Content. Sanoma Learning strategy. Sanoma Group today. Sanoma Learning today. Copyright Sanoma Corporation Sanoma Learning

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Content

Sanoma Group

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Sanoma Group

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Sanoma – strong European media and learning

company

 Operating in diverse fields of media and learning in more than 10

countries

 The leading

media group

in Finland and the Netherlands, strong

position in Belgium

 One of Europe's largest

magazine publishers

 One of the largest

learning solution company

in Europe

 Building a strong

FTA TV business

in Finland, the Netherlands and

Belgium

 Major operator in

digital media

in Finland,

the Netherlands, Hungary and Bulgaria

 Restated net sales EUR 2,376 million, over 10,000 employees

 Listed on Nasdaq OMX Helsinki

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Market leader in chosen businesses and markets

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Finland Russia Estonia Belgium The Netherlands Sweden Czech Republic Hungary Romania Bulgaria Ukraine Croatia Serbia Poland Latvia Television Learning Newspaper publishing Magazine publishing Press distribution Online operations Lithuania



One of the leading media and learning

companies in Europe

– #1 media company in the Netherlands and Finland

– Among top 2 educational players in all its 6 markets of operation

– Head office in Helsinki, Finland



Focus on consumer media and learning



2012 financials

– Net sales EUR 2,376 million – EBIT* EUR 232 million – Personnel 10,381 (FTE)

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Sanoma

**2012: Net sales EUR 2,376 million  EBIT* EUR 232 million  Personnel 10,381 (FTE)**

Net sales M€ 200 Magazines Online business TV (Hungary) Net sales M€ 423 Newspapers Online business Net sales M€ 312 Learning materials and solutions Sanoma News Sanoma Media Belgium Sanoma Media Finland Sanoma Media Netherlands Sanoma Media

Russia & CEE

Sanoma Learning Net sales M€ 228 Magazines Online business TV Net sales M€ 760 Magazines Online business TV Net sales M€ 302 Magazines Online business TV and radio

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Sanoma Learning

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Learning – leading player in Europe

FY 2012:

 Net sales MEUR 321  EBIT MEUR 59.6 *  Personnel FTE 1.700 **

#1 or #2 in markets where present

Market: Finland Market Position: #1 Sales: approx. EUR 60 m FTEs: approx. 180

Size of market: approx. EUR 90 m Market: Sweden

Market Position: #2 Sales: approx. EUR 30 m FTEs: approx. 60

Size of market: approx. EUR 80 m

Market: Global

Market Position: one of the leading player in e-learning

Sales: approx. EUR 10 m FTEs: approx. 260 Market: Poland Market Position: #1 Sales: approx. EUR 70 m FTEs: approx. 640

Market: Hungary Market Position: #1 Sales: approx. EUR 20 m FTEs: approx. 180

Size of market: approx. EUR 50 m Market: Belgium

Market Position: #1 Sales: approx. EUR 30 m FTEs: approx.110

Size of market: approx. EUR 100 m Market: Netherlands

Market Position: #2 Sales: approx. EUR 90 m FTEs: approx. 280

*Excluding non-recurring items **At the end of the period (full-time equivalents)

Source: Company, 2012

FY 2012:

 Net sales MEUR 321  EBIT MEUR 59.6 *  Personnel FTE 1.700 **

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A leading provider of learning materials and solutions

in Europe



Operating in Finland, Hungary, Belgium, the NL, Poland, Russia and

Sweden



Offering multiple learning and teaching materials and solutions for

–

K-12 education

–

vocational, university level, adult and professional education

–

consumers; edutainment



Success is built on a deep understanding of teachers’ needs and the local

curriculum

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Focus on solutions bringing efficiency for teachers’ daily work and better

learning outcomes to pupils

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Building a leading European learning player

1999: Acquisition of Young Digital Poland (27.8%), Poland's leading multimedia company. (In 2001 Sanoma increased its holding to 49%.)

2004: The majority of Young Digital Poland shares (55.1%) was acquired

2004: Acquisitions of the educational publishers Malmberg (The Netherlands) and Van In (Belgium)

2005: Sanoma Pro (then called WSOY Oppimateriaalit, formerly WSOYpro) was carved out of WSOY and became an independent company

2006: Acquisitions of NTK, a Hungarian educational publisher and Perfekt, a Hungarian vocational training company

2008: Acquisition of Nowa Era, a Polish educational publisher and owner of Vulcan, provider of school management systems

2010: The remaining 44.9% of Young Digital Planet shares were acquired

2011: Tammi Oppimateriaalit was acquired and merged with WSOYpro. In November 2011 the company was renamed Sanoma Pro

2011: The Swedish educational publisher, Bonnier Utbildning, was acquired and the company name changed to Sanoma Utbildning.

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Our performance in Learning has developed well

0 50 100 150 200 250 300 350 2005 2006 2007 2008 2009 2010 2011 2012 2005 2006 2007 2008 2009 2010 2011 2012 MEUR 151 188 239 199 259 ₂₄₉ 257

Revenue development in Learning 2005-2012

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Sanoma Learning’s management board and

management model

Malmberg Harold Rimmelzwaan Sanoma Pro Salla Vainio NTK / Perfekt István Jokai Sanoma Utbildning Erik Larsson Van In Winfried Mortelmans Nowa Era Magda Duszynska YPD Andrzej Molski Sanoma Learning Russia

Elizaveta Barakhtina

Chief Executive Officer

Jacques Eijkens

Chief Strategy Officer

Jyri Ahti

Chief Technology Officer

Andrew Rufener

Chief Human Resources Officer

Annelies Balistreri

Chief Financial Officer

Karel Das

Chief Commercial Officer

Johan Merlevede

Management board Business Units

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Sanoma Learning

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Our solutions bring better learning outcomes to pupils and efficiency

on teacher’s daily work.

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Pupils

• Reach their learning goals and pass their exams

• Receive teaching that matches their skills and abilities

• Are engaged during the course and motivated to continue their studies

Teachers

• Achieve teaching results in an efficient way

• Can focus their time on 1-on-1 teaching

• Are less stressed and burdened by other tasks than teaching

Parents

• Can be sure that their children are not left behind in their studies • Can be sure that the individual

learning needs of their children are met

Headmasters

• See their teachers reach their teaching targets

• Can attract more pupils to their schools

• Manage the school in an efficient way

Improve learning outcomes and workflow

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Expanded value proposition

More embedded in our customers’ processes

Learning Outcomes Manage data and reports Manage human resources Manage financials Plan school year Manage operations Identify need Evaluate & choose Follow Evaluate outcomes Practice Coach Prepare

Test & Assess Theory

Teachers need support

in the teaching process

Headmasters need tools for school management

Parents need tutoring for their kids

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Building blocks of our teaching solution

Teacher’s manual

Textbooks & workbooks

Teacher in control dashboard

Management, teacher planning, class admin, reports, analytics, communication with pupils/parents

Personalised learning module Homework module Testing module

For

teachers

For pupils

From…

… towards

Multi-platform offering where customer chooses which one to use, including • Print • Online • Mobile tablets • Interactive White Board