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DEVELOPING STORIES, BUILDING COMMUNITIES:

BROOKLYN PUBLIC LIBRARY’S

SERVICES FOR YOUNG

JOBSEEKERS AND ENTREPRENEURS

Presented by: March 2013

Kerwin Pilgrim

Brooklyn Public Library Director of Adult Learning

“And public libraries are also serving as a

lifeline

for people trying to adapt to challenging

economic circumstances, providing technology training and online resources for employment,

access to government resources, continuing education, retooling for new careers and starting a

small business. Libraries not only benefit their users individually. They also act as

community hubs

,

bringing people together and connecting them to worlds beyond their communities. Libraries offer

more than just books; they are community centers where everyone has access to programs and

services that

fuel lifelong learning

.”

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Outline

Introduction

BPL Overview and Background

Brooklyn Demographics

Service Overview and Statistics

Business and Workforce Development

Youth Services

Young Jobseekers

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Center for an Urban Future’s

“Branches of Opportunity”

January 2013

According to a recent

report published on

New York City

libraries:

“One way or another,

New York needs to

better leverage its

libraries if it is to

be economically

competitive and remain

a city of opportunity.”

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Brooklyn Public Library (BPL)

Overview

BPL Overview

Serves 2.5 million

residents of Brooklyn

5

th

largest public library

in the US

60 locations with Central

and Business & Career

Library

Mission/Vision

Strategic Goals

Education

Access

Culture

Inclusion

Space

Stewardship

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Service Overview

Circulation

Print: Books and Periodicals

Non-Print: Multi-Media (DVDs, Audio books, CDs)

Digital: e-books, e-video, and e-audio

Programs

Adults (including seniors)

Young Adults (13 to 21)

Children

Technology

Computer

Internet and Wireless Internet

Laptops

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Business and Workforce Development

Access

Business & Career Library Hub Location

Comprehensive Collection

Education and job information

Business and investment information

Periodicals, serials, and newsletters

Online resources

Popular Databases

Career Cruising (Career Assessment and Exploration)

Learning Express Library (Test Preparation and Job Readiness)

Reference USA (Market research)

Plunkett (Industry Research)

Morningstar (Investment Research)

Small Business Resource Center (Sample business plans)

Electronic Services

Email Reference

Chat Reference

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Business and Workforce Development

Services

One on One Services (provided by librarian staff)

STEP one on one job readiness counseling

Book a librarian one on one research help

Popular Workshops

Resume writing and interviewing

Starting a business and finding financing

Computer Basics and Using Microsoft Word

Special Grant Programs

PowerUP! Business Plan Competition

Growing Dollars and $ense Financial Literacy education

Partnerships

Workforce One job placement centers in two libraries

Dept. Labor employment counseling and orientations (one on one)

SCORE business counseling (one on one)

Office of Financial Empowerment financial counseling (one on one)

NELP legal business counseling (one on one)

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Sample Business Programs

Marketing with New Technology Series: Email Marketing, Blogging,

Crowdsourcing, Marketing with Mobile Apps, (198)

Start Smart Series: How to Start a Specialty Food Business; How to Start a Fashion

Business; How to Start Day Care Business (185)

You Can Do It Too Entrepreneur Series: Success Stories from Brooklyn Business

Owners (157)

Entrepreneur Expo: Meet & greet with business service and assistance providers;

meet with business mentors. (175)

Legal Ease Series: Hiring Employees, Keeping Records, Paying Taxes (189)

Using Google Tools to Grow your Business (160)

Start Up Series: How to Start a Business, How to Start a Non-Profit (261)

Tech Essentials with Brooklyn Chamber of Commerce (115)

Financial Empowerment Fair (90)

Money Matters Series: Lenders’ Roundtable; Crowd Funding for Start Ups (90)

Intellectual Property for Entrepreneurs with Neighborhood Entrepreneur Law

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Outcome Story

“Start-Up Help at Your Local Library” Inc. Magazine.com June 3, 2010

Stacey Toussaint, President and CEO of Inside Out Tours, Inc. won $15,000 for having a first place plan to

launch a 'cultural tourism company, offering bus and walking tours of NYC, specializing in Brooklyn.' Toussaint said 'The goal of entering and winning the business plan competition gave us an incentive to take classes at BPL's Business Library and utilize Brooklyn's small business centers rather than just rely on our own resources. We

received training in marketing, creating financial statements, and writing a business plan. We also made valuable connections with other competition participants that have resulted in strategic relationships.'

Runner up Elissa Olin, Founder & Owner of Green in BKLYN , an eco-friendly home goods & gift shop in Clinton

Hill said 'The prize money was the most visible and recognized resource…. But an even longer lasting influence on the success of the business has been the media support and coverage. It gave us a leg up and created not only a buzz, but momentum, which has been instrumental in the success of the business in its first and, typically, most difficult year.' Sales [are] up…. more than 60% higher year-to-year.

"The Library Helped Me Start My Business“ Women’s Day March 15, 2008

The great thing about the Brooklyn Public Library Business Library is they not only sponsor this contest, but also

give valuable workshops on how to write your business plan, a workshop on the resources at the library, and provide lists of outside resources to help start your business. It is a one-stop shop….. The resources I found most helpful at the library were the ability to reserve business books online and conduct industry-specific research through the library's database, which also can be accessed from home with a library card and a pin code; the numerous workshops offered by professionals in subjects such as marketing, accounting, organization, time management, business plan basics; and last but not least, the valuable advice of the librarians.

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Developing Young Jobseekers

 Online Resources

 Career Cruising --Career Assessment and exploration

 Learning Express Library—test for education and job preparation  Resources guides—list of websites, agencies, etc.

 Programs

 Workshops-college and career readiness

 College and Career Fairs—onsite and at offsite outreach  Growing Dollars and $ense for Teens—financial literacy

 Volunteer opportunities

 MIP Multicultural Internship Program-- Today’s Teens., Tomorrow’s Techies (T4)

 Internships

 Paid internships by external institution in variety of departments  Unpaid internships for high school and college students

 Jobs

 Part timers/Pages—shelve library materials

 Computer Aides—assist computer users and in programs

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Partnerships/Collaboration

Workforce 1 Expansion Centers at BPL

NYC Dept. of Youth and Community Development

Youth Coordinating Council

NYC Young Men’s Initiative

Get Your ID campaign

Young Adult Pre-GED classes

Literacy classes and internship

Dept. of Education

HIVE network

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Developing Young Entrepreneurs

T4

PowerUP!

Teen Virtual Investment Club

Young Entrepreneur resource guide

My Own Biz website

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Building Communities

Libraries promote literacy for children and adults

Libraries provide training and opportunities for

young adults to grow and succeed

Libraries provide information, resources, and

referrals to help young adults make good decisions

Libraries support workforce and economic

development

Libraries build communities by building people and

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Stories and Outcomes Continue

T4 Blog

Virtual investment Club blog

MIP blog

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Thank You

Questions

Contact info.

Kerwin Pilgrim

References

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