Contributed Article Program and Intel DPD Search Optimization Training. John McHugh and Steve Moore January 2012

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Contributed Article Program

and

Intel

®

_{DPD Search Optimization Training}

John McHugh and Steve Moore

January 2012

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Contributed Article Program

“Publish good stuff and get paid”

John McHugh

Marcom

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3 Contributed Articles –

Spreading the word

Help communicate the value of Intel® Software Development

Products using publications.

Keep blogging and writing kb articles. This is in addition to those

activities.

Topics?

• How to do something really cool

• Expand on a KB article

• Generic or specific customer example of a problem solved.

• “3 quick tips to ….” or “The top 5 changes to your code to…”

“What’s in it for me?”

• $$$$

• Bragging rights at review time – “My article was Published”

• Great professional growth opportunity

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How the Program Works

Step 1- Create abstract for a technical article on Intel® Software

Development Products and get it accepted by a publication.

Step 2- Write the article. The article should cover existing functionality,

not futures.

Step 3- Get article approved, including peer, management & legal review

and approval

Step 4- Send proof/confirmation that your article was published on an

external site/publication.

Step 5- Award will be submitted and distributed within 1-2 pay periods.

Word Count

Award

2500

$1000

500-1500

$500

250 (tips/tricks)

$250

4 Issue

Theme

Deadline

10 Vectorization

NOW

11 Intel Parallel Studio XE /

Cluster Studio XE new

capabilities

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Where it gets published

External technical publications

• E.g., Dr Dobbs, HPCWire,….

Internal Tech pubs

• Parallel Universe Magazine

–

Internal magazine that is promoted through

various internal and external sources.

–

This magazine provides technical articles

about our products and is targeted towards

developers.

• Insight, Software Dispatch, ISN News,

Go-parallel.com,

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INTEL CONFIDENTIAL

Questions?

Contact John McHugh to pursue an article

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Intel

®

_{DPD Search Optimization}

Training

“If they Google it, they will come”

Steve Moore

DPD Webmaster & SEO Czar

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Search Engine Optimization (SEO) Intro

What are the Keywords?

How to implement Search Engine Optimization for

articles

Resources available

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9 Why is Search Engine Optimization important?

• Software developers rely heavily on search

• 36% of DPD website traffic is driven by

organic search

• A robust marketing strategy includes both

traditional marketing and user-centric

marketing like SEO

• How well search engine programs

interpret and index our site

determines where we will show up in

search engine results

• Implementing SEO strategy will move

examples like “Fortran Compiler” up

higher than they appear now

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Search Engine Optimization Intro

Your online communications are only as effective as the

public’s ability to find them.

Search Engine Optimization using keywords to improve

web search hits.

Keywords are what people typically type when searching

for content.

Website content is a primary ranking factor in search.

• A search engine’s credibility rests on its ability to return

quality results that are relevant.

Search engine optimization (SEO) is a critical tool in

helping you compete for attention and guide customers to

your content. Handled strategically, SEO can help

interested consumers find you and your products.

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What are the keywords?

Keywords and links

Primary keywords in

posts

or text on a Web page

should be linked with

the

shortened

URLs provided in this

table.

For a more detailed list

Click

here

.

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How to implement SEO Keywords

Example:

Ineffective SEO:

• Intel® Compiler Suites include advanced optimization

features, multithreading capabilities, and support for

Intel® processors and compatible processors. Learn

more here.

Recommended SEO practice:

• Intel® C++ compiler suites include advanced

optimization features, multithreading capabilities, and

support for Intel® processors and compatible

processors.

High touch / Low volume

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13 How to implement SEO Keywords

cont…

A Website’s content is a primary ranking factor in search. A search engine’s

credibility rests on its ability to return quality results that are relevant.

Keep the following items in mind, but don’t sacrifice the quality of the

content for search.

Keywords

• Primary keywords in posts or text on a Web page should be linked with the

recommended shortened URLs.

• Primary keywords should appear approximately three times on a relevant page

for optimal SEO benefit.

• Primary keywords should also appear in the headline or page title when relevant.

• Secondary keywords should appear at least once.

• When adding keywords to existing text, try to maintain the natural flow of the

writing.

• Breaking out sections with heading tags that include keywords is a good way to

work more keywords into a page without “stuffing” the content.

• Include links to both Intel content and relevant third-party content like

blogs, research reports, and third-party partners.

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Resources

All SEO resources can be found here:

http://moss.amr.ith.intel.com/sites/SSG-DPD-MnS/demand_creation/2011_DPD_Mktg_Rel/Shared

%20Documents/Forms/AllItems.aspx?RootFolder=%

2Fsites%2FSSG%2DDPD%2DMnS%2Fdemand%5Fcr

eation%2F2011%5FDPD%5FMktg%5FRel%2FShared

%20Documents%2FSEO&View=%7b56DAB91D%2d

8E9E%2d4FF4%2dB5CF%2d3095E8D759BE%7d

For questions please contact Steve Moore

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15 One more thing…

You can turn those awful, long URL’s into nice short

ones using the sites below:

External URL’s:

http://bitly.com

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INTEL CONFIDENTIAL

Questions?

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