Introduction
Unleash your brand's national presence into optimized local results. More than
automated software, Relevant Ads combines expert team knowledge and distributed data technology to deliver a proprietary Profile-Manage-Optimize (PMO) local
marketing process to each of your locations.
Relevant Ads provides high quality local marketing to thousands of multi-location brands. We do this through a combination of data distribution technology and dedicated expert teams to deliver local results for national brands.
Products & Services
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The Relevant Ads Enterprise product suite includes the core functions of
profiling, managing and optimizing (PMO) each of your multi-location’s verified and enhanced business data to the leading destination partners shown below:
Google+ Local (Profile, Manage and Optimization) Yahoo! Local (Profile, Manage and Optimization) Bing Local (Profile, Manage and Optimization) Yelp Merchant Circle SuperPages Yellow Bot About Us InfoGroup Acxiom LocalEze
As part of your Enterprise product offering each of your locations will also receive:
Search Friendly Companion Page (Unique URL and optimized content) A team of local SEO specialists to provide continuous optimization Dedicated Account Manager (technical support, advice, map reporting) Performance reporting (ranking metrics and Google Analytics in
aggregate and by location)
Secure web-based platform to manage all profiles Optimized Video media with YouTube placement
Google and other data providers bulk feed management Google Adwords management (optional)
About Relevant Ads
Relevant Ads is a leading online local search engine placement company that provides multi-location brands with a full suite of services for managing and optimizing their online location data. Relevant Ads has been recognized by Inc. Magazine as the 84th fastest growing company in America, and by Deloitte as the 39th ranked company on their Technology Fast 500 list. The company maximizes local presence profiles on leading search engines and targeted websites for thousands of brand locations each month. The company distributes verified and enhanced local business data to leading geo-category and regional media websites. Most important, Relevant Ads adds to its industry-leading technology with a team of local SEO specialists that work continuously to optimize each location according to its specific needs. Relevant Ads has successfully helped client partners benefit from an experienced team infusion of local strategy experts. The
Company specializes in highly successful and dynamic technology applications in some of the fastest growing segments like local search and mobile location based services.
Our Mission:
To be the leader in promoting businesses to local customers through the most relevant and effective technologies.
Our Values (RIP FIT):
Respect – For our customers and fellow employees Integrity – We provide value without compromise
Proactive – We put proactive plans in place to meet our customers’ needs with creative
solutions
Fun – We operate in a fun and create work environment
Innovation – We continually look for innovative ways to improve our products, services
and processes
Product Matrix
Case Study
Extra Space Storage Utilizes Relevant Ads to Become Fastest Growing National Storage Company in Online Exposure
Situation:
There are nearly 50,000 self-storage facilities in the U.S. and they are owned by approximately 30,000 different companies. The competition is fierce. Extra Space Storage (ESS) is the second largest owner/operator of self-storage properties and is the largest self-storage management company in the U.S. with 871 locations.
Opportunity:
In the first quarter of 2008, Extra Space Storage was looking to increase total revenue and market share in the national self-storage market. They knew that consumers were increasingly using Internet search to find self-storage facilities. They also knew that their online presence was less than satisfactory and began to look for multiple avenues to increase their online exposure. Among their
shortcomings in online presence was their lack of exposure in local search results. Extra Space Storage looked to Relevant Ads to utilize their proprietary and proven methods of improving ranking for local businesses.
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The Solution:To achieve high rankings, search engines must identify a business listing as being relevant and trusted. Relevant Ads accomplishes this using a number of proprietary technologies including:
• An API between the client’s database and the Relevant Ads system, so data on every location remains up to date
• Automated search term relevancy and optimization tools based on high ranking competitor listings and the frequency of consumer search terms
• Direct data feeds into Google Places, Yahoo! Local, Bing Local and dozens of online local business directories
• Business data normalization and “translation” to formats required by search engines and business directories
• Automated scalable processes that can add hundreds of locations in days • Experienced local SEO specialists who manually optimize challenging
locations and listings
Relevant Ads identifies the most relevant keywords and the optimal categories to use for each individual listing in their specific geo-targeted area. This proprietary technology evaluates high-ranking competitors’ keywords and categories as well as consumer search term frequency in order to optimize keywords and categories for each listing. ESS provides data to Relevant Ads via an API. Relevant Ads then normalizes the data and sends it to Google Places, Yahoo! Local, Bing Local and other relevant local
business directories. Relevant Ads’s technology made verifying 871 listings in Google Places and other partner sites quick and cost effective – manual submissions and verifications would have required tens of thousands of person-hours and would have been cost prohibitive.
Along with submitting directly to Google Places, Yahoo! Local and Bing Local, Relevant Ads submits business data on all 871 Extra Space Storage locations to dozens of other directories across the Web including: Yelp, About Us, Relevant Yellow, Rate It All,
SuperPages, Merchant Circle, YellowBot, Acxiom, and InfoGroup. Because Relevant Ads has the ability to update each of Extra Space Storage’s individual location details monthly, ESS can rest assured that their information is always current and consistently seen by search engines as relevant and trusted. Relevancy and trust are among the most important factors when it comes to getting high rankings in local search results.
Case Study
Case Study
Relevant Ads provides ESS with daily “delta” reports that provide the current status of all 871 ESS locations on Google Places and Bing Local. Relevant Ads crawls the web for all 871 locations looking for inaccurate data, and if inaccuracies are identified they are
corrected immediately. This ensures that all ESS locations and listings have accurate and consistent data across the web – this is critical to achieving high rankings in local search results.
Average Time For Ranking Improvement For New ESS Locations
Impressions 25,746,662
Actions 1,652,822
Clicks for More Info 505,921
Clicks for Driving Directions 317,997
Clicks to Website 826,936
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Case Study
Results:
Extra Space Storage’s locations were submitted and verified in the first quarter of 2008. Good ranking takes time, especially in a competitive market. ExtraSpace.com saw an increase in website traffic throughout 2008, and their traffic metrics continue to increase to this day.
Relevant Ads identifies challenging locations and provides additional manual
optimization to locations that are not ranking well. Figure 2 shows the average ranking of all ESS locations, starting in 2008 when ESS first became a client of Relevant Ads and continuing to February 2012. The 871 ESS locations have an average rank of 2 in local search results due to the continuing automated and manual optimization provided by Relevant Ads.
Average ESS Location Ranking on Google Local Search Results
Over the years, Relevant Ads has dramatically reduced the time it takes to see improved ranking performance. When ESS first became a client in 2008, a new location would take an average of 50 days to see ranking improvement. Now Relevant Ads is able to produce improved ranking for new ESS locations in an average of just 24 days, with many facilities seeing an improvement in far less time. The figure above shows the average time it takes new ESS locations to see a boost in their rankings.
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“Our partnership with Relevant Ads has been a huge success.
More importantly, it has been a measurable success, and is one
of our highest ROI marketing programs. Relevant Ads provides
great tracking data so I can see exactly how well our online
listings are performing. Four years ago, Extra Space Storage
had a more limited local Internet presence. Today, our online
exposure, specifically in local search, is growing at a faster rate
than any of our competition. It is, in large part, Relevant Ad’s
proven methods and technology that we have to thank for our
web exposure success!”
Scott Jensen
Director, Interactive Marketing
Extra Space Storage
Testimonials
Management Staff
STEVE YEICH Chief Executive Officer
Steve has been leading technology businesses for over a decade. Prior to Relevant Ads, he was General Manager of Oversee.net’s Registrar and Aftermarket business unit with operations in Los Angeles, Portland, and Pompano Beach.
Steve was one of the early pioneers in Local Search at Overture
DAVID RODECKER Founder and CTO
has been involved with high-technology companies for over a decade. David led technology development at Interchange Corporation, launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO’d in 2004, raising $22MM. As a founding partner at Mail2World, he created an e-mail service, establishing its use to 6.5MM hosted mailboxes in 3 with clients ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing Web-hosted software services. At PIMCO, the world’s largest manager of fixed income portfolios, David led the implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David has also consulted as a Technical Analyst to Fortune 500 companies. David graduated with an
engineering degree from the University of Southern California, as a Phi Kappa Phi scholar, and holds an MS degree in Biomathematics from the University of California, Los Angeles.
and Yahoo! where he was VP and GM of the Local Search business unit. In this position, he and his team launched the world’s first pay-per-click advertising platform designed for local businesses. Steve has also held executive-level product, marketing and business development positions at Matrix Net Systems (acquired by Keynote Systems), eRealty (acquired by Prudential Real Estate) and Printrak International (IPO). Early in his career, Steve was an Engagement Manager at McKinsey & Company. Steve holds a bachelor’s degree from Penn State University and a MBA from Harvard Business School.
FAQs
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1. Can you provide local maps SEO if I have businesses at the same address, but different suite numbers?Yes; however there is a risk of the business listings merging together if the data is too similar.
2. What is the value of Local SEO services month after month?
Partnership with a strong support team to manage the client's account so you
can focus on your business
Reporting – so we can track and analyze your results for continued success Ongoing maintenance of accounts and new efforts implemented to stay
up-to-date with ethical changes
3. Can you optimize for my business to rank in surrounding cities?
Yes, we can help optimize so your business will rank in surrounding cities, however, please keep in mind that there are several factors/challenges to consider such as:
There may be a higher volume of competing businesses in the area
The larger the target area, the more difficult it is to achieve higher rankings
4. I already have great rankings for major keywords, why do I need Relevant Ads?
Relevant Ads does much more than help improve your rankings. We also provide the following:
Ongoing support from your dedicated account managers
Updates to information - you can call in and we make updates for you Monitoring of current online marketing trends - keep you in the know Offering you new additions to products/services over time
Maintain listing to ensure it continues to rank high within search engines Additional help to listings that aren’t ranking
We have access to industry information and contacts that gives you an edge
against your competitors
Constant research and development to improve your rankings Accelerated data syndication
