Maxemail by
Emailcenter
Emailcenter specialise in making advanced email marketing simple and
easy-to-use. Our clients use Maxemail to engage with their subscribers
via automated, relevant and highly targeted email campaigns.
Maxemail
Features
Why
Maxemail?
Maxemail is an award-winning software platform offering a number of features which provide marketers with a range of easy-to-use tools to help maximise email campaign performance. Maxemail caters for all levels with a range of simple, advanced and complex features which are broken down into four catergories:
Data
Create & Edit
Test & Send
Report
Maxemail offers a number of features that provide our growing portfolio of clients with a range of easy-to-use tools to help maximise campaign performance.
Range of Features and Bespoke Component Creation
Emailcenter focus strongly on the performance and reliability of Maxemail and its features, which is why Britain’s best brands, large and small, choose Maxemail for their email marketing programmes.
Proven Campaign Performance and Reliabilty
Emailcenter offer a tailored training programme to each client and manage the implementation of the project for you. Our dedicated support team are on hand to assist you when required.
Dedicated Support and Training
Maxemail caters for all levels with a range of simple, advanced and complex features. Emailcenter also offer a fully managed service for those without the time, resource or technical knowledge.
Catering for all Abilities
Maxemail’s intuative and easy-to-use interface is built to make your email marketing a straight forward process.
Data
Maxemail makes segmentation a simple process, enabling you to create personal-ised and unique emails by grouping sub-scribers based on your desired criteria such as; gender, location, interests, etc. Applying this approach to your email campaigns makes it easy to target your customers and can signifi cantly improve campaign performance.
Product tables hold valuable information which can be linked to your recipient. This information can be used to generate dynamic content for your email campaigns, giving you the ability to send an email to your sub-scribers containing diff erent content depending upon the recipients preferences, history and behaviour.
Save time creating email campaigns by having reusable content instead of writing the same code time and time again. Snippets enable you to edit a styled element of your email by just editing the root fi le instead of editing all of your templates.
Create relevant and engaging email campaigns with dynamic content deter-mined by the rulesets which you defi ne based upon the recipients profi le data. Dynamic content gives your email campaigns a personal touch which will be tailored to your recipient.
All email marketing automation functions available within the interface are available through the Maxemail API.
Forms are a key element behind growing your data, and data is the key element behind a successful email campaign. It may be a relatively simple process to build your recipient list, however, it is vital to ensure that the data collected is relevant. Gathering rich data enables you to create personalised and dynamic emails.
Profi le fi elds hold information about each of your recipients. This information can include such fi elds as name, email address and gender. The information imported into the profi le fi elds can then be used to personalise your campaigns – making your emails more appealing for your recipient to engage with.
Maxemail makes it straightforward to upload, append and manage your data. A variation of lists can be created and uploaded into the Maxemail platform, including; seed/test lists, automatic master lists, and automatic unsubscribe and bounce lists.
Maxemail makes integration an easy process with the ability to integrate with a number of industry leading platforms to maximise your experience.
Create & Edit
Simply edit your HTML templates with the use of Maxemail’s email editor. The editor makes editing emails a quick and easy process requiring no HTML knowledge.
Keep your brand identity consistent by using controlled templates. Controlled templates provide you with the ability to edit and repeat defined sections within an email campaign without the need to access the HTML code.
Maxemail’s Email Builder is the easiest and quickest way to create mobile respon-sive emails. Using simple drag and drop functionality, you can create responsive emails with no HTML knowledge which will automati-cally adjust to the device they are viewed on.
Maxemail makes it easy to create transac-tional and recurring emails, allowing you to set up emails to send to desired re-cipients by a specific event trigger. These could be used for sign up form completion, the com-pletion of a transaction, birthday emails etc.
With Maxemail’s Image Library there is no need for third party image hosting, meaning that your emails will load quicker for the recipient.
Maxemail provides users with the ability to create custom templates for one-off campaigns. Or if time is of the essence, our experienced design team can create these for you to ensure you have the perfect design for your campaign.
Make your email campaigns a quick and easy process by taking advantage of a selection of email builder templates which involve our simple drag-and-drop func-tionality ready for you to insert content as you please.
Easily create a standalone email for a one off campaign.
Email Editor
Controlled Templates
Email Builder
Automated Emails
Image Library
Standard Templates
Email Builder Templates
Test & Send
Maxemail enables you to schedule your newly created emails to be sent at the time that works best for you, no matter how far in the future.
Eliminate the risk of potential errors being included in your emails with the use of Maxemail’s Check Email feature. This prevents those errors that sometimes slip through the cracks, such as broken images and links, from occurring.
Test different contents against each other and then send the best performing version to the rest of your database.
Mitigate the risk of experiencing display issues with your email campaigns by pre-viewing your email across a large library of different email clients.
Ensure complete control of your email campaigns through Maxemail’s campaign approval process, allowing you to select certain users to have the authority to send your campaigns, eliminating the risk of campaigns being sent accidentally.
Test the deliverability of your email across a range of the most popular email clients.
Scheduling
Check Email
Split Tests
Inbox Preview
Campaign Approval Process
Inbox Testing
Go beyond a simple A:B split test, testing multiple elements of an email using Maxe-mail’s multivariate testing.
Witness your campaign in its destined environment as many times as you wish with an unlimited number of test sends, allowing you to send your email campaign to yourself, colleagues or whoever you wish to gain feedback and eliminate the risk of errors. Maxemail’s test sends don’t have any effect on your email credits, allowing you to send as many test emails as you desire.
Report
Receive detailed insight into your sub-scribers behaviour through Maxemail’s ROI tracking feature. ROI tracking enables you to track conversions and revenue from your email campaigns and gain full clickstream data for each recipient that clicks a link within your email.
All data from the email analysis reports can be exported either through the interface, as CSV files, or via the API. This information can then be passed into your CRM or Data Warehouse to enrich your existing offline datasets.
Discover which email clients and devices your emails are being opened on.
Email reporting starts getting exciting once you move away from flat statis-tics and drill down into performance by segment. Based upon any data you hold against customers, compare segments such as males versus females to understand where in your database results are coming from.
Insight Reports help explain what you should be doing next with your email marketing by providing a fresh overview into the health of your email database. Understand how many customers never open any emails, or identify the point in the customer lifecycle that list fatigue starts.
Maxemail makes it easy to enable Google Analytics tracking so that you can follow the success of your email campaigns and monitor the content path that your sub-scribers follow from the initial click through to your website.
Users can create their own custom dash-boards that provide all of the information they need at their fingertips without the clutter of too much data.
ROI Tracking
Data Export
Email Client Reporting
Segment Reports
Insight Reports
Team-working & Managing User Access – Email Security & Collaboration
Security &
Collaboration
Some of our
Clients
Managing a large amount of users can create a number of challenges, each of which are addressed through a range of features in Maxemail. Control which parts of the email platform users can access, and ensure email messages are delivered error-free.
Assign users with a unique set of access rights to specifi c folders and features relating to their role.
Individual User Permissions
Keep all data, emails and other assets separate. Permissions can be added to folders and workspaces to ensure users only have access to their department’s assets.
Multi-workspace & Folders
Ensuring all emails are approved by an authorised sender. Additionally, a range of testing tools are available including; rendering, spam checking, link checking and dynamic email preview.
Approval & Testing
Prevent unauthorised access to Maxemail through security keys, password protection and IP address restrictions.
