Digital Marketing Training Course
Certified Digital Marketing Professional (CDMP)
Copyright © 2015 IQVenue™
Digital Marketing (eMarketing) is one of the most emerging industry worldwide and especially in India. This is the time when you can grab this wonderful opportunity and become a part of this industry. Just checkout below the course highlights and course structure that will clearly convey you the exclusive benefits of learning digital marketing from IQVenue -
Highlights
Comprehensive Course Structure Designed By Google + Yahoo + Microsoft + NIIT Imperia Certified Top Industry Experts
Unlimited Phone + Email + Chat Support Provided By Highly Experienced Trainers For Solving All Your Doubts
100 % Accelerated Placement Assistance Provided To All Certified Candidates Exclusive Scholarships For Meritorious Students Sponsored By IQVenue™
Certified Digital Marketing Professional Certification From IQVenue™ on Passing EODME Exam Google Video Advertising Advanced Certification From Google™ Upon Passing GVAAC Exam Bing Ads Accredited Professional Certification From Bing™ Upon Passing BAAP Exam
Google Analytics Certification From Google™ Upon Passing GAIQ Exam Google AdWords Certification From Google™ Upon Passing GAC Exams
Structure
The digital marketing course provided by us has the best course structure and covers each and every aspect of digital marketing. You will not find this kind of wide coverage course structure all over the internet. The course is designed such that students can grasp each and every module of this course easily and become an expert in all aspects of digital marketing.
Along with the remarkably effective digital marketing tutorials this course also consists of more than 250 exclusive training videos that will show you exactly how the top digital marketing experts/gurus work on their own websites and their clients too. So when you will see an expert working on his own digital marketing campaign in these exclusive videos you will be able to easily learn and practically implement those digital marketing concepts. So it will definitely be a great learning experience for you and you will be able to work out the digital marketing campaigns very professionally.
This exclusive course covers - SEM / SEO / SEA / PPC / SMM / SMO / SMA / Email Marketing / Affiliate Marketing / Content Marketing / Mobile Marketing / Blogging / Web Analytics / Google Analytics / Web Design Basics / Online PR, News & Reputation Management / Google AdWords / Microsoft AdCenter (Bing Ads) / Google AdSense and even much more. Kindly find below the detailed course structure –
Module 1
Category: Digital Marketing (eMarketing)
Digital Marketing Walkthrough
Introduction to Digital Marketing
Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing
Search Engine Basics Major Search Engines Web Ranking
Ranking algorithms Page Ranks
Web Designing Basics WYSIWYG Editors
Module 2
Category: Search Engine Optimization (SEO) | (SEM)
On Page Optimization
Initial Site Analysis Competition Analysis
Keyword Research
Keyword Density Analysis and Placement
Title/Description/Keywords & Various Other Meta Tags Development Site (URL) Structure Analysis
Web Designing Basics and WYSIWYG Editors URL renaming/re-writing
Content Development Check Brief Keyword Competition Review H1, H2, H3 Tags
Anchor Text
Existing Web Content Optimization Image Optimization
Use of robots.txt HTML Validation Doorway Pages Invisible Text Cloaking
Creation of XML / HTML / ROR / Text Sitemaps Submitting sites to Google and Yahoo Webmasters Canonical / 404 Implementation
Google Sitemap Creation Yahoo Sitemap Creation
Competitor Analysis & Monitoring
Google Webmaster Account Setup and management Google Analytics (Statistics) setup and management Creating of Favicons
Off Page Optimization
Search Engine Submission Directory Submission DMOZ Submission
Article submission / Alexa Insights Google Hot Trends and Insights Google Business centre submissions Press Release Submission
Content editing & Content Rewriting
Direct Link Exchange / Direct Link Building
♦ One-Way
♦ Two-Way / Reciprocal / Link Exchange
♦ Three-Way
Leveraging Local Search Google Mapping/Listing
Press release news syndication RSS (Really Simple Syndication)
Local and regional search engine indexing Forum Posting & Posting Free Classifieds Yahoo Answer Link Building
Linked in Link Building Strategies Online Reputation Management Social Book Marking
Video Optimization
- Black Hat / Grey Hat / White Hat SEO - Latent semantic indexing
- Sandbox Effect - SEO Reporting
SEO - Essential Tools
♦ Google Keyword Tool
♦ Word Tracker
♦ Keyword Spy
♦ Keywords Position Checker
♦ Keyword Density Checker
♦ Meta Description Creation
♦ Google Analytics
♦ Stats Counter
Module 3
Category: Search Engine Advertising (SEA) | Pay Per Click (PPC)
- SEO vs PPC - Landing Pages
Tracking Bounce Rates and Conversions Landing Page Optimization
Testing Landing Pages
Google AdWords
Creating Copies Keyword Research Creating Ad Copies Campaign Settings
Bid Management
Campaign Performance Management Opportunities And Suggestions By AdWords Conversion Tracking
Website Optimizer Keyword Tool Placement Tool Ad Preview
CPM & CPA Campaigns Via AdWords Retargeting Code & Campaigns
Bing Ads
What Is Bing Ads?
Introduction To Campaigns And Ad groups Importing Campaigns, Ad Groups and Keywords Bidding And Traffic Estimation
Writing An Effective Ad Choosing Keywords Editorial Guidelines
Long Ad Titles And Smart Search Ad Extensions
Introducing Dynamic Text Bing Ads Targeting
Keyword Match Options Campaign Exclusions Content Ads
Introduction To Campaign Optimisation Campaign Optimisation
Quality Advertising Experiences Click Quality
Bing Ads Reports Where Is My Ad?
Editorial Review
Conversion Tracking With Campaign Analytics Bing Ads Intelligence Tool
Bing Ads Editor Overview Bing Ads Editor Account Basics
Bing Ads Editor Account Management Tips Bing Ads Editor Exporting And Importing Bing Ads Editor Customisation
Bing Ads Editor Campaign Optimisation Bing Ads Budgeting
Bing Ads Billing
Module 4
Category: Social Media Optimization (SMO) | (SMM)
- Introduction to Social Media
- Advantages over other forms of Online Marketing - Social Media Strategy
Latest trends
Difference between Profiles, Places, Groups and Pages Social media and communications strategy
Open Graph
Frictionless sharing
Facebook Connect (Like, Share, Comment) Facebook Pages (Creating, Managing, Retention) Pages (Dos & Don'ts)
Facebook Apps
Measuring and Monitoring Sponsored Stories
Facebook Places and check-ins Facebook credits
Facebook and ecommerce Advantages and challenges
Introduction to LinkedIn
Creating the right profile & settings Increasing reach and visibility LinkedIn Groups
Answers, events, messaging & testimonials Company Pages
Introduction to Microblogging & Twitter Twitter Demographics
Use for reputation, promotion, sales, conversing, listening, research
Business examples: E-commerce, Support (listening and responding), PR, Image Who to follow
Tweeting (Responding to others, RT, HashTags, Direct Messages) Tracking Code
Ghost writers and the importance of disclosure Twitiquette
Advertising – tweet for pay Twitter Lists
Twitter Account Promotion Searching tweets and users Measuring Influence Tools
YouTube
Online video – content is king Viral’ films and brand
Defining your goals, metrics and budgets Social sharing, comments and reviews Getting an audience
Creating and managing an account Using Ads inside Videos
Promoting Youtube Videos
Google+
Setting Social Objectives
Social Strategies & Tactics for Google+
+1s & Sharing
Integration with your site Promoting a Brand on Google+
Tools
- URL Shortening Tools
Module 5
Category: Online PR / News / Reputation Management | (SMO)
Introduction to Online Press Releases Handling the Press - the golden rules Successful Marketing and PR Strategies Press releases that work
Organizing 1-2-1 press interviews Using pictures effectively
Sourcing PR information Market research for PR use
Introduction to Online Reputation Management Generating Buzz
Five Stars at Customer Review Sites
Tips for ensuring your happy customers spread the word.
Ensure your customers defend you from a bad review.
Responding to negative reviews Reducing negative reviews Blogging for Brand Control
Social Networking Meets Reputation Management
Module 6
Category: Social Media Advertising (SMA) | Pay Per Click (PPC)
Facebook Advertising
Communicating Value of Display on Facebook Facebook Ad Manager
Plan a Campaign Generate Creatives
Implement a Campaign and Ad Groups
Targeting By Region, Demographics & Interest CPC vs CPM
Measure Performance
Advanced Reporting Optimize and Refine
LinkedIn Advertising
Communicating Value of Display on LinkedIn Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups Measure Performance
Optimize and Refine
Twitter Advertising
Communicating Value of Display on Twitter Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups Measure Performance
Optimize and Refine
YouTube Advertising
Communicating Value of Display on YouTube Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups Measure Performance
Optimize and Refine
Module 7
Category: Email Marketing
Email Service Providers (ESPs)
Planning And Delivering Email Campaigns Online Customer acquisition
Encouraging Web Visitors To Subscribe Crafting Effective Registration Processes Customer Retention Strategies
Choosing Frequency Schedules Creating Effective Email Campaigns
Understanding Conversion And Performance Metrics Inbox Delivery
Reducing Abandonment And Bounce Rates Structured Approaches To Testing
A/B And Multivariate Testing Analyzing Test Results
Important Laws On Email Marketing
Module 8
Category: Digital Analytics | Web Analytics
Google Analytics
Setup
Installation techniques campaign tracking & Analysis Interpreting essential website data Motion Charts
Advanced Segmentation Custom reporting Advanced Filters
Clicky
Getclicky.com Setup Real-time Statistics Click usage
A/B Testing
Optimizely
Visual Website Optimizer
- KPI ANALYSIS
- Internal Search Analytics - Website Surveys
- Multivariate testing - Multi-channel analytics
Module 9
Category: Content Marketing
Introduction To Content Marketing Content Marketing Strategy
How To Monetize Content Marketing How To Promote/Publicize Your Content Content Marketing Benefits
Digital Content Microsites White Papers
Webcasts / Webinars Podcasts
Video Portals Interactive Online Events
Module 10
Category: Mobile Marketing
Introduction To Mobile Marketing Mobile Marketing Definition
Mobile Marketing Association (View) Components Of Mobile Marketing Ways To Do Mobile Marketing Fast Facts On Mobile Marketing Push & Pull SMS
Introduction To WAP WAP Campaign Operations Voice Portal
Mobile Gaming
Mobile Contest Hosting Advertorial Ring Back Tone Static Mobile Ad Formats Dynamic Mobile Ad Formats Mobile Marketing Ecosystem Best Practices
Bonus Modules
Currently we are providing 3 Exclusive Bonus Modules in this course absolutely free. This is a limited time special offer and will end very soon. To grab this special bonus offer just register for this exclusive digital marketing training course without wasting any more time. Just checkout below the additional learning modules that you get with this course for free –
Bonus Module 1 - Google Adsense
Introduction to Google AdSense Google AdSense Program
Google AdSense Approval Process Google AdSense Secrets
How to Get Relevant AdSense Ads Google AdSense Ad Format Sizes High Paying sites on AdSense
Making Money with Google AdSense Google AdSense Ad Colors
Google AdSense Revenue Sharing Google AdSense Optimization Tips
Bonus Module 2 - Blogging
Blogs Creation Blogs Submission Blogs Promotion Blogs Weekly Postings Blogs Commenting
Bonus Module 3 - Affiliate Marketing
Basics of eMarketing
Understanding Affiliate Marketing Intelligent Keyword Research & Analysis Choosing Right Products: ClickBank, CJ
Choose The Right Domains & Hosting Provider Banners / Promos / Discounts
Building Affiliate Pages Using CMS Marketing Mix: SEO / PPC / SMM Email List, Autoresponders
Campaign Measurement and Tracking
Freebies
Currently we are also giving away some really exclusive and beneficial freebies as bonus on every new registration. This is a limited time special offer and will end very soon. To grab this special bonus offer just register for this advanced digital marketing training course without wasting any more time. Just checkout below the 7 freebies that you will get as bonus on registering for this course -
Free - Exclusive Small Business Online Marketing Guide By Google Free - Google Search Engine Optimization Starter Guide
Free - Search Engine Top Rankings Step By Step Guide Free - Google Adwords Coupon Worth 2000 INR Free - Mobile Websites Builder Guide
Free - Fast Websites Builder Guide Free - Success Strategies Guide
Certification
If you are looking for a highly recognized digital marketing certification that can really add weight to your resume and make you stand tall like a giant in the crowd of digital marketing professionals then you
do not need to search any more because this course concludes with an extensive online digital marketing examination (EODME) and upon clearing this exam you will be awarded with the extremely credible Certified Digital Marketing Professional (CDMP) Certification.
You can take the (EODME) extensive online digital marketing
examination two attempts for free anytime during the 6 months time frame. A softcopy of CDMP Certificate will be available online for you to view/download/print within 24 hours after passing the exam.
CDMP is a highly recognized digital marketing certification offered by none other than IQVenue which is an active Google Engage Participant and is led by experts having years of experience along with the top accreditations like Google AdWords Qualified Individual, Microsoft Partner Network Digital Marketing Sales Specialist, Bing Advertising Accredited Individual etc.
We are not a just a regular training institute or training center or education portal that provides a certificate of completion but we are a full fledged digital marketing company that provides top notch training and services in the entire digital domain. So the digital marketing certification awarded by IQVenue is of extremely great value with an excellent recognition.
Duration
The recommended duration of this course by IQVenue is 220 Hours
However you are free to take this course at your own pace (fast or slow) as per your requirements and your capabilities
Registration fee for this course remains valid for 6 months
Course Pack
(Just Checkout Below To Know What Does This Course Includes)
This exclusive digital marketing training course includes everything that you need to become a digital marketing expert. Just checkout below to know what do we provide in our excellent digital marketing training course package -
Extensive Online Digital Marketing Exam (EODME) Vouchers (2 Free Vouchers Worth 5000 INR) Digital Marketing Case Studies From Leading Corporate
Digital Marketing Classroom Recordings / Screen Casts Digital Marketing Training Videos / Live Demos
Digital Marketing Software's Digital Marketing Tutorials Digital Marketing E-Books Digital Marketing Guides Digital Marketing Tools Bonus Modules
Freebies
Updates (All Future Updates For 6 Months Absolutely Free)
Register Now
Currently we offer you two simple learning modes to register for this course. You can register for this exclusive digital marketing course through distance learning mode or online learning mode. The training course through both the learning modes is designed such that it helps you learn at your own pace and in a more relaxed way which further enhances your learning ability. The fee and other details of this course through both the learning modes are clearly mentioned below -
Distance Learning Mode (DLM)
IQVenue now offers you an excellent option to pursue this exclusive digital marketing training course through distance learning mode. The beauty of distance learning mode is that you can study by sitting at home and at your convenient time but it does not mean that you need to learn and understand
everything on your own because we provide unlimited phone, email, chat support to all our distance learning candidates
Our digital marketing course through distance learning mode is a self-paced training course i.e. it does not have a set time frame for its completion. So you can go through the complete training material as per your own convenience
The recommended course duration through distance learning mode is 220 Hours after which you can take the extensive online digital marketing examination (EODME) leading you to Certified Digital
Marketing Professional (CDMP) certification. However you are absolutely free to take the online examination (two attempts for free) anytime within 6 months after joining us
If you register for this course through distance learning mode then we will send you an Exclusive 8GB Hewlett Packard Pen Drive Training Kit within 3-4 working days after receipt of the fee. You can access the complete training material through this kit
This Exclusive 8GB Hewlett Packard Pen Drive Training Kit includes the complete Course Pack i.e. (2 Free Online Examination Vouchers Worth 5000 INR, Case Studies, Classroom Recordings, Screen Casts, Videos, Demos, Software's, Tutorials, Guides, E-Books, Tools, Bonus Modules, Freebies, Updates)
Course Fee through Distance Learning Mode (India) = 18000 INR = 9000 INR 50% Discount : Limited Time Offer
To register you can now easily pay the course fee through Net Banking (Indian Banks), Indian Credit Cards, Indian Debit Cards, Indian ATM Cards, Indian Cash Cards by - CLICKING HERE
Course Fee through Distance Learning Mode (Other Countries) = 360 USD = 180 USD 50% Discount : Limited Time Offer
To register you can now easily pay the course fee through PayPal, International Credit Cards, International Debit Cards, E-Checks by - CLICKING HERE
Online Learning Mode (OLM)
IQVenue on huge demand from people all over the world now introduces online learning mode to pursue this exclusive digital marketing training course. The beauty of online learning mode is that you can study 24x7 from the comfort of your own home or any cyber cafe or anywhere else and at your convenient time but it does not mean that you need to learn and understand everything on your own because we provide unlimited phone, email, chat support to all our online learning candidates
Our digital marketing course through online learning mode is a self-paced training course i.e. it does not have a set time frame for its completion. So you can go through the complete training material as per your own convenience
The recommended course duration through online learning mode is 220 Hours after which you can take the extensive online digital marketing examination (EODME) leading you to Certified Digital Marketing Professional (CDMP) certification. However you are absolutely free to take the online examination (two attempts for free) anytime within 6 months after joining us
If you register for this course through online learning mode then within 24 Hours after receipt of the fee we will provide you with a unique username and password through which you can easily login into the Student Learning Portal of our website
You can easily login into the Student Learning Portal from anywhere and anytime (24x7) to
access/download the complete Course Pack i.e. (2 Free Online Examination Vouchers Worth 5000 INR, Case Studies, Classroom Recordings, Screen Casts, Videos, Demos, Software's, Tutorials, Guides, E- Books, Tools, Bonus Modules, Freebies, Updates)
Course Fee through Online Learning Mode (India) = 15000 INR = 7500 INR 50% Discount : Limited Time Offer
To register you can now easily pay the course fee through Net Banking (Indian Banks), Indian Credit Cards, Indian Debit Cards, Indian ATM Cards, Indian Cash Cards by - CLICKING HERE
Course Fee through Online Learning Mode (Other Countries) = 300 USD = 150 USD 50% Discount : Limited Time Offer
To register you can now easily pay the course fee through PayPal, International Credit Cards, International Debit Cards, E-Checks by - CLICKING HERE
Quick Info
Our Payment Partners - All Indian Payments Handled By CCAvenue (India's Largest Payment Gateway)
Our Payment Partners - All International Payments Handled By PayPal (World's Most Popular Payment Gateway)
The training course content through both the learning modes is exactly same. So now you can choose the mode of your choice without any doubts regarding course structure and content
Additional Fee Payment Options Available For Indians: If for any reason you are not able to pay the course fee via CCAvenue Payment Gateway then you don't need to worry because now you can also pay the course fee directly to our bank account through direct cash deposit, cheque and internet banking.
Kindly find below our complete bank account details that are required to pay the course fee -
Bank Account Details
Account Name: WEBNEXT SOLUTIONS
Account Number: 31710022289
Account Type: Current
Bank Name: State Bank Of India
Branch Name: Rajajipuram (Lucknow)
Branch IFSC Code: SBIN0003910
Branch Code: 03910
MICR Code: 226002026
Swift Code: SBININBB157
Direct Cash Deposit
To pay the course fee through direct cash deposit just go to your nearest branch of SBI (State Bank of India) in your city/district and deposit the correct fee amount in cash into our bank account. You do not need to have a bank account in SBI for depositing cash into our account. After depositing the fee
amount into our bank account kindly send the details of your payment (Date, Time, Branch, City) to the following email address : [email protected]. Generally it takes 2 to 4 hrs in verification of the payments done through direct cash deposit.
Internet Banking
To pay the course fee through internet banking just login into your own internet banking account and transfer the correct fee amount to our bank account. After transferring the fee amount into our bank account kindly send the details of your payment (Date, Transaction Number) to the following email address : [email protected]. Generally it takes 24 to 96 hrs in verification of the payments done through internet banking.
Cheque
To pay the course fee through cheque just drop a cheque of correct fee amount in our favor at your nearest SBI Cheque Drop Box . You do not need to have a bank account in SBI for dropping the cheque in our favor. After dropping the cheque kindly send the details of your payment (Date, Cheque Number) to the following email address : [email protected]. Generally it takes 24 to 96 hrs in verification of the payments done through cheque. We request you to kindly fill your cheque exactly as per the cheque image shown below but don't forget to fill the correct fee amount in your cheque instead of sample fee amount shown in the image below which is just for explanatory purpose)-
(Payment Verification Duration For Payments Done Via Direct Cash Deposit, Internet Banking or Cheque May Vary Depending Upon The Bank Holidays / Network Delays / Various Other Factors)
Support
Expert Phone Support: +91-7309191298
11:00 a.m. to 7:00 p.m. (IST - Indian Standard Time) / Monday To Friday
24x7 Dedicated Phone Support By Experts:
Available Only To Registered Candidates & Service Clients / All Days
Expert Chat Support: Zopim Live Chat
11:00 a.m. to 7:00 p.m. (IST - Indian Standard Time) / Monday To Friday
24x7 Dedicated Chat Support By Experts:
Available Only To Registered Candidates & Service Clients / All Days
Expert Email Support: [email protected]
11:00 a.m. to 7:00 p.m. (IST - Indian Standard Time) / Monday To Friday 24x7 Dedicated Email Support By Experts
Available Only To Registered Candidates & Service Clients / All Days
