Website Design/Development
& Internet Marketing Planning Guide
biz2web team
Prepared for:
Prospective Client
Overview
Before actually starting a Web site, there are several steps, which can be taken to ensure the success of your project. The purpose of this document is to provide biz2web team with a basic outline for determining your website design, development and online marketing objectives. This questionnaire will help you articulate, identify, and agree upon the overall goals of your project, including specific questions regarding message, audience, content, look and feel, and functionality. Of certain items are not applicable, please leave them out however; please be as complete as possible. Our goal is to fully understand your project requirements and provide the optimum solution to make your project a success.
The best websites are created with a keen understanding of visitors’ interests, needs and expectations. Text, visual design, organization and navigation should all work together to allow visitors to find key information and complete critical tasks quickly and easily.
General Information
COMPANY DETAILS
WEBSITE DEADLINE
Goals of Website
What are the primary goals of the site? (Check all that apply)
To increase public awareness of your company’s name, brand, or identity To strengthen your position in the marketplace
To develop a list of qualified prospects To gain an increase in sales
To sell products directly taking credit card information over the Internet To make product information available to customers and/or distributors
What is the name of your company?
What is your current (or intended) URL?
Contact Person:
What date would you like your website to go live on the web? We will work backwards from this date to meet your deadline.
Target Audience
Particulars of your Website
Who are the primary and secondary audiences? What types of people do you want to attract? (Describe interests, needs, skills, age range, income, geographic location, and lifestyles. What motivates this audience?)
What’s the key message you want the site to communicate? What’s the second most important message? Please explain why this message is important.
What information will change? (How often will it change? How extensively?).
Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.)
How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
List your competitor’s websites. What do you like about them? Describe how your company is different than the competitor:
Redesign Questions (please skip if brand new project)
Do you feel your current site promotes a favorable user experience? Why or why not?
What specific areas of your current site do you feel are successful? Why are they successful?
What shortcomings exist with the current site, and what would you change on the site today if you could?
Project Objectives
What are the main reasons for this project (new business model, updated site, expanded services, different audience)?
What are your primary online business objectives with the project? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.
How will you measure the success of the solution (increased traffic? Reduced phone calls, etc)?
Home page design
Navigation menu – classic
Horizontal Vertical Horizontal + Vertical
Navigation menu – modern slide out panels
Left Top Right
Would you like “Sticky” or fixed navigation menus but can make a huge difference in a
website's usability
Yes No
At slide panel, you can add additional blocks: social buttons, contacts or form, please describe what would you like to see?
The Structure of Your Website
The key to your website's success is how easily your visitors can navigate through it. By understanding the site structure we can then optimise your company’s online potential. Main Page, Showcase and Category Headings
As part of standard web design package, we will add up to 7 content pages to your site. We can add additional pages and their content for you ($49.95 per page) or you can add them yourself once the site is built.
In the right hand column, please list the pages that you would like us to create on your site. Once the site is created, you will be able to change the pages, as you need to.
Use the Example list (on the left hand side) as a reference.
Example Page Headings Your Page Headings Home Page (default) Home Page (default) Our Services Our Products About Us News Gallery Contact Us
Remember, that once your site is developed, you can easily add and edit text, add images and add new pages via Wordpress CMS
Header
Do you have a company logo? Yes No
Do you have a company slogan and/or mission statement? Yes No
Do you already have image/graphic content for you web site? Yes No Do you have text content ready for your web site? Yes No
If yes, what is it?
Please, describe what would you like see at header (example: logo at left side, navigation at center, contact phones and social buttons at right corner)
Do you have any color palette / font preferences?
Main content
Slider Background Hero Image Full Screen Video
The homepage page needs to introduce your product or service in a way that leaves no hesitation. It should entice visitors to explore your website further.
What is this? What does it offer? The first question people ask themselves when they come to a new website is a simple one: 'What is this?' They want to understand clearly, what the website offers or what the brand presents is all about.
Who is it for? The next thing people want to be assured of is whether your product or service is truly for them. In other words, they ask themselves: 'Who is this website for?'
How does it work? Once you've convinced your visitor that your brand is for them, the next thing they'll want to understand is how your service works?
How to get started? What should I do next? Now that you have convinced your visitors to choose you, they are ready to get started. Just don't forget to clearly show them what they should do next.
Footer
Internal page
Sidebar Content
Left Right Left Right Describe, what would you like to see at the footer?
Ecommerce
Will your website require E-Commerce/Shopping Cart Functionality? Yes No
Are you going to be accepting credit cards? Yes No If so, do you currently have a merchant account? Yes No
OUR TEAM AGREES TO MAKE A REASONABLE NUMBER OF REVISIONS TO THE DESIGN, LAYOUT, COLOURS ETC, UNTIL YOU ARE SATISFIED WITH THE DESIGN CONCEPT OR SUCH TIME AS BOTH PARTIES FEEL AN AGREEMENT IS LIKELY TO BE REACHED BUT NO MORE THAN 2 MAJOR REVISIONS. ADDITIONAL REVISIONS OR DESIGN WORK OUTSIDE THE SCOPE OF THE PROJECT WILL BE CHARGED SEPARATELY.
If navigation design not same like at home page, please describe how it will be different:
Describe, what additional blocks and information would you like to see at the internal page?
