing goals

A Brand Awareness campaign strengthens your company’s image and helps define how your company and products are perceived by professionals in the oil and gas community.

A Lead Generation campaign provides targeted sales leads by actively generating interest from decision-makers and prospects in the oil and gas industry.

A Traffic Driving campaign is designed to designed to push oil and gas professionals to your website or other online offerings.

A Thought Leadership / Education campaign authenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term. A Search Engine Optimization (SEO) campaign improves your site’s visibility with search engines, which is enhanced by an effective linking strategy on high-ranking websites with relevant content.

In a Push Marketing campaign strategy, we create end-user demand by delivering your information directly to key industry professionals who have previously indicated an interest in a topic related to your products and services. In a Pull Marketing strategy, your campaign is seen by industry professionals as they actively seek out information via search or browse vehicles.

Your Marketing Campaign Objectives Marketing Approach

our solutions

Online Banner

•

•

•

eNewsletter

•

•

•

Email List Rental

•

•

•

Webcast (custom content)

•

•

•

•

•

White Paper

•

•

•

The most effective digital marketing campaigns are augmented by including print media solutions.

Match your campaign objectives to

uogr’s Marketing solutions!

digital opportunities

UOGR ONlINE

With 42,630* unique visitors, the UOGR homepage allows you to

strategically place your marketing message near relevant, up-to-date content for high visibility.

Ad positions for $3,500

• Leaderboard (728 x 90)

• Skyscraper (300 x 600)

• Site Sponsor (300 x 250)

Page Peel $4,500

*Source: Site Catalyst Report (August 2013 – September 2014)

eNEWSlETTER

UOGR delivers the latest news and technology to over 56,000 opt-in subscribers every Tuesday. Align your marketing message with premium, targeted content.

• Leaderboard $3,000

• Skyscraper $2,750

• Intro (Text Ad) $2,500

• Middle 1 position $2,500

• Middle 2 or 3 Position $2,000

EMAIl lIST RENTAl

Reach targeted audiences with your custom message in an email deployment. Your message will be sent to industry professionals that you’ve specified from our database list selects and can be used for a nearly unlimited variety of promotional programs.

85

%

OF UOGR SUbSCRIbERS TAkE

SOME FORM OF ACTION AFTER

VIEWING AN AD IN UOGR

ENEWSlETTERS.

WEbCASTS

Generate qualified, active leads while presenting your technology or expertise to targeted industry professionals. Sponsors can participate in brand-selected topics or sponsor a custom topic. After the one-hour live event, the webcast is promoted as on-demand and hosted on the OGJ website for six months. Sponsors receive detailed registration information from a captive global audience of industry professionals, providing your sales staff with a database of quality prospects.

77

%

WEbCAST USAGE FOR bUSINESS

PURPOSES AMONG UOGR READERS

HAS INCREASED OR REMAINED THE

SAME IN THE lAST YEAR.

64

%

OF UOGR SUbSCRIbERS RElY ON

INDUSTRY MEDIA WEbSITES TO

RESEARCH COMPANIES PRIOR TO

MAkING A PURCHASE.

Skyscraper

Site 1 Site 2 Page Peel Open

MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERSWEBCASTSBUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO

EDITORIAL GUIDES MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERSWEBCASTS BUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO TECHNICAL DIGEST MAGAZINES EDITORIAL GUIDES ENEWSLETTERS EVENTSMOBILE WHITE PAPERSWEBCASTS BUYERS GUIDE SOCIAL MEDIACUSTOM CONTENTVIDEO TECHNICAL DIGESTMAGAZINES EDITORIAL GUIDES ENEWSLETTERSEVENTS MOBILEWHITE PAPERS WEBCASTS BUYERS GUIDESOCIAL MEDIA CUSTOM CONTENT VIDEO EDITORIAL GUIDESMAGAZINES EDITORIAL

GUIDES ENEWSLETTERS EVENTS MOBILE WHITE PAPERS

WEBCASTS BUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO WHITE PAPERS MAGAZINES EDITORIAL GUIDES

ENEWSLETTERS EVENTSMOBILE WHITE PAPERS WEBCASTS

BUYERS GUIDE SOCIAL MEDIA CUSTOM CONTENT VIDEO WHITE PAPERS MAGAZINES EDITORIAL GUIDES

ENEWSLETTERS EVENTS MOBILE WHITE PAPERSWEBCASTS BUYERS GUIDE

SOCIAL MEDIA CUSTOM

12

3

9

6

create a winning Marketing Mix

Make connections with potential buyers by creating a

winning Marketing Mix

Today’s educated buyers consume information at all hours of the day and through every means available to them. They search the web, read trade magazines, watch videos, subscribe to eNewsletters, download apps, and travel to tradeshows – all in the pursuit of the latest information to help them perform better in their careers.

THE CHAllENGE

Finding the right media mix.

A wide variety of options exists to help you reach and influence buyers as they navigate the many channels available to them. Using a marketing vehicle exclusively in the hopes of reaching customers “at the right time” in their buying cycle may result in prospects missing your message. Spreading your message across too many channels may leave you with too little frequency in any channel to make a memorable impression.

THE SOlUTION

Using media channels that work together to target your audience.

Solving this challenge requires knowledge of how various information channels work together to reach and engage customers throughout the buying process. The right marketing mix includes a well-planned strategy and consistency across multiple channels to ensure that your message reaches qualified buyers often and effectively during their knowledge-gathering phase.

UOGR’S WINNING MIX

UOGR has a variety of mediums available to help solve your marketing challenges.

UOGR marketing options are specifically designed to reinforce your message with qualified decision makers throughout the buying process. We can help you create a winning marketing mix for today and for your future.

We know that ROI is more important than ever before. Ask us how we can help:

PENNGAGE AUTOMATION PlATFORM:

Most automation platforms are very cumbersome, time consuming and use all your staff’s resources. PennGage is a fully managed service that frees up your staff to do other important tasks.

OUR SERVICE:

» Identifies, at the individual level, who is visiting your website and what pages they are reading

» Pushes automated messages to extend your ad spend

» Integrates with most CRMs

» Nurtures leads with drip email campaigns till sales close

» Provides detailed reports, analytics and alerts

MARkETING CONSUlTING

Do you have a new product to launch? Entering a new industry? Need help with media planning or a corporate event? Our team of marketing professionals understands the value of listening and learning. We can help with both strategic and tactical planning. Here’s how:

» Messaging

» Email marketing

» Social media strategy

» Thought leadership programs

» Media planning and campaign strategy

» Web analytics review

» Event planning: Managing your corporate event for up to 250 attendees

Michael McManus

Sales Manager [email protected]

713.963.6254

Paul Westervelt

Vice-President and Group Publishing Director [email protected] 713.499.6305

Paula Dittrick

Matt Zborowski

bob Tippee

PennWell Petroleum Group Headquarters 1455 West Loop South, Suite 400