OBJECTIVE:
Is to define and implement a design strategy with deep understanding of user and business needs that makes user interfaces and experiences great.
SUMMARY:
• Have 6.5 years of experience as a UX Designer/Graphic and Web Designer with healthcare, startups and digital agencies.
• Create user-centered experiences that are focused on simplicity, clarity and usability that offer clear calls to action.
• Implemented mind maps, flow charts, personas, task flows, user scenarios, wireframes, mock-ups, prototypes, and visual design from product concept to release.
• Work closely with business/marketing groups, fellow creative designers, developers and testers to ensure the solidity of design systems.
• Create innovative, visually inspiring designs for both print and web medias from concept to production.
• In-depth knowledge of graphic design principles such as layout composition, typography, use of color, web design and trend analysis with the ability to follow design guidelines. • Create design solutions for businesses in various media (digital, print, web).
• Designed and Developed email marketing program (Constant Contact, Mail Chimp)
• Adapt to perform in deadline-driven environments with incorporating the requirements while also defining design best practices and standards.
• Have exceptional interpersonal skills with team members and subordinates.
• Extensive knowledge of Axure, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, CorelDraw, Dreamweaver, Microsoft office, HTML and CSS.
EXPERIENCE:
Part Time Visual /Web Designer
Client: Sukhadia Foods Feb 2015 – Present
Sukhadia Foods is one of the reputed online retailers of Authentic Indian Sweets and Gifts. They are also well known for catering services, wedding services all over the US.
Maintained brand identity through out print and web media. Carried-out the design, layout, typography of all marketing materials and packaging materials and website. Designed promotional email blasts and email blast templates. Carried out many more creative designs such as, banners, magazine ads, paper ads, web-banners, catalogs and many more.
Tools: Paper, Pencil, Adobe Photoshop, Adobe Illustrator and Adobe Dreamweaver. Consultant UX/Visual Designer at Deloitte Services.
Client: Health Insurance Feb 2014 – July 2014
CII – Web App: Client Information Insights Web App is an application where internal and
external users will access to view reports created for an account/segment. It also provides interface to Internal users to schedule reports, create ad hoc reports, create/manage accounts, manage users, privileges etc.,
• Led user experience strategy: mind maps, stakeholder interviews, personas, user flows/scenarios, design principles.
• Created wireframes demonstrating entire journey of the user in different scenarios. • Prototypes used to demonstrate and document desired interactions for product design and
development teams.
• Created visual designs for the wireframes while following the visual guidelines.
• Performed user testing throughout the product development process to improve the user experience and workflows.
• Completed the project with in the deadline.
Tools: Paper, Pencil, Axure, Adobe Photoshop and Adobe Illustrator. Consultant UX Designer
Client: Goldspot Luxury Gifts May 2013 – Dec. 2013
Goldspot Luxury Gifts is one of the first online wholesaler and retailer of Fine luxury Writing Pens and Gifts around the world.
Re-designed the web app while retaining the site’s existing brand and content. The main aim of redesigning is to provide the user with the right flow to navigate and find the necessary
information for their needs to complete the task.
• Quickly learned and understand business workflow concepts, and to abstract complex technology into simple design flows.
• Managed user experience strategy: mind maps, flow charts, personas and user flows/scenarios.
• Created wireframes demonstrating entire journey of the user in different scenarios.
• Created prototypes demonstrating interactions for product design and development teams. • Effectively managed with marketing, development and QA groups to create iterative
design solutions.
• Completed the project with in the deadline.
Tools: Paper, Pencil, Axure, Adobe Photoshop and Adobe Illustrator.
Consultant UX/Visual Designer
Client: Sukhadia Foods March 2012 – April 2013
Sukhadia Foods is one of the reputed online retailers of Authentic Indian Sweets and Gifts. They are also well known for catering services, wedding services all over the US.
• Visualized concepts quickly and clearly through rapid prototyping methods. • Concentrated in creating and maintaining visual standards.
• Build multiple designs/layouts for UI concepts.
• Work in close collaboration with the PMO, User Experience designers, Developing teams and provide all groups with a clear accurate, evolving UI design/prototype.
Create, design and develop product from conception through production that delivers the true aesthetic of brand. Carried-out the design, layout, typography of all marketing materials, packaging materials and website. Prioritize and handle multiple projects to meet tight deadlines while maintaining a professional and positive attitude within a team environment. Carried out following designs:
• Seasonal Web banners
• Promotional email blasts and email blast templates (Constant Contact & Mail Chimp).
• Created QR codes with mobile landing pages. • Brochures, Table tents, Take-out menus etc. • Newspaper advertisements. • Magazine advertisements. • Packaging designs. • Label designs. • Banners. • Shopping Bags.
• Customized etch glass designs for the restaurant.
Tools: Paper, Pencil, Adobe Photoshop, Adobe Illustrator and Adobe Dreamweaver. Freelance Graphic and Web Designer
Mar 2011 – Feb2012
http://www.ibsnj.us: (Intelligent Business Systems): Having contract for developing
designs for desktop publishing, email marketing and Web Sites, project by project basis. Carried out user interface design for Web Sites, email blasts, logos, brochures, posters, banners, packing designs, catalogs and etc. Work involved brainstorming with business
group to sketching roughs and creating each layer of design through final delivery, including logo design, typography, visual concept.
• Effectively managed and coordinated Web design projects from concept through completion.
• Successfully coordinated with freelance developers to meet all project requirements.
Voluntary work in Malaysia
Apr 2001 – Jan 2004
• Designed greeting cards for PETRONAS Ammonia Sdn Bhd for Hari Raya festival. • Designed logos for PETRONAS Ammonia Sdn Bhd for Annual Sports day, 5S
celebration day.
• Designed logo and brochure for Indian Expatriates School. • Designed website for Indian Expatriates School.
• Successfully accomplished all projects with meeting the requirements and standards.
Sr. Creative Graphic and Web Designer
Client: Arthost Graphic Designers, Hyderabad, India Nov 1998 – Mar 2001
• Designed versatile graphic designs that met the requirements and standards.
• Responsible for upgrading website for Genesis Insoft Limited, Hyderabad. This includes conceptualize and design of logo, modify existing design elements, redesign the entire web pages with enhanced web graphics.
• Designed website for a construction company called ‘Sphinx Engineers’, Hyderabad. This includes designing of logo, wire frames, graphics, animations and web pages. • Designed brochures, leaflets, packaging designs, 2d animated presentations for
Ralchem Limited.
• Created Logos, Brochures, Calendars, Leaflets, Posters, packaging designs and many more for Pharmaceuticals, Agrochemical, IT, Fast Food restaurants Hyderabad, India. • Successfully coordinated with the developers, team members and accomplished all
projects within the timeline.
Client: RBR International, Kuwait. Oct 1997 – Oct 1998
• Assisted the Art Director in design efforts of various designing projects and designed various logos, brochures, leaflets, banners etc.
• Designed the magazine called Marhaba Kuwait, the city map guide (published every year).
• Designed various logos, brochures, layouts, banners etc., for corporate companies. • Conducted training for new staff on Photoshop, Illustrator, Freehand, CorelDraw and
PageMaker.
• Participated in team effort to produce streamlined production of the magazine called “Marhaba Kuwait”.
• Created various conceptual designs for corporate companies. Worked directly with customers to establish project scope, interaction guidelines, and project time lines.
Education:
Bachelor’s Degree in Information Technology (Computer Graphics and Web Development) Canyon College, IDAHO, USA
GPA 3.91/4.0
Technical Proficiency
Platforms: Mac OS, Windows. Languages: HTML, CSS.
Applications: Axure, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe PageMaker, Adobe Dreamweaver, CorelDraw, QuarkXPress and Microsoft Office Suite.
