KPMG Crimsonwing & eCommerce
We’re a global eCommerce solutions provider. We develop and implement fully
integrated eCommerce solutions, primarily using Magento Enterprise. Our range of
complementary services offers an end-to-end solution to our clients.
Magento is the fastest growing eCommerce platform in the world. It has an extensive range of out of the box features. This enables us to rapidly develop tailored, cost effective solutions with sophisticated functionality, to reflect the needs of your brand and support your day-to-day operations.
We were one of the first in the UK to partner with Magento and have since become one of the largest Magento Gold Part-ners within the global channel. With deep knowledge of the product, as well as a good understanding of online business requirements, we offer unique capabilities that make us the ideal partner for the most demanding projects:
• proven track-record of resourcing and supporting global Magento implementations for international clients
• 270+ developers with wide ranging skills in most platforms and technologies enable us to build multi-skill teams for complex integration projects
• professional project management and development methodologies ensure projects adhere to strict quality controls
Going the extra mile
KPMG Crimsonwing is not your average eCommerce solution provider. Once we’ve delivered your solution, we want to work with you to enhance and optimise your site so you achieve the best business results possible.
For us, post-implementation support goes far beyond the standard quick fixes and upgrades. We work with our clients to help them build smart profitable online businesses by delivering critical success factors. Have a look at the next page for an overview of our services.
scalable hosting
What we can do for you
An eCommerce platform is only one element that leads to successful and profitable online business. We work with you to develop an intelligent overall web strategy that will enable you to represent your brand effectively online, engage your target consumers and generate loyal, repeat buying customers.
The best eCommerce site in the world is of little use if it’s not fed with a substantial flow of quality inbound traffic. Our job is to help to design a traffic generation scheme that delivers. Depending on your objectives, this can include anything from getting stuck in with social media, improving SEO, Google AdWords, email marketing and much more.
Achieving great business results comes from an ongoing process of critically looking for ways to improve a webshop’s user experience. This needs to derive from hard data and insights into your customer behaviour. Using tools like Google Analytics and back-end data, we help you trial incremental enhancements intelligently through A/B testing for better overall business performance.
One of the secrets of successful online business is to use your technology to efficiently process orders with minimum manual intervention. This usually involves intelligently integrating the eCommerce platform with your existing business management solution. With our extensive end-to-end integration experience and our set of data warehouse APIs it’s almost a walk in the park.
Customers expect to access websites and interact with merchants in the way they want, when they want. We’re experts at understanding how to provide your consumers with a highly functional web experience that works beautifully on any device. We can do this by creating mobile optimised sites, responsive design, or even a mobile app.
Our support offering includes a dedicated support manager with a ring-fenced support team of Magento specialists. They can be available during standard business hours or even 24/7. We offer flexible contracts, from annual to hourly prepaid packages, 3rd party vendor liaison, reporting and
escalation processes. We make sure you’re looked after.
web strategy generating web traffic web optimisation systems integration mobile & responsive 24/7 support
We’ve developed numerous feature extensions for Magento Enterprise, tailored to both B2B and B2C businesses. Using extensions enables you to efficiently benefit from the extensive range of functionality that we have developed on past Magento projects, all the while benefiting from reduced time-scales to deliver custom functionality.
extensions
Every business is unique
Create a highly customised eCommerce site that reflects your brand, adapts to your products and includes best-in-class marketing and merchandising tools so you can grow your customer base and build on your clients’ loyalty.
Integrate at all levels
Magento integrates with any business processes, and you won’t find a better partner than KPMG Crimsonwing to guide you through that transition. From stock management to deliveries to client, including feedback and reviews, all your systems are connected and feed into each other. This effectively improves your business efficiency and gives you full visibility over your infrastructure.
Turn browsers into buyers
Increase your total revenue by extending your channels. You can turn your website into a responsive or mobile, secure site with a high-performing eCommerce platform that includes targeted marketing tools, search engine optimisation as well as call centre functionality.
Magento Enterprise in a nutshell
stability, scalability & flexibility for online revenue growth
Magento Enterprise Edition is a robust and powerful eCommerce platform that can scale to support the largest online stores. Packed with market-leading merchandising capabilities and backed by KPMG Crimsonwing’s team of experts, Magento Enterprise Edition can help you take your online business to the next level.
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Merchants attribute up to 80% of their
“
revenue uplift to the Magento platform.
Forrester Consulting, The Total Economic Impact of the Magento Enterprise eCommerce Platform 2013
Magento showcase
Magento Enterprise feature list
key
features
100% SEO friendly
reach new markets with multi-brand, currency, lingual stores from
one instance go mobile with optimised HTML5
store-fronts for mobile customers
attract customers with tailored coupon promotions
flexible shipping options & collect from store
extensive CMS functionality to create stunning product pages
that convert custom landing pages to support
targeted marketing campaigns
tailored offers & sophisticated promo tools to target customers
with highly personalised deals
increase conversion & basket size with flexible merchandising options like dynamic cross- & up-sells , product display
options, promotion labels, dynamic reviews & ratings
optimise your checkout by making it easy for your
customers to buy
flexible design to fully customise your site’s look & feel to maximise conversion
choose from numerous payment gateways &
extensions
optimise performance by using scaling & optimisation tools to ensure your website pages
load as fast as possible automated email marketing reminders let you send offers to convert customers who
drop out of the checkout process dynamic customer segments allow
you to target each one with highly personalised offers & deals
returns management for better customer service
feature-rich customer accounts let customers self-service & manage all
aspect of their account
SSL security support for orders on both front-end & back-end
create one or multiple invoices, shipments & credit memos per order to allow for split fulfilment
built-in reward points incentivise loyalty
private sales keep top customers engaged with exclusive, invitation-only sales & deals
full feature list
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eCommerce
strategy
analysis,
requirements
& design
development &
implementation
support
performance
analysis &
optimisation
• identifying key online challenges and opportunities
• developing personas for target consumers
• formulating a compelling online proposition
• identifying content required to engage consumers
• digital content plan to build valued online relationships
• inbound traffic generation plan
kick
off
go
live
• functional and technical analysis
• design and user experience
• thorough documentation of requirements
• regular deployment and visibility
• user acceptance testing
• load testing and tuning
• dedicated service desk and support managers
• 24/7 availability and rapid response
• reporting and SLAs
• coordination of 3rd party vendor relationships
• ongoing analysis of web metrics
• identification of potential enhancements
• live A/B trialling of improvements
Agile processes for top quality
Whether you’re a B2C or B2B business, multi-channel retailer, or pure online retailer, KPMG Crimsonwing employs a flexible approach to getting you trading online. We’ve been working in eCommerce for long enough to know that everyone works slightly differently.
We have experience working in traditional waterfall methodologies through to Agile methodologies using SCRUM and Kanban based processes. Applying flexible tools and procedures, we can adapt our processes to meet your needs. At the heart of this process sits a fundamental review of your business drivers, through which an overall strategy is defined and agreed in order to meet your desired ROI. Gaining a thorough understanding of your business is essential to the success of your Magento website.
“We needed a platform that was completely scalable and could be used in different languages for various countries. Therefore, Magento was the best solution that we could have opted for. I can’t be more satisfied with the way that KPMG Crimsonwing handled and managed the project. The team was fantastic and their flexibility was incredible. With this new website we achieved our 3 months turnover target within the first month: +150% turnover growth compared to the same month last year.“
Marketing Director at the UK’s leading direct supplier for industrial flooring and building maintenance
Our clients speak for themselves
“Coming from a custom built static site, we were eager to partner with a flexible and progressive solution. Having benchmarked a number of products and service providers, we were excited to introduce and integrate both KPMG Crimsonwing and Magento Enterprise as our strategic solution for our eBusiness going forward. We found comfort with the messages and responses from KPMG Crimsonwing and liked the company. People buy from people! What was good about KPMG Crimsonwing was their ability to manage change whilst maintaining a clear definition of the end goal. The site offers a refreshed look and feel, supporting the strong Macfarlane brand, and increased merchandising and up-selling opportunities throughout the whole site.“
Ecommerce Director at the largest distributor of packaging products and services in the UK.
“KPMG Crimsonwing managed our requirements and expectations through solid relationship management and in being able to build a trusted and clear working relationship from the start. KPMG Crimsonwing understood the criticality of our global brand and the absolute need for consistency and high value solutions. We have also found KPMG Crimsonwing’s commitment and dedication at all levels throughout their organisation to be good and this has been a positive experience.”
ecommerce@crimsonwing.com
www.crimsonwing.com
The information contained herein is of a general nature and is not intended to address the
