Addvent Branding Guide

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Victoria Road, Avonmouth, Bristol BS11 9DB United Kingdom

Tel: +44 (0)117 923 5375 Fax: +44 (0)117 923 5375

NOVEMBER 2007

ISSUE 2: 1007

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2 3

Colours

4

Fonts

5

Logos

7

Packaging

8

Labelling

9

Instructions

10

Product Branding

6

Additional Symbols

11

Resources and Glossary

Basic Elements

Packaging and Labelling

Product Branding

Resources

INTRODUCTION

Our Brand

The Addvent brand is communicated across a variety of media.

It is much more than a logo, a colour or a font, our brand is a valuable asset.

The brand is our promise to our customers and business partners. It

represents our values.

Consistent use of the brand – cohesive use of colours, typography and tone

– is crucial to communicating a unified brand image.These guidelines provide

the platform to communicate the brand consistently and further connect

with our customers.

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BASIC ELEMENTS •

COLOURS

3

Pantone 293

Pantone 423

Colours

The principal colour for Addvent is Blue: Pantone 293.

When printing 4-colour process this may be represented by: 100C:86M:0Y:0K. The supplementary colour is Pantone 423; for all practical purposes this can be represented by 40% black (40K).

CMYK 100C:56M:0Y:0K

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Gill Sans

Gill Sans is the principal font for Addvent artwork. It may be used in weights shown for emphasis and variety.

Gill Sans Light

Gill Sans Light Italic

Gill Sans Bold

Gill Sans Bold Italic

Gill Sans Extra Bold

BASIC ELEMENTS •

FONTS

4 Full font families are supplied on the CD.

Times

Times may be used for descriptive text on labels, instructions and packaging – see Labelling, page 8.

Times

Times Italic

Times Bold

Times Bold Italic

Gill Sans Condensed

Where agreed, condensed versions of Gill Sans may be substituted.

This should only be when space is at a premium.

Gill Sans Condensed

Gill Sans Bold Condensed

Addvent Branding Resources ISSUE 2 1107

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BASIC ELEMENTS •

LOGOS

5

Logo files supplied by Addvent must always be used. Logos and symbols must never be re-scanned or re-created.

Supplied as native .eps, Illustrator .ai, and .jpeg file formats. Addvent Branding Resources ISSUE 2 1107

Addvent Logotype

Á avLOGOTYPE[293+40K] Â avLOGOTYPE[MONO]

Addvent Logotype

The principal Addvent logotype should be used in the form shown opposite complete with border À. Certain exceptions can apply – see below.

The three versions are shown right:ÀCMYK for full colour printing, ÁPMS293+40%K for two colour printing, and _ÂMono for black printing.

The logo must never be printed in any other colour.The logo may be sized to fit the requirement but must always be scaled horizontally and vertically in the same percentage.

Variations and Exceptions

An exception to these rules is for labelling and instructions – see pages 8 and 9 – where a ruled border is incorporated in the basic design. In these cases only, the logo Ãbelow should

be used either in two colours or monoÄ.

Always:

• use the correct logo for the purpose; • allow plenty of space around the logo; Never:

• place the logo on busy or solid coloured backgrounds; • put special effects on the logo;

• bleed the logo out of the edge of a page.

Ã avLOGOTYPE[293+40K]NR

Ä avLOGOTYPE[MONO]NR

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BASIC ELEMENTS •

ADDITIONAL SYMBOLS

6

Supplied as native .eps, Illustrator .ai, and .jpeg file formats. Addvent Branding

Resources ISSUE 2 1107

IP

65

Waste electrical products should not be disposed of with household waste. Please recycle where facilities exist. Check with your local authority or retailer for recycling advice.

Warning Symbols

Information symbols

Compliance Symbols

Warranty Symbols

IP Rating

ZONE

1

Bathroom Zone

IP

65

IP Rating

ZONE

1

Bathroom Zone WARRANTY ONE YEAR

1

One Year Warranty TWO YEARS EXCHANGE

2

Two Year Exchange FIVE YEARS EXCHANGE

5

Five Year Exchange FIVE YEARS EXCHANGE

5

Five Year Exchange[MONO] GROSS WEIGHT Gross Weight NET WEIGHT Nett Weight

F

Flammable Surface Breakable Product Keep Dry CE Directive

RoHS

COMPLIANT DIRECTIVE 2002/95/EC RoHS Directive WEEE Directive BEAB Approval

Warning Symbols

These may appear in either CMYK, Pantone 293 or Black .dependant on the application.

Information Symbols

These may appear in either CMYK, Pantone 293 or Black dependant on the application.

Warranty Symbols

These may appear in either CMYK, Pantone 293 or Black dependant on the application.

Compliance Symbols

These may appear in either CMYK, Pantone 293 or Black.

Where a product requires the WEEE Directive symbol, it must be accompanied by the wording shown.

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PACKAGING & LABELLING •

PACKAGING

7 Basic wallpaper artwork is supplied as .eps, Illustrator .ai on the CD.

Addvent Branding Resources ISSUE 2 1107

Addvent Packaging

There are three options for Addvent packaging: • a plain white Àbox with a correctly styled label;

• a Addvent styled ‘wallpaper box’Áwith a correctly styled label; or

• a custom-designed box where the product has a higher perceived value or where the product may be end-user facing.

Where a custom-designed box is used, the design must be agreed and approved by Addvent.

À Á

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PACKAGING & LABELLING •

LABELLING

8

A full range of samples and templates are supplied on the CD. Addvent Branding Resources ISSUE 2 1107

Labelling

5 020669 605380

A

AV

VA

AC

C2

20

0 For domestic and

comercial applications

1833 litres/sec (6600m

3

_{/hour) max}

33--

S

SP

PE

EE

ED

D H

HIIG

GH

H P

PE

ER

RF

FO

OR

RM

MA

AN

NC

CE

E

P

O

OR

RT

TA

AB

BL

LE

E

A

IIR

R

C

IIR

RC

CU

UL

LA

AT

TO

OR

R

TWOYEAR

WARRANTY

220-240V ~50Hz 9 Waste electrical products should not be disposed of withhousehold waste. Please recycle where facilities exist. Check with your local authority or retailer for recycling advice.

Victoria Road, Avonmouth, Bristol BS11 9DB. Telephone: 0117 923 5375 Fax: 0117 923 5374 www.addvent.co.uk

Product Labelling

Standard product labels should be printed either two colours – Pantone 293 and black or if only a single colour is available then in black using the Mono logo.

They must contain:

•a thick ruled border in blue with a radius corner;

•the Addvent logo – use the version without the border;

•the Addvent address details in Gill Sans Light;

•the product code in Gill Sans Bold in a reversed out box;

•the product name in Gill Sans Bold;

•the rating information in Gill Sans Light;

•the barcode in black;

•any warning or compliance information including the WEEE

statement.

The label must not contain:

•any obvious reference to the manufacturer – a production reference is permissible.

This sample is shown actual size.

Sample Rating Plate

Rating Plates

Where Rating Plates are fixed to products they should like this sample.They must show the Addvent logo product code, description, brief specification, compliance symbols, the Addvent address and telephone details. In some cases, a batch code may be required and should be shown as on this sample. For ease of production, the

Addvent logo may be used in solid black on rating plates. This sample is shown actual size.

Model AVIK20:

Ratings: 220-240V ~ 50Hz; 2500V max; 29W

AVIK20

Victoria Road, Avonmouth, Bristol BS11 9DB

Telephone: 0117 923 5375 Fax: 0117 923 5374 www.addvent.co.uk

1/2007

BATCH CODE

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PACKAGING & LABELLING •

INSTRUCTIONS

9

A full range of samples and templates are supplied on the CD. Addvent Branding

Resources ISSUE 2 1107

Instructions

Product Instructions

Standard product instructions should be printed in black using the Mono logo and match the sample shown.

They must contain:

•a thick ruled border in blue with a radius corner;

•the Addvent logo – use the version without the border;

•the Addvent address details in Gill Sans Light;

•the product code in Gill Sans Bold in a reversed out box;

•the product name in Gill Sans Bold;

•any warning or compliance information including the WEEE statement. In addition, information symbols should be included where appropriate, such as:

•IP rating;

•Bathroom Zone information;

These must be grouped together as shown above. The label must not contain:

•any obvious reference to the manufacturer – a production reference is permissible.

This sample is shown actual size.

AVIK Insect Killer Range

Installation Instructions and User Guide

IMPORTANT SAFEGUARDS

WHEN USING ANY ELECTRICAL APPLIANCE, BASIC SAFETY PRECAUTIONS SHOULD ALWAYS BE FOLLOWED.

PLEASE READ ALL INSTRUCTIONS CAREFULLY AND RETAIN FOR FUTURE REFERENCE

IF IN ANY DOUBT ABOUT THE INSTALLATION OR USE OF THIS PRODUCT, CONSULT A COMPETENT ELECTRICIAN.

Telephone: 0117 923 5375 Fax: 0117 923 5374

Victoria Road, Avonmouth, Bristol BS11 9DB www.addvent.co.uk

ISSUE 1/0107

Waste electrical products should not be disposed of with household waste. Please recycle where facilities exist. Check with your local authority or retailer for recycling advice

Electrical Ratings

Model AVIK20: Ratings: 220-240V ~ 50Hz; 2500V max; 2 x T8/BL 10W

lamps, consuming 29 watts; magnetic transformer;

lamps, consuming 38 watts; magnetic transformer;

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PRODUCT BRANDING •

BRANDING

10

Product Branding

Some examples of typical Addvent Product Branding are shown above.

ÀShows the application of a white Addvent logo on adark background (this should be eiher

black or matched to Pantone 293;Áshows the application of the Addvent two colour logo

(with a transparent background so that the product surface colour shows through); and Âshows the application of the Addvent logo on Pantone 293 only. These are examples

for guidance only. Product branding must always be discussed with and agreed by Addvent.

Product Branding

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RESOURCES •

RESOURCES & GLOSSARY

11

Glossary

Pantone

The industry-standard colour matching system – often short-ened to PMS.

CMYK

The standard 4-colour printing process. C=Cyan;

M=Magenta;Y=Yellow; and K=Key (black).

Spot Colour

This refers to the use of a specific colour – Pantone 293 for example – in addition to 4-colour process.

Mono

Where mono is referred to in this guide it means the use of

the Addvent logo that prints in black ink but incorporating a tinted element.

RAL

The colour space system, mainly for matching paints.

Addvent Branding

Resources

ISSUE 2 1107