EDITION
2004
Incoming
Tourism to
Germany
FACTS AND FIGURES
2003
www.germany-tourism.de
German National Tourist Board
CONTENTS
2
EDITION
2004
EDITION
2004
3
Introduction
3
International travel 2003 in arrivals 4
Economic importance of tourism
5
Growth outlook for Europe/
use of the internet in Europe
6
Forms of transport/hotel chains
in Europe
7
Incoming tourism in Germany
8
Incoming tourism – importance
and breakdown
9
Seasonal breakdown/types of
accommodation
10
Accommodation capacities/camping 11
City breaks
12
Business travel
13
Source markets for incoming tourism 14
Reasons for travel among Europeans 15
Holiday preferences among
Europeans
16
Source markets in Northwest/
Southwest/Northeast Europe
17
Source markets in Southeast
Europe/travel arrangements
18
America/Israel source markets
19
US source market
19
Asian source market
21
Other source markets
22
GNTB market research
22
Sources
23
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2.
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PRODUCTION CREDITS Published by:German National Tourist Board (GNTB) Beethovenstrasse 69 60325 Frankfurt am Main Germany Tel.: +49 (0)69 974 640 Fax: +49 (0)69 751 903 Email: [email protected] Internet: www.germany-tourism.de Design:
Querformat, Frankfurt am Main Printed by: Akzidenzdruck, 64807 Dieburg Germany Translation: LingServe Ltd 3 (D) 2004
To coincide with the GTM 2004 in Hamburg, the GNTB is publishig
a summary of key facts and figures for incoming tourism to Germany.
This publication is aimed at providing the GNTB’s partners with
a regular and up-to-date annual overview of the most important
market research results for the previous travel year.
This edition is based on studies by the WTO, the European and World
Travel Monitors, data supplied by the Federal Statistical Office, the
European Commission, international and national associations of
tourism service providers, and studies carried out by the GNTB’s own
business planning and market research department.
In order to be able to react promptly to the constant changes in the
economic climate and to make effective use of the potential it offers
for the German travel industry, it is vital to observe the market in a
targeted and forward-thinking manner.
Contents include
– International tourism and its development
– Development of tourism within Europe
– German incoming, breakdown and structures
– Source markets for incoming travel to Germany and their
development
Frankfurt, May 2004
ACCORDING TO THE WTO,
694.0
MILLION
INTERNATIONAL ARRIVALS WERE RECORDED IN
2003
INTERNATIONAL TOURISM
2003
IN ARRIVALS
ECONOMIC IMPORTANCE OF TOURISM
4
WORLD
EUROPE 5
Europe +0.4% 119.1 Asia/Pacific -9.3% 112.4 America -2.1% 30.5 Africa +4.9% Middle East +10.3% 30.4 500 400 300 200 100 0 Arrivals in millions■Arrivals in millions ■Growth in 2003 (provisional) in millions Source: WTO 2004 (1) provisional
INTERNATIONAL ARRIVALS IN MILLIONS
SOUTHERN/WESTERN EUROPE STILL IN THE LEAD
Southern Europe/ Mediterranean 147,0 139,1 Western Europe (incl. Germany) 68,3 Central/ Eastern Europe Northern Europe 47,1 150 120 90 60 30 0 Arrivals in millions
■1990 ■2000 ■2003 (provisional) Source: WTO 2004 (1)
INCOME FROM TOURISM BY INTERNATIONAL REGIONS
1990
-
2002
8.0% 12.0% Italy Spain Germany France Portugal Greece Austria Belgium Great Britain Ireland Sweden Netherlands Finland Source: Eurostat 2002 (2)Within Europe, Germany is in third place behind Italy and Spain
4.0% 0.0%
PERCENTAGE OF GROSS DOMESTIC PRODUCT
DERIVED FROM TOURISM IN THE EU COUNTRIES
Region 1990 2001 2002 % 01 – 02
US-$ bn US-$ bn US-$ bn
World total 264.1 459.5 474.2 0.3 Africa 5.3 11.7 11.8 1.0 America 69.2 122.5 114.3 -6.5 Asia/Pacific 41.2 87.2 94.7 7.7 Europe 143.2 230.4 240.5 6.5 of which Germany 11.2 17.2 19.2 4.0 Middle East 4.4 11.8 13.0 10.0 Source: WTO 2004 (1) 401.5
GROWTH OUTLOOK FOR EUROPE
COUNTRIES WITH THE HIGHEST NUMBER OF INTERNET
USERS IN EUROPE
BREAKDOWN OF INTERNATIONAL TRAVEL BY EUROPEANS
ACCORDING TO FORM OF TRANSPORT IN MILLIONS
COMPARISON OF EUROPEAN HOTEL CAPACITIES
AND HOTEL CHAINS
MODAL SPLIT/HOTEL CHAINS IN EUROPE
EUROPE 7
GROWTH OUTLOOK FOR EUROPE/
INTERNET USERS IN EUROPE
6
EUROPE
Tourism is one of the global growth industries of the future, with 3% forecast growth per annum to Europe
Source: Miniwatts International 2004 (12)
Source: Travel Research International, The European Hotel Industry, 2003 Edition, UK 2003 (3) Source: WTO 2003 (1)
Arrivals Arrivals Arrivals Annual Market Market in millions in millions in millions growth % share share
1995 2010 2020 1995-2020 1995 2020 Europe 338.4 527.3 717.0 3.0 59.8 45.9 America 108.9 190.4 282.3 3.9 19.3 18.1 East Asia/ Pacific 81.4 195.2 397.2 6.5 14.4 25.4 Africa 20.2 47.0 77.3 5.5 3.6 5.0 Middle East 12.4 35.9 68.5 7.1 2.2 4.4 South Asia 4.2 10.6 18.8 6.2 0.7 1.2 World 565.4 1.006.4 1.561.1 4.1 100.0 100.0
Ranking Country No. of users (million) % of population
1 Germany 44.8 54.3 2 Great Britain 34.8 58.8 3 France 22.2 37.3 4 Italy 19.9 35.4 5 Spain 13.6 32.5 6 Netherlands 10.8 66.0 7 Poland 8.8 23.3 8 Sweden 6.9 76.9 9 Russia 6.0 4.1 10 Switzerland 4.5 60.0 Total 1-10 172.3 Total Europe 203.2 27.9
Rooms Rooms in Share of chain
2003 total chain hotels hotels in %
Italy 869.000 49.221 5,7 Germany 806.500 168.261 20,9 France 603.600 218.229 36,2 Spain 540.000 121.549 22,5 Great Britain 468.000 188.090 40,1 Greece 316.700 19.914 6,3 Austria 285.000 18.332 6,4 Turkey 183.000 15.497 8,5 Russia 180.000 5.119 2,8 Switzerland 133.000 16.783 12,6 Europe total 5.331.700 1.067.603 20,0
By comparison: the proportion of rooms in hotel chains in the USA is 70-75%, but it is also high in Northern Europe, e.g. 50.2% in Norway, 43.4% in Finland and 41.7% in Sweden. Travel by air and road are the dominant categories for travel throughout Europe
Rail Travel 36.9 million 11% Coach Travel 25.6 million 8% Boat Travel 10.6 million 3% Travel by car 106.7 million 32% Air Travel 147.3 million 43% Other 10.6 million 3% Source: ETM 2004 (5)
INCOMING TOURISM IN GERMANY
INCOMING TOURISM –
IMPORTANCE AND BREAKDOWN
8
GERMANY
GERMANY 9
Capital
Berlin
Federal states
16
of which:
City states
3
Member of WTO
since 1976
Area (1,000 sq.km)
357
Population (millions)
82,5
Gross domestic product (2002 in Euro billion)
2,129.8
GDP per capita 2002
25,800
GDP growth (real in %)
2001
0.6
2002
0.2
2003
0.9
% of GDP derived from tourism
8%
No. of people employed in the travel industry in millions
2.8
International arrivals 2003
International arrivals in thousands (incoming)
17,259
Arrivals per 100 inhabitants
21
Tourism in Germany 2003
No. of overnight stays by German nationals in thousands*
296,842
No. of overnight stays by foreign visitors in thousands*
41,746
Total no. of overnight stays in thousands*
338,588
of which hotel/guesthouse
No. of overnight stays by German nationals in thousands
156,240
No. of overnight stays by foreign visitors in thousands
33,301
Total no. of overnight stays in thousands
189,541
Number of rooms
892,302
Capacity utilisation of available beds
136.2%
Capacity utilisation of available hotel rooms
259.7%
Outgoing travel 2003
Trips taken by Germans in thousands**
266,700
of which trips abroad in thousands**
72,700
Holidays abroad per 100 inhabitants**
66
Balance of trade 2003
Foreign trade deficit for tourism sector
in Euro million
- 32,281
Source: comparable data from WTO 2002 * Federal Statistical Office, includes campsites ** German Travel Monitor 2003
1 Average capacity utilisation 2003 for hotels, inns and guesthouses based on data from the Federal Statistical Office
2 IHA 2004
BREAKDOWN OF ALL ARRIVALS IN GERMANY IN
2003
BY CONTINENT
GERMANY (1/4/5/6/10)
OVERNIGHT STAYS IN GERMANY BY FOREIGN VISITORS
IN
2003
BY FEDERAL STATE
Source: Federal Statistical Office 2004 (4)
8,873,677 5,207,132 3,656,899 Bavaria Baden-Wuerttemberg 1,900,694 Lower Saxony 4,471,508 Hesse Rhineland-Palatinate 424,836 Thuringia 899,874 Schleswig-Holstein 293,773 Saxony-Anhalt 500,640 Mecklenburg-Western Pomerania 472,802 1 2 Brandenburg 922,534 Saxony 5,962,992 North Rhine-Westphalia Saarland 227,327 3 2 Hamburg 1,092,868 3 Bremen 259,823 1 Berlin 3,356,891 Total overnight stays: 38.5 million without camping Europe 12% Asia 2%
Africa, Australia, New Zealand and Oceania <1% America 2%
Domestic 84% 84 per cent of arrivals in Germany in 2003 were domestic trips and
16 per cent were incoming trips
SEASONAL BREAKDOWN OF OVERNIGHT STAYS
BY FOREIGN VISITORS TRAVELLING TO GERMANY
CAPACITIES IN GERMANY BY TYPE OF ACCOMMODATION
SEASONAL BREAKDOWN/
TYPES OF ACCOMMODATION
ACCOMMODATION CAPACITIES/CAMPING
10
GERMANY
GERMANY 11
Accommodation providers by type of accommodation in 2003 and share of the overall market for each type of accommodation
With an additional 3.2 million overnight stays by foreign visitors in 2003, campsites are an important part of the German travel industry’s portfolio
Federal state Market share Market share
of sites of overnight stays by foreign visitors Bavaria 16% 21% Lower Saxony 16% 9% Baden-Wuerttemberg 10% 19% Rhineland-Palatinate 10% 26% Schleswig-Holstein 11% 4% North Rhine-Westphalia 8% 7% Hesse 7% 5% Brandenburg 7% 1% Mecklenburg-Western Pomerania 6% 4% Saxony 4% 1% Saxony-Anhalt 3% 1% Thuringia 2% 1% Saarland 1% < 1% Berlin/Hamburg/Bremen < 1% < 1%
Source: Federal Statistical Office 2004 (4)
Accommodation capacity Establishments in operation Share Type of accommodation (as of July 2003) in %
Hotels 13,098 24.4
Bed & breakfast hotels 8,972 16.7
Inns 10,150 18.9
Guesthouses 5,329 9.9
Traditional accommodation providers 37,549 69.8
Leisure, recreational and training centres 2,674 5.0
Holiday centres 86 0.2
Holiday homes or apartments 10,794 20.1
Holiday cottages, youth hostels 1,606 3.0
Preventative medical clinics and rehabilitation clinics 1,062 2.0
All accommodation types 53,771 100.0
Source: Federal Statistical office 2004 (4)
5,000,000
4,000,000
3,000,000
2,000,000
January February March
April May June July
August
September
October
November December
Source: Federal Statistical office 2001 - 2004 (4)
OVERNIGHT STAYS IN GERMANY BY FOREIGN VISITORS
IN
2003
BY TYPE OF ACCOMMODATION
Source: Federal Statistical Office 2004 (4))
Other 14%
Inns 5%
Bed & breakfast hotels 18% Guesthouses 2%
Hotels 61%
■2001 ■2002 ■2003
Hotels and bed & breakfast hotels are extremely important in the incoming sector (79% share of the market)
Total number of establishments: 53,771 (as of July 2003)
HOLIDAY CAMPSITES IN GERMANY IN
2003
GERMANY AS A TRADE FAIR DESTINATION
BUSINESS TRAVEL
GERMANY 13
BREAKDOWN OF OVERNIGHT STAYS IN
2003
BY FOREIGN VISITORS
IN GERMAN TOWNS AND CITIES ACCORDING TO SIZE
TOP TOWNS AND CITIES IN GERMANY IN
2003
(OVERNIGHTS STAYS IN MILLIONS)
CITY BREAKS
12
GERMANY
Internationally, Germany is the number one destination for trade fair travel Germany as a trade fair destination in 2002
Germany is ranked third throughout Europe
Source: Federal Statistical office 2004 (4)
10,000 – 100,000 24%
less than 10,000 21% more than 100,000 55%
Berlin and Munich recorded the highest number of overnight stays by foreign visitors
Berlin Munich Frankfurt /Main Cologne Hamburg Düsseldorf Stuttgart Nuremberg Medebach* Heidelberg 0 1,000,000 2,000,000 3,000,000
Source: list according to the Statistical Yearbook 2003. Data: Federal Statistical Office 2004 (4)
Data
Events 1.3 million
Average duration 1.8 days
Event days 2.3 million
Total attendees 69.0 million
of which foreign visitors 9.7 million
Overnight stays 67.6 million
Revenue 49.3 billion
Conference venues 10.935
of which hotels 10.148
congress centres 420
higher education establishments 327
airports 40
Rooms 60.500
Total
Trade fairs (international) 145
Exhibitors 165,859
International exhibitors 82,735
Rented space 6,639,204 m2
Visitors 9,218,276
of which international visitors approx. 1,900,000
THE GERMAN CONFERENCE AND CONGRESS MARKET
2002/2003
TRADE FAIR LOCATIONS/EXHIBITORS
Source: AUMA 2003 (8)
The six largest trade fair and exhibition centres in Germany in 2002 were:
Location Indoor area Outdoor area Ranking within (gross in m2) (gross in m2) Europe
Hanover 495,255 57,880 1
Frankfurt/Main 324,041 83,163 3
Cologne 286,000 52,000 4
Düsseldorf 234,400 32,500 5
Munich (new trade fair) 160,000 210,000 12
Berlin 160,000 100,000 13 Source: AUMA 2003 (8) Source: GCB/ghh 2003 (9) 334,846 363,625 523,160 603,111 944,070 1,092,868 1,154,769 1,985,703 3,057,417 3,356,891
* Medebach has a large leisure park (Center-Park) and is in the Upper Sauerland region 55% of overnight stays by foreign visitors are in towns and cities with a population of more than 100,000
REASONS FOR TRAVEL AMONG EUROPEANS TRAVELLING
ABROAD AND TO GERMANY IN 2003
REASONS FOR TRAVEL AMONG
EUROPEANS
EUROPEANS IN GERMANY 15
BREAKDOWN OF OVERNIGHT STAYS IN GERMANY
BY CONTINENT
TOP
20
SOURCE MARKETS FOR GERMANY BY NUMBER
OF OVERNIGHT STAYS IN
2003
SOURCE MARKETS FOR
INCOMING TOURISM
14
GERMANY
Asia 9.6% America 12.0% Africa 1.1% Australia 0.8% Other 2.9% Europe 73.6%Source: Federal Statistical Office 2004 (4)
Netherlands USA Great Britain Switzerland Italy Austria France Belgium Denmark Sweden Japan Spain Other European countries Poland Other Asian countries Russia PR of China & Hong Kong Czech Republic Arab Gulf States Norway
million 0.0 1.0 2.0 3.0 4.0 5.0 6.0
Source: Federal Statistical Office 2004 (4)
Germany has a variety of source markets
Reason for travel Europe Germany Percentage Percentage
2003 2003 2003 2003
in millions in millions Europe Germany
Holidays 228.6 14.2 68 52
Short breaks of 1-3 nights 35.9 5.2 11 19
Longer holidays of 4+ nights 192.7 9.0 57 33
Visits to friends or relatives 26.4 2.9 8 11
Business trips 47.6 7.7 14 28
Other travel 35.0 2.4 10 9
Total travel 337.7 27.2 100 100
Source: ETM 2003/2004 (5)
Source: ETM 2004 (5)
Traditional business trips 56%
Incentive travel 3%
Conferences/congresses 19% Trade fairs and exhibitions 22%
Europe has a market share of just under 74%
BREAKDOWN OF BUSINESS TRAVEL VOLUME INTO
DIFFERENT TYPES OF BUSINESS TRIPS IN
2003
Total volume: 7.7 million tripsRANKING OF HOLIDAY CONTENTS AS A PERCENTAGE
CITY BREAKS AND GENERAL TOURS – THE MOST
IMPORTANT MARKET SEGMENT
SOURCE MARKETS IN NORTHWEST AND SOUTHWEST
EUROPE
HOLIDAY PREFERENCES AMONG
EUROPEANS IN
2002
SOURCE MARKETS IN NORTHWEST/
SOUTHWEST/NORTHEAST EUROPE
16
EUROPEANS IN GERMANY
EUROPEANS IN GERMANY 17
In 2003, Europeans took almost 14.3 million holidays in Germany. The most important market segments are ranked as follows:
With a total of 18.6 million overnight stays in 2003, the source markets of Northwest and Southwest Europe have a 48% share of all overnight stays in Germany by foreign visitors. From 1995 to 2003, the number of overnight stays by visitors from these market regions increased by 3.5 million overnight stays.
Overnight stays Overnight stays % of holidays Population 1995 2003 taken abroad in millions* Northwest Europe 9,574,762 11,166,607 68.8 86.6 Netherlands 5,055,629 5,794,008 95.5 16.0 Great Britain 2,952,366 3,344,815 54.6 59.9 Belgium 1,346,954 1,705,240 107.3 10.3 Luxembourg 219,813 322,544 20.0 0.4 Southwest Europe 5,520,699 7,421,111 30.8 163.6 Switzerland 1,664,793 2,479,852 131.9 7.2 Italy 1,656,995 2,235,347 27.2 57.7 France 1,557,746 1,712,421 30.6 59.2 Spain 641,165 993,491 18.5 39.5 Total 15,095,461 18,587,718 250.2 * 2002 data
Source: Federal Statistical Office 2004 (4/6)
Overnight stays Overnight stays % of holidays Population 1995 2003 taken abroad in millions*
Northeast 4,554,910 5,218,264 14.5 215.4 Europe/Russia Denmark 1,063,488 1,304,419 92.6 5.4 Sweden 953,851 1,241,480 61.8 8.9 Norway 398,131 422,259 75.6 4.5 Finland 267,745 345,278 80.8 5.2 Poland 927,002 819,222 13.7 38.7 Russia 764,737 776,302 4.3 145.5 Baltic States 179,956 309,304 22.2 7.2 * 2002 data
Source: Federal Statistical Office 2004 (4/6)
SOURCE MARKETS IN NORTHEAST EUROPE/RUSSIA
With just under 5.2 million overnight stays in 2003, the source markets of Northern and Eastern Europe/Russia have a 13.5% share of all overnight stays in Germany by foreign visitors.
1. General tours 3.6 million trips
2. Holidays in holiday regions broken down into
Holidays in the countryside 1.6 million trips
Seaside/lakeside holidays 0.9 million trips
Holidays in the mountains 0.7 million trips
3. City breaks 3.0 million trips
4. Sports holidays 0.4 million trips
5. Event-related holidays 0.4 million trips
6. Winter sports 0.2 million trips
7. Health & fitness holidays 0.1 million trips
8. Other 3.3 million trips
Source: ETM 2004 (5) provisional Source: ETM 2004 (5) provisional
City breaks 21% Winter sports 2%
General tours 25% Event-related
holidays 3%
Holidays in the countryside 11%
Health & fitness holidays 1%
Seaside/lakeside holidays 7% Sports holidays 3%
Holidays in the mountains 5%
30% 25% 20% 15% 10% 5%
SOURCE MARKETS FOR AMERICA/ISRAEL
MAIN DESTINATIONS FOR US TRAVELLERS IN EUROPE AND
POSITION OF GERMANY
SOURCE MARKETS FOR AMERICA/ISRAEL
US AMERICANS IN GERMANY 19
SOURCE MARKETS IN SOUTHEAST EUROPE
TRAVEL ARRANGEMENTS MADE BY EUROPEANS TAKING
A HOLIDAY IN GERMANY IN
2003
SOURCE MARKETS IN SOUTHEAST
EUROPE/TRAVEL ARRANGEMENTS
18
EUROPEANS IN GERMANY
With a total of 2.6 million overnight stays in 2003, the source markets of Southeast Europe have just under a 7% share of all overnight stays in Germany by foreign visitors. From 1995 to 2003, the number of overnight stays by visitors from these market regions increased by just under 0.5 million overnight stays.
The majority of American visitors visit at least one other country
Overnight stays Overnight stays Population
1995 2003 in millions* Total 4,236,692 4,914,619 840.7 USA 3,186,396 3,740,584 287.7 Canada 266,142 369,617 31.4 Central/South America 506,538 509,023 515.2 America 3,959,076 4,619,224 834.3 Israel 277,616 295,395 6.4
* 2002 data Source: Federal Statistical Office 2004 (4)
* Trips to visit friends and relatives Source: In-flight survey/IPK 2002 (7)
Multiple responses Number of countries visited Total Holidays VFR* Business trips
in % in % in % in %
Nur Deutschland 44 21 65 49
Germany plus 1 country 26 24 22 30
Germany plus 2 countries 14 21 8 12
Germany plus 3 countries 7 14 2 5
Germany plus 4 countries
or more 9 20 3 4
Overnight stays Overnight stays % of holidays Population 1995 2003 taken abroad in millions* Southeast Europe 2,131,683 2,612,820 43.1 36.0
Austria 1,286,725 1,718,433 77.7 8.1
Czech Republic 474,836 516,255 35.0 10.3
Hungary 370,122 378,132 24.5 10.2
Slovenia No figures available No figures available 80.0 2.0
Slovakia No figures available No figures available 27.8 5.4
* 2002 data
Source: Federal Statistical Office 2004 (4/6) Germany is the 4th most popular destination in Europe
3,500 3,000 2,500 2,000 1,500 1,000 500 0
Source: In-flight survey/IPK 2002 (7)
Great Britain France Italy Germany Spain Netherlands 3,383 2,626 1,944 1,894 1.010 858 No booking 43%
Individual booking through service provider 30%
Partial package tour 14% Package tour 13% Source: ETM 2004 (5) Trips in thousands
JAPAN IS STILL THE MOST IMPORTANT ASIAN SOURCE
MARKET FOR GERMANY
ASIAN SOURCE MARKETS
ASIANS IN GERMANY 21
INFORMATION SOURCES USED WHEN PLANNING HOLIDAYS
TO GERMANY
LEISURE ACTIVITIES DURING A STAY IN GERMANY
US SOURCE MARKET
20
US AMERICANS IN GERMANY
Travel agency Internet/PC Airline company Travel guide Tour operator Friends/relativesNational tourist boards
Corporate travel offices
Other Shopping Visiting sites of historical interest Sightseeing in towns and cities Visiting small towns
General tours Visiting Museums/galleries Visiting sites of cultural interest Nightlife Musicals, concerts
American visitors enjoy a range of activities
* less than 0.5% ** more than 4% Source: In-flight survey/IPK 2002 (7)
■Total in % ■Holidays in % Source: In-flight survey/IPK 2002 (7)
0% 10% 20% 30% 40% 50% * * * 1% 18% 18% 11% 25% 34% 43%
HOLIDAYS TAKEN IN GERMANY BY JAPANESE VISITORS
IN
2002
■Overnight stays 1994 ■Overnight stays 2003 Source: Federal Statistical Office 2004 (4)
Japan -1% China +100% South Korea +94% Taiwan +47% 1,182.3 1,170.8 288.6 577.6 115.5 224.3 94.5 139.3 1200 1000 800 600 400 200 0 in % 0% 20% 40% 60% 80% 100%
The main type of holiday taken in Germany by Japanese visitors in 2002 were general tours with 83%, while 7% of holidays in Germany by Japanese visitors were city breaks and 10% were other types of holiday.
Source: IPK/Japan 2002 (5)
General tours City breaks Other types of holiday
10.0 7.0 83.0 100 80 60 40 20 0 Fine dining Trips in thousands
SOURCE MARKETS ASIA, AFRICA AND AUSTRALIA
OTHER SOURCE MARKETS
GNTB/SOURCES
22
WORLD
23
GERMAN NATIONAL TOURIST BOARD
Working on behalf of the federal government, the German National
Tourist Board, based in Frankfurt am Main, has been planning,
coordinating and implementing activities for marketing Germany
abroad for more than 50 years.
The aims of the GNTB and its 28 foreign representative offices/sales
and marketing agencies include:
– Strengthening the economic position of Germany
– Increasing the volume of tourism
– Increasing tourism exports.
As a registered non-profit organisation, the GNTB is committed
to transparency and efficiency rather than commercial gain.
GNTB MARKET RESEARCH
In order to get the right answers, you first need to ask the right
questions. And this is more important than ever in times of continual
market changes.
The GNTB’s market research is focused on forward-thinking,
net-worked surveys aimed at providing its partners and other companies
within the German travel industry with cutting-edge analysis for a
professional marketing strategy.
The GNTB’s market research activities focus mainly on:
– Continuous monitoring of all incoming source markets
– Research for theme years with 2 to 3 years lead time
– Systematic study of the ten key core source markets for Germany
in a five-year cycle, along with a combined image and efficiency
survey
– Theme, trend and special studies addressing specific target
groups/potential markets
8 Association of the German Trade Fair Industry (AUMA), Messeplatz Deutschland (Germany as a Trade Fair Destination), Annual Report 2003
9 ghh consult/GNTB, Der Deutsche Tagungs- und Kongressmarkt (The German Conference and Congress Market), Frankfurt 2003
10 German International Hotel Associa-tion (IHA), Hotelmarkt Deutschland (The German Hotel Market), Industry Report 2004, Berlin 2003/2004 11 Regional Statistical Offices
2002/2003
12 Miniwatts International 2004 QUELLENNACHWEIS
1 WTO World Tourism Organization, Tourism Market Trends 2003 Edition, Spain 2003/2004
2 European Commission, Eurostat Yearbook Luxembourg, 2002 3 Travel Research International,
The European Hotel Industry, 2003 Edition, UK 2003 4 Federal Statistical Office, Annual
Reports and Monthly Reports 1995 to 2003, Wiesbaden 2004 5 IPK International, European Travel
Monitor, Malta 2002 and 2003 6 GNTB Market Research, Frankfurt 2004 7 U.S. Department of Commerce,
In-Flight Survey 2001, Washington/Malta 2002 Overnight stays Overnight stays
1995 2003 Total 3,805,761 4,420,142 Japan 1,306,499 1,170,776 China/Hongkong 333,266 577,646 South Korea 165,055 224,258 Asia 3,161,772 3,681,325 Africa 349,473 412,765
Australia, New Zealand and 294,516 326,052 Oceania
Other countries 2,201,835 2,770,707
