© Copyright 2015, Vordik Corporation. | 1.855.VORDIK-1 | Vordik.com |
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OVERVIEW | WEB MARKETING INITIATIVESOVERVIEW
WINTER 2015
Web
Marketing
Services
Toronto Office 416.628.8420 [email protected]© Copyright 2015, Vordik Corporation. | 1.855.VORDIK-1 | Vordik.com |
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OVERVIEW | WEB MARKETING INITIATIVESBased in downtown Toronto, Vordik is a full-service digital agency that
combines user-centric design with the latest in technological innovation.
Vordik holds deep expertise in the design & development of custom websites, mobile apps, and cloud applications, and the planning & execution of digital strategies that help forward-thinking businesses grow. From startups to the Fortune 500, Vordik has collaborated with top brands across North America in delivering high quality digital solutions.
© Copyright 2015, Vordik Corporation. | 1.855.VORDIK-1 | Vordik.com |
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OVERVIEW | WEB MARKETING INITIATIVESTHE REALITY OF
Marketing Online
Search Engine Optimization (SEO) is a continual practice that drives website traffic by targeting top search result positions in Google, Yahoo!, Bing and other Search Engines. SEO is a multifaceted initiative that incorporates a number of elements, including: Link Building, Content Production (blog), Social Media, and more. The power of Search Engine Optimization can help attract more targeted visitors to a website, resulting in more leads and more sales. Below are a few quick facts to demonstrate the reality of SEO:
A NEW ERA OF WEB & MOBILE.
of consumers use Google to find a business every month
59%
of traffic goes to the first listing in Google’s search results
33%
of all online experiences begin with a Search Engine.
93%
new users join Twitter every single day.
300K
How many 18-29 year olds
are on a social network?
78%
23% of smartphoneusers make an income of
$100,000+
How many businesses in the U.S. claim awebsite is their #1 marketing tool?
87%
© Copyright 2015, Vordik Corporation. | 1.855.VORDIK-1 | Vordik.com |
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OVERVIEW | WEB MARKETING INITIATIVESLink Building
Off-Page Search Engine Optimization, commonly referred to as link building, is a time-intensive practice that can drive traffic levels by targeting the top search results in Google, Yahoo! and Bing. The practice includes the manual creation and distribution of content in order to maximize the number of links to your website from genuine quality sources. The cost of these services are time-based, and can therefore vary according to desired KPIs. The more time that is allotted to link building, the more keywords that can be targeted.
✓Search Engine Optimization Audit
✓Competitive Analysis
✓Keyword Research
✓Manual Directory Submissions, Link Creations
✓Article Writing & Directory Submission
✓Press Release Writing & Distribution
$700
/monthPLANS START AT
OVERVIEW | WEB MARKETING SERVICES
© Copyright 2015, Vordik Corporation. | 1.855.VORDIK-1 | Vordik.com |
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OVERVIEW | WEB MARKETING INITIATIVESBlog Management
Blogs can be a highly effective tool to naturally build back-links, improve search results, increase traffic and generate leads, not to mention demonstrate thought leadership in your industry. In fact, this strategy is so valuable that the tight-lipped Google engineers themselves recommend it. Blogs can contribute fresh content on a perpetual basis, participate in discussions across the web, and generate links from other blogs and websites. Our Blog Management service ensures that high-quality articles are written and published on a continual basis, and that this content is easily shared and distributed across a multitude of channels. All articles we write are relevant, researched, and approved by your team before publication.
✓ Custom Bi-Weekly, Weekly, or Semi-Weekly Blog Articles
✓ Written & Researched for Your Industry
✓ Long Tail and Short Tail Keyword Optimization
✓ Blog Syndication and RSS Distribution
$600
/monthPLANS START AT
OVERVIEW | WEB MARKETING SERVICES
© Copyright 2015, Vordik Corporation. | 1.855.VORDIK-1 | Vordik.com |
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OVERVIEW | WEB MARKETING INITIATIVESCommunity
Management
As both consumers and businesses alike live online, a social media presence is vital for any businesses today. Whether social networks are leveraged to demonstrate thought leadership, interact with
customers, generate links for SEO purposes, or simply share great content, the ability to build and interact with a follower base is unmatched by other marketing channels. Vordik offers varying levels of social media curation that can be tailored to reach any online goals.
✓ Social Media Strategy
✓ Organic Follower Generation
✓ Focus on Posting & Sharing Unique Content
✓ Blog Article Distribution
✓ Follower Engagement
$600
/monthPLANS START AT
OVERVIEW | WEB MARKETING SERVICES
© Copyright 2015, Vordik Corporation. | 1.855.VORDIK-1 | Vordik.com |
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OVERVIEW | WEB MARKETING INITIATIVESOn-Page
Optimization
SEO begins with a fully optimized website. Before off-page methods are pursued, your website should be well structured and fast loading. Vordik can ensure keywords are strategically placed, page titles are present, H1 and H2 headings are properly used, content is unique, and that pages are fast loading. To ensure optimal speed, the Vordik development team will conduct an in-depth Performance Optimization Review. Depending on the setup and status of a website, this can include installing modules (eg.
Zend Opcache, Google Pagespeed, etc.), installing/optimizing a CDN, cleaning & modifying databases, upgrading web server OS, and more.
✓ Keyword Analysis
✓ Page Structure Review
✓ Performance Optimization Review
$750
STARTING AT
OVERVIEW | WEB MARKETING SERVICES
© Copyright 2015, Vordik Corporation. | 1.855.VORDIK-1 | Vordik.com |
