Andok’sLit
sonManok
Corporatio
n
Chapter III
Cabatay, Edzil Cole
Navarro, John Lester
Santiago, Mikko
Chapter III
COMPANY’S VISION AND MISSION
A. Current Vision and Mission Statement
A vision is a view of an organization’s future direction and business makeup. It is a guiding concept for what the organization is trying to do and to become. Whereas the focus of the company’s mission tends to be on the present, the focus of a strategic vision is on a company’s future. If the statement of mission speaks as much to the future path the organization intends to follow as to the present organizational purpose, then the mission statement incorporates the strategic vision and there’s no separate need for a vision.
Table 3.1 Vision Statement
The Vision statement of Andok’s Corporation is:
1.) To be acknowledged as a Homegrown Legend in the Filipino food tradition.
2.) To be globally recognized as the Supreme Leader in the Roasted Chicken industry.
3.) To be the most loved and popular Filipino food brand in the Philippines and abroad through aggressive expansion and continuous innovation in terms of product development and service excellence.
4.) To be the leading quick service restaurant by continuously providing our customers the best quality food, value for their money and excellent customer service.
5.) To provide every Filipino home the joy of family ties by giving them convenience in the availability of all-time favorite Filipino dishes.
Mission Statement
B. Evaluation of the Current Vision Statement Components
Your vision is your dream. It's what your organization believes are the ideal conditions for your community; that is, how things would look if the issue important to you were completely, perfectly addressed. It might be a world without war, or a community in which all people are treated as equals, regardless of gender or racial background. Here is the evaluation of the current vision statement of Andok’sLitsonManok Corporation.It will help us if this vision statement provides a powerful picture of what our business will look like in years from now. We would be able to know what are the things we need to improve or to change.
Table 3.2
Criteria Compliance Statements in Analysis Comments / Remarks 4. Does it really answer the question: What do we want to become?
PRESENT “To be globally recognized as the Supreme Leader in the Roasted Chicken industry.”
The company clearly states that they are aiming the spot in the roasted chicken industry through their best quality products and excellent customer service.
2. Is it concise enough yet inspirational?
PARTIALY PRESENT “To be the most loved and popular Filipino food brand in the Philippines and abroad through aggressive expansion and continuous innovation in terms of product development and service excellence.”
Andoks’ divides its vision statement targeting the different factors the company wants to attain. It is inspirational because they have set their visions in achieving it possibly but in a long-run.
3. Does it show aspiration?
PRESENT “To be the leading quick service restaurant by continuously providing our customers the best quality food, value for their money and excellent customer service.”
The company has been serving the consumers for many years and they are able to aspire because the company keeps on working with quality to attain their goal.
clear indication as to when it should be attained?
the company doesn’t clearly indicate as to when it should be attain
C. Evaluation of the Current Mission Statement Components
The next piece of the puzzle is to ground your vision in practical terms. This is where developing a missionstatement, the next step in the action planning process comes in. An organization’s mission statement describes what the group is going to do and why it’s going to do that. For example, “Promoting care and caring at the end of life through coalitions and advocacy.” Mission statements are similar to vision statements, in that they, too, look at the big picture. However, they’re more concrete, and they are definitely more “action-oriented” than vision statements. Your vision statement should inspire people to dream; your mission statement should inspire them to action.
Table 3.3
Criteria Compliance Statements of Analysis
Remarks / Comments
1. Costumers PRESENT “affordable prices” The company already aims in providing high quality products at affordable prices for the customers.
2. Products or Services
PRESENT “provide high quality products”
Andoks clearly stated that they serve high quality products.
3. Markets PRESENT “provide high quality products at affordable prices”
Andok’s offers its products at affordable prices that is favorable to the market that has the resources to purchase their product. 4. Technology ABSENT
5. Concern for survival, Growth & Profitability
PARTIALY PRESENT “provide high quality products at affordable prices”
The Company has now grown into more than 300 stores across the country. 6. Philosophy ABSENT 7. Self-concept ABSENT 8. Concern for public image ABSENT 9. Concern for employees ABSENT
D. Revised Vision Statement
Table No. 3.4
Criteria Compliance Revised Statement Comment/Remarks
1. Does it clearly answer the question: What do we want to become?
Absent Aiming to be the leading company in the roasted chicken industry here in the country and abroad through their best quality products and excellent customer service.
The vision statement should be like this, short and really concise.
2. Is it concise enough yet inspirational?
Partially Present The vision statement is inspirational and motivational but it is not concise.
3. Does it show aspiration?
Present It shows aspiration because the company aims to be globally recognized as the Supreme Leader in roasted chicken industry.
4. Does it give clear indication as to when it should be attained?
Absent Aiming to be the leading company in the roasted chicken industry here in the country and abroad through their best quality products and excellent customer service within 3 decades.
It became clear when the company indicated the definite time as to when the vision should be attained.
E. Revised Mission Statement
Andok’sLitsonManok Company aims to be the Supreme Leader in the roasted chicken industry here in the country and abroad. We will continuously provide the good quality products, newest
equipments and machineries, and service excellence in our dearest customers. We will seek to produce positive opportunities and financial growth for our investors and shareholders. We will maintain our strong relationship with our employees and dealers. But more than anything else, we are not just doing business for profit but also to provide a remarkable service to our customers that they are craving for.
Table 3.5
Criteria Compliance Revised Statement Justification 1.Customers Absent We will continuously
provide good quality products and service excellence in our dearest customers.
To have a good reputation in the public and to attract more customers.
2.Products or Services Present
3.Markets Absent We are aiming to be the Supreme Leader in roasted chicken industry here in the country and abroad.
The company wants to be the world’s leading roasted chicken company. 4.Technology Absent We will have the
newest equipments and machineries in order to have a fast and convenient service.
In order to have an easy and fast service, the company should have the newest technologies and applications. 5.Concern for
Survival, Growth and Profitability
Absent We will seek to produce positive opportunities and financial growth for our investors and shareholders.
To have a financial security.
6.Philosophy Absent We are not just doing business for profit but also to provide a remarkable service to our customers.
The company’s primary priority is the customers and not to gain profit. 7.Self – Concept Present
8.Concern for Public Image
Present 9.Concern for
Employees
Absent We will build and develop strong relationship with our employees and dealers.
Good management of human resources will have a good effect to the company because the employees are treated well that will make them motivated and be more
F. Recommendation in the Communication of the Revised Vision/Mission Statement
For the Mission statement based on the evaluation, the company didn’t state any statement that is referring to customers, market, technology, philosophy, concern for employees, and Concern for survival, growth, and profitability. Recommended Mission statement changes: Andok’sLitsonManok’s main business objective is to provide the Filipino’s a high quality Philippine made roasted chicken and its other products through the company’s innovative technology to give the best satisfaction to their customers at affordable prices. The company’s mission is to continuously expand and be one of the renowned food chain locally and internationally with the value of the company’s organization towards its employees, its shareholders and the whole nation.
Table 3.6 Vision Statement
The company aims to be the leading company in the roasted chicken industry here in the country and abroad through their best quality products and excellent customer service within 3 decades.
Mission Statement
Andok’sLitsonManok Company aims to be the Supreme Leader in the roasted chicken industry here in the country and abroad. We will continuously provide the good quality products, newest equipments and machineries, and service excellence in our dearest customers. We will seek to produce positive opportunities and financial growth for our investors and shareholders. We will maintain our strong relationship with our employees and dealers. But more than anything else, we are not just doing business for profit but also to provide a remarkable service to our customers that they are craving for.
