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Transform your

Datacenter

Enterprise Media Solutions in the Cloud

(2)

Cloud Computing

2011 

2016

5x growth

50% spend

compute

networking

storage

New Social and

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Hybrid design

People-focused

Enterprise-grade

Global reach, scale, and security for your

business demands—all in a flexible and open

platform

Cloud capacity and services in a way that fits

your business needs and roadmap

Extends IT, developer, and employee

skillsets to the cloud for new

innovation

Microsoft vision for a new era

Customer

Service

Provider

Microsoft

CONSISTENT

PLATFORM

Cloud OS

Unified platform

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Server

Capacity

20 year Technology

2.0+ PUE

Colocation

Generation 1

Density

Rack

Density & deployment

Minimized resource impact

1.4 – 1.6 PUE

Generation 2

2012

2009

1989-2005

2007

Contained

1.2 – 1.5 PUE

Containers, PODs

Scalability & sustainability

Air & water economization

Differentiated SLAs

Generation 3

Modular

1.12 – 1.20 PUE

ITPACs & Colocations

Reduced carbon

Right-sized

Faster time-to-market

Outside air cooled

Generation 4

Integrated

1.07 – 1.19 PUE

Integrated modules

Resilient software

Common infrastructure

Operational simplicity

Flexible & scalable

Generation 5

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is the enabler

Chicago

Cheyenne

Dublin

Amsterdam

Hong Kong

Singapore

Japan

San Antonio

Microsoft has datacenter capacity around the world…and we’re growing

Boydton

Shanghai

Quincy

Des Moines

Brazil

35+ factors in site selection:

Proximity to customers

Energy, Fiber infrastructure

Skilled workforce

Australia

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Microsoft Cloud for Business

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https://www.eff.org/who-has-your-back-government-data-requests-2014

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1+ million

databases in SQL Azure

200+ Cloud Services

1+ billion customers · 20+ million businesses · 90+ markets worldwide

7+ billion

queries per month on WS

1 in 4

enterprise customers

minutes of connections handled

50+

billion

each month

48+

million

users in 41

markets

50+

million

active users

400+ million

active accounts

250+

million

active users

20 trillion

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15

SharePoint, SQL, SAP, Oracle on Azure

Develop, test, run your apps

Store, backup, recover your data

Reach where your datacenter won’t

SharePoint, SQL, SAP, Oracle on Azure

Develop, test, run your apps

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StorSimple connects Windows, Hyper-V

and VMware to Azure Storage in minutes

without modifications to applications

Benefits

Consolidates primary storage and archiving

with automatic DRP to Azure.

High-speed backups in the cloud with

de-duplication, integrated security.

Reduces storage TCO by 60 to 80%.

Application Servers

Inactive Data +

Cloud Backup

The Speed of SSD/SAS +

The Elasticity of the Cloud

Warm Data in SAS

Local Tier

Active Activa Data

available in SSD

StorSimple CiS

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17

Sharepoint, SQL, SAP, Oracle on Azure

Develop, test, run your apps

Store, backup, recover your data

Reach where your datacenter can’t

SharePoint, SQL, SAP, Oracle on Azure

Develop, test, run your apps

Reach where your datacenter won’t

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Source:

Deep dive on scenarios

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19

Sharepoint, SQL, SAP, Oracle on Azure

Develop, test, run your apps

Store, backup, recover

Reach where your datacenter can’t

SharePoint, SQL, SAP, Oracle on Azure

Develop, test, run your apps

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21

SharePoint, SQL, SAP, Oracle on Azure

Test drive your apps

Store, backup, recover your data

Reach where your datacenter won’t

SharePoint, SQL, SAP, Oracle on Azure

Develop, test, run your apps

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Microsoft Azure

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Audiences are shifting

10 Billion

Mobile connected devices by 2016

Among mobile owners, 84% use devices

while watching TV. A 2x increase in 2 years.

Millennials spend 34% of TV time online –

triple the rate of non-millennials.

In Q1 2014, 21.5% of all video plays were

on mobile devices and tablets — an

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Digital media landscape is always changing:

The Challenge & The Opportunity

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Live drives

10X

engagement and longer

viewing times

Live events pull together

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More screens

=

More viewership

Source: NBC Sports Group

Image from: http://blog.nh-hoteles.es/files/2012/07/tumblr_m6ab0o8ONE1r1thtao1_12801.jpg

4:19

4:25

5:00

6:00

0:59

0:59

0:59

0:51

0:57

0:33

0:00

1:12

2:24

3:36

4:48

6:00

7:12

8:24

9:36

TV Only

TV + PC

TV + PC + Mobile

TV + PC + Mobile + Tablet

TV

PC

Mobile

Tablet

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The Content Owner

Dilemma:

How can I distribute my

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Plus a growing

ecosystem of value-add

third party partner

components

CDN for Live

& On Demand

Streaming

Content

Protection

Encoding &

Packaging

Cloud Upload

& Storage

Scalable components for

building custom media

workflows in the cloud

What do we mean

by Azure Media Services?

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Live Streaming

Media Companies

Sports Events

Corporate Annual Events

Town hall Events

Video On Demand

Enterprise Tube

Media Content Management

CCTV

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Media Services

Offerings

Streaming

Offering

Live

Video On

Demand

Offering

Media Offerings

Experience live events and programs on any device

anywhere.

Equip organizations with rich analytics to effectively

target customers, increase monetization and scale to a

growing audience in a cost-affective way.

Microsoft Services can help build solutions that

empower our clients to innovate and differentiate their

media experience using the cloud.

Live Streaming

• Media Companies

• Sports Events

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Video on Demand

Effective corporate communication on any device, anywhere at

anytime.

Equip organizations with rich analytics to effectively manage,

prioritize and target corporate communication to a global

audience in a cost-affective way.

Microsoft Services can build solutions that provide a social and

collaborative media content management experience using

the cloud

35

• Enterprise Tube

• Media Content Management

• CCTV

(36)

It’s Been a Good Year

(37)
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About deltatre – What we do

mission

To be the global leader in digital media

services for major sport events

founded

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FIFA World Cup 2014

powered by Azure Media Services

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The Content Challenge:

roughly doubling each major event

FIFA 2010

London 2012

Sochi 2014

Brazil 2014

1

1.8

3.1

(43)

How About the Next Major Event?

Are you ready?

Rio 2016

20+

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Sochi by the numbers

Image from: NBCNews (2014) [Electronic] [World Wide Web http://www.nbcnews.com/storyline/sochi-olympics/let-games-begin-sochi-sets-stage-power-glory-n22791]

about

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References

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