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Modern Data Centers: Creating a New Value Proposition

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América Latina

2008

Modern Data Centers:

Creating a New Value Proposition

Inter-secretarial Commission

for the Development of Electronic Government Mexico City

(2)

Data Center Consolidation

Consolidating data centers is much more than physical movement of servers and infrastructure from many locations to fewer sites.

The facility costs and power savings that can be achieve are just the beginning of the opportunity

The biggest benefits come from using the consolidation initiative to

Rationalize the application portfolio and reduce license cost

Virtualize the server, storage, and network infrastructure

Reduce labor and/or cost of external services associated with maintenance activities

Archive inactive data

Monitor the quality of active data

Monitor overall performance to improve service delivery

(3)

Large Data Centers

(4)
(5)

Small Data Center

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Questions for You

How many data centers are represented in this room?

How many that are

Large >5,000 sq ft

Medium 1,000 – 4,999 sq ft

(7)

Classification of Data Centers

Slide 7 Redundant capacity – Redundant capacity

components but only single non-redundant electrical path distribution

Concurrently Maintainable - Redundant capacity

components and multiple electrical path

distribution but only one path serves computing equipment at any time

Fault Tolerant Site - Redundant capacity components and

multiple electrical path distribution simultaneously serving computing equipment

Basic Infrastructure - Non redundant

capacity components and single non redundant electrical path distribution

(8)

Service Availability

Area Tier I Tier II Tier III Tier IV

Operational

Implications Site is susceptible to disruption from

planned and unplanned activities and events Site may be susceptible to capacity component

failure and will be susceptible to a distribution path failure Site is susceptible to disruption from unplanned activities Site is not susceptible to a single worst-case unplanned event or any planned maintenance activity Average Annual impact of maintenance/ unplanned outages Average Downtime for a Tier I data center is estimated at 28.8 hours per year or 99.67% availability Average Downtime for a Tier II data center is estimated at 22 hours per year or 99.75%

availability

Average

Downtime for a Tier III data center is estimated at 1.6 hours per year or 99.98%

availability

Average

Downtime for a Tier IV data center is estimated at 0.8 hours per year or 99.99% availability

(9)

Attributes of Small “Data Centers”

Smaller facilities have limited scale and access to few resources

Since support personnel are few, they tend to be less organized and more vulnerable to staffing absences

Since these sites generally have less access to financial resources:

They are less secure,

Less able to operate within recommended temperature and humidity ranges,

Generally unmonitored after working hours

Small data centers of this sort are highly susceptible to disruption from planned and unplanned activities and events.

Average downtime is at least 65 times greater than a Tier 4 data center and at least 17 times greater than a Tier 3 data center

(10)

Consolidation: An Active Trend

U.S. Federal Government initiative

Baseline ~2,900 data centers

Goal

1,132 data centers

Canada

Baseline 140 data centers

plus

single purpose

centers

Goal

10 data centers

Australia

Goal

Cost Savings of

$1 Billion AUS

General Motors

Baseline

23 major data

centers

Goal

2 major data

centers

HP

Baseline 85 major centers

Goal

6 major centers

Intel

Baseline 130 major centers

(11)

States Are Consolidating

At the state level within the United States, data center consolidation has been active since 2007

Despite varying definitions for what constitutes an enterprise data center, the trend towards consolidation appears to be universal

States have been consolidating their computing assets into

raised floor, secured, centralized data center facilities.

Many states are utilizing remote back-up data center facilities for the purpose of back-up and

disaster recovery and business continuity.

(12)

Why Consolidate?

Improve service levels

Reduce costs

Make strategic moves to or away from certain platform types

Reduce staff levels or avoid further hiring

Align systems with the enterprise's organization

Improve focus on business, operational excellence, or architecture issues

Support systems added in a merger or acquisition (Datacenter

Rationalization) – Private Sector

(13)

Next Generation Data Center - Server

Server Infrastructure

Racks of servers, with each server (or sets of servers) tied to a specific application

Every new application brings the demand for more new servers

Typical utilization for Intel based servers ranges from 10% to 30%

And yet spikes do occur that can affect overall application performance

Impact of Virtualization

Server hardware and the actual business workload get uncoupled

Consolidation of physical servers ranges from 10 to 20 down to 1

In effect 20 physical servers now operate as 20 virtual servers on a single machine

Improved application performance as virtualization software is continually making adjustments to computing resource allocations

Enhances overall disaster recovery capability since all applications are now the equivalent of files that can be easily transferred to a DR site

(14)

Next Generation Data Center - Storage

Hypervisor technology at the server

Virtualization of physical storage

Solid state memory disk

Multiple disk technologies within a single array

Improved performance and data protection features

(15)

Next Generation Data Center - Network

Network Switches

New switch technology allows a single switch to support the load that would have required as many as 10 older switches

Network virtualization enabled through software-defined technologies help organizations enable such things as Global Server Load Balancing and device interrogation.

Software defined networks allow more robust disaster recovery and business continuity environment

(16)

Next Generation Data Center – Other Technologies

Blade Chassis

HP, Cisco, Dell, IBM, etc. all make more efficient and consolidated pieces of hardware

This has also helped improve wiring and reduced energy consumption

Power Distribution and Racks

Controlling rack space has allowed significant reductions in the costs associated with cooling, power, and airflow

Single Pane of Glass Management

Tool set consolidation to reduce license cost, improve operational coverage, promote higher skills, and deliver enhanced performance

(17)

The Virtualization Management Gap

(18)

The Dark Side of Virtualization - Complexity

Headwinds

For many organizations, as the number of virtual machines increases so does the complexity of data center infrastructure management

As the number of virtual applications continues to grow, the cost of managing and maintaining the data center continues to increase

Tailwinds

High performing organizations make extensive use of automation as counter-measures to these is headwinds

By automating the provisioning and management processes, management complexity is reduced

The allows high performing organizations of the full benefits of virtualization and partially avoid the “virtualization management gap”

(19)

Create Headwind Offsets

To achieve superior productivity, organizations must simplify, standardize, and automate management processes

Automate the provisioning process to remove labor content, promote velocity, and improve quality

Free IT staff from maintenance activities so they may focus on strategic projects that increase the organization’s competitiveness

Reduce management cost as a percentage of total data center costs

Remove management complexity as a barrier to further virtualization

(20)
(21)

New Source of Latency

Current three-tier hierarchical networks aren’t well suited for high-volume server-to-server communications.

Server-to-server traffic is forced to traverse

multiple layers of switches, and each switch adds latency to the connection

Implementation of flat, low-latency networks is required to accommodate volume-intensive east-west traffic flows that are delay-sensitive

(22)

The Problem With Latency

0 1 2 3 4 5 6 7 8 9 10th 20th 30th 40th 50th 60th 70th 80th 90th 100th Pa ge V iew s P er V isi t AOL Analysis

Change in Average Page Views Per Visit

Average Page Views Per Visit Autos Average Page Views Per Visit Money Average Page Views Per Visit Shopping

(23)

The Problem with Latency

Increases in latency degrade user satisfaction and in some cases also reduced revenue

Amazon: 100 ms of extra load time caused a 1% drop in sales. (Source: G. Linden, Amazon)

Google: 500 ms of extra load time caused 20% fewer searches. (Source: M. Mayer, Google)

Yahoo!: 400 ms of extra load time caused a 5 to 9% increase in the number of people that clicked "back" before the page even loaded.

(Source: N. Sullivan, Yahoo!)

Decreases in latency improve user satisfaction

Google: trimming page size by 30% resulted in 30% more map requests. (Source: M. Mayer, Google)

Slide 23

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Key Technical Success Factors

A prior high level of operating maturity prior to starting

Strong experience standardizing configuration across development, test, and production environments

Solid understanding of the application portfolio and its forward demand requirements

Effective deployment of Application Lifecycle Management (ALM) tools

Solid experience with automated provisioning of virtual machine images

(25)

What is the Journey?

Slide 25

Feasibility Assessment Architecture Implementation Manage

Business Goals Applications App Grouping Applications Enterprise Success Criteria Server/OS Server Servers Optimization Target Apps Storage Storage Storage Monitor

Target Servers Network Network Network Infrastructure Target Storage Security Security Security Security

Infrastructure Infrastructure Infrastructure Labor/Services

(26)

Is the Journey Worth it?

The single best metric for data center labor efficiency is the ratio of system administrators to physical servers.

Small footprint “data centers” typically achieve ratios of 10 physical servers per 1 system administrator.

High performing data centers invest heavily in labor saving automation

Task automation,

Workload monitoring,

Virtualization of servers, storage, and network

Process monitoring, and

Establishment of gold build configurations

They can achieve ratios of up to 1,000 physical servers per 1 system administrator

It is unlikely that the Federal Government can achieve this ratio, simply because the nature of the computing load has more variability than companies like Google or Facebook.

(27)

Labor Productivity and Service Availability

Well run, large scale data centers deliver both superior availability and lower cost than their smaller footprint counterparts

Slide 27

Tier 1 Tier 3 Tier 4

Improvement in Availability n/a 17x 65x

Administrator Ratio 10:1 100 -500 :1 500 -'1000:1 Estimated # of Administrators 1,000 100 100 Average cost per Administator $ 35,000 $ 35,000 $ 35,000 Cost for System Adminitrators $ 35,000,000 $ 3,500,000 $ 3,500,000 Recurring Savings vs. Tier 1 n/a $ 31,500,000 $ 31,500,000

Performance and Productivity Comparison versus Tier 1 Data Center Assuming 10,000 servers

(28)

Non Labor Savings

Approximate areas of savings

5-15% cash creation on the value of reclaimed data center assets

4-10% savings by installing best-in class power equipment

(29)

Lower Cost is Only Part of the Value Created

Rationalize the Applications Portfolio

Consolidate common applications

Retire legacy applications

Remove inactive data from live applications

Many applications that are still active and useful are carrying years of

transactional data that is rarely used. Compress this data on disk and restore to production systems as necessary

Monitor the quality of active data

Profile data to find inconsistencies, develop scorecards to monitor and report on data quality trends, and provide workflow and analysis tools to enable the business users and data stewards to effectively deal with exceptions

Monitor overall performance

Establish thresholds and alerts to promote higher performance

Enable DR across network of consolidated data centers

Establish dynamic mirrors between sites to reduce outage window

References

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