Redefining the Data Center Edge

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5/4/2015 Ethernet Technology Summit

1

Redefining the Data Center Edge

Ahmet Houssein

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Unpredictable

3

Call run or pass?

Who will ascend?

Girl or boy?

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1Gbs

10Gbs

100Gbs

1Tbs

10Tbs

100Tbs

100Mbs

10Mbs

Predictable Since 1973

_1Pbs

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Why IT has been Predictable

5

Core Business

IT

100%

0%

Spending

No motivation for disruption because the impact of IT

savings on overall P&L is small. And when IT has a big

impact on core business continuity, organizations take the

safest, lowest risk approach.

Industry

IT Spending as a % of Revenue

Software Publishing & Internet Services

6.7%

Banking & Financial Services

6.3%

Media & Entertainment

5.0%

Education

4.7%

Professional Services

4.2%

Healthcare Providers

4.2%

Telecommunications

3.8%

Insurance

3.2%

Pharmaceuticals, Life Sciences & Medical Products

3.2%

Utilities

2.8%

Transportation

2.6%

Industrial Electronics and Electrical Equipment

2.5%

Consumer Products

1.9%

Industrial Manufacturing

1.7%

Retail & Wholesale

1.5%

Chemicals

1.3%

Food & Beverage Processing

1.3%

Energy

1.1%

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1Gbs

10Gbs

100Gbs

1Tbs

10Tbs

100Tbs

100Mbs

10Mbs

“I Felt a Great Disturbance in the Force”

_1Pbs

25Gbs

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Causing the Disturbance

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Hyperscale Server Connectivity

Million Server Club

Servers

>2M

>1M

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Disruptive Innovation puts the Hyper in Hyperscale

9

At the 2014 AWS re:Invent, Amazon VP James Hamilton said AWS

deploys in one day the infrastructure needed to support Amazon’s

ecommerce business when it was at $7B of revenue per year. And

they did it 365 times last year.

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Hyperscale Profits Depend on Disruptive Innovation

Amazon operating income in Q1’14 was $146M.

A 40% savings in IaaS spending due to use of

open-source technology = $400M or $1.6B/yr.

Facebook revenue was $10.8B and net income was $1.07B

in 3 years 2010-2012. During that period they reported

savings of $1.2B by doing their own designs

Profitability of IaaS providers is dependent on

hyperscale-driven innovation and savings.

Other

IT

(Core Business)

100%

0%

Spending

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Software Defined Data Centers Made it Possible

11 Ethernet Technology Summit 5/4/2015

Predominant Architecture in 10 Years

Software Defined Data Center

Server Hypervisors

Storage & Networking Apps

Servers

Predominant Architecture Today

Servers

Networking

Storage

Any Hypervisor

Any Server

Vendor-Specific SW

Vendor-Specific HW

Vendor-Specific SW

Vendor-Specific HW

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In SDDCs, Server Ethernet More Important than Ever

App Server Cluster

Email

DB VDI

Software Defined Storage Cluster

NFV App Cluster

Cloud Operating System Cluster

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Disruptive Innovation for Server Connectivity

13

Performance that customers

can utilize or absorb

Disruptive Innovations

Sustaining Innovations

10G

40G

25G

50G

100G

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At the Heart of the Matter for Hyperscales

4 x 10

Ports/Lanes

1 x 25

Ports/Lanes

40G

25G

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Ethernet Ecosystem Refresh

15

25

50

100 Switches

25

50

100 Block

25

50

100 File

25

50

100 Object

4 x 25

2 x

50 1 x

100 2 x 25

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25

50

100 with RDMA Closes the Bandwidth &

Latency Gap with InfiniBand

2000

2004

2008

2012

2016

InfiniBand (Gb)

10

20

40

56

104 Ethernet (Gb)

1

10

40

100

0

20

40

60

80

100

120 Gbp

s

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25G Economics

17

25G Technology

64 half-width servers

64 x 25Gb server ports

64 x 25Gb ToR switch ports

1.6Tb available bandwidth

10G Technology

64 half-width servers

128 x 10Gb server ports

128 x 10Gb ToR switch ports

1.2Tb available bandwidth

Quanta X300 Cloud Rack System

50% less server port cost and power

50% less ToR switch port cost and power

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Your Grandfather’s Hyperscale NIC Model

10 (Fast)

Basic Protocol Support

(Dumb)

Limited HW Offload

(Cheap)

OCP Specification

(Open)

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LAN|SAN|IPC Convergence Critical in Private Clouds

App Server Cluster

Software Defined Storage Cluster

NFV App Cluster

Email

DB VDI

Cloud Operating System Cluster

FC

FCoE

iSCSI

RDMA

25

50 100G

Supports LAN, SAN and IPC Protocols

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Network Virtualization Needed by Everyone

NVGRE

VXLAN

25

50 100G

Supports HW Offload of Tunneling Protocols

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Hyperscale and Enterprise Connectivity in the Future

21

25

50

100 (Fast)

LAN/SAN/IPC/Network Virtualization Protocol Support

(Smart)

HW Offload

(Preserve server

CPU for workloads)

OCP Specifications

(Open)

RDMA

(Low Latency)

Ethernet Specifications

(Standards-based)

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Software Defined Servers in 10 Years (Actual)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

New Workloads Virtualized

New Workloads Not Virtualized

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Software Defined Networking in 10 Years (Forecast)

23

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

Enterprise SDN

Traditional Enterprise Networking

Hyperscale SDN

SDN Orchestration

NFV Apps

Open Networking Switches

Hosted Private Cloud

On Premise

Private Cloud

Public Cloud

Source: IT Brand Pulse

Commercial versions of open

source based SDN

Orchestration and NFV Apps,

Open Networking Switches

Xeon E5 2600 v3

25

50 100G

Ethernet

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Fastest Time-to-Million Ports Forecast for 25G

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We Do That by Systematically Working Together

27

Time-to-2 Million Ports

2016

2015

2014

2017

Education

25G

Early Access

25G

Solutions Dev

Community

25G

End User POCs

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29

25

50

100

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Picking Up Where Industry Organizations Leave Off

ABOUT THE 25G/50G CONSORTIUM

The 25 Gigabit Ethernet Consortium is an

open organization to all third parties who

wish to participate as members to enable

the transmission of Ethernet frames at 25

or 50 Gigabit per second (Gbps) and to

promote the standardization and

improvement of the interfaces for

applicable products. The 25 Gigabit

Ethernet Consortium enables industry

participants to develop new technologies

that function in accordance with the

Specification(s) outlined in the consortium

agreement in order to benefit consumers

and the industry by facilitating accelerated

adoption of 25 and/or 50 Gbps

technologies.

ABOUT THE 2550100 ALLIANCE

The 2550100 Initiative is a set of programs

designed to: 1) Assist hardware and

software vendors with early access to

2550100 networking products, and to

work together efficiently to develop

solutions; 2) Assist channel partners with

online and hands-on training, and with

early access to 2550100 networking

products, so they may guide their

customers through the migration; and 3)

Assist IT professionals with education,

hands-on training and early access to

2550100 networking products needed to

evaluate and deploy the new technology.

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Goals

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Make it easy for everyone to learn, evaluate, and implement 25

50 100G.

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Programs for

25

50

100 Alliance Partners

1. Contribute and attend technical training from other partners

2. Contribute and receive alerts about product availability, technical

topics, and company news

3. Contribute to and use www.25

50 100.com

portal with contact info,

product listings and collateral from multiple 25

50 100G

vendors

4. Contribute to and use early access programs offered by members

5. Participate in Solution test festivals allowing testing with multiple

applications running on 25G networks at a single event

6. Participate in co-marketing programs to educate channel partners

and IT pros

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25

50

100 Alliance Members as of Today

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Join Now

Simply send an email to

[email protected]

with

the following:

“I am authorized by

<company name>

to enroll

<company

name>

as a member of the 25

50

100 Alliance

with the

understanding there are no fees, and

<company name>

can

withdraw its membership at any time.”

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