Invitation for partners

18 – 19 Nov. 2015

Arena Sihlcity

Zurich, Switzerland

18 – 19 Nov.

2015

Zurich

Switzerland

Invitation

for

partners

attendees

• Austria

• Australia

• Belgium

• Czech Republic

• Denmark

• Finland

• France

• Germany

• Great Britain

• Israel

• Irland

• Italy

• Norway

• Portugal

• Romania

• Russia

• Serbia

• Singapore

• South Africa

• Spain

• Sweden

• Switzerland

• The Netherlands

• USA

By country

attendees

• Product Manager

• Project Manager

• Product Owner

• Product Strategist

• CEO

• CTO

• CIO

• US Researcher

• Games Architect

• Software Engineer

• Head of Innovation

• Head of Mobile

• and many more

2013

2014

2015

225

310

400*

*

expected attendees

By number

By job title

attendees

A

Abraxas Informatik AG, ABB, Accarda AG, Adcubum AG, Adobe, Aidon Oy, AIPMM, Air Berlin, AIR FRANCE,

Appway / Numcom Software AG, Arkena, ASM Assembly Systems Singapore, AutoScout 24

B

barbara hoisl | strategy

& business planning, bellabox, BEONTRA AG, Berner Fachochschule, BERNINA International AG, BlaBlaCar,

Blackblot - Product Management Expertise™, Blekinge Institute of Technology (BTH), Blue Yonder, Brainmates,

Brüel & Kjær Sound & Vibration, BTH and QTEMA, CGM Deutschland AG

C

Chasm Institute LLC, CHUV,

Corimbus GmbH, Crealogix, Credit Suisse AG

D

Defi niens AG, Digital Performance GmbH

E

eBay, EBG

Consul-ting, ekito, EOH

F

FHNW Fachhochschule Nordwestschweiz, Financial Times, Finnova AG, Friendscout24 GmbH

G

GoInstant (Salesforce), Google, Griesbach Consulting

H

Haufe-umantis AG, HIRO Media, Hochschule Luzern,

hotel.de, HSR Hochschule für Technik Rapperswil

I

ibo Beratung und Training GmbH, Immobilien Scout GmbH,

INFINICA GmbH, InnoTivum Consulting, insparx GmbH, IntegratedTh inking, International Game Technology,

Inventique, iTOP.PARTNERS DEUTSCHLAND GmbH, IWF Web Solutions

K

Kaspersky Lab, KeepCalling,

Klarna AB, Kuoni Global Travel Services AG

L

Lappeenranta University of Technology, lastminute.com, leanovate

GmbH, Liferay S.L., Linköping University, LLC DoubleGIS, local.ch, Loyalty Partner Solutions GmbH

M

MCA &

Ass. Lda, MediData AG, Medishare, Mironov Consulting

N

Nedap N.V., NetSuite

P

Paf, PAYBACK GmbH, Polarion

Software, Prickril Consulting, Product People Limited, Product Talk, proProduktmanagement

Q

QQ consulting

R

Raiff eisen Schweiz Genossenschaft, Roche Diagnostics International, RSN AG, RUAG Aviation, RUAG Defence

S

S3 Group, SACAC AG, Sage Schweiz AG, Scout24 Schweiz AG, search.ch AG, Seek Limited, Seiri Consulting,

Sensirion AG, Sensor Six, SGO Business School, Siemens Industry Software NV, SiriusDecisions, SIX Financial

Information, skobbler SRL, Softonic, Software.Process.Management, Stormshield, Swiss Reinsurance Company,

SwissQ, System Approach Ltd

T

Tecan Schweiz, Technopark Luzern, Th ales Suisse SA, Th e Sheridan Group, Tolpagorni

Product Management, Trapeze Switzerland GmbH

U

UBS AG, Universität Fribourg, University of St. Gallen, University

Ulm, iTOP Institute for Technology and Process Management, Upspring Holding GmbH

V

Viessmann Wärmepumpen

GmbH, VikingCo NV

W

WDPM, Whole Mind Consulting, WoodWing Software

Y

Yandex, LLC, Yandex.Money,

yooture

Z

Zest Health, ZHAW, Zühlke Engineering AG

0-9

2GIS

Impressions

from 2014

Why should my company join?

Brand awareness

• Leave a memorable branding as an active community

member and trustworthy partner

Community impact

• Establish and strengthen your business relationships

Meet decision-makers

• Meet the key people in product and portfolio management face to face

• Access to top-level product leaders, decisions-makers and influencers

• Showcase your products and services

Employer opportunities

• Showcase your company as employer of choice for

hard to find roles in product management

All partners will have excellent visibility

• at the central exhibition,

• on the conference webpage,

• on electronic and print publications.

Choose from different partnership packages and a variety

of opportunities to customise your impact!

Submit your ideas for the schedule!

The workshop days

Submit your ideas for additional 2-day workshop!

The conference days

• fireside chats

• exhibition

• interactive sessions

• networking

• presentations

• keynotes

Day 1

Main Track

Side Track

Interactive

Session

Track+

Keynote

Coffee Break*

Lunch Break*

Coffee Break*

Keynote

Apero*

Evening Event*

Day 2

Main Track

Side Track

Interactive

Session

Track+

Keynote

Coffee Break*

Lunch Break*

Coffee Break*

Keynote

Apero*

*

sponsorship opportunity

*

sponsorship opportunity

Topics of interest

• How mobile changed the product management role

• How to use analytics to improve your product

• Working with personas and story telling

• How to integrate „design“ into product management

• How innovation improves products

• From start-up idea to product: how we won the war

• Defining complex products (HW, FW, SW etc.)

• Dealing with regulatory demands

• Application of agile and lean concepts to managing complex hardware products

• How to launch/introduce new products

• Why do some products get adopted faster than others?

• Multinational product management

• (Marketing in one country, R&D in another and manufacturing in China)

• Product Managers vs. Product Owners – are they the same?

• Product Management career paths

• Pricing strategies

• Strategic Product Management

• How to transform your enterprise from a Project Shop into a sustainable Product Development Company

• How do product management teams work together

• Understanding the selling process – key to product success

• How to visualise product management progress/status for management

Stra

teg

y

La

un

ch

Build

Market

De

sig

n

Gr

ow

th

Partner packages

Platinum

Basic

• 6 free tickets

• Individual promotion code for discounted tickets

• Prominent display (bigger than Gold Partner)

of the logo on website & newsletter

• Listing in partner directory on conference website

Additional options

(Please, select one of the two)



Vendor option



Branding option

• Large exhibition space (width 6m) at prime location

• Track+ presentation

(worth CHF 3’500.–, included in package)

• Publish 3 x written content

(worth CHF 15’000.–, included in package)

• Publish 1 x webinar

(worth CHF 5’000.–, included in package)

• 4 additional free tickets

• Publish 1 x written content

(worth CHF 5’000.–, included in package)

• Track+ presentation 30 min.

(worth CHF 3’500.–, included in package)

Partner packages

Gold

Basic

• 6 free tickets

• Individual promotion code for discounted tickets

• Prominent display of the logo on website & newsletter

• Listing in partner directory on conference website

Additional options

(Please, select one of the two)



Vendor option



Branding option

• Medium exhibition space (width 4m) at prime location

• Discount on Track+ (pay 2‘500.–, save 1‘000.–)

• Publish 2 x written content (CHF 10’000.–)

(included in the package)

• 4 additional free tickets

•

Discount on publishing written content

(pay 5‘000.–, save CHF 5’000.–)

• Discount on Track+

(pay CHF 2‘500.–, save CHF 1‘000.–)

Partner packages

Silver

Basic

• Exhibition space (width 2m)

• 2 free tickets

• Possibility to publish content (+ CHF 5’000.–)

• Possibility to present Track+ (+ CHF 3‘500.–)

Partner packages

overview

Platinum

Basic

• 6 free tickets

• Individual promotion code for discounted tickets

• Prominent display (bigger than Gold Partner)

of the logo on website & newsletter

• Listing in partner directory on conference website

Additional options

(Please, select one of the two)



Vendor option



Branding option

• Large exhibition space

(width 6m)

at prime location

• Track+ presentation

(worth CHF 3’500.–

included in package)

• Publish 3 x

written content

(worth CHF 15’000.–

included in package)

• Publish 1 x webinar

(worth CHF 5’000.–

included in package)

• 4 additional

free tickets

• Publish 1 x

written content

(worth CHF 5’000.–)

included in package or

• Track+

presentation 30 min.

(worth CHF 3’500.–)

CHF 17‘500.–

Gold

Basic

• 6 free tickets

• Individual promotion code for discounted tickets

• Prominent display of the logo on website

& newsletter

• Listing in partner directory on conference website

Additional options

(Please, select one of the two)



Vendor option



Branding option

• Large exhibition space

(width 4m)

at prime location

• Publish 3 x

written content

(worth CHF 15’000.–

included in package)

• Publish 1 x webinar

(worth CHF 5’000.–

included in package)

• 4 additional

free tickets

• Publish 1 x

written content

(worth CHF 5’000.–)

included in package or

• Track+

presentation 30min

(add. CHF 2’500.–)

CHF 10‘500.–

(approx. USD 11‘300.–

/ EUR 9‘500.–)

Silver

Basic

• Exhibition space

(width 2m)

• 2 free tickets

• Possibility to

publish content

(+ CHF 5’000)

CHF 3‘800.–

(USD approx 4‘100.–

Track+

For partner presentations

There is a special track where interested companies can present their products and services.

The Track+ will run parallel to the speech and is open to all participants. The conference

board will not impose any guidelines for the topic or content of this presentation – your

creativity will bring the attention to your company!

Please note that there is a selection process for the main track and it is not possible for any

partners to gain such a slot without going through the full selection process. Each partner,

irrelevant of status, will be treated the same.

Package

Option

Price

Platinum

Vendor Option

included,

no extra costs

Branding Option

included,

no extra costs

Gold

Vendor Option

discounted,

+ CHF 2‘500.–

Branding Option

discounted,

+ CHF 2‘500.–

Act as content contributor

(during the year)

Be in contact with product managers during the year

Many organizations have the desire to keep in touch with product managers not only at the

day of the conference, but during the whole year.

Th e rewards are clear: You can raise long term brand awareness and be the counterpart right

at the time a prospects is in need of a certain service or software tool.

As one of our exclusive Platinum or Gold Partner, you now have the possibility to provide us

with content*, which will be shared among our dedicated product management community.

Content can contain a white paper, a case study, a trend report, a success story, a blog, a pdf

fi le or a webcast.

What’s behind

Our goal with the Product Management Festival is to share product management related

information with the community. We publish once in a while online content to our broad

product management community. Depending on the distance to the conference itself,

weekly, bi-weekly or monthly newsletter will be sent to our community.

Your benefi ts

Over thousand product management managers and professionals hear about you and your

products or services. Th is during the year and not only the conference days itself.

Trade exhibition

Arena Sihlcity, Zurich

Our conference venue «Arena» offers the perfect ambience for the participants to meet and

network and for you and your company to connect with your customers.

Who’s behind Product Management Festival

Conference Board

Raphael Leiteritz

Group Product Manager

Google

Claudio Lehmann

Co-founder

yooture

Walter Schärer

Program Manager

Swisscom Directories AG

Patrick Schneider

Vice President

Product Management

Bernina International

Amjad Siddiqui

Change Management /

Product Manager

Self Employed

Sven Wenger

Head of Channels &

Workbenches

UBS

Adrian Zwingli

Conference Chair

SwissQ

Patrick Brändli

Head of Product

Management Software

Abraxas Informatik

Samuel A. Fricker

Assistant Professor

Blekinge Institute

of Technology

Chair Software Product

Management Association

Ian Shuttler

Head of Product &

Strategic Marketing

Partner Registration Form

COMPANY NAME*

Surname

Firstname

E-Mail

Street

Zip Code / Place

Country

Phone

2

Select Partner Package

Platinum Package

Gold Package

Silver Package

CHF 17’500.–

CHF 10’500.–

CHF 3’800.–

EUR 15‘900.–

EUR 9‘500.–

EUR 3‘450.–

USD 18‘900.–

USD 11‘300.–

USD 4‘150.–

Vendor Option

Vendor Option

or

or

Branding Option

Branding Option

3

Select Booth

Own corporate booth

Official PMF Booth

incl. in the vendor option for

Platinum- and Gold-Package

(requires permission from the organiser;

please contact us for details)

1

Fill in Company & Contact Details

Please fill out the mandatory fields!

→

Additional Options

4

Select Sponsor Options

Apéro

Lunch Break

Coffee Break

CHF 6’000.–

CHF 4‘000.–

CHF 2’000.–

Evening Event

Speaker Dinner

(incl. Invitation for 3 pers.)

CHF 15’000.–

CHF 5‘000.–

5

Select Additional exhibition space

6m width

4m width

2m width

CHF 3‘600.–

CHF 2‘400.–

CHF 1‘200.–

6

Additional entry passes

Quantity

(maximum 10)

7

Track+ presentations

Quantity

(CHF 3‘500.–)

8

Advertisement and Articles

Advertisement – A4 size

CHF 2’500.–

Quantity

Advertisement – A5 size

CHF 1’500.–

Quantity

9

Signature

With your signature, you accept the general terms and conditions for Partners

for Product Management Festival 2015.

General Terms and Conditions for Partners

Partner Registration

The contract takes effect with the registration. For registration, the appropriate form has to be duly signed and sent to the organizer. With the signature, the conditions of participation for the Product Management Festival 2015 are accepted as binding. Special requests noted in the registration shall be taken into consideration if possible. The exclusion of competitors or other conditions cannot be accepted. The Partner undertakes to ensure that all the persons employed by him as well as by possible co-exhibitors at the event observe the present terms of the contract. The Partner may only display on his stand his own products or the products of co-exhibitors who have to separately apply for the event and be officially admitted to it (see section »Co-exhibitors«).

Admission

The exhibition is open to all national and foreign manufacturers, dealers, authorized agents, and service providers of products and services in line with the topic of the exhibition. Exhibits that are not in line with the topic of the exhibition shall not be admitted and have to be remo-ved from the stand at the request of the organizer. If the request is not complied with, the ob-jects shall be removed by the organizer at the expense of the Partner. The assignment of exhi-bition space shall be made according to technical and spatial needs. The exact form and the location of the stands of the individual exhibitors shall only be determined after the number of exhibitors and their spatial needs have been established. After conclusion of preliminary planning, all exhibitors shall be informed in writing about the exact location and dimension of their stands as well as about neighbouring stands. The decision with regard to assignment of stand location and admission of Partners and exhibits shall be made by the organizer. Duration and Hours of Exhibition

18 November, 8:00 am –19 November, 6:00 pm Co-exhibitors

The Partner is not allowed to sublet, wholly or in part, or to hand over or exchange the stand assigned to him to or with third parties, or to accept orders on behalf of other companies without prior permission from the organizer. Any co-exhibitor admitted by the organizer has to pay a fee in accordance with an agreement made in advance.

Withdrawal/Non-attendance/Cancellation

The rental contract is binding and cancellations are not allowed. Even if the Partner decides not to attend the conference, the Partner shall be liable to pay the total space rental plus any additional costs incurred. The organizer is allowed to terminate the contract if the full rent is not paid in due time.

Late Registration Fee

Registrations received after the Silver Partner deadline of 22 October 2015 will be subject to a 30% surcharge fee.

Cancellation of Event

The organizer is allowed to terminate the contract up to 30 days before the start of the event if the implementation of the event is not in his interest due to the fact that participation is likely to be poor. Poor participation is likely if the minimum number of Partners and visitors for an event established by the organizer prior to the event is not reached; this number has to be disclosed to the Partners at their request. Payments already made by the Partner at this time shall be refunded. Additional claims by the Partner against the organizer shall not be admitted.

Stand Construction/ Technical Installations

The individual exhibition stands shall be designed and constructed in such a way that no exhibits, advertising panels, or displayed objects interfere with neighbouring exhibitors. The exhibitors shall comply with the technical guidelines and safety regulations of the venue about which they shall inform themselves beforehand. The supply of electricity and phone services, as well as other services provided in the exhibition area, is undertaken by the com-panies authorized by the organizer. The exhibitor is responsible for cleaning the stand. The exhibition area shall be returned to its original condition. Material attached, adhesive tape for carpets, or adhesive residue shall be removed thoroughly and without damage to the subsur-face. Otherwise, the organizer is allowed to have this work carried out at the expense of the exhibitor. The Partner shall be liable to the organizer as well as to the lesser of the premises for damage to the premises and rental objects caused by himself and by co-exhibitors. Set-up and Dismantling Dates

Exhibitors have to comply to the dates and times communicated by the organizers before-hand.

Insurance/Liability

Exhibitors are responsible for making their own arrangements for the security of their stands and exhibition items. They are strongly advised to acquire appropriate insurance. The orga-nizer excludes all liability.

Exhibitor’s Passes

For the duration of the exhibition, exhibitors shall receive for themselves and for the persons employed by them a limited number of exhibitor’s passes that entitle them to free entry to the event and exhibition space, as well as free catering.

Payment Periods and Terms

All invoices shall be charged in CHF and are payable without deductions and free of all charges within 30 days from the date of the invoice, but in any case before the start of the event. It is possible to request that invoices are issued in EURO with the CHF/exchan-ge rate being at Product ManaCHF/exchan-gement Festival’s discretion. Please note that all bank fees incurred for this will be charged to the partner. Full payment must be received prior to

exhibiting; otherwise, access to the exhibition area is prohibited. For loss of rental resulting from delay in payment, the exhibitor is liable for the full amount of the rental. If, during the event, the organizer provides additional services for the Partner that were not ordered and paid in advance, these services shall be invoiced immediately upon conclusion of the event, and the respective amounts shall be due for payment upon issuing of the invoice. All rates exclude VAT, which shall be charged at the rate applicable at the time of invoice. Verbal Agreements, Additional Agreements, Changes

Additional agreements and special regulations require written confirmation of the organizer. Advertising

Advertising of any kind is permitted only within the stand rented by the Partner, for the Part-ner’s company, and only for products or services manufactured or offered by this company. Distributing and displaying promotion and information material in the conference rooms and outside of the rented stand is subject to prior approval of the organizer. Tools and equipment used for the purpose of increasing the advertising effect by means of optical and acoustic attractions (e.g. speakers, film screenings, or shows) are subject to prior written approval of the organizer. Non-exhibitors/non-partners are, in principle, not allowed to distribute or dis-play any information or promotion material. Political advertising is not permitted at any time. Audio and Video Recording

The organizer is allowed to have photographs, drawings, and video recordings of the exhibi-tion, the exhibition stands and constructions, and of the exhibition objects made and to use them for advertising purposes or press releases; the Partner cannot object to such recordings under any circumstances. This applies also to recordings made by the press or television with the approval of the organizer. Further the host is allowed to use the name of the company and the logo for reference purposes.

Law, Place of Jurisdiction

The applicable law shall be Swiss law. The place of jurisdiction is Zurich, Switzerland. Severability Clause

Should individual sections of these terms be held invalid in whole or in parts, the validity of the remaining sections is not affected. The invalid provision shall be modified in such a way that the intended purpose is achieved.

Organizer

Product Management Festival | SwissQ Consulting AG, Stadthaus-Quai 15, 8001 Zurich

Zurich, 8 January 2015

PRODUCT MANAGEMENT FESTIVAL 2015

Contact

Our address

Get in touch

Product Management Festival

c/o SwissQ Consulting AG

Stadthaus-Quai 15

CH-8001 Zürich

Tel +41 43 288 88 40

Fax +41 43 288 88 39

[email protected]

www.ProductManagementFestival.com

www.linkedin.com/company/product-management-festival

www.facebook.com/ProductManagementFestival

www.twitter.com/ProdMgmtF