TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION 8,447
AVERAGE QUALIFIED PAID CIRCULATION
Individual . . . 24 Association. . .
Sponsored Individually Addressed . . . Multi-Copy Same Addressee . . . Single Copy Sales . . .
Total Average Qualified Paid Circulation . . .
24AVERAGE QUALIFIED NON-PAID CIRCULATION
Individual . . . 8,330 Association. . .
Multi-Copy Same Addressee, See Par. (a) . . . 93
Total Average Qualified Non-Paid Circulation . . .
8,423AVERAGE NON-QUALIFIED CIRCULATION
Non-Continuous Market Coverage Copies . . .
Allocated For Shows & Conventions . . . 17 Miscellaneous, Including Staff Copies, See Par. 11(b). . . 861 Total Average Non-Qualified Circulation . . . 878
AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS
None
QUALIFIED PAID & NON-PAID CIRCULATION BY ISSUES &
QUALIFIED NON-PAID REMOVALS & ADDITIONS
1A
1B
1C
1D
2
E XCHANGE & C OMMISSARY N EWS
Field Served:
EXCHANGE & COMMISSRY NEWS serves armed forces post and base exchanges of the Army, Navy, Marine Corps and Air Force, including their headquarters offices, buying offices, regionalized inventory management and distribution activities, and retail stores including shoppettes, mini-marts, MCSS, Class Six, Package Stores and foodservice activities; commissaries and commissary stores including headquarters offices, buying offices, commissary service field offices and distribution depots; and com- parable activities of the Coast Guard, Veterans Administration and State Department.
This is an independent publication not directly related to or affiliated with any association.
Member No.
Audit Bureau of Circulations
BUSINESS PUBLICATION
PUBLISHER’S STATEMENT Subject to Audit
For the 6 month period ending December 31, 2009
Issue Total Paid Qualified
Non-Paid
Qualified Non-Paid Removed
Qualified Non-Paid Added
July 8,341 24 8,317 2 9
Aug. 8,339 24 8,315 6 4
Sept. 8,312 24 8,288 50 23
Oct. 8,588 24 8,564 108 384
Nov. 8,581 24 8,557 75 68
Dec. 8,519 24 8,495 104 42
Total 345 530
Issue Total Paid
Qualified Non-Paid
Qualified Non-Paid Removed
Qualified Non-Paid Added
E XCHANGE & C OMMISSARY N EWS
BUSINESS/OCCUPATIONAL ANALYSIS
Classification by Business & Industry Total % Paid
Qualified Non-Paid Headquarters personnel (commanders, managers, buyers):
Defense Commissary Agency (DeCA); Army and Air Force Exchange Service (AAFES); Navy Exchange Service Command (NEXCOM); Marine Corps Personal & Family Readiness Division;
Coast Guard Exchange System (CGES); Defense Logistics Agency; Defense Supply Centers; Department of Defense (DoD) resale policy makers and advisors; Congressional resale policy
makers ... 2,238 26.1 2,238 Exchange personnel: Exchange officers, managers, buyers, and
staff specialists of all services - AAFES, NEXCOM, Marine Corps Exchange (MCX), CGES; store managers of all services; AAFES region directors, area managers, and staff specialists, and distribution activity personnel; Navy exchange district directors and distribution activity commanding officers, directors, buyers and staff specialists; ship’s store officers; command exchange
advisors ... 3,005 35.0 3,005 Commissary personnel: Commissary store directors, division and
department heads, managers and staff specialists, DeCA region directors, buyers and operations, merchandising and logistics specialists, zone managers; exchange convenience store and feeding outlet managers; embassy co-op store managers;
commanders and managers of Defense depots, subsistence buying offices and commissary distribution activities; command
commissary advisors ... 2,985 34.8 2,985 Department of Veterans Affairs/Veterans Canteen Services (VCS)
resale managers, buyers and staff specialists... 241 2.8 241
Military sales representatives, brokers and distributors... 112 1.3 24 88
Others Allied to the Field ...
Other Paid Circulation
Subscriptions ...
Single Copy Sales ...
Total Qualified Circulation... 8,581 100.0 24 8,557
AGE OF SOURCE DATA ANALYSIS
Qualified Within
Source 1 Year 2 Years 3 Years Total %
Qualified Non-Paid Circulation:
Total Direct request from recipient: 887 478 437 1,802 21.0
Written... 291 227 235 753 8.8 Telecommunication ... 259 156 67 482 5.6 Internet and E-mail... 337 95 135 567 6.6
Total Direct request from recipient’s company: 2,804 1,386 1,139 5,329 62.3
Written ... 796 457 306 1,559 18.2 Telecommunication ... 1,510 587 568 2,665 31.2 Internet and E-mail... 498 342 265 1,105 12.9
Total Communication other than request: 31 29 60 0.7
Written... 31 29 60 0.7 Telecommunication ...
Internet and E-mail...
Association ...
Business Directories, See Par. 11(c) ... 1,173 99 94 1,366 16.0 Lists ...
Acquired Circulation...
Other Sources...
Total Qualified Non-Paid Circulation ... 4,864 1,994 1,699 8,557 100.0 Percent ... 56.8 23.3 19.9 100.0
Paid Subscription Circulation... 24 Paid Acquired Circulation ...
Single Copy Sales ...
Total Qualified Circulation ... 8,581
The figures used in Par. 3B are based on percentages established for the May 2009 issue and projected against the totals for the November 2009 issue.
THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE NOVEMBER 2009 ISSUE IN WHICH:
• QUALIFIED PAID CIRCULATION WAS THE SAME AS THE PERIOD AVERAGE
• QUALIFIED NON-PAID CIRCULATION WAS 1.6% GREATER THAN THE PERIOD AVERAGE
3A
3B
Page 2 of 4 • 06-0487-5
MAILING ADDRESS ANALYSIS
Total % Paid
Qualified Non-Paid Individual by name and title and/or occupation . . . 3,069 35.8 10 3,059 Individual by name only . . . 18 0.2 12 6 Title or occupation only . . . 5,399 62.9 5,399 Company name only . . . 3 0.0 2 1 Multi-Copy Same Addressee . . . 92 1.1 92 Total Qualified Paid Subscription & Non-Paid Circulation . . . . 8,581 100.0 24 8,557 Single Copy Sales . . . .
Total Qualified Circulation . . . . 8,581
GEOGRAPHIC ANALYSIS
3C
4
East S. Central
KY 400-427 ... 57 57
TN 370-385 ... 41 1 40
AL 350-369 ... 109 109
MS 386-397 ... 71 71
East S. Central 278 3.2 1 277
West S. Central
AR 716-729 ... 24 24
LA 700-714 ... 68 1 67
OK 730-749 ... 91 91
TX 750-799 ... 1,348 2 1,346
West S. Central 1,531 17.9 3 1,528
Mountain
MT 590-599 ... 14 14
ID 832-838 ... 23 23
WY 820-831 ... 32 32
CO 800-816 ... 89 1 88
NM 870-884 ... 65 65
AZ 850-865 ... 118 1 117
UT 840-847 ... 29 29
NV 889-898 ... 56 1 55
Mountain 426 5.0 3 423
Pacific
AK 995-999 ... 85 85
WA 980-994 ... 190 190
OR 970-979 ... 10 10
CA 900-961 ... 561 4 557
HI 967-968 ... 160 2 158
Pacific 1,006 11.7 6 1,000
Single Copy Sales ...
U.S. Unclassified ...
United States 6,994 81.5 24 6,970
Poss. & Other Areas
004-009, 969... 41 0.5 41
U.S. & Poss., etc. 7,035 82.0 24 7,011
Canada ...
Mexico ...
Military or Civilian
Personnel Overseas . 1,546 18.0 1,546
Other International ...
Total International 1,546 18.0 1,546
E-Mail Address Only ...
Other Unclassified ...
Grand Total 8,581 100.0 24 8,557
State & ZIP Code Total % Paid
Qualified Non-Paid
State & ZIP Code Total % Paid
Qualified Non-Paid
New England
ME 039-049... 23 23
NH 030-038... 18 18
VT 050-059... 3 3
MA 010-027... 57 1 56
RI 028-029... 22 22
CT 060-069... 22 1 21
New England 145 1.7 2 143
Middle Atlantic
NY 100-149... 120 120
NJ 070-089... 81 81
PA 150-196... 101 101
Middle Atlantic 302 3.5 302
East N. Central
OH 430-459... 40 40
IN 460-479... 18 18
IL 600-629... 75 75
MI 480-499... 44 44
WI 530-549... 14 14
East N. Central 191 2.2 191
West N. Central
MN 550-567... 13 13
IA 500-528... 4 4
MO 630-658... 75 75
ND 580-588... 42 42
SD 570-577... 31 31
NE 680-693... 24 24
KS 660-679... 72 1 71
West N. Central 261 3.0 1 260
South Atlantic
DE 197-199... 18 18
MD 206-219... 163 163
DC 200, 202-205... 454 454
VA 201, 220-246... 1,334 8 1,326
WV 247-268... 8 8
NC 270-289... 166 166
SC 290-299... 108 108
GA 300-319... 258 258
FL 320-349... 345 345
South Atlantic 2,854 33.3 8 2,846
E XCHANGE & C OMMISSARY N EWS
This form, printed on ivory paper, is used by business publications having qualified paid and/or qualified non-paid circulation.
(a) Non-Paid Multi-Copy Same Addressee subscriptions, averaging 93 copies per issue, represent copies distributed in quantities of 2 to 28 to business concerns. Copies were mailed in bulk to individuals for redistribution
(b) Miscellaneous includes checking and promotion copies, averaging 54 copies per issue, served to advertisers and agencies.
(c) Business Directories represent copies served to subscribers obtained from the Army and Air Force Exchange Service Directory and the Congressional Yellow Book Directory.
Definition of Recipient Qualification:
Qualified recipients are: overseas and stateside headquarters, post and base personnel in the field served, region, district, area and zone man- agement personnel, government policy makers in these areas; embassy co-op store personnel, military sales representatives and military distribu- tors.
PRICE DATA
See Par. 11(d)Basic Prices: Subscriptions: 1 yr. $105.00 Single Copy: $10.00 except October issue, $65.00 Sales include Premium Values
Basic & higher than basic:. . . 75% - 99% of basic: . . . 50% - 74% of basic: . . .
25% - 49% of basic: . . . Reporting not required Less than 25% of basic: . . .
Total . . .
EXPLANATORY
(d) Authorized prices with 5% or more of total subscription sales:
Reporting not required
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS Sold During 6 Month Period Ended December 31, 2009
5
ADDITIONAL CIRCULATION INFORMATION
POST EXPIRATION COPIES INCLUDED IN PAID CIRCULATION
Reporting not required
9 RENEWAL ANALYSIS OF
PAID CIRCULATION
Reporting not required
